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Home My WebLink About2017-02-23 Study Session - Special Events ....... .... CITY OF F „ 1M DESERT J �J 73-510 FRED WARING DRIVE PALM DESERT, CALIFORNIA 9 2 2 6 0—2 5 7 8 h ts TEL 760 346-0611 ; � info@cityofpalmdesert.org NOTICE OF STUDY SESSION OF THE PALM DESERT CITY COUNCIL NOTICE IS HEREBY GIVEN that the Palm Desert City Council will convene for a Study Session Thursday, February 23, 2017, at 2:00 p.m. in the Administrative Conference Room of the Palm Desert Civic Center, 73510 Fred Waring Drive, Palm Desert, California 92260. Said Study Session will be for the purpose of discussing Special Events. '-i-Ajlisteeralmr&ldri1r RA HELLE D. KLASS '; CITY CLERK CITY OF PALM DESERT, CALIFORNIA February 17, 2017 NO ACTION WILL BE TAKEN AT THE STUDY SESSION. PURPOSE OF THE STUDY SESSION IS INFORMATION ONLY. a `�PIHUEO ON AE(Y((FO PAP(R Special Events/Sponsorship Breakdown for FY 2016/17 Public Police Svc Police Svc Investment Lead Staff Staff Level of Works Paid by Paid by Est. #of Economic City per Park Events Type Organizer Date Location Person Involvement Costs City Organizer Attendees Impact Contribution Attendee Relay for Life Recreation American Cancer Society 10/1/2016 Civic Center Park Kim Low N/A N/A 1,200 $2,500 $2 Fall Concerts in the Park Arts/Culture City Oct-16 Civic Center Park Amy High N/A N/A 500-1,000 wk $27,000 $9 Veterans Day Ceremony" Arts/Culture City 11/11/2016 Civic Center Park Kim High $1,313 N/A N/A 200 $5,500 $34 Palm Desert "Live Well" Festival (FW) Recreation MyCityEveryday 1/7/2017 Civic Center Park Kim Moderate N/A N/A 3,500-3,700 $0 International Sports Festival Recreation Desert Recreation District Feb-17 Civic Center Park Kim Low N/A N/A 1,200 $26,000 $22 Spring Concerts in the Park Arts/Culture City May-17 Civic Center Park Kim/Amy High N/A N/A 500-1,000 wk $27,000 $9 $1,313 $88,000 Public Works/ Police Svc Police Svc Est.#of Investment Staff Level of Code Paid by Paid by Entrants/ Ecomomic City per Community Events Organizer Date Location Staff Person Involvement Costs City Organizer Attendees Impact Contribution Attendee Independence Day Celebration Arts/Culture City 7/4/2016 Civic Center Park/city streets Amy High $15,674 $17,053 10,000 $60,000 $9 Y-Be-Fit Recreation Family YMCA of the Desert 10/2/2016 Civic Center Park/city streets Kim/Amy Moderate $5,500 1,543 $25,000 $16 Paint El Paseo Pink Recreation Desert Cancer Foundation 10/8/2016 El Paseo Amy Low $480 N/A N/A 1,400 $0 Patriot Ride Recreation CVSPIN 10/22/2016 Indian Wells/city streets Amy Moderate Yes 1,500 $0 Golf Cart Parade2** Arts/Culture PD Chamber 10/30/2016 El Paseo Frankie/Amy High $30,199 $3,252 20,000 $400,000 $35,500 $3 Street (FW) Arts/Culture Westfield 11/4/2016 Westfield Ruth Ann Moderate N/A N/A 3,800 $20,000 $5 Palm Desert Century Bike Ride3* _Recreation Shadow Tours, LLC 11/12/2016 University Park/city streets Amy Moderate Yes 1,090 $271,410 $0 Behind a Miracle4 Arts/Culture The Jones Group 11/19/2016 El Paseo Amy High Yes 2,800-3,000 $354,375 $15,000 $5 Thanksgiving 5K Recreation Martha's Village and Kitchen 11/24/2016 El Paseo Amy Moderate Yes 4,000 $0 Holiday Celebration' (FW) Arts/Culture City/Gardens on El Paseo 12/2/2016 