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HomeMy WebLinkAbout2019-09-19 EPPBID Regular Meeting Minutes CITY OF PALM DESERT EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT MINUTES TUESDAY, SEPTEMBER 19, 2019 – 8:00 A.M. NORTH WING CONFERENCE ROOM 73-510 FRED WARING DRIVE, PALM DESERT, CA 92260 ___________________________________________________________________________ I. CALL TO ORDER Chairman Klein called the meeting to order at 8:06 am. II. ROLL CALL Present: Absent: Christine Stein Susan Stauber David Fletcher Elyssa Goldberg Patrick Klein Sonia Campbell City of Palm Desert Staff Present: Robin McCormick, Recording Secretary, Management Spclst., Econ. Dev. Deborah Schwartz Glickman, Business Advocate, Econ. Development Vanessa Mager, Special Events Manager, Econ. Development Kevin Swartz, Associate Planner, Community Development Also Present: Councilmember Jan Harnik, City of Palm Desert Jaclyn Scarlett, FG Creative Stephanie Greene, FG Creative Jim Doyle, Palm Spring Life Paulina Larson, Palm Springs Life Paul Reulbach, Palm Springs Life Amy Smith, Chartwell Properties Tony Marches, AC3 Restaurant Cheryl Hernandez, Gucci Deja Kreutzberg, The Gardens on El Paseo Paula McKenna, Lissai Page 1 of 6 Also Present: (Cont.) Lee Kolbac, The Firm Raj Menta, El Paso Jewelers III. CONSENT ITEMS A. Approval of the Minutes from August 15, 2019 Board of Directors Meeting. B. Approval of Financial Statements ending August 30, 2019. Rec: Approved Mr. Klein asked for a motion to approve the Consent Items. A motion was made by Campbell and seconded by Stein to accept and approve. Motion was passed with a 5-0-1 vote; with Stein, Fletcher, Goldberg, Klein and Campbell voting in favor. None against. None abstained. Stauber absent. IV. CITY UPDATES A. El Paseo District Office Use Discussion, Presented by Kevin Swartz. Kevin Swartz presented to the Board a synopsis of the continuing efforts that the Planning Department was putting forth into the mixed use and/or office use proposition for the El Paseo Shopping District with the hope of incorporating the input of the Board in the final ordinance to be sent for Council approval. Discussion ensued with questions from the Board being fielded by Mr. Swartz and a collaborative dialog amongst all participants. V. PARTNERS A. Holidaze Event. Presented by Tony Marchese, AC3 Restaurant. Tony Marchese announced a new event occurring this holiday season. Holidaze at the Gardens on El Paseo will be a ticketed event, $50 for general admission and $100 for VIP which would include an after party at th Hotel Paseo. This event will occur on December 7 with Council approved road closure of El Paseo from San Pablo to Larkspur and up to Shadow Mountain. Mr. Marchese went on to say that there would be a stage setup for planned entertainment in front of Hotel Paseo and that the event organizers were looking for sponsors. The Board concurred that this event would be a great addition to the holiday extravaganzas occurring on the street and welcomed the new idea assuring Mr. Marchese of their support. Page 2 of 6 B. Palm Springs Life Catalogue Update. Presented by Jim Doyle, Palm Springs Life. Jim Doyle was first wished a very happy Birthday by all present. Mr. Doyle thanked the Board, staff and others for their well wishes. Mr. Doyle once again introduced Mr. Paul Reulbach, Palm Springs Life’s new publisher who they are very proud to have on the team. Mr. Reulbach was previously publisher of Boston Magazine and San Francisco Magazine. Mr. Doyle then went on to introduce the new El Paseo Catalog proof, passing around an example for the Boards perusal and proceeded to explain the though behind its current process. The Board agreed that the aesthetic of the proof was gorgeous and thanked Palm Springs Life for an excellent job. Mr. Doyle thanked the team at FG Creative for their collaborative input in the catalog. VI. NEW BUSINESS A. FG Creative: Marketing Reports. Presented by Stephanie Greene, FG Creative. June & July Marketing Report & Instagram Report – Ms. Greene presented the marketing report that had been sent out to the members prior to the meeting. Ms. Greene opened discussion for any questions from the Board. No questions were forthcoming. FY 19-20 Catalogue/Directory (PSL) – Ms. Greene handed the presentation over to Jim Doyle of Palm Spring Life. Mr. Doyle presented the catalogue, directory and website reports that had been sent out to the members prior to the meeting, particularly mentioning how well the Programmatic digital advertising service has served the District. Mr. Doyle also introduced some preliminary information regarding the upcoming new Programmatic service that the Board will have a chance to participate in. Mr. Doyle then opened discussion for any questions from the Board. Discussion Ensued. B. Merchant Relations, Fall Merchant Meeting. Presented by Stephanie Greene, FG Creative. Ms. Greene asked the Board to pick a date for this year’s Fall Merchant Meeting and opened discussion on the type of event the Board would like to host, be it breakfast, luncheon or evening. Mr. Greene mentioned that there would be an attendance in the 120 person range therefore whatever venue the Board chose would have to be able to host this volume. When asked by the Board, Ms. Greene mentioned that typically the Fall Merchant Meeting occurs in the first week of November on a Tuesday. Discussion th ensued. The Board concurred a decision on Wednesday October 30, Page 3 of 6 8:00am to 10:00am, as the tentative