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Home My WebLink About2019-01-24 Study Session - Visitor Services Operation • .. .: CITY OF EnLifi DESERT (r h 73-510 FRED WARING DRIVE PALM DESERT, CALIFORNIA 92260-2578 u j r TEL: 760 346—o6 • ,<r � _r Q, ��.' FAX: 760 341-6372 %• ''�n=93e info@palm-desert.org NOTICE OF STUDY SESSION OF THE PALM DESERT CITY COUNCIL NOTICE IS HEREBY GIVEN that the Palm Desert City Council will convene for a Study Session Thursday, January 24, 2019, at 2:00 p.m. in the Administrative Conference Room of the Palm Desert Civic Center, 73510 Fred Waring Drive, Palm Desert, California 92260. Said Study Session will be for the purpose of discussing the Visitor Services Operation. RACE ELLE D. KLASSE , CITY CLERK CITY OF PALM DESERT, CALIFORNIA January 17, 2019 NO ACTION WILL BE TAKEN AT THE STUDY SESSION. PURPOSE OF THE STUDY SESSION IS INFORMATION ONLY. t,PRINTED ON RECYCLED PAPER __ Visitor Services Study Session January 24, 2019 4 , a •_ •4.'.� . ,,._.:Y 11 . , .... ... , .....,,. .... 6. ;1111141t: f• I 7f lc. * 1�� I I -;;�„ "t. _ _ PALM DESERT ��"� +¢ : VISITOR SERVICES •V ^A>, .1 - - s- •.,, t r-=' • 2018 Goal: Study Visitor `"` � Center operations and identify r optimal locations for delivery L of services. _! •• Since 1998, Visitor Center has " - operated out of four different it #► - b'` locations. i • Current location inside 1 North Wing Lobby, since 2015. About Visitor Services , ,, .. . . . _ _...._ Palm Desert Visitor Services functions ilkto support our city's tourism industry .0st` and its largest revenue sources: b • or Sales Tax and Transient Occupancy Tax. ! , Ll �.�,, 71; Current Visitor Services Issues i t . . Limitations of Impact on Changing Missed North Wing Staff Needs of Visitors Opportunities Weekday-Only Hours Noise More and Longer Retail • Staff Interactions • Space Delays Displays Weekends Potential Solutions r{ <<.t. �. ,ram - �; et,,..N.,11v.... ,t,d,',, 4p Lease a Utilize Space in a Create a .'#„ {;4� A.a ',. ,'` Retail Location City-Owned Purpose-Built ' _ '�f� Building Visitor Center / _ i - , ? 7 1{ Lease a ' - Lease Costs, Other Palm Desert Locations ____ Average $2.00 sq. ft. __ �� i Key Considerations: OW.. A I '- - Location should be in an area that tourists frequent g t ...t, . • Location needs to offer ease of access and onsite parking A San Pablo location would be in the "new heart" of the _ . city, but could be disrupted during road construction Lease Costs, El Paseo $2.50-3.50 sq. ft. Key Considerations , • Location needs to be centrally located with easy access , . ....j _ s y. ' Paus San Pablo 'jii .low Si x i I s a. i • An El Paseo location would allow staff to act as unofficial . , concierge for business district �` • , ,A �-- Utilize Space within a City-Owned Building Key Considerations: �. ., Not in the commercial core/central location. ,,� • Low overall cost, only a few small spaces are available. •h � Small space would preclude a retail operation • Historic structure with no exterior modifications permitted • Inconvenient access (parking is in the back) or separate :` . entrance. Aininithr Henderson Community Building Key Considerations • Limited available space approximately 700 sq. ft. - 1'1441 • Convenient parking and separate entrance • • Chamber staff could potentially support , i • Entrada del Paseo has been suggested as a site for potential development • Proximity to Chamber creates difficulty in branding the ' Visitor Center as a City-offered service Portola Community Center _ _ . %tot , ... IIIII .v.