Gardens on El Paseo Amy High N/A N/A 400 $8,000 $16 Guadalupe Walk Arts/Culture Our Lady of Solitude Church 12/12/2016 Valley-wide/city streets Amy Low Yes 3,000-5,000 $0 El Paseo Exhibition Dedication Public Art City 1/7/2017 El Paseo Deborah High N/A N/A 200-400 $3,000 $10 Tour de Palm Springs5*** Recreation CVSPIN 1/21/2017 Palm Springs/city streets Amy Moderate Yes 19,054 $2,892,519 $0 Panther 5K Recreation PDCMS 1/22/2017 El Paseo Amy _Moderate Yes 814 $0 Desert X (FW) Public Art Desert X FEB-APRIL Valley-wide/Homme Park Deborah Moderate N/A N/A UNKNOWN $25,000 Swing N' Hops(FW)** Arts/Culture City/FG Creative 2/4/2017 El Paseo Deborah/Amy High N/A N/A 2,500 $50,000 $45,000 $18 Palm Desert Half Marathon6*** Recreation Southland Events 2/19/2017 Civic Center Park/city streets Amy High $5,000 2,625 $262,710 $5,000 $2 Oscar Party Arts/Culture The Jones Group 2/26/2017 El Paseo Amy High Yes 500 $0 Desert Willow 20th Anniversary Event (FW) Arts/Culture Desert Willow 5/7/2017 Desert Willow Amy Moderate N/A N/A 500 $15,000 USMC 7th Regiment Activities Misc. USMC 7th Regiment Varies Various Locations Kim Low N/A N/A N/A $15,000 First Weekend (Marketing Budget) Arts/Culture City Nov-May Thomas High N/A N/A N/A $26,000 $46,353 $30,805 $4,231,014 $297,500 Public Police Svc Police Svc Investment Staff Level of Works Paid by Paid by #of Ticketed Economic City per Signature Events Organizer Date Location Staff Person Involvement Costs City Organizer Attendees Impact Contribution Attendee Fashion Week El Paseo* Arts/Culture Palm Springs Life Mar-17 EI Paseo Ruth Ann High $312 N/A N/A 11,273 $2,806,977 $200,000 $18 Palm Desert Food &Wine* Arts/Culture Palm Springs Life Mar-17 El Paseo Ruth Ann High $312 N/A N/A 3,290 $819,210 $100,000 $30 $624 $3,626,187 $300,000 2/23/2017 , Special Events/Sponsorship Breakdown for FY 2016/17 Public Police Svc Police Svc Investment Staff Level of Works Paid by Paid by Est.#of Economic City per Misc. Sponsorships Organizer Date Location Department Involvement Costs City Organizer Attendees Impact Contribution Attendee PD Farmers Market-Traffic Control Arts/Culture Palm Springs Cultural Center OCT-MAY Entrada del Paseo Marketing Low N/A N/A 250-350 wk $15,000 Nine Cities Challenge Blood Drive Health Lifestream Oct-16 Valley-wide HR Low N/A N/A $2,750 Farmers' Market PR/Art Museum Film Series Arts/Culture Palm Springs Cultural Center Varies Varies Finance (OA) Low N/A N/A $5,700 Ophelia Project Program Assistance Arts/Culture Ophelia Project Varies Varies Finance Low N/A N/A $5,000 Family Fun Day' Arts/Culture McCallum Theater Oct-16 Palm Desert City Council Low N/A N/A 1,100 $2,500 $2 Tramroad Challenge Recreation United Way of the Desert Oct-16 Palm Springs Special Prog Low N/A N/A 1,250 $2,750 $2 111 Music Festival Arts/Culture SunLine 12/3/2016 _Valley-wide Special Prog Low N/A N/A $2,000 Modernism Weeks Arts/Culture Moderism Week Feb-17 _Valley-wide Special Prog Low _ N/A N/A 77,500 $5,000 Palm Desert Youth Sports Opening Day9 Recreation PDYSA Mar-17 Palm Desert Finance (OA) Low N/A N/A 2,400 $5,000 $2^ Virginia Waring Piano Competition Arts/Culture Virginia Waring Piano Comp Mar-17 Palm Desert Finance (OA) Low N/A N/A $10,000 Wildflower Festival (FW) Arts/Culture Friends of the Desert Mtns 3/4/2017 Palm Desert Finance (OA) Low N/A N/A 1,850 $8,000 $4 American Documentary Film Festival Arts/Culture AM DOCS Mar-Apr 17 Valley-wide Marketing Low N/A N/A $5,000 Restaurant Week Arts/Culture PSDRRA Jun-17 Valley-wide Special Prog Low N/A N/A $2,500 Misc.Table Sponsorships Varies Valley-wide Varies Low _N/A N/A $21,160_ $92,360 Total City Financial Contribution $777,860 1 - Includes $1,500 in marketing funds Total Staff Costs $320,435 2 - Public Works costs include float construction materials and equipment rental/Attendance source, Desert Sun (2015) Grand Total $1,098,295 3 - Registrants (436) multiplied by 2.5 4- Economic impact reflected is sales from stores on El Paseo that participated with the event (total $354,375) - source The Jones Group 5 - Registrants (5,774) multiplied by 3.3 -source CVSPIN 6 - Registrants (1,050) multiplied by 2.5 7 -Attendance source, Desert Sun (2015) 8 -Attendance Source, Desert Sun (2016) 9 -Attendance Source, KMIR (2016) - 800 players x 3 *Amount calculated by CVB at $249 per person **Amount calculated by City at$20 per person for retail/dining ***Amount calculated using a blend of both CVB and City amounts (Tour de PS 60%x 3.3 x$249/40%x$20- PD Half Marathon 40%x 2.5 x$249/60%x$20) 2/23/2017 i aff Hours Breakdown for Special EVE Special Programs Management Analyst I-Hourly Rate+ Benefits$61.42 Parks-208 hours(10 percent) Community-1248 hours(60 percent) Signature-208 hours(10 percent) Special Events Misc. -208 hours (10 percent) TOTAL $114,978 Community Development Management Analyst 11-Hourly Rate+ Benefits$74.70 Public Art and Community- 250 hours (12 percent) TOTAL $12,643 Community Development Management Analyst 1-Hourly Rate+ Benefits$50.57 Parks and Community-832 hours(40 percent) TOTAL $42,074 Economic Development Manager-Hourly Rate+Benefits$98.05 Signature and Community -520 hours(25 percent) TOTAL $50,986 Tourism&Marketing Manager-Hourly Rate+Benefits$63.15 Signature and Community-520 hours(25 percent) TOTAL $32,838 Senior Management Analyst/PIO-Hourly Rate+ Benefits$79.41 Signature, Community, and Parks-312 hours(15 percent) TOTAL $24,776 Risk Manager-Hourly Rate+ Benefits$92.85 Signature,Community,and Parks- 10 hours(5 percent) TOTAL $929 Public Works(Corp.Yard)-Hourly Rate+Benefits$63.04,$55.55,$52.88,$49.06, $43.43,$20.23 Signature,Community, and Parks-381 hours(18 percent) Community- 166 overtime hours (average rate used for regular time$47.98)TOTAL $18,280 (average rate used for overtime$69.92 [$46.61 x 1.5])TOTAL $11,607 Public Works(Traffic)-Hourly Rate+Benefits$71.10,$66.00,$44.65 Community and Parks-27 hours(1 percent) (average rate used for regular time$60.58)TOTAL $4,907 Public Works(Landscape Inspectors)-Hourly Rate+Benefits$66.00 and$59.80 Community-28 overtime hours (average rate used for overtime$95.90[$63.93x1.5])TOTAL $2,679 Code Compliance Officers-Houry Rate+ Benefits$66.00 and$59.80 Community and Parks- 10 hours (5 percent) Community-32 overtime hours (average rate used for regular time$64.45)TOTAL $645 (average rate used for overtime$96.68 [$64.45x1.5])TOTAL $3,094 *All based on 2,080 hours per year except where noted as overtime TOTAL ESTIMATED COST OF STAFF TIME $320,435