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HomeMy WebLinkAbout2019-08-15 EPPBID Regular Meeting MinutesCITY OF PALM DESERT EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT AGENDA TUESDAY, AUGUST 15, 2019 — 8:00 A.M. ADMINISTRATIVE CONFERENCE ROOM 73-510 FRED WARING DRIVE, PALM DESERT, CA 92260 I. CALL TO ORDER Chairman Klein called the meeting to order at 8:04 am. II. ROLL CALL Present: Absent: Christine Stein None David Fletcher Elyssa Goldberg Patrick Klein Sonia Campbell Susan Stauber City of Palm Desert Staff Present: Brianne Lawson, Recording Secretary, Office Specialist, Admin. Services Deborah Schwartz Glickman, Business Advocate, Econ. Development Tacie Johnson, Intern, Econ. Development Thomas Soule, Tourism and Marketing Manager, Econ. Development Vanessa Mager, Special Events Manager, Econ. Development Wayne Olson, Sr. Management Analyst, Econ. Development Kevin Swartz, Associate Planner, Community Development Ryan Stendell, Director, Community Development Randy Bowman, Project Manager, Public Works Deputy Steve Nelson, PD Sheriff's Department Officer Stacey Austin, PD Sheriff's Department Also Present: Councilmember Jan Harnik, City of Palm Desert Jaclyn Scarlett, FG Creative Stephanie Greene, FG Creative Frank Jones, Palm Springs Life Page 1 of 6 Also Present: (Cont.) Jim Doyle, Palm Spring Life Paulina Larson, Palm Springs Life Paul Reulbach, Palm Springs Life Dawn McCoy, Dawn McCoy Media Amy Smith, Chartwell Properties Tony Marches, AC3 Restaurant Deja Kreutzberg, The Gardens on El Paseo Kelly Gray, Grayse Veronica Deitz, Grayse Lynn Fraschetti, PD Area Chamber of Commerce III. CONSENT ITEMS A. Approval of the Minutes from June 20, 2019 Board of Directors Meeting. B. Approval of Year End Financial Statements for FY 18-19. Rec: Approved Mr. Klein asked for a motion to approve the Consent Items. A motion was made by Fletcher and seconded by Campbell to accept and approve. Motion was passed with a 6-0-0 vote; with Stein, Fletcher, Goldberg, Klein, Campbell and Stauber voting in favor. None against. None abstained. None absent. IV. CITY UPDATES A. Sheriffs Update, Presented by Deputy Steve Nelson. Deputy Nelson re -introduced himself to the Board and began his presentation with statistics on crime in the El Paseo area as well as the Palm Desert Sheriff's Departments proficient response to such. Deputy Nelson emphasized the importance of surveillance in pursuing criminal activity to a satisfactory end. Deputy Nelson then continued with helpful tips on crime prevention and safety as pertains to the Districts specific needs. Deputy Nelson also discussed the process for having trespassers removed from private property, and an updated Trespass Letter was distributed. Deputy Nelson assured all present that the Palm Desert County Sheriff's Department was able and available to any along the District or in the community who are in need and that he was available to all merchants for help, guidance or general out reach. Discussion ensued. El Paseo Improvements, Presented by Kevin Swartz and Randy Bowman. Thomas Soule synopsized the past discussions regarding the El Paseo improvements. Mr. Soule then handed the discussion on to his colleagues Page2of6 in the Planning and Public Works departments to elaborate on the current conditions and future plans. Kevin Swartz of the Planning Department reviewed the Gibbs Study recommended long term and near term solutions and the City's work toward these goals including parklets and mid -block crossings. Mr. Swartz also mentioned the art work that is being installed in the mid -block crossings. Mr. Swartz then introduced his colleague Randy Bowman to further the discussion. Mr. Bowman presented slides to illustrate in more detail the pedestrian improvements that are being proposed on El Paseo. Mr. Bowman also elaborated in general terms on the tasks necessary to see these projects to completion. Board Member, staff and Council Member questions were forthcoming and discussion ensued. Board Member Fletcher made recommendation that the proposed improvement locations be more spread out along El Paseo, and not so concentrated to the 73-505 to 73-595 block of El Paseo. At the end of the presentation Chairman Klein thanked the staff of the Planning, Public Works and Economic Development Departments on their work in moving this project forward. Swing 'N Hops & First Weekend, Presented by Vanessa Mager. Ms. Mager informed the Board on the plans for Swing 'N Hops 2019 as well as elaborating on the plans to expand the event in 2020. Ms. Mager presented the three stage theme of this year's event, with each stage representing a decade of Swing music and culture. Ms. Mager detailed the road closures and generalities of the functionality on El Paseo before, during and after the event. Questions from all were forthcoming and discussion ensued ending with positive comments regarding the event by all involved. V. PARTNERS A. Palm Desert Chamber Update, Presented by Lynn Fraschetti, Palm Desert Area Chamber of Commerce. Ms. Fraschetti wanted to update the Board on all of the upcoming Chamber events as well as thank the District as a whole, and several specifically present at the meeting, for their amazing participation in Putt -Putt El Paseo. Upcoming events at the Chamber include the Legislative Lunch, the Golf Cart Parade, Hero Week, Rotary Pancake Breakfast and the Peace Officer and Public Safety Luncheon. Ms. Fraschetti elaborated, with the help of Ms. Greene, on the upcoming changes being discussed for the Golf Cart