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HomeMy WebLinkAbout2021-01-21 EPPBID Special Meeting MinutesCITY OF PALM DESERT EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD DRAFT MINUTES — SPECAIL MEETING THURSDAY, JANUARY 21, 2021 — 8 A.M. ZOOM MEETING I. CALL TO ORDER Chairman Klein called the meeting to order at 8:02 am. II. ROLL CALL Present: Elyssa Goldberg Patrick Klein Susan Stauber David Fletcher Christine Stein Sonja Campbell Dennis Flaig-Moore City of Palm Desert Staff Present: Thomas Soule, Tourism and Marketing Manager Vanessa Mager, Management Analyst, Economic Development Deborah Schwartz Glickman, Business Advocate Also Present: Councilmember Jan Harnik, City of Palm Desert Jim Doyle, Palm Springs Life Amy Smith, Chartwell Properties Stephanie Greene, CV Strategies Michael Matthews, Palm Springs Life Paulina Larson, Palm Springs Life Chris Clemens, CV Strategies/FG Creative Dawn McCoy, Dawn McCoy Media Pam Scannell, Palm Desert Area Chamber of Commerce Andrew Portener, JNS Next Ed Cohen, Ideapeddler Frank Jones, Palm Springs Life Jason Bennecke, Southstar Vanessa Barrientos, Southstar Page 1 of 4 Lisa Dempton, A Gallery Fine Art Deja Kreutzberg, Gardens on El Paseo/EI Paseo Village Sherry Huff III. CONSENT ITEMS A. Approval of the Minutes of the El Paseo Parking & Business Improvement District Regular Meeting of November 19, 2020 and December 10, 2020. Rec: Approved A motion was made by Fletcher and seconded by Campbell to accept and approve. Motion passed with a 7-0-0 vote; with Campbell, Goldberg, Klein, Fletcher, Flaig-Moore, Stein and Stauber, voting in favor; none against. Approval of the Financial Statements of the El Paseo Parking & Business Improvement District ending December 31, 2020. Rec: Approved A motion was made by Fletcher and seconded by Flaig-Moore to accept and approve. Motion passed with a 7-0-0 vote; with Campbell, Goldberg, Klein, Fletcher, Flaig-Moore, Stein and Stauber, voting in favor; none against. As a note Mr. Fletcher asked to see all expenses on the next financial statement. IV. NEW BUSINESS A. Marketing Plan Update — Presented by Stephanie Greene, CV Strategies An update on the current plan and results was presented to the Board. Mid -year Budget Discussion- Presented by Stephanie Greene, CV Strategies Presented recommendations for the FY 21/22. Board looking to see a possible $30 - $50K for use on a Spring 22' campaign. Creative Agency RFP Discussion — Thomas Soule, City of Palm Desert RFP process can be pushed by one year, if taken to City Council for approval. Thomas Soule and Patrick Klein recommended that an extension is requested based on the current circumstances. Rec: Approved A motion was made by Klein and seconded by Fletcher to accept and Page 2of4 approve. Motion passed with a 7-0-0 vote; with Campbell, Goldberg, Klein, Fletcher, Flaig-Moore, Stein and Stauber, voting in favor; none against. V. PARTNER UPDATES A. City of Palm Desert a) Presidents' Plaza Updated — Presented by Jason Bennecke and Vanessa Barrientos, Southstar Presentation to the board noted a project start date of April 7th with an interim completion date of October 1st. A website for this project has been established as a means to keep the businesses and public updated on the progress. Website: www.presidentsplazavision.com Mr. Fletcher requested to know how many carports and their locations in the project area. Jason noted that he would get that information back to the Board. b) Restaurant Loan Program — Presented by Deborah Glickman Ms. Glickman shared that the City of Palm Desert approved a new loan program solely for the restaurants. Applications are now being accepted until January 31st Palm Springs Life Update. Presented by Jim Doyle, PSL. Mr. Doyle presented the monthly report previously sent. Mr. Doyle shared that assistance is needed to increase the e-newsletter signups. Mr. Doyle suggested a possible staycation at Hotel Paseo as a prize. The Board loved the idea and Mr. Doyle will reach out to Hotel Paseo. EPPBID Board: Street Updates Ms. Campbell — Interior Solutions opening up on East end of El Paseo. Ms. Stein — Noted that Edward Gallery has opened up as well as Peter Burega Art Studio. Ms. Stein also noted that the restaurants are still in the need of assistance and encouraged the Board and those joining the meeting to continue to purchase gift cards as well dine out. Mr. Klein — Shared that Kate Spade was closing, as they are continuing to close locations across the U.S. VI. ORAL COMMUNICATIONS Pam Scannell, CEO of the Palm Desert Area Chamber of Commerce shared that the Chamber has free open for business banners for Palm Desert businesses as well as PPE. Ms. Scannell also shared information Page3of4 on the Chamber's e-gift cards. Businesses can sign up at www.pdacc.org. VII. REMARKS A. City of Palm Desert. None B. Board Members. Christine Stein, Leeds and Son — Shared that she joined and enjoyed the Town Hall held by the City earlier this week. Ms. Stein also noted that the El Paseo forums continue and are well attended and received by those in attendance. Elyssa Goldberg, BG's El Paseo — Stated that El Paseo Cruise Night was a big hit, as it continues to be a draw during these times. Patrick Klein, The Gardens on El Paseo — Thanked the City for this week's broker forum, as it was extremely helpful to his leasing team. Mr. Klein also thanked the City for its efforts on continuing to support businesses during the pandemic. Mr. Klein asked Board members to join him at the next Council meeting, to thank the Council in person. Mr. Soule will share the Zoom link to join the next meeting. VIII. NEXT MEETING: The next meeting was confirmed for February 18, 2021, 8 a.m. via Zoom. IX. ADJOURNMENT With board concurrence, the meeting was adjourned at 9:50 a.m. Page4of4