HomeMy WebLinkAbout2017-12-21 EPPBID Regular Meeting MinutesMINUTES
EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT
MONTHLY BOARD OF DIRECTORS MEETING
Thursday, December 21, 2017
8 am * City of Palm Desert, Development Services Conference Room
CALL TO ORDER: The meeting was called to order by David Fletcher, Board Chairman,
at 8:05 am.
II ROLL CALL:
1. Board Present: David Fletcher, Elyssa Goldberg, Sonia Campbell, Patrick Klein,
Christine Stein, Susan Stauber.
2. Guests: Amy Smith (Chartwell Properties), Thomas Soule, Ruth Ann Moore, Mayor
Jan Harnik (City of Palm Desert), Jim Doyle, Frank Jones, Susan Stein, Paulina
Larson (Palm Springs Life), Jana Koroczynsky (Desert Art Collection), Phillipe Dore
(Indian Wells Tennis Garden), Jerry Martin (Cruise Night) and Craig Korthase (Palm
Springs Cruisin' Association).
III CONSENT ITEMS:
1. Approval of the Regular Meeting Minutes of November 14, 2017.
2. Approval of the Financials dated November 2017.
A motion was made (Campbell/Klein) to approve the Minutes and Financial
Statements as presented. Approved (6-0-0) Fletcher - yea, Campbell - yea, Stauber
- yea, Stein - yea, Goldberg - yea, Klein - yea.
IV ORAL COMMUNICATIONS: NONE
V CONSENT ITEMS HELD OVER: NONE
VI GUEST PRESENTATIONS
1. Phillipe Dore with the Indian Wells Tennis Garden updated the board on the new
activities for the upcoming tennis season and presented a store participation
concept to the board along with other events on the street.
A motion was made (Stauber/Campbell) to instruct FG Creative to work with Mr.
Dore to get word to the stores on how they can participate with window stickers
and discounts. Approved (6-0-0) Fletcher - yea, Campbell - yea, Stauber - yea,
Stein - yea, Goldberg - yea, Klein - yea.
2. Jerry Martin with Cruise Night updated the board on an additional cruise night
with the automobiles from the Dr. George Carrion Show on February 9, 2018.
There are over 800 cars with the show and Jerry hopes to get several hundred
cars to cruise El Paseo that afternoon, and then shop and dine on El Paseo that
evening.
3. The staff with Palm Springs Life (PSL) updated the board on multiple subjects
including the directory, catalogue, website, social media, Fashion Week line-up
and Food & Wine line-up. David Fletcher requested PSL to provide the Board with
the number of clicks they obtain each month on the new links that they added to
their main website for El Paseo. The board thanked PSL for their continued support
of the street.
VII OLD BUSINESS:
1. 2017 TV Spot; Discuss final edited spot. David Fletcher asked the Board for their
thoughts on the updated spot. After discussion, the direction was to have Mr.
Fletcher ask FG Creative to provide the board with the estimated cost to a)
change the music, b) produce a voice over for when the screen flashes "Shop"
and "Dine" during the ad in addition to at the end of the ad to add the words
"Palm Desert" to the ad. These costs are to be presented to the Baordat the next
meeting for further discussion.
VIII NEW BUSINESS:
1. Holiday Lighting
A discussion ensued about the various types of lighting on the palm trees that line
El Paseo that do not match. While no consensus could be determined of type or
color of the lights at this time, the board directed Mr. Fletcher and Mr. Klein to
work together to obtain bids to light all the trees.. It will then be discussed how
best to move forward.
2. Magazine Ads
David Fletcher stated that although the Board agreed to the design of the black
& white print ads presented by FG Creative that once he saw them in PSL, he did
not feel that the ad stood out or did a good job at communicating that El Paseo
is an upscale outdoor shopping district. The Board agreed with his concerns and
directed Mr. Fletcher to ask FG Creative to redesign the ad using color pictures
and present it to the Board at the next meeting.
3. City of Palm Desert
a) Timeline Update on El Paseo Urban Revitalization: Ruth Ann Moore gave
an update on the Gibbs Team efforts to date. The Study Session that
was previously scheduled for December 14, 3pm, was moved to
January 11, 2018 at 2pm and Board members were encouraged to
attend.
b) Elections: While continuing to review the work to expand the district, the
Bylaws were reviewed and it came to staff's attention that officers have
not been elected in several years. According to the Bylaws this should
take place every January. Elections will be placed on the agenda
under new business for the January 18, 2018 board meeting. In addition,
Ruth Ann is to distribute the Bylaws to the Board for their review.
VIII REMARKS
1. General:
a. Hotel Paseo: No firm opening date.
2. Board Member Reports: None.
IX NEXT MEETING: Confirmed January 18, 2018.
X ADJOURNMENT: With nothing further to discuss, a motion was made (Goldberg/Campbell) to
adjourn the meeting at 9:45 a.m. Fletcher - yea, Campbell - yea, Stauber - yea, Klein - yea,
Goldberg - yea, Stein - yea. Motion approved (6-0-0).
Minutes recorded and submitted by Ruth Ann Moore; December 21, 2017