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HomeMy WebLinkAbout2019-04-18 EPPBID Regular Meeting MinutesCITY OF PALM DESERT EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD MINUTES THURSDAY, APRIL 18, 2019 — 8:00 A.M. ADMINISTRATIVE CONFERENCE ROOM 73-510 FRED WARING DRIVE, PALM DESERT, CA 92260 I. CALL TO ORDER Chairman Klein called the meeting to order at 8:00 am. II. ROLL CALL Present: Christine Stein David Fletcher Elyssa Goldberg City of Palm Desert Staff Present: Thomas Soule, Tourism and Marketing Manager Heather Chernicki, Recording Secretary Also Present: Patrick Klein Sonia Campbell Susan Stauber Councilmember Jan Harnik, City of Palm Desert Deputy Steve Nelson, Palm Desert Sheriff's Department Officer Stacey Austin, Palm Desert Sheriff's Department Jim Doyle, Palm Spring Life Paulina Larson, Palm Springs Life Frank Jones, Palm Springs Life Michael Mathews, Palm Springs Life Amy Smith, Chartwell Properties Jaclyn Scarlett, FG Creative Stephanie Greene, FG Creative Dawn McCoy, Dawn McCoy Media Tony Marches, AC3 Restaurant Randy Collins, Sullivans Steakhouse Brandt Kuhn, Beacon Pointe Wealth Management Page 1 of 5 III. CONSENT ITEMS A. Approval of the Minutes of the El Paseo Parking & Business Improvement District Meeting of March 21, 2019. Rec: Approved with Corrections B. Approval of the Financial Statements ending March 31, 2019. Rec: Approved Mr. Klein asked for a motion to approve the Consent Items with corrections to the Minutes of an additional attendee, Mr. Brandt Kuhn. A motion was made by Campbell and seconded by Stauber to accept and approve. Motion passed with a 5-0-1 vote; with Stein, Goldberg, Klein, Campbell and Stauber voting in favor. Fletcher abstained. None absent. IV. CONSENT ITEMS HELD OVER None V. GUEST PRESENTATION A. Hotel Paseo Update. Presented by Robert Hatfield None. B. Fashion Week El Paseo/Palm Desert Food & Wine Report. Presented by Palm Springs Life. Mr. Frank Jones presented an overview of what his team had prepared for the Board. Mr. Jones then handed off to Mr. Jim Doyle to present the El Paseo Business Improvement District yearly recap via printed materials distributed to Board at meeting. Mr. Doyle presented the end of year recap to the Board. Mr. Doyle then handed off to Ms. Paulina Larson to present the printed materials and video presentation for the Fashion Week and Food & Wine recap. Ms. Larson presented the findings, statistics, event participation, and survey questions to the Board and fielded any forthcoming questions that were generated. The Board found these presentations and statistics very informative and discussion ensued. Page2of5 Palm Desert Sheriff Update. Presented by Deputy Steve Nelson and Officer Stacey Austin. Deputy Nelson began with an introduction of himself and his associate Officer Austin to the Board. Deputy Nelson presented to the Board a few statistics specific to El Paseo. Deputy Nelson handed off to Officer Austin to expand on preventative measures that can be taken along the El Paseo District in environmental design, infrastructure, and adaptive behavior. Officer Austin also distributed printed materials and offered a PowerPoint presentation to further discuss the subject if the Board wished to put such on the Agenda for the next meeting. Deputy Nelson also informed the Board that the new bicycle program is in place. Officers will be patrolling El Paseo on bike in the near future. Board member Stein thanked the Officers for their diligence and attention on a business by business level. VI. OLD BUSINESS None VII. NEW BUSINESS A. FG Creative, Marketing Update. Presented by Stephanie Greene, FG Creative. March Marketing & Instagram Reports — Ms. Greene presented the marketing report that had been sent out to the members prior to this meeting. Ms. Greene opened discussion for any questions from the Board. No questions were forthcoming. The Instagram report was presented by Dawn McCoy of McCoy Media. Ms. McCoy informed the Board that there would be an opportunity to participate in a summer promotion with the Acme House Influencer trip June 6th through 10tn April Status Update — Ms. Greene presented the April status update that had been sent out to the members prior to this meeting. Social Media Seminar No. 2: Planning Update. Presented by Dawn McCoy, McCoy Media and Stephanie Greene, FG Creative. Ms. McCoy Informed the Board that the second Social Media Seminar will be more interactive rather than purely presentational and encouraged the merchants of El Paseo to attend. Ms. Greene informed the Board that the date for the upcoming Social Media Seminar was May 1st 8am to 10pm in the City Council Chambers. Page3of5 Clydesdale Visit April 24th. Presented by Stephanie Greene, FG Creative. Ms. Greene informed the Board that it was once again time for the Clydesdales to visit El Paseo prior to their appearance at Stagecoach. Ms. Greene confirmed that the Clydesdales would be harnessing at 12:45pm and proceeding down El Paseo at 2pm. Ms. Greene asked all present to promote the event through social media paying special attention to its locality and time. Budget Discussions. Presented by Stephanie Greene, FG Creative. Remaining Budget for Special Events - $5,000 — Ms. Greene informed the Board that there is a remaining $5,000 to spend in the Special Events budget. Discussion ensued specifically mentioning further influencer opportunities to spend the funds on. Ms. Greene will present ideas in the next regular meeting if the Board would like to spend these funds in the remainder of the current Fiscal Year. If not, Ms. Greene confirmed with Mr. Soule that the remainder of $5,000 would be returned to the funds for use in the next fiscal Year as the Board decides. Budget for Advertising Co-Ops - $10,000 — Ms. Greene informed the Board that there is a remaining $10,000 to spend in the Advertising Co-Ops budget. Discussion ensued specifically mentioning the Summer Chill advertising opportunity with the CVB as a potential for the funds to be spent. Ms. Greene will present ideas in the next regular meeting if the Board would like to spend these funds in the remainder of the current Fiscal Year. VIII. ORAL COMMUNICATIONS A. Councilmember Jan Harnik, City of Palm Desert — Councilmember Harnik mentioned the 1987 Overlay limiting business opportunities on street frontage level of El Paseo. Councilmember Harnik informed the Board that the Board's recommendation to the City Council that the 1987 Overlay be altered per the specific stipulations previously discussed by the Board failed to gain full Council support. Councilmember Harnik recommends that members of the Board now request meetings with all Councilmembers to make clear their recommendation in person. Councilmember Harnik also strongly encouraged the Board and all merchant members on the street to make known, via letters to Council, what their recommendations for the future of the District are vis-a-vis the 1987 Overlay and the restrictions therefore enforced. Page 4 of 5 IX. REMARKS A. City of Palm Desert. Thomas Soule, Tourism and Marketing Manager— Mr. Soule informed the Board that the City recently conducted some Market Research via focus groups in the local drive market. This research is to be presented by the City's creative agency, Ideapeddler, on April 24th at 3:30pm at the Chamber of Commerce and April 25th at 2pm at the City Council Study Session in the Administrative Conference Room in City Hall. Members of the Board are welcome and encouraged to attend. B. Board Members. None X. NEXT MEETING: Confirm May 2, 2019 & May 16, 2019 Board Members confirmed that the next meeting will be a Study Session held on May 2, 2019, 8:00 am at the Chamber of Commerce. Board Members also confirmed that the next regular meeting of the Board will be on May 16, 2019, 8:00 am at City Hall. XI. ADJOURNMENT With board member concurrence, the meeting was adjourned at 10:03 am. Heather Chernicki, Recording Secretary Page5of5