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HomeMy WebLinkAbout2019-06-20 EPPBID Regular Meeting MinutesCITY OF PALM DESERT EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD MINUTES TH U RS DAY, J U N E 20, 2019 — 8:00 AM ADMINISTRATIVE CONFERENCE ROOM 73-510 FRED WARING DRIVE, PALM DESERT, CA 92260 I. CALL TO ORDER Chairman Klein called the meeting to order at 8:05 am. II. ROLL CALL Present: Absent: Christine Stein David Fletcher Elyssa Goldberg Patrick Klein Sonia Campbell Susan Stauber City of Palm Desert Staff Present: None Heather Chernicki, Recording Secretary Deborah Schwartz Glickman, Business Advocate, Econ. Development Vanessa Mager, Special Events Manger, Econ. Development Also Present: Jim Doyle, Palm Spring Life Amy Smith, Chartwell Properties Stephanie Greene, FG Creative Dawn McCoy, McCoy Media Chris Geyer, Palm Desert Charter Middle School Deja Kreutzberg, The Gardens on El Paseo III. CONSENT ITEMS A. Approval of the Minutes of the El Paseo Parking & Business Improvement District Meeting of May 16, 2019. Page 1 of 5 Approval of the Financial Statements ending May 30, 2019. Rec: Approved Mr. Klein asked for a motion to approve the Consent Items. A motion was made by Campbell and seconded by Stein to accept and approve. Motion was passed with a 5-0-1 vote; with Stein, Goldberg, Klein, Campbell and Stauber voting in favor. None against. Fletcher abstained. None absent. IV. CONSENT ITEMS HELD OVER None V. PARTNERS A. PD Charter Middle School 5K Discussion of Sunday to Saturday Event Move. Presented by Chris Geyer, Palm Desert Charter Middle School. Mr. Geyer conveyed to the Board the need for a change in day for the Panther 5K which usually occurs on a Sunday every January. Mr. Geyer requested the Board consider approval of the change of this year's 5K from January 26th, 2020 to January 25th, 2020. Discussion ensued. Mr. Klein asked for a motion to approve the date change of the Palm Desert Charter Middle School Panther 5K from Sunday January 26tn 2020 to Saturday January 25th, 2020. A motion was made by Campbell and seconded by Klein to accept and approve. Motion was passed with a 6-0-0 vote; with Stein, Fletcher, Goldberg, Klein, Campbell and Stauber voting in favor. None against. None abstained. None absent. Palm Desert Area Chamber of Commerce: Recap of Putt Putt El Paseo & Updates. None VI. OLD BUSINESS None VII. NEW BUSINESS A. FG Creative, Marketing Update. Presented by Stephanie Greene, FG Creative. May Marketing & Instagram Reports — Ms. Greene presented the marketing report that had been sent out to the members prior to the Page2of5 meeting. Ms. Greene opened discussion for any questions from the Board. No questions were forthcoming. The Instagram report was presented by Dawn McCoy of McCoy Media. May Reports for Catalogue/Directory & Website — Ms. Greene presented the catalogue, directory and website reports that had been sent out to the members prior to the meeting. Ms. Greene opened discussion for any questions from the Board. No questions were forthcoming. Summer Mixer Recap. Presented by Stephanie Greene, FG Creative. Ms. Greene informed the Board that the Summer Mixer went incredibly well, with attendance in the 40 to 50 person range. Also of note, Palm Spring Life procured 5 new entrants in the Programmatic Digital Campaign at this Mixer. Ms. Greene opened discussion to the Board for input and feedback. Discussion ensued with positive responses from participants 2018-2019 Budget. Presented by Stephanie Greene, FG Creative. Update: June Influencer Trip with Dawn McCoy Media — Ms. Greene summarized the Influencers itinerary for the Day on El Paseo with input from Dawn McCoy. The Influencers visit to El Paseo will be on Saturday June 22nd, 2019. Ms. Greene thanked all who contributed to the swag bags for their generous donations. Discussion ensued. Update: Programmatic Digital Campaign with Palm Springs Life — Ms. Greene informed the Board that the Programmatic Digital Campaign sold out at the last minute. With all 30 spots now filled, Ms. Greene thanked Jim Doyle and the rest of the crew from Palm Springs Life for their dedication and determination in making this possible on such a short time allotment. Update: Summer Advertising Opportunities for Merchants — Ms. Greene informed the Board that the Summer Advertising Opportunities are going very well. With 6 new participants in Facebook photo sharing and boosted post participation across the entirety of the street. 2019-2020 Budget. Presented by Stephanie Greene, FG Creative. Budget Allocation: Review Revised Draft for Input & Approval — Ms. Greene presented the revised 2019-2020 Budget financial spreadsheet to the Board. This draft was revised previously through Board Member decision and will complete its final refinement by the conclusion of this meeting, thus creating the new fiscal year's working budget for 2019-2020. Discussion ensued. Page3of5 Mr. Klein asked for a motion to approve the 2019-2020 Budget with the amendment of the subtraction of the $900 for July graphic design for a total FY 19-20 Budget of $249,780. A motion was made by Fletcher and seconded by Stein to accept and approve. Motion passed with a 5-1-0 vote; with Stein, Fletcher, Goldberg, Klein and Campbell voting in favor. Stauber voting against. None abstained. None absent. Contract Renewal for FG Creative. Rec: Approved Mr. Klein asked for a motion to approve the contract renewal for FG Creative. A motion was made by Campbell and seconded by Goldberg to accept and approve. Motion passed with a 6-0-0 vote; with Stein, Fletcher, Goldberg, Klein, Campbell and Stauber voting in favor. None against. None abstained. None absent. VIII. ORAL COMMUNICATIONS A. Dawn McCoy, Dawn McCoy Media — Ms. McCoy informed the Board that there will be a party tonight in conjunction with the Influencer Trip. Amy Smith, Chartwell Properties — Ms. Smith informed the Board that a new store will be going in on El Paseo next to Kitchen 86. The store is named Drop It and they specialize in Sneaker Head merchandise. They hope to be open within the next month. IX. REMARKS A. City of Palm Desert. Deborah Schwartz Glickman, Business Advocate — Ms. Glickman informed the Board that the FY 19-20 Courtesy Cart contract was approved by City Council at the last meeting. It was awarded to the same operator, GDG. Ms. Glickman is currently in talks with Sunline regarding the implementation of the App in relation to the Courtesy Cart program. She is hoping to have the App up a running for the start of the season. Ms. Glickman is also in process on the lit signage for the Courtesy Carts and will have an update for the Board as soon as she has progressed in the investigation. Board Members. Christine Stein, Leeds and Son — Ms. Stein wished to congratulate the various businesses and individuals who will be recognized by the Palm Desert Chamber of Commerce at this evening's awards event. Page 4 of 5 X. NEXT MEETING Board Members concurred to cancel the next regular meeting of the Board on July 18, 2019, 8:00 am at City Hall. Board Members confirmed that the next regular meeting of the Board will be on August 15, 2019, 8:00 am at City Hall. XI. ADJOURNMENT With Board Member concurrence, the meeting was adjourned at 10:04 am. Heather Chernicki, Recording Secretary Page5of5