-, • r; +`,,i Key Considerations: • Option involves complete re-envisioning of the nature =J of a Visitor Center: iiiif • Make it a unique destination ,' ^ �! i • Provide interactive experiences for visitors �_ 4 era xp I � A , 7, • Civic Center Park provides: '- y its, - r " '',;1 � .k4 t" ,,o,, f ;+°•.. I' ,�w,, �. .. b • A location that can be open for community and park f • r ,. `' \ events ._. • A tangible connection with Vision San Pablo and CV Link • projects Create a Purpose-Built Visitor Center • Shipping containers and interior fittings are owned by the City and could be repurposed or moved at a future date if desired Discover Palm Desert • Construction may be paid for using former RDA bond proceeds, which are available and already committed Center Discover Palm Desert Center Site y ;: t .,tw,...i. ..-, — .. ,,, , ` :; _. Approximate half-acre site, located between -' City Hall and the Skate Park „F. •¢' - o iliv , 1 • _.... 1 , Im 4.t..11, 4 . .-.3 --- - • • . 4rt,�- ' 111 , . ,,, , , , , , _ T"... ---: . .k: 14.' , _ _ -. 4,,,,,,--_--,,,topt:: R „0.,, ,,;',..t. '„..„. - - ..--1., , .. . 't; r ICI.. .,,,,:::,;-,,,2:::.,,, .i..01.,1„0..4;L:04 .'40:::or.`'. „#:;,....,:„.:1: ''' .III -,'� fi a • ,....•.: .,,,,,,..:: ti,, .i.,„r: ,...! I..., 41,. . ::.,: i,.,., 7, * ' 1 1 '7 : '. 1::$'`- @ ' i i '_ it "x i —. ;d1 ` ;_ � •`_ y .4 ' Envisioning a new ._, ,_,_ � . • 4. Discover Palm Desert Center ---- iii;:i::- _ ___ ..... . ... .. .. , „ -"'llMllimN' __ Form u. -�• t1 1.1 innirliii -� • Fun, contemporary, urban - • Distinctive and different "` III • Inviting and inclusive I/r ,. -lil 'L.J " - , ' ishi • - - . , _ Function 7 .k.:: ; $.i ` ti t*•i •••x: • Visitor Services ' t r "- • Experiential marketing �.,. i4 . Fr •.: : -. }:_t,,t- . Open for events • Public Art or art installations • Flex space for multiple uses : . r Features i'y I�j�tl , • a:; i ilkl • Interactive programming w 1 highlighting local business �. �I�i I • Digital displays ;� . r ' 4 • Maps and graphics plus vistas and `+ _ v., v• -dos--- _ _ viewpoints geared to maximize social media exposure and be : --- - - "Instagrammable" Operational Costs Building and staffing-related expenses virt.• • • • Facilities, Repair Events and Cost of Goods Sold Staffing and Hours and Maintenance Promotion Routine expenses Advertising and The cost of buying Three Full-Time Staff including utilities, promotion including wholesale goods for working seven days per security system, water producing and distributing resale, if chosen option week: and phones, Visitor Center rack cards; has room for retail sales. One (1) Office Specialist I plus repairs. plus programming of Represents an One (1) Office Specialist II special events. opportunity for income. One (1) Management Specialist II $20,000-$30,000 $15,000 annually $0-$35,000 annually $245,000 annually annually plus step increases and COLA Financials El Paseo Other City-Owned City-Owned Discover Retail Location Retail Location Building Building Palm Desert 2000 sq ft 2000 sq ft 250 sq ft 700 sq ft 1920 sq ft Annual Rent+Triple Net $86,400 $50,400 $ Construction Costs - - - - 460,800* Soft Costs - - - - 109,250* Site lmprovement/Hardscape - - - - 80,000* Design Costs 30,000 30,000 15,000 20,000 50,000* Tenant Improvements 80,000 80,000 10,000 28,000 - Fixtures & Equipment 50,000 50,000 25,000 35,000 60,000 Annual Operational Costs plus Cost of Goods Sold 65,000 65,000 35,000 40,000 71,000 Annual Staffing 245,000 245,000 245,000 245,000 245,000 Initial Investment $556,400 $520,400 $330,000 $368,000 $1,076,500 Five Year Total Expense $2,142,000 $1,962,000 $1,483,000 $1,508,000 $2,340,050 *Five Year Total, paid from General Fund $2,142,000 $1,962,000 $1,483,000 $1,508,000 $1,640,000 *Construction and design may be paid for using former RDA bond proceeds r • r A, , ... , t Ili \ .,,_ Thank You. . . v.c.., N. t, i • . . . 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