HomeMy WebLinkAbout2017-08-30 EPPBID Adjourned Regular Meeting MinutesMINUTES
EL PASEO PARKING & BUSINESS IMPROVEMENT DISTRICT
ADJOURNED REGULAR MONTHLY BOARD OF DIRECTORS MEETING
Thursday, August 30, 2017
8 am * City of Palm Desert, North Conference Room
I. CALL TO ORDER: The meeting was called to order by David Fletcher, Board
Chairman, at 8:04 am.
II. ROLL CALL:
a. Board Present: David Fletcher, Elyssa Goldberg (late), Patrick Klein,
Susan Stauber, Christine Stein.
b. Board Absent/Excused: Sonia Campbell
c. Guests: Stephanie Greene (FG Creative), Amy Smith (Chartwell
Properties), Board Liaison Ruth Ann Moore, Thomas Soule, Mayor
Jan Harnik (City of Palm Desert), Jim Doyle, Frank Jones, Paulina
Partida (Palm Springs Life), Jana Korzczynsky (Desert Art Collection)
III. CONSENT ITEMS:
1. Approval of the Minutes of the Board Meeting on July 27, 2017, and
2. Approval of the Financials dated July 31, 2017.
A motion was made (Klein/Stauber) to approve the Minutes and
Financial Statements. Approved. (4-0-2)/Fletcher - yea, Campbell -
absent, Stauber - yea, Stein - yea, Goldberg - absent, Klein - yea.
IV. ORAL COMMUNICATIONS:
1 Board member Patrick Klein advised the Board about recent criminal
activity on El Paseo, and his subsequent meeting with the Sheriff's Dept.
The City will review and present a report to the Board about any new
elements in the future.
2. Board president David Fletcher made a motion to add an agenda item
under the City Update, to discuss the upcoming City ordinances
regarding the inclusion of Cannabis dispensaries within Palm Desert and
specifically on El Paseo. The motion was seconded by Patrick Klein.
APPROVED (5-0-1) Fletcher - yea, Campbell - absent, Stauber - yea, Stein
- yea, Goldberg - yea, Klein - yea.
V. CONSENT ITEMS HELD OVER: None
VI. NEW BUSINESS
1. Guest Presentations: Palm Springs Life
a. Desert Cancer Foundation: Stephanie Greene of FGC gave the
Board a report on the upcoming Paint El Paseo Pink event set
for October 14. The City approved closing the street, and DCF
has moved many elements onto El Paseo such as the stage and
the starting point. DCF has provided the large foam -core pink
ribbons for a donation of $20 and hopes all stores will place
these in their windows. Additionally, DCF is suggesting that stores
submit photos of staff and customers with the ribbon to FGC for
use in social media marketing.
b. Palm Springs Life
i. 2017-18 Catalogue Presentation: Frank Jones presented
various cover design concepts for the Board to review
and provide feedback. He also advised that PSL has a
variety of video assets to share with FGC for marketing
purposes. The Board unanimously agreed that the
creative direction was on target and that they will leave
the final design up to FGC & Palm Springs Life. PSL will
advise FGC when the photos are available for use in the
overall branding graphics.
ii. Catalogue/Directory/Website: reports emailed prior to
meeting; no questions by the Board
2. Marketing; FG Creative
a. Partnership Opportunity/Westin Mission Hills: The Marketing
Director at the Westin Mission Hills reached out to FGC with a
Holiday Promotion Idea that includes the creation of a hotel
stay/shopping package where the Westin will bring shoppers to
El Paseo and return them to the resort and provide free gift-
wrapping and other resort activities. They are looking for input
on drop off locations, shopping coupon books or other
elements that they can use to promote this and create a
partnership. The Board is in favor of working with the Resort, and
FGC will coordinate efforts with The Gardens, The Shops and
any other retailers based on their interest in participating. There
is no cost to the EPBID budget.
b. Fall Merchant Mixer: The date is set for October 12, 8-10 am at
Mitch's. PSL will be presenting information on Fashion
Week/Food & Wine participation in a joint meeting. Invite to be
mailed and emailed in mid -September and FGC will make
reminder calls to secure reservations.
c. Monthly Reports
i. Recap of efforts: July 2017: FGC sent the monthly report
via email prior to the meeting. There were no questions.
d. Overall Budget
i. CVB Membership: Board Liaison Ruth Ann Moore and
Thomas Soule from the City of Palm Desert advised the
Board that since the City and other key Palm Desert
members are already at higher membership levels with
the CVB that the Board should ask the CVB to create a
membership special membership level for El Paseo for
$3,000 that is customized to offer specific outreach.
