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HomeMy WebLinkAbout2020-11-19 EPPBID Regular Meeting MinutesCITY OF PALM DESERT EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD SPECAIL MEETING THURSDAY, November 19, 2020 — 8 A.M. ZOOM MEETING I. CALL TO ORDER Chairman Klein called the meeting to order at 8:03 am. II. ROLL CALL Present: Elyssa Goldberg Patrick Klein Christine Stein Sonja Campbell Dennis Flaig-Moore Susan Stauber (late arrival) David Fletcher (late arrival) City of Palm Desert Staff Present: Thomas Soule, Tourism and Marketing Manager Vanessa Mager, Management Analyst, Economic Development Deborah Schwartz Glickman, Business Advocate Kevin Swartz, Associate Planner, Community Development Also Present: Jim Doyle, Palm Springs Life Amy Smith, Chartwell Properties Stephanie Greene, CV Strategies/FG Creative Michael Matthews, Palm Springs Life Paulina Larson, Palm Springs Life Chris Clemens, CV Strategies/FG Creative Davis Meyer, Greater Palm Springs CVB Dawn McCoy, Dawn McCoy Media Andrew Portener, JNS Next Jerry Martin, El Paseo Cruise Night Lisa Dempton, A Gallery Fine Art Page1 of 3 III. CONSENT ITEMS A. Approval of the Minutes and Financial Statements of the El Paseo Parking & Business Improvement District Regular Meeting of October 15, 2020. Rec: Approved A motion was made by Campbell and seconded by Stein to accept and approve. Motion passed with a 5-0-2 vote; with Goldberg, Klein, Campbell, Stein, and, Flaig-Moore voting in favor; none against; Fletcher, Stauber and absent. IV. PARTNER UPDATES A. City of Palm Desert a) Halloween/Holiday Events Recap & Update — Presented by Vanessa Mager Shared a quick recap of the Halloween Cruise Night on Saturday, Oct. 31st. Presented a new event, Light Up El Paseo which will take place on Friday, December 4th at 5:30 p.m. Stores on El Paseo are encouraged to participate. b) New proposed use on El Paseo — Presented by Thomas Soule A local business has reached out inquiring about having a horse drawn carriage on El Paseo during the holidays, to offer rides up and down the street. c) Outdoor Dining — Presented by Kevin Swartz. Outdoor dining is continuing to grow along the street and throughout the Valley, as the County is back in the most restrictive purple tier until further notice. Mr. Swartz also cited the cost to remove the crosswalks on El Paseo for the Boards comments. The Board recommended that the City not spend the money at this time. Palm Springs Life Update. Presented by Jim Doyle, PSL. Mr. Doyle and Ms. Larson presented the new printed directory. V. NEW BUSINESS A. Retainer/Strategic Planning Ms. Greene presented a plan on how the additional $10K grant from the City should be used. David asked Ms. Greene to research other ways to spend the funding including how to advertise with short term rentals. Ms. Greene to present alternate plans at the December meeting. Page 2 of 3 B. Brand Retention — Presented by Dawn McCoy b) Asked for additional Holiday content from retailers. C. Partnerships: El Paseo Cruise Night Jerry Martin from El Paseo Cruise Night presented a partnership proposal requesting $2K for 2020/2021 fiscal year. Board agreed the partnership was beneficial and requested that $500 be given now out of the current operational budget with the rest of funding to follow. Rec: Approved A motion was made by Campbell and seconded by Flaig-Moore to accept and approve. Motion passed with a 4-0-2 vote; with, Campbell, Stein, Stauber and, Flaig-Moore voting in favor; none against; Klein abstain; Fletcher and Goldberg absent. VI. ORAL COMMUNICATIONS Thomas shared an email from Alma Diaz merchant on El Paseo, East End. Ms. Diaz asked if the Board would consider creating more events and activities down the East End as most take place in the Center or West End. Thomas invited Ms. Diaz to attend the month Board meetings to find ways that this could be possible. VII. REMARKS A. City of Palm Desert. None B. Board Members. Patrick Klein, Gardens on El Paseo/EI Paseo Village Aske to the Board to continue to update Ms. Greene with information gathered for each of their districts. VIII. NEXT MEETING: The next meeting was requested to be moved up and was confirmed for December 10, 2020, 8 a.m. via Zoom. IX.ADJOURNMENT With board concurrence, the meeting was adjourned at 9:24 a.m. Page 3 of 3