HomeMy WebLinkAbout2020-10-15 EPPBID Regular Meeting MinutesCITY OF PALM DESERT
EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD
SPECAIL MEETING
THURSDAY, OCTOBER 15, 2020 — 8 A.M.
ZOOM MEETING
I. CALL TO ORDER
Chairman Klein called the meeting to order at 8:04 am.
II. ROLL CALL
Present:
Elyssa Goldberg
Patrick Klein
Susan Stauber
David Fletcher
Christine Stein (late arrival)
Sonja Campbell (late arrival)
Dennis Flaig-Moore (absent)
City of Palm Desert Staff Present:
Thomas Soule, Tourism and Marketing Manager
Vanessa Mager, Management Analyst, Economic Development
Deborah Schwartz Glickman, Business Advocate
Kevin Swartz, Associate Planner, Community Development
Ryan Stendell, Director of Community Development
Marisol Lopez, Office Specialist II
Also Present:
Councilmember Jan Harnik, City of Palm Desert
Jim Doyle, Palm Springs Life
Amy Smith, Chartwell Properties
Stephanie Greene, CV Strategies/FG Creative
Michael Matthews, Palm Springs Life
Paulina Larson, Palm Springs Life
Chris Clemens, CV Strategies/FG Creative
Davis Meyer, Greater Palm Springs CVB
Dawn McCoy, Dawn McCoy Media
Pam Scannell, Palm Desert Area Chamber of Commerce
Andrew Portener, JNS Next
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Brandon Boswell, Brandon Boswell Diamonds
Katelyn Greene, JNS Next
Heather Greenwood, Carter PTO
Sat Singh Panesar
III. CONSENT ITEMS
A. Approval of the Minutes and Financial Statements of the El
Paseo Parking & Business Improvement District Regular
Meeting of September 24, 2020.
Rec: Approved
A motion was made by Fletcher and seconded by Goldberg to accept and
approve. Motion passed with a 4-0-3 vote; with Goldberg, Klein, Fletcher,
and Stauber, and voting in favor; none against; Stein, Flaig-Moore and
Campbell absent.
IV. PARTNER UPDATES
A. City of Palm Desert
a) Outdoor Dining — Presented by Kevin Swartz.
A photo presentation of Lupine Plaza was presented to those in
attendance. The Plaza will be open from 6am to 10am daily.
Photos of II Corso outdoor dining expansion were also shared with
attendees.
b) Halloween Events Update — Presented by Heather Greenwood,
Carter PTO & Patrick Klein
Reminded and invited all businesses to join in the Halloween
festivities. YMCA Halloween drive -through, Thursday, Oct. 29th
and Friday, Oct. 30th at the Gardens and the Halloween Cruise
Night on Saturday, Oct. 31st
Palm Springs Life Update. Presented by Jim Doyle, PSL
Mr. Doyle presented the monthly report previously sent.
V. NEW BUSINESS
A. Retainer/Strategic Planning
a) Deborah Glickman shared with the Board that at the September 24th City
Council meeting, the Council approved $10K to be given to the EPPBID for the
creation of a Shop Local campaign.
Thomas Soule asked for a motion to authorize Mr. Klein to sign the
City agreement and authorize Mrs. Greene to present ways to
spend the funding.
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A motion was made by Stein and seconded by Fletcher to accept
and approve. Motion passed with a 5-0-2 vote; with Goldberg,
Klein, Stauber, Stein and Fletcher voting in favor; none against;
Flaig-Moore and Campbell absent.
B. Brand Retention — Presented by Dawn McCoy
c) Social Media — Dawn requested that when businesses post that they use
the following hashtags: #unitepalmdesert; #shopelpaseo; #visitpalmdesert;
@ShopElPaseo; @VisitPalmDesert.
C. Merchant Relations
a) Fall Merchant Meeting moved to Tuesday, October 27th at 9am.
c) Merchant Outreach is going well, but it is taking time.
VI. ORAL COMMUNICATIONS
Discussion ensued with regards to the Dennis Roberg window display. The
entire street has seen a negative impact from the current display and
merchants are worried about future impacts.
Thomas Soule presented and discussed a new marketing campaign for El
Paseo, the "We Welcome You" campaign. Banners, posters and window
clings, etc. will be created and are encouraged to be placed in businesses
to let the community know that everyone is welcomed to the street.
VII. REMARKS
A. City of Palm Desert.
None
B. Board Members.
None
VIII. NEXT MEETING:
The next meeting was confirmed for November 19, 2020, 8 a.m. via Zoom.
IX.ADJOURNMENT
With board concurrence, the meeting was adjourned at 9:08 a.m.
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