HomeMy WebLinkAbout2020-05-21 EPPBID Regular Meeting MinutesCITY OF PALM DESERT
EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
THURSDAY, MAY 21, 2020 — 8:00 A.M.
ZOOM MEETING
CALL TO ORDER
Chairman Klein called the meeting to order at 8:09 a.m.
II. ROLL CALL
Present
Sonia Campbell
Dennis Flaig-Moore
David Fletcher
Elyssa Goldberg
Patrick Klein
Susan Stauber
Christine Stein
City of Palm Desert Staff Present:
Thomas Soule, Tourism & Marketing Manager
Vanessa Mager, Management Analyst, Economic Development
Ryan Stendell, Director of Community Development
Martin Alvarez, Director of Economic Development
Deborah Glickman, Business Advocate
Also Present:
Councilmember Jan Harnik, City of Palm Desert
Stephanie Greene, FG Creative
Lisa Barbato, FG Creative
Chris Clemens, FG Creative
Frank Jones, Palm Springs Life
Jim Doyle, Palm Springs Life
Michael Matthews, Palm Springs Life
Paulina Larson, Palm Springs Life
Dawn McCoy, DMM
Amy Smith, Chartwell Properties
Pam Scannell, Palm Desert Area Chamber of Commerce
Samuel Heaton, CODA Gallery
Areli Beltran, CODA Gallery
Debra Carrington, Summer Colony Living
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Deja Kreutzberg, Gardens on El Paseo
Elizabeth Ilan
Josef Jonathan, Smoketree Investments
Joe Alegre, Hotel Paseo
Brandt Kuhn, Beacon Pointe Advisors
Sheri Pierattoni, Piero's Pizza Vino
III. URGENCY ITEM
Rec: Add an urgency item to the agenda under Partner Updates
relating to a potential rule change that would affect El Paseo.
Mr. Klein asked for a motion to approve the Consent items. A motion was made
by Campbell and seconded by Klein to accept and approve. Motion was passed
with a 7-0-0 vote, with Campbell, Fletcher, Flaig-Moore, Goldberg, Klein, Stauber
and Stein voting in favor; none against; none absent.
IV. CONSENT ITEMS
A. Approval of the Minutes from February 20, 2020 Board of
Directors Meeting.
B. Approval of Financial Statements ending April 30, 2020.
Rec: Approved
Mr. Klein asked for a motion to approve the Consent items. A
motion was made by Campbell and seconded by Fletcher to
accept and approve. Motion was passed with a 7-0-0 vote, with
Campbell, Fletcher, Flaig-Moore, Goldberg, Klein, Stauber and
Stein voting in favor; none against; none absent.
V. PARTNER UPDATES
A. Palm Desert Area Chamber of Commerce: Ms. Scannell, new CEO of the
Palm Desert Area Chamber of Commerce introduced herself to the Board
and updated them on recent Chamber activity.
B. Palm Springs Life Update
Mr. Doyle reviewed details from the report that was sent to the Board prior
to the meeting.
C. Urgency Item: City of Palm Desert: Mr. Stendell presented information to
the Board regarding a potential shift in regulation by the ABC regarding
serving alcohol outdoors. Discussion ensued.
VI. NEW BUSINESS
A. FG Creative Updates
Ms. Greene reviewed with the Board the marketing reports sent prior to
the meeting.
B. Marketing Plan for the remainder of FY 19/20
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Ms. Greene presented a recommendation for adjusting the marketing plan
for the remainder of FY19/20 and requested direction for budget planning
for FY 20/21.
Rec: Approve direction as recommended, including continuing
digital advertising, delaying billboard deployment, planning for
summer programmatic at a cost of $7,500 and preparing to pivot
as called for by the ever -changing market conditions. Also
approve a budget planning study session for June 4, 2020 at 10
a.m.
Mr. Klein asked for a motion to approve the recommendation. A motion
was made by Stein and seconded by Fletcher to accept and approve.
Motion was passed with a 7-0-0 vote, with Campbell, Fletcher, Flaig-
Moore, Goldberg, Klein, Stauber and Stein voting in favor; none against;
none absent.
El Paseo Reopening Forum
Ms. Greene and Ms. Stein updated the Board on the weekly Zoom
meetings that have been held to update merchants in the District on the
latest information regarding COVID-19 mandates, and to share ideas with
each other regarding best practices and out -of -the -box thinking to help
their businesses in these challenging times. No formal action was needed
or taken, but direction was given to continue the meetings as needed, with
support from the Board.
FY20/21 Budget Discussion
See action under item VI-B: Study Session set for Thursday, June 4, 2020
at 10 a.m.
VII. ORAL COMMUNICATIONS
VIII. REMARKS
A. City of Palm Desert.
B. Board Members.
IX. NEXT MEETING: Confirm June 4, 2020 for Budget Study Session and June 18,
2020 for regularly scheduled Board meeting.
X. ADJOURNMENT: With nothing further to discuss, the meeting was adjourned at
10:10 a.m.
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