HomeMy WebLinkAbout2022-10-04 MC Regular Meeting MinutesMarketing Committee Meeting
October 4, 2022
CITY OF PALM DESERT
REGULAR
MARKETING COMMITTEE
(HYBRID MEETING)
JW MARRIOTT DESERT SPRINGS
RESORT & SPA
PALM DESERT, CA 92260
TUESDAY, October 4, 2022 — 3:00 P.M.
I. CALL TO ORDER — 3:03 P.M.
Rolf Hoehn called the meeting to order at 3:04 P.M.
II. ROLL CALL
Current Meeting Year to Date
Board Members Present Absent Present Absent
Rolf Hoehn, Chair X 5 0
Erin Scott X 5 0
Jan Hulahan X 4 1
Jeffrey Norman X 4 1
Ray Rodriguez X 5 0
Franchesca Forrer X 4 1
Brain Simpson X 5 0
Also Present:
Jan Harnik, Mayor, City of Palm Desert
Gina Nestande, Council Member, City of Palm Desert
Thomas Soule, Public Affairs Manager
Ryland Penta, Management Analyst
Vanessa Mager, Management Analyst
Christiani Aquino, Marketing Assistant
Ed Cohen, Idea Peddler
Danielle Boniche, Idea Peddler
Sara Martin, Idea Peddler
Andrea Foertsch, Idea Peddler
Kyle Radke, Kyle & CO
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Marketing Committee Meeting
October 4, 2022
III. ORAL COMMUNICATIONS
None
IV. APPROVAL OF MINUTES:
A. MINUTES of the regular Marketing Committee Meeting of August 02, 2022
Rec.: Approve as presented.
Main Motion: Approve
Moved by: Hulahan/Scott
Vote and Action: 6 Yes/0 No/ 1 Absent
V. OLD BUSINESS
None
VI. NEW BUSINESS
A. FY 22 — 23 Planning Framework
Mr. Cohen presented. Approval of the direction of on FY 22 -23 planning framework
throughh ESTO learning, paid media, and travel guides.
Main Motion: Approve
Moved by: Rodriguez/ Simpson
Vote and Action: 6 Yes/0 No/ 1 Absent
B. Palm Desert 50th Anniversary Logo Consideration
Mr. Soule presented. Logos 1A and 1 B were proposed to the committee.
Main Motion: Approval of the confirmation of Logo 1 B, and amendment of Logo
1 B to be versatile in too color schemes given the occasion
Moved by: Hoehn/ Simpson
Vote and Action: 6 Yes/O No/ 1 Absent
C. Acrisure Arena Mural Project
Ms. Forrer Presented. Candidates considered for the Acrisure Arena Mural project.
Francesca Forrer, Jan Hulahan, and Erin Scott were appointed to Subcommittee on
Mural design.
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Marketing Committee Meeting
October 4, 2022
Main Motion: Approval of John Cuevas to create the Acrisure Arena Mural
Moved by: Hoehn/ Scott
Vote and Action: 6 Yes/0 No/ 1 Absent
VII. REMARKS
A. City Council Liaison
Councilwomen Gina Nestande — City of Palm Desert Art purchasing and
Installations in roundabouts.
B. Chair
Rolf Hoehn, Indian Wells Tennis Garden — The start of Pickleball month for the
tournament, and Ironman run.
C. Committee Members
Erin Scott, The Living Desert — Planning events for the Fall season and
acknowledged the City of Palm Desert aid in added ADA accessible carts.
Brian Simpson, Desert Willow — Desert Willow is trending strong for Fall and are
awaiting the Thanksgiving season.
Jan Hulahan, JW Marriott Desert Springs — The budget is up for the month of
September and October, average rate is $310 and 8% in group rate.
Franchesca Forrer, Acrisure — Concert tickets are on sale, more shows will be
announced weekly.
D. Staff
Vanessa Mager, Management Analyst— Events occurring in Palm Desert are Paint
El Paseo, Concerts at the Park, and Golf Cart Parade.
VIII. NEXT MEETING:
The next meeting was confirmed for December 6, 2022
IX. ADJOURNEMNT
With board concurrence, the meeting was adjourned at 5: 11 p.m.
Christiani Aquino, Recording Secretary
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