Parade. VI. NEW BUSINESS A. FG Creative: Marketing Reports. Presented by Stephanie Greene, FG Page3of6 Creative. June & July Marketing Report & Instagram Report — Ms. Greene presented the marketing report that had been sent out to the members prior to the meeting. Ms. Greene opened discussion for any questions from the Board. Chairman Klein inquired about the Denise Roberge window posts on social media expressing some concern over the issues. Ms. Greene explained that FG Creative was on task to solve the issues they had experienced and that the matter has been dealt with. The Instagram report was presented by Dawn McCoy of McCoy Media. FY 19-20 Catalogue/Directory (PSL) — Ms. Greene presented the catalogue, directory and website reports that had been sent out to the members prior to the meeting. Ms. Greene opened discussion for any questions from the Board. No questions were forthcoming. Branding Assets. Presented by Frank Jones, Palm Springs Life. PSL Programmatic Campaign: Review Ads — Mr. Jones presented an update on the one month of summer Programmatic Campaign and mentioned to the Board that Palm Springs Life would have a further update on this program at the September or October meeting. Mr. Jones also introduced Paul Reulbach to the Board as the newest team member at Palm Springs Life and congratulated Jim Doyle for his 38th year on the street. The Board welcomed Mr. Reulbach and applauded Mr. Doyle. Branding Campaign: Discussion & Input — Mr. Jones detailed the asset campaign shooting process for the upcoming year which included on - street and in -studio photos totaling 300 to 400 images. Mr. Jones walked the Board through the photo assets pausing for input and questions. Positive discussion ensued with Board Member and staff impressions expressed throughout. Mr. Jones informed the Board that Palm Springs Life would come back to present in September as well, emphasizing the need for brand control of any and all advertising collateral. FY 19-20 Marketing Plan. Presented by Stephanie Greene, FG Creative. Partnership Contracts Update — Ms. Greene informed the Board that any changes to the terms and scope where exactly as the Board had detailed previously that they wanted to include in this year contract with Palm Springs Life, specifically regarding the Fashion Week & Food and Wine tickets. Mr. Klein questioned whether the District was getting a page in the Palm Spring Life catalog this year in conjunctions with this contract. Ms. Greene reminded the Board that they had chosen to give this up in favor of a more robust online presence. Page 4 of 6 Mr. Klein asked for a motion to approve and execute the Partnership Contracts with Palm Springs Life. A motion was made by Stauber and seconded by Goldberg to accept and approve. Motion was passed with a 6-0-0 vote; with Stein, Fletcher, Goldberg, Klein, Campbell and Stauber voting in favor. None against. None abstained. None absent. Budget — Mr. Greene mentioned to the Board that should they wish to participate fiscally in any of the events that will be occurring on El Paseo in the upcoming season which they have not previously allocated money to, that this will be up for consideration as such events are forthcoming. Ms. Greene did inform the Board that they currently did not have any money allocated for special event support. Database Update — None VII. ORAL COMMUNICATIONS A. Amy Smith, Chartwell Properties — Ms. Smith updated the Board on Chartwell Properties events board for the season. Mr. Smith in in communications with Ms. Greene regarding available collateral for sharing and posting in the social media realm. Ms. Smith mentioned impending openings for Eddy V's on Nov 8th, DropIt, House of Lolo and The Shade Store. VIII. REMARKS A. City of Palm Desert. Councilmember Jan Harnik— Councilmember Harnik mentioned that the City Council, which has been on their summer hiatus, will be meeting on August 22nd. Councilmember Harnik elaborated on the new Portola 1-10 interchange. This interchange will be the last installed in Palm Desert and will be a statement piece for the City. Councilmember Harnik mentioned that staff was working hard on making this a real expression of the vital, artistic, unique and sophisticated nature of Palm Desert itself. Deborah Schwartz Glickman, Business Advocate — Ms. Glickman updated the Board on the signage bidding process, audio visual research and adverting program for the El Paseo Courtesy Carts. Ms. Glickman solicited feedback from the Board regarding the advertising opportunity possibilities that this may present. Discussion ensued with staff input. Thomas Soule, Tourism and Marketing Manager— Mr. Soule informed the Board that the next Marketing Committee meeting is on October 1st and that it is open to all. Mr. Soule, with Board approval, would like to extend Page5of6 an invitation to Ms. Greene to attend the Marketing Committee for data gathering and exchange purposes on behalf of the EPPBID. Board Members concurred with the inclusion of Ms. Greene in the Marketing Committee meeting. Board Members. Chairman Patrick Klein, The Gardens — Mr. Klein updated the Board on the impending re -opening of Gucci next week and Bottega Veneta mid - September. Mr. Klein also mentioned two pop-up shops will be returning to the Gardens in November; Tina Stephens and See's Candies. IX. NEXT MEETING: Confirm September 19, 2019 X. ADJOURNMENT With Board Member concurrence, the meeting was adjourned at 10:10 am. Brianne Lawson, Sub. Recording Secretary for Heather Chernicki, Reg. Recording Secretary Page6of6