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Home My WebLink About2019-11-21 EPPBID Regular Meeting MinutesCITY OF PALM DESERT EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT APPROVED MINUTES THURSDAY, NOVEMBER 21, 2019 — 8:00 A.M. ADMINISTRATIVE CONFERENCE ROOM 73-510 FRED WARING DRIVE, PALM DESERT, CA 92260 I. CALL TO ORDER Chairman Klein called the meeting to order at 8:04 a.m. II. ROLL CALL Present Patrick Klein David Fletcher Elyssa Goldberg Sonia Campbell Susan Stauber Christine Stein (late arrival) City of Palm Desert Staff Present: Kevin Swartz, Associate Planner, Community Development Deborah Schwartz Glickman, Business Advocate, Economic Development Vanessa Mager, Management Analyst, Economic Development Thomas Soule, Tourism & Marketing Manager, Economic Development Also Present: Councilmember Jan Harnik, City of Palm Desert Stephanie Greene, FG Creative Chris Clemens, FG Creative Lisa Barbato, FG Creative Joe Alegre, Hotel Paseo Dennis Flaig, Saks Fifth Avenue Brandt Kuhn, Beacon Pointe Todd Rhoden, Palm Desert Area Chamber of Commerce Lynn Freschetti, Palm Desert Area Chamber of Commerce Deja Kreuzberg, The Gardens on El Paseo Jim Doyle, Palm Springs Life Michael Mathews, Palm Springs Life Susan Stein, Palm Springs Life Sat Panesar, Sensi Magazine III. CONSENT ITEMS Page 1 of 4 Approval of the Minutes from October 24, 2019 Board of Directors Meeting. Approval of Financial Statements ending October 31, 2019. Rec: Approved Mr. Klein asked for a motion to approve the Consent items. A motion was made by Fletcher and seconded by Campbell to accept and approve. Motion was passed with a 5-0-1 vote, with Klein, Fletcher, Campbell, Stauber and Goldberg voting in favor; none against; Stein absent. IV. PARTNERS A. Palm Desert Area Chamber of Commerce — Golf Cart Parade recap Mr. Rhoden and Ms. Freschetti gave a recap of the 55th Annual Golf Cart Parade, including a post -event evaluation (attached). B. Palm Springs Life Update Mr. Doyle, Mr. Matthews and Ms. Susan Stein gave updates on efforts by Palm Springs Life to promote El Paseo, including Fashion Week El Paseo, Palm Desert Food & Wine, A Miracle on El Paseo, and the new event A Taste of El Paseo. V. NEW BUSINESS A. FG Creative Updates October Marketing Report & Instagram Report — Ms. Greene presented the marketing report that had been sent out to the Board prior to the meeting. Merchant Mixer Recap — Ms. Greene reported to the Board on the successful Merchant Mixer held at Hotel Paseo, with about 85 merchants in attendance. Nov. 9 — FAM Tour Recap — Organized by the Greater Palm Springs CVB, this media familiarization trip (FAM) comprised 12 Chinese influencers and meeting planners on an advance scouting trip. FG Creative coordinated all aspects of their time on El Paseo, including welcome gift bag, store visits and final reception at Hotel Paseo. She thanked all of the merchants and stores that helped make this a very successful visit. Dec. 5 — CTA Training — Ms. Greene reminded the Board of the upcoming session, and requested RSVPs for the upcoming CTA training on December 5, 2019. Page 2of4 December Meeting Cancellation Mr. Klein reminded the Board of the discussion at the previous meeting regarding potentially cancelling the regular December meeting and asked for a motion to formally approve the cancellation. A motion was made by Stein and seconded by Campbell to accept and approve. Motion was passed with a 6-0 vote, with Campbell, Fletcher, Goldberg, Klein, Stauber and Stein voting in favor; none against. Mid -year Budget Adjustment Recommendation Ms. Greene presented a recommendation for a mid -year budget and marketing plan adjustment, proposing programs to add to the existing plan using funds available in the EPPBID account, in addition to a proposed $15,000 in co-op funds from the City. Presentation attached. Discussion ensued. A motion was made by Stein and seconded by Campbell to approve the mid -year adjustment as presented. Motion was passed with a 6-0 vote, with Campbell, Fletcher, Goldberg, Klein, Stauber and Stein voting in favor; none against. Board Membership Mr. Klein gave an update on the Board vacancy. The membership sub- committee, comprising Mr. Klein and Ms. Stein, interviewed two candidates for the seat: Mr. Brandt Kuhn of Beacon Pointe, and Mr. Dennis Flaig of Saks Fifth Avenue. The sub -committee commended both applicants as excellent potential members of the Board, and thanked both for their interest. With only one open seat, the sub -committee recommended Mr. Flaig for membership at this time. Discussion ensued. A motion was made by Goldberg and seconded by Stauber to approve the appointment of Mr. Flaig to the Board. Motion was passed with a 6-0 vote, with Campbell, Fletcher, Goldberg, Klein, Stauber and Stein voting in favor; none against. Holiday Media Relations: Designate Board Members for Interviews. Ms. Greene mentioned that during the holidays the EPPBID is often contacted for interviews by the local media and requested direction regarding willing Board members to do these interviews. Discussion ensued and it was decided by the Board that Ms. Goldberg would handle interviews if she is available. If not, Ms. Stein, Mr. Klein and Mr. Fletcher each indicated that they would be willing to step in as needed. VI. ORAL COMMUNICATIONS VII. REMARKS Page3of4 City of Palm Desert. Councilmember Jan Harnik, City of Palm Desert — Councilmember Harnik relayed good news about the buzz being created by the raised crosswalks and painted crosswalks on El Paseo. She reported hearing mostly positive opinions about the demonstration project. Discussion ensued regarding the project components. B. Board Members. VIII. NEXT MEETING: Confirm January 16, 2020 IX. ADJOURNMENT: With nothing further to discuss, the meeting was adjourned at 9:50am. Thomas Soule, Recording Secretary Page 4 of 4