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HomeMy WebLinkAbout2018-01-18 EPPBID Regular Meeting MinutesMINUTES EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT MONTHLY BOARD OF DIRECTORS MEETING Thursday, January 18, 2017 8 am * City of Palm Desert, North Wing Conference Room CALL TO ORDER: The meeting was called to order by David Fletcher, Board Chairman, at 8:03 am. II ROLL CALL: 1. Board Present: David Fletcher, Elyssa Goldberg, Sonia Campbell, Patrick Klein, Christine Stein, Susan Stauber. 2. Guests: Amy Smith (Chartwell Properties); Thomas Soule, Ruth Ann Moore, Council Member Jan Harnik, Amy Lawrence (City of Palm Desert); Michael Mathews, Jim Doyle, Paulina Larson (Palm Springs Life); Sarah Bryant, Jessica Tanner (Desert Cancer Foundation); Mae Peck (American Heart Association); Tracy Worthington (Just Blow Drys); Stephanie Greene, Tricia Witkower (FG Creative). III CONSENT ITEMS: 1. Approval of the Regular Board of Directors Meeting Minutes of December 21, 2017. 2. Approval of the Financials dated December 2017. Comments: Collections are down, however the City is still updating the financials since going to a new system. At this time, the budget is still in order per the approved total and expenditures, with a projected ending balance of +$4,000. Moving forward, at David Fletcher's request, FGC has advised that cuts can be made if needed. To be reviewed at the next meeting. A motion was made (Campbell/Goldberg) to approve the Minutes and Financial Statements as presented. Approved (6-0-0) Fletcher - yea, Campbell - yea, Stauber - yea, Stein - yea, Goldberg - yea, Klein - yea. IV ORAL COMMUNICATIONS: 1 Amy Lawrence of the City of Palm Desert updated the Board that the PD Charter School 5K was planned for the upcoming Sunday and that the road would be open to traffic by 10 am. 2. Jan Harnik discussed the recent El Paseo Study Session that was well attended, and thanked the Board for their input. 3. Patrick Klein from the Gardens announced the upcoming BNP Paribas event on 1 /26, from 3:30-7pm at the Gardens that will be a new kick-off event for the tennis tournament. He asked the Board to approve that FGC include this in an e-blast to the merchants, and to post on the El Paseo social media. President Fletcher, with the consent of the Board, authorized that FGC include this in their monthly efforts. V CONSENT ITEMS HELD OVER: NONE VI GUEST PRESENTATIONS 1. American Heart Association - Mae Peck updated the Board on upcoming events sponsored by the AHA including Go Red luncheon on 2/16, kick off event on 2/2, and asked the Board to send out information on how the El Paseo businesses can support the AHA during Go Red month of February. The Board authorized that FGC will send out the information in an e-blast, and thanked Ms. Peck for the update. 2. Desert Cancer Foundation - Sarah Bryant and Jessica Tanner updated the Board on the recent 2017 Paint El Paseo Pink event. The closing of El Paseo resulted in a more organized event, that encouraged participants to walk the entire street, and drew more participants. The resulting publicity was favorable to El Paseo as a whole, and DCF asked the Board for their support and recommendation to City Council to approve the closure of El Paseo for the 2018 event set for October 13. They also thanked the Board and the stores that opened early, for their participation and support. The Board thanked them for a wonderful event that was well -organized and promoted El Paseo. A motion was made (Campbell/Goldberg) to give full Board support for the closing of El Paseo for the 2018 Paint El Paseo Pink event. Approved (6-0-0) Fletcher - yea, Campbell - yea, Stauber - yea, Stein - yea, Goldberg - yea, Klein - yea. 3. Palm Springs Life: a) Website Report: Sent prior to the meeting. Following up on David Fletcher's request from the last meeting, PSL provided the Board with the number of clicks they obtain each month on the new links that they added to their main website for El Paseo. b) Directory/Catalogue: Distribution is continuing, and the Catalogue was bound into the January issue of PSL. c) Fashion Week Update: Michael Mathews gave a review of the recent Merchant Meeting that was not as well attended. To date, they have over 30 forms from stores that are hosting in-store events during Fashion Week. PSL has asked for more support from the Board on securing stores to participate. Stephanie Greene of FGC reminded the Board that the budget for FGC to support these efforts was reallocated, and the only support being provided included the monthly e-blast newsletters. Elyssa Goldberg made the suggestion that each Board member should visit stores on their block(s) to assist PSL in these efforts. Michael Mathews will provide additional copies of the info packet, and each Board member will distribute. The deadlines are approaching, and these efforts need to take place by 1 /30. VII OLD BUSINESS: 1. 