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HomeMy WebLinkAbout2019-05-16 EPPBID Regular Meeting MinutesCITY OF PALM DESERT EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT BOARD MINUTES THURSDAY, MAY 16, 2019 — 8:00 A.M. NORTH WING CONFERENCE ROOM 73-510 FRED WARING DRIVE, PALM DESERT, CA 92260 I. CALL TO ORDER Chairman Klein called the meeting to order at 8:04 am. II. ROLL CALL Present: Christine Stein Elyssa Goldberg Patrick Klein Absent: David Fletcher City of Palm Desert Staff Present: Sonia Campbell Susan Stauber Thomas Soule, Tourism and Marketing Manager Heather Chernicki, Recording Secretary Martin Alvarez, Director, Econ. Development Wayne Olson, Sr. Management Analyst, Econ. Development Deborah Schwartz Glickman, Management Analyst, Econ. Development Also Present: Councilmember Jan Harnik, City of Palm Desert Jim Doyle, Palm Spring Life Amy Smith, Chartwell Properties Jaclyn Scarlett, FG Creative Stephanie Greene, FG Creative Dawn McCoy, Dawn McCoy Media Page 1 of 4 III. CONSENT ITEMS A. Approval of the Minutes of the El Paseo Parking & Business Improvement District Meeting of April 18, 2019. Rec: Approved B. Approval of the Financial Statements ending April 30, 2019. Rec: Approved Mr. Klein asked for a motion to approve the Consent Items. A motion was made by Stauber and seconded by Campbell to accept and approve. Motion passed with a 5- 0-1 vote; with Stein, Goldberg, Klein, Campbell and Stauber voting in favor. None abstained. Fletcher absent. IV. CONSENT ITEMS HELD OVER None V. OLD BUSINESS None VI. NEW BUSINESS A. FG Creative, Marketing Update. Presented by Stephanie Greene, FG Creative. April Marketing & Instagram Reports — Ms. Greene presented the marketing report that had been sent out to the members prior to this meeting. Ms. Greene opened discussion for any questions from the Board. No questions were forthcoming. The Instagram report was presented by Dawn McCoy of McCoy Media. April Reports for Catalogue/Directory & Website — Jim Doyle of Palm Springs Life presented the new one page format for the Palm Spring Life reports to the Board. Mr. Doyle assured the Board that more information could still be requested if, and as, necessary. Mr. Doyle opened discussion for any questions or comments from the Board. The Board thanked Mr. Doyle on its execution and commented that the new format looked very nice. 2018-2019 Budget. Presented by Stephanie Greene, FG Creative. Page2of4 New Allocation: June Influencer Trip with Dawn McCoy Media — Ms. Greene presented to the Board the idea of participating in the June Influencer trip that Dawn McCoy Media was putting on in cooperation with Ace Hotel Palm Spring. Ms. Greene informed the Board that they had $5,000 of unallocated monies in the current year's budget that could be spent on this cooperative. The Boards participation in this cooperative would secure Influencer engagement on El Paseo during the June trip with specific contractual stipulation for posting and content creation on the street. This $5,000 is usually spent on the Summer Chill campaign cooperative with the CVB, for which the participation deadline has already passed, and could be usefully spent on the Influencer trip instead. Discussion ensued. New Allocation: Programmatic Digital Campaign with Palm Springs Life — Ms. Greene presented to the Board the idea of participating in Palm Springs Life's Programmatic Digital Campaign through the summer. The cost for this participation would be $7,500. This money is usually spent on the Summer Chill campaign with the CVB, for which the participation deadline has already passed. Discussion ensued. Mr. Klein asked for a motion to approve the 2018-2019 Budget Items for New Allocation. A motion was made by Campbell and seconded by Goldberg to accept and approve. Motion passed with a 5-0-1 vote; with Stein, Goldberg, Klein, Campbell and Stauber voting in favor. None abstained. Fletcher absent. 2019-2020 Budget. Presented by Stephanie Greene, FG Creative. Budget Allocation: Review Information and Proposed Budget — Ms. Greene presented the 2019-2020 Budget Power Point and financial spreadsheet to the Board. This presentation included $316,000 of proposed projects and participations the Board had expressed interest in continuing or pursuing in the Study Session of May 2nd, 2019. This proposal, through Board Member decision, would have to be refined down to the yearly budgeted total of $250,000. Discussion ensued by presentational questioning. Discussion & Direction on Proposed 2019-2020 Budget — Ms. Greene opened discussion with the Board regarding the elimination of budgeted items and the proposed direction of the Boards 2019-2020 yearly plan. Discussion ensued regarding the elimination of projects and participation, the advisability of such, and the ramifications financially and otherwise. Ms. Greene will alter the proposed financial plan and budget per the Boards direction and present the final proposed Plan and Budget at the next Board meeting on June 20th, 2019. Page3of4 VII. ORAL COMMUNICATIONS A. Councilmember Jan Harnik, City of Palm Desert — Councilmember Harnik mentioned that the changes to the 1987 Overlay and the improvement plans for Presidents Plaza will be coming to Council soon. Councilmember Harnik once again recommended that members of the Board make clear their recommendations in person and attend the appropriate Council meeting for each topic. VIII. REMARKS A. City of Palm Desert. Thomas Soule, Tourism and Marketing Manager— Mr. Soule informed the Board that the City's recently conducted Market Research is to be presented once more by the City's creative agency, Ideapeddler, on June 5that 9am tentatively scheduled to occur in the Administrative Conference Room at City Hall. Members of the Board are welcome and encouraged to attend. Mr. Soule also informed the Board that he would not be able to attend the next meeting as he will be traveling for a conference at that time. Board Members. Christine Stein, Leeds and Son — Congratulated the team on completing this meeting with a cooperative spirit in an organized and timely manner. Patrick Klein, The Gardens — Requested from Mr. Soule that the City's Finance Department forward to the Board the 2018 sales results for their reference. IX. NEXT MEETING: Confirm June 20, 2019 Board Members confirmed that the next regular meeting of the Board will be on June 20, 2019, 8:00 am at City Hall. X. ADJOURNMENT With Board Member concurrence, the meeting was adjourned at 11:11 am. Heather Chernicki, Recording Secretary Page 4 of 4