After discussion, a motion was made (Stein/Goldberg) to
reallocate the $2000 back to the Co -Op line item, and
approve the CVB Membership amount at $3,000.
Thomas Soule and board member Christine Stein will work
with the CVB to create a special membership level which
would provide the additional exposure the Board desires
for El Paseo including expanded web presence.
APPROVED (5-0-1) Fletcher - yea, Campbell - absent,
Stauber - yea, Stein - yea, Goldberg - yea, Klein - yea
ii. PS Chamber Membership: FGC confirmed that the Board
is still in favor of this membership as long as it includes
exposure at their visitor center in downtown Palm Springs.
FGC to confirm and report back to the Board at the next
meeting.
e. Budget: Review Media Buy Options: One vote was taken after
the review of all options:
i. PSL Magazine - Ad Schedule; A decision was made by
Board president David Fletcher, to amend the ad
schedule with Palm Springs Life, to cancel the ad
placement in October due to no new photography
being available by the ad due date, and moving the
insertion to the June/July/August Summer issue. There is
no change in price. Since there was no impact to the
budget, no vote was required. The Board was in favor of
this decision.
ii. Radio: After discussion and review of the proposals from
Alpha Media Group and Marker Broadcasting, the Board
approved moving forward with Alpha Radio Group for
the Radio Buy only. They had also presented an option
that included Online Digital Marketing, which was not
approved.
iii. TV: After discussion and review of the proposals from
Gulf Broadcasting (KESQ/CBS/Fox) and KMIR-TV, the
Board approved moving forward with Gulf Broadcasting.
iv. Online/Digital Marketing: After discussion and review of
the proposals from Desert Sun, Palm Springs Life and
Alpha Media Group (added value proposal), the Board
approved moving forward with the Desert Sun for the
Online budget, and has asked FGC to work with PSL to
secure the online option that was included in the
proposal as a part of the Fashion Week Sponsorship.
v. Social Media: The discussion about the paid advertising
campaigns will be discussed at the next Board meeting.
A motion was made to approve the Media Buy as
outlined above and as budgeted (Stein/Klein).
APPROVED. (5-0-1) Fletcher - yea, Campbell - absent,
Stauber - yea, Stein - yea, Goldberg - yea, Klein - yea
3. City of Palm Desert
a. City Update
i. Hotel Paseo Update: Ruth Ann Moore advised that Board
that the hotel is hoping to open in mid -November.
ii. Next Meeting: The focus of the next Board meeting will
be a presentation from the City's consultant on the El
Paseo future plans.
b. Discussion on Cannabis Dispensaries: David Fletcher advised
the Board that he had been in recent discussions with the City
regarding Cannabis Dispensaries on El Paseo as his company
believes that Cannabis Dispensaries, regardless of how nice,
could possibly cause some of the luxury brand stores that are
key to maintaining El Paseo's image as an upscale shopping &
dinning destination to leave the street and may prevent
additional upscale retailers from opening on El Paseo. He
indicated that one of the council members wanted to know the
Board's position on the issue. Mayor Jan Harnik gave an
overview of the new statutes and laws, and advised that the
City was carefully reviewing all of the options and ramifications
of allowing this type of business to open within the City, and the
City will be determining if they will be allowed to open in Palm
Desert and if so where and under what conditions. She advised
that the topic was on the September 7 City Council agenda but
that it would most likely be continued to the September 28
meeting in order to allow City Staff to prepare further input.
After discussion, a basic consensus was taken with the Board. All
Board members present, except for Elyssa Goldberg, were in
favor of not allowing these businesses to open on El Paseo at
this point in time. David Fletcher stated that he would appear at
the City Council meeting on September 7'h and relay the
Board's opinion to the Council.
VII. REMARKS
1. General: None.
2. Board Member Reports: None.
VIII. NEXT MEETING: Next meeting will need to be rescheduled due to a religious
holiday falling on the scheduled date of 9/21. Ruth Ann Moore will verify
when the planning consultant can attend, and send out the new date
notification (will probably be Wednesday 9/20/17).
IX. ADJOURNMENT: With nothing further to discuss, a motion was made
(Goldberg/Klein) to adjourn the meeting at 10:20 a.m. Fletcher -yea, Campbell
- absent, Stauber - yea, Klein - yea, Goldberg - yea, Stein - yea. Motion
approved (5-0-1).
Minutes recorded and submitted by Stephanie Greene, FGC; August 30, 2017,
Formatted: Tabs: 6 Righ
Deleted: 7