HomeMy WebLinkAbout2022-08-02 MC Regular Meeting MinutesCITY OF PALM DESERT
REGULAR
MARKETING COMMITTEE
VIRTUAL MEETