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HomeMy WebLinkAbout2020-08-20 EPPBID Regular Meeting MinutesCITY OF PALM DESERT EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD SPECAIL MEETING THURSDAY, AUGUST 20, 2020 — 8 A.M. ZOOM MEETING I. CALL TO ORDER Chairman Klein called the meeting to order at 8:04 am. II. ROLL CALL Present: Sonja Campbell Dennis Flaig-Moore David Fletcher (late arrival) Elyssa Goldberg Patrick Klein Christine Stein (late arrival) Susan Stauber City of Palm Desert Staff Present: Thomas Soule, Tourism and Marketing Manager Vanessa Mager, Management Analyst, Economic Development Deborah Schwartz Glickman, Business Advocate Kevin Swartz, Associate Planner, Community Development Also Present: Councilmember Jan Harnik, City of Palm Desert Jim Doyle, Palm Springs Life Amy Smith, Chartwell Properties Stephanie Greene, CV Strategies/FG Creative Michael Matthews, Palm Springs Life Paulina Larson, Palm Springs Life Chris Clemens, CV Strategies/FG Creative Andrew Portener, JNS Next Frank Jones, Palm Springs Life Davis Meyer, Greater Palm Springs CVB Dawn McCoy, Dawn McCoy Media Eric Morcus, Kaiser Grille Palm Desert Beatrice Eslamboly, CV Strategies Shawn Harkness, CV Strategies Page 1 of 4 Lisa Dempton, A Gallery Fine Art III. CONSENT ITEMS A. Approval of the Minutes of the El Paseo Parking & Business Improvement District Regular Meeting of July 23, 2020. Rec: Approved Mr. Klein asked the Board for any comments or corrections on the minutes, none were found. Mr. Klein asked for a motion to approve the Minutes from the July 23, 2020 Regular Meeting. A motion was made by Campbell and seconded by Stauber to accept and approve. Motion passed with a 5-0-2 vote; with Goldberg, Klein, Campbell, Flaig-Moore, and Stauber voting in favor; none against; Stein and Fletcher absent. The July Financials were not ready in time for this meeting, and thus were not available to approve. They will be presented for approval at the next meeting. IV. PARTNER UPDATES A. Palm Springs Life Update. Presented by Jim Doyle & Paulina Larson, PSL Mr. Doyle presented the monthly report and the accountability report with content regarding, the Website, Social and Print. The report shows that participating merchants are averaging 9.4 visits each. Ms. Larson discussed a new e-newsletter which is scheduled to be launched in mid - to -late November, with the catalog. PSL will have a dedicated editor for this promo. A preview of the new online directory was also shared with the Board and attendees. Greater Palm Springs CVB. Presented by Davis Meyer Ms. Meyer presented that currently the CVB has put a pause on marketing to larger markets at this time, since many hotels are currently not opened. A larger push is being done to market locally. Once hotels open later this month and early September, plans to promote the Valley to the drive market will ramp up. ANA Inspiration Golf Tournament is slated to occur in September, with no spectators. Restaurant Week is still scheduled to take place October 16 — 25. V. NEW BUSINESS A. City of Palm Desert — Presented by Kevin Swartz. Mr. Swartz presented a brief recap from the City's sub -committee Page 2of4 regarding the discussion of closing a traffic lane on El Paseo for outdoor dining. The City's next steps are to discuss with the City Attorney to see about any possible ADA issues that may arise from this closure. The City is also working on a grant for the closure and development of an outdoor seating area on Lupine, which would run from October 1st — May 31st. Mr. Schwartz also discussed the current application process for restaurants who wish to apply for outdoor dining areas in parking lots and/or on the sidewalk. Currently the turnaround time is a week. While not many restaurants are looking to open outdoor dining areas currently, due to the high temperatures, Mr. Swartz encourages restaurant owners to apply early. Discussion ensued over the dining deck concept. The Board would like to see things move faster and be easier for restaurants to move forward. Mr. Soule asked if the Board would be willing to issue a letter of support for the Lupine closure. Mr. Klein asked the Board for a motion to approve. A motion was made by Ms. Campbell and seconded by Mr. Fletcher to accept and approve. Motion passed with a 7-0-0 vote; with Goldberg, Klein, Campbell, Flaig-Moore, Stein, Fletcher and Stauber voting in favor; none against; none absent. B. FG Creative — Presented by Stephanie Greene a. Ms. Greene did a quick overview of the July report and reminded the board of the merger of FG Creative/CV Strategies. b. Ms. Greene presented information on the brand retention, noting that the outdoor billboard contract must be spent by end of year. Looking at running ads in November. c. Ms. Greene noted that September Zoom Forum is scheduled for September 8. The Fall Merchant Mixer will be held as a Zoom webinar and will be scheduled for the end of October or beginning of November. d. Ms. Greene shared with the Board that the Chamber has canceled its annual Golf Cart Parade. She also shared that Paint El Paseo Pink will be a virtual event this year and will run from October 5 — October 12. VI. ORAL COMMUNICATIONS None VII. REMARKS A. City of Palm Desert. Thomas Soule — Presented to the Board an idea of adding Welcome Palm Desert signs with a mask up message at different locations. The Board agreed that Welcome Palm Desert signs were a wonderful idea. Board Members. Page3of4 David Fletcher, Chartwell Properties — Requested that Ms. Greene research the cost of having El Paseo marketing collateral in vacation rentals. Christine Stein, Leeds & Son — Asked if PSL can get catalogs in vacation rentals. VIII. NEXT MEETING: The next meeting was confirmed for September 17, 2020, 8 a.m. via Zoom. IX.ADJOURNMENT With board concurrence, the meeting was adjourned at 9:41 a.m. Page 4 of 4