HomeMy WebLinkAbout2021-02-18 EPPBID Special Meeting MinutesCITY OF PALM DESERT
EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD
SPECAIL MEETING
THURSDAY, FEBRUARY 18, 2021 — 8 A.M.
ZOOM MEETING
I. CALL TO ORDER
Chairman Klein called the meeting to order at 8:06 am.
II. ROLL CALL
Present:
Elyssa Goldberg
Patrick Klein
Susan Stauber
Sonja Campbell
David Fletcher — Late Arrival
Christine Stein — Late Arrival
Absent:
Dennis Flaig-Moore
City of Palm Desert Staff Present:
Thomas Soule, Tourism and Marketing Manager
Vanessa Mager, Management Analyst, Economic Development
Deborah Schwartz Glickman, Business Advocate
Kevin Swartz, Associate Planner, Community Development
Also Present:
Mayor Pro Tem Jan Harnik, City of Palm Desert
Jim Doyle, Palm Springs Life
Amy Smith, Chartwell Properties
Stephanie Greene, CV Strategies
Michael Matthews, Palm Springs Life
Paulina Larson, Palm Springs Life
Dawn McCoy, Dawn McCoy Media
Frank Jones, Palm Springs Life
Lisa Dempton, A Gallery Fine Art
Deja Kreutzberg, Gardens on El Paseo/EI Paseo Village
Tamara Sullivan, SkinLab by Cosmetic Surgery Institute
Taly, Unknown
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III. CONSENT ITEMS
A. Approval of the Minutes and Financial Statements of the El
Paseo Parking & Business Improvement District Regular
Meeting of January 21, 2021.
Rec: Approved
A motion was made by Campbell and seconded by Stauber to accept and
approve. Motion passed with a 4-0-3 vote; with Campbell, Goldberg,
Klein, and Stauber, voting in favor; none against; Fletcher, Flaig-Moore
and Stein, absent.
IV. PARTNER UPDATES
A. Hotel Paseo, introduction of new GM — Thomas Soule announced
Michael Murray as the new General Manager of Hotel Paseo. Mr. Murray
was not in attendance.
Palm Springs Life, Events Update - Presented by Frank Jones and Paulina
Larson
Announced that Palm Desert Fashion Week & Palm Desert Food & Wine
will be postponed until 2022, as large gatherings are still prohibited in the
City, County and State. All 2020 celebrity talent have confirmed to
participate in the 2022 events. Dates for 2022 are as set: Fashion Week —
March 19-25, 2022 and Food & Wine — March 25 -27, 2022. For 2021,
Palm Springs Life will be creating a virtual chief experience that will occur
once a month starting March 2021 and going through Feb. of 2022. Virtual
chief experiences will include a local partnership with Jenson's Finest Food
to provide prepared meal baskets where participants can purchase and
then create the meals at home.
City of Palm Desert — Nothing to report
Mr. Fletcher did ask to receive more information on any new dining decks
that may be coming.
EPPBID Board: Street Updates
Mr. Klein shared that Rebecca Taylor will be opening at the Village in the
Fourth Quarter.
Ms. Campbell shared that Elite Consignments has permanently closed.
The board also noted that Dennis Roberg Art Gallery is up for sale.
E. Greater Palm Springs CVB — Partner not in attendance
V. NEW BUSINESS
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Retainer/Strategic Planning
i. January report (report sent prior to meeting)— Presented by
Stephanie Greene, CV Strategies
Mrs. Greene discussed the positive numbers for the current
marketing campaign and shared that the district saw great PR in the
month of January.
ii. Partner Updates — Presented by Stephanie Green, CV Strategies;
Dawn McCoy, Dawn McCoy Media; Jim Doyle, Palm Springs Life
Mrs. Greene and Ms. McCoy presented the increase numbers for
social media. Instagram has seen a 6% increase in followers which
equates to 1.5 million impressions and has pushed a 5% increase in
engagement. Ms. McCoy is working on creating a video and graphics
to assist with the Step Up to the Table marketing campaign and this
will roll out soon.
As for the website, there are currently 310 stores participating on the
website and 189 stores are seeing positive click rates.
The El Paseo monthly newsletter is doing very well with an open rate
of 37% for the 1st month e-blast and 45% for the 2nd month e-blast.
Partnerships include the following businesses — Greater Palm
Springs CVB, Palm Springs Life and the Palm Desert Area Chamber
of Commerce are all going strong and continue to promote El Paseo.
Items for the board to consider for next meeting:
1. Opt. -in Sign Up incentive for the PSL newsletter.
2. Desert X magazine advertise buy
a. Cost is $3,750 to participate with commitment needed
by March 1st
The board discussed both items for consideration and asked that the Sign -Up
incentive options be researched and that actual costs for each of the suggested
incentives be brought to the next meeting for budget consideration. As for the
Desert X magazine advertise buy, commitment needs to be decided now and
thus a motion was made to participate in the Desert X magazine at the cost of
$3,750.
Rec: Approved
A motion was made by Fletcher and seconded by Stein to accept and
approve. Motion passed with a 6-0-1 vote; with Campbell, Goldberg,
Klein, Fletcher, Stein and Stauber, voting in favor; none against; Flaig-
Moore, absent.
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Merchant Relations: 2/9 Zoom Forum Recap
Ms. Greene presented that the Zoom Forums are well attended with about
an average of 30 businesses joining
VI. ORAL COMMUNICATIONS
None
VII. REMARKS
A. City of Palm Desert.
Mayor Pro Tem Jan Harnik, City of Palm Desert — Shared that the Living
Desert will be hosting an Art presentation in conjunction with Desert X.
More information to come. Mrs. Harnik also noted that CVAP has received
more PPE for local businesses, if needed.
Thomas Soule, City of Palm Desert - Stated that a new COVID Testing
site will be opening this Sunday at the UCR Palm Desert campus. The site
will be open Sunday — Thursday and is Free and provided by Curative. The
City is also working on a vaccine site in Palm Desert and hope to announce
the opening soon.
B. Board Members.
None
VIII. NEXT MEETING:
The next meeting was confirmed for March18, 2021, 8 a.m. via Zoom.
IX.ADJOURNMENT
With board concurrence, the meeting was adjourned at 9:15 a.m.
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