date and time for the meeting. There would be continued discussion with Hotel Paseo on possible available venues at their location. C. Advertising. Presented by Stephanie Greene, FG Creative. New Branding Campaign Ideas – Ms. Greene led the discussion with Palm Springs Life ads, specifically how robust the messaging can become and how this relates to the busy and possibly distracting nature of the product. Ms. Greene presented three ideas to the Board that she hoped would still convey the same robust messaging and also sharpen the end product. After presenting the three ideas to the Board Ms. Greene opened the discussion to the Board’s input. Discussion ensued. Version three was a favorite for Members Stein, Goldberg and Campbell with Members Stein and Goldberg being put forth by the Board as FG Creative’s collaborative approvers. Board Members approved direction and partial autonomy, with collaborative approvers input, for FG Creative to publish and place ads as needed. Courtesy Cart Program Graphics – Ms. Greene incorporated the Courtesy Cart graphics discussion in the presentation of the new branding campaign ideas above as the two were concurrent in the content. D. New Ideas. Presented by Stephanie Greene, FG Creative. HITS Horse Show – Ms. Greene informed the Board of an advertising opportunity with HITS Horse Show in Thermal. This year there is a sponsorship level of $2,500 that will give the District advertising on the field for the ten weeks of the event. Ms. Greene also mentioned that there could be an opportunity to reach out and give awards to various champions of the divisions. The Board communicated that they were interested in hearing more about this opportunity in the future. Hyatt Palm Springs Guest Key Card Ad Opportunity – Ms. Greene informed the Board of an advertising opportunity on the back of the Hyatt Palm Springs guest key cards. Ms. Greene advised that the amount to purchase this advertising space is $1,900. The Board communicated that they might be interested in hearing more about this opportunity in the future. VII. ORAL COMMUNICATIONS A. Paula McKenna, Lissai – Ms. McKenna introduced herself to the Board. She is the owner of an AI startup and would like to speak individually and in small groups with owners and businesses on El Paseo regarding the direct details of the startup. The Board thanked Ms. McKenna. Page 4 of 6 VIII. REMARKS A. City of Palm Desert. Councilmember Jan Harnik, City of Palm Desert – Councilmember Harnik informed the Board that many of the City’s staff would be traveling the th week of October 17 for the League of California Cities conference and would not be able to attend the next Board meeting. Councilmember Harnik updated the Board on the progress of the graphics for the crosswalks on El Paseo. Councilmember Harnik felt that good discussions had taken place at Council with regards to the expansion of the scope of work to be installed. The originally planned crosswalk artwork should be th completed by October 27with the expansions continuing to be worked on passed this date. Councilmember Harnik encouraged the Board and merchants on El Paseo to remain positive and aboveboard in the face of any negativity that might be directed toward the District by the actions of specific individuals. Deborah Schwartz Glickman, Business Advocate – Ms. Glickman updated the Board on the Courtesy Carts audio visual proposition. Ms. Glickman informed the Board that City Council judged that it was not the right time for this action. Ms. Glickman is still pursuing other opportunities with the Courtesy Cart program and will keep the Board informed on the progress of each, as always. Ms. Glickman also asked the Board to please encourage all merchants on the street to respond to the survey that the City is providing on how the City can help support business in Palm Desert toward the success of all. B. Board Members. Elyssa Goldberg, BG’s El Paseo – Ms. Goldberg reminded the Board of the upcoming Paint El Paseo Pink event. She did so in her acting capacity of Merchant Liaison for Desert Cancer Foundation. Ms. Goldberg informed the Board that she had many materials available for window dressing to th support the event which occurred on Saturday, October 12. David Fletcher, Chartwell Properties – Mr. Fletcher addressed a question specifically to Ms. Deborah Glickman, Business Advocate with the City of Palm Desert regarding the loss of the Tesla store at the Gardens on El Paseo. Mr. Fletcher was specifically concerned about the loss of income to the District’s budget due to the absence. Ms. Glickman responded that she would check with the Finance Department on the specifics of the situation and get back to the Board. Page 5 of 6 Patrick Klein, the Gardens on El Paseo – Mr. Klein was introduced to a new Sargent on the Riverside County Sheriffs team assigned to the District. Sargent Rod Labrouk informed Mr. Klein that he would be making the rounds to introduce himself to the street. IX. NEXT MEETING: Board Members concurred to adjourn the next regular meeting of the Board on October 17, 2019, 8:00 am at City Hall as City staff would not be present due to planned travel engagements. Board Members confirmed that they would reconvene the adjourned meeting on October 24, 2019 at 8am at City Hall. X. ADJOURNMENT With Board Member concurrence, the meeting was adjourned at 9:47 am. ________________________________ Robin McCormick, Sub. Record. Secretary for Heather Chernicki, Reg. Recording Secretary Page 6 of 6