HomeMy WebLinkAbout2021-04-22 EPPBID Special Meeting MinutesCITY OF PALM DESERT
EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD
SPECIAL MEETING
THURSDAY, APRIL 22, 2021 — 8 A.M.
ZOOM MEETING
I. CALL TO ORDER
Chairman Klein called the meeting to order at 8:05 am.
II. ROLL CALL
Present:
Elyssa Goldberg
Patrick Klein
Susan Stauber
Dennis Flaig-Moore
Christine Stein
David Fletcher
Sonja Campbell — Late Arrival
City of Palm Desert Staff Present:
Thomas Soule, Tourism and Marketing Manager
Vanessa Mager, Management Analyst, Economic Development
Deborah Schwartz Glickman, Business Advocate
Kevin Swartz, Associate Planner, Community Development
Also Present:
Mayor Pro Tem Jan Harnik, City of Palm Desert
Amy Smith, Chartwell Properties
Stephanie Greene, CV Strategies
Michael Matthews, Palm Springs Life
Paulina Larson, Palm Springs Life
Dawn McCoy, Dawn McCoy Media
Frank Jones, Palm Springs Life
Lisa Dempton, A Gallery Fine Art
Deja Kreutzberg, Gardens on El Paseo/EI Paseo Village
Chris Clemens, CV Strategies
Davis Meyer, Greater Palm Springs CVB
Cleo Amelia, Cleo Amelia Acupuncture & Chinese Medicine
III. CONSENT ITEMS
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Approval of the Minutes and Financial Statements of the El
Paseo Parking & Business Improvement District Regular
Meeting of March 18, 2021.
Rec: Approved
A motion was made by Fletcher and seconded by Stauber to accept and
approve. Motion passed with a 7-0-0 vote; with Campbell, Stauber,
Goldberg, Klein, Flaig-Moore, Fletcher, and Stein voting in favor. None
against. None abstained.
IV. NEW BUSINESS
A. Infrastructure Items presented by Kevin Swartz, City of Palm Desert.
i. Raised Crosswalks — new locations
A motion was made by Stein and seconded by Flaig-Moore to support
a study for raised crosswalks, with an emphasis on including one
between Sage Ave. and Ocotillo Dr. Motion passed with a 7-0-0 vote;
with Campbell, Stauber, Goldberg, Klein, Flaig-Moore, Fletcher, and
Stein voting in favor. None against. None abstained.
ii. Color Crosswalks
A motion was made by Stein and seconded by Goldberg to support
leaving the colored crosswalks as is until the City can come up with
an alternative option. Motion passed with a 7-0-0 vote; with Campbell,
Stauber, Goldberg, Klein, Flaig-Moore, Fletcher, and Stein voting in
favor. None against. None abstained.
iii. Permanent Dining Decks
A motion was made by Klein and seconded by Stein to keep dining
decks as is while business owners with the City to bring all decks to
code and a set standard. Motion passed with a 7-0-0 vote; with
Campbell, Stauber, Goldberg, Klein, Flaig-Moore, Fletcher, and Stein
voting in favor. None against. None abstained.
iv. Lupine Plaza
A motion was made by Fletcher and seconded by Goldberg to
continue with the Plaza, but suggest that a more permanent design
be created. Motion passed with a 7-0-0 vote; with Campbell, Stauber,
Goldberg, Klein, Flaig-Moore, Fletcher, and Stein voting in favor.
None against. None abstained.
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Retainer/Strategic Planning
i. March report (report sent prior to meeting)— Presented by Stephanie
Greene, CV Strategies
Ms. Greene discussed the March report activity, March continued to
be busy as things are losing up and moving through the color tiers.
Social media continues to grow, followers and audience have
increased. The merchant group continues to grow as well.
ii. Partner Updates — Presented by Stephanie Greene, CV Strategies;
Ms. Greene reported there has been a huge success with Palm
Springs Life, it has generated 394 % over goal in terms of
impressions being generated and amount of readers exposed to
messages.
Partnership with CVB their website is starting to see more activity
and Chamber of Commerce continues with their shop local
campaign.
C. May/June Marketing Plan: Ms. Greene proposed to use the remaining of
the budget which is $15,000.00 to enhance and supplement the current
advertising. Several ideas where proposed and were discussed with
board.
A motion was made by Campbell and seconded by Klein to utilize the
$15,000.00 on the Experience Online Contest to advertise El Paseo.
Motion passed with a 7-0-0 vote; with Stauber, Goldberg, Flaig-
Moore, Fletcher, and Stein voting in favor. None against. None
abstained.
vote;
Budget Planning Session — Ms. Greene presented a PowerPoint for the
2021-2022 yearly plan, with an estimated budget of $250,000.00. This
included proposed projects and the board expressed their interest.
Discussion ensued by presentational questioning.
Ms. Greene will work on a plan and budget for the next Board meeting on
May 20th, 2021.
V. ORAL COMMUNICATIONS
None
VI. REMARKS
A. City of Palm Desert.
Thomas Soule, City of Palm Desert — Presidents Plaza update, still
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working on a launch date.
B. Board Members.
None
VII. NEXT MEETING:
The next meeting was confirmed for May 20, 2021, 8 a.m.
VIII.ADJOURNMENT
With board concurrence, the meeting was adjourned at 9:19 a.m.
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