2017 TV Spot: David Fletcher discussed his concerns with the current spot, and his conversation with FGC about making more changes. FGC advised that the spot only runs through early March, and the editing costs do not seem warranted to continue to work on a spot that is 3 years old. After discussion by the Board, it was agreed to edit the spot by adding "In Palm Desert" in the purple bar that runs along the bottom of the spot, that also says El Paseo. Thomas Soule with the City, reminded the Board that if EPPBID participates in the planned Summer Co - Op, a new commercial is included in the fees. A motion was made (Stein/Stauber) to update the spot with the expenditure not to exceed $500. Approved (6-1-0) Fletcher - nay, Campbell - yea, Stauber - yea, Stein - yea, Goldberg - yea, Klein - yea. 2. Ad Campaign Revise: Stephanie Greene of FGC presented a revised ad campaign to the Board, per their input from the last meeting. The Board has advised to add more color to the photo collage, and to focus on photos that clearly showed that El Paseo was a retail street. A motion was made (Goldberg/ Campbell) to approve the new campaign with the input that no store names are to be clearly identifiable in the photos. Approved (6-0-0) Fletcher - yea, Campbell - yea, Stauber - yea, Stein - yea, Goldberg - yea, Klein - yea. 3. Lighting on the Palm Trees: David Fletcher addressed this concern that was discussed at the December Board meeting. He received a ballpark estimate from a professional holiday decor company, which included the lights and labor totaling $33,000. This would be for Year 1, and the second year would use the same lights, and cost $20,000. It was determined that the EPPBID budget could not cover this, and that the Board would discuss this with the City Staff and Council. The Board thanked Mr. Fletcher for his time in researching this topic. VIII NEW BUSINESS: 1. Board of Directors; Election of Officers - Ruth Ann Moore reviewed the election process with the Board, and requested nominations for Board President and Vice President. The City handles the financial duties so there is no elected Treasurer, and FGC currently handles the monthly secretarial duties, so there is no elected Secretary. a) Sonia Cambell started by thanking David Fletcher for his many years of service as the Board President and expressed her opinion that it was time to transfer these duties to another Board member and nominated Patrick Klein. Mr. Klein accepted the nomination. A motion was made (Campbell/Goldberg) to elect Patrick Klein as the EPPBID Board President effective immediately. Approved (6-0-1) Fletcher - yea, Campbell - yea, Stauber - yea, Stein - yea, Goldberg - yea, Klein - abstain. b) Sonia Campbell, the current Vice President then nominated Susan Stauber as Vice President. Ms. Stauber declined the nomination and then nominated Christine Stein for the position. A motion was made (Stauber/Goldberg) to elect Christine Stein as the EPPBID Vice President. Approved (6-0-1) Fletcher - yea, Campbell - yea, Stauber - yea, Stein - abstain, Goldberg - yea, Klein - yea. 2. City of Palm Desert Update/Economic Plan Ruth Ann Moore updated the Board on Economic Plan. The next study session is set for February 8. 3. FG Creative: Marketing Update a) Eye on the Desert Segments: The segment on 1 /8 went very well. The next date is 2/6, and the topic will be Valentine's Day. FGC to send talking points and photos. b) Monthly Marketing Report: Sent prior to the meeting; no questions or comments. c) PD First Weekend/Swing N' Hops Update: Set for 2/3 on El Paseo. d) Proposed Summer Merchant Mixer: Cambria reached out to FGC and expressed the desire to host a Summer Mixer for the merchants, at no cost to the EPPBID budget. The date is May 7. The Board gave consent, and FGC will coordinate with Cambria. VIII REMARKS 1. City of Palm Desert: a. Hotel Paseo: No firm opening date. b. A new Realtor office opened. J Crew is closing. No decision on where the proposed cannabis dispensary would be located. c. Ruth Ann Moore Retiring: Ms. Moore advised the Board that she would be retiring as of February, and that Thomas Soule would become the new EPPBID Board Liaison. The board expressed their thanks for her guidance and assistance over the years. 2. Board Member Reports: None. IX NEXT MEETING: Based on schedule conflicts, the Board Meeting has been rescheduled for February 13, 2018. X ADJOURNMENT: With nothing further to discuss, a motion was made (Goldberg/Stein) to adjourn the meeting at 10:04 a.m. Fletcher - yea, Campbell - yea, Stauber - yea, Klein - yea, Goldberg - yea, Stein - yea. Motion approved (6-0-0). Minutes recorded and submitted by Stephanie Greene, FGC. January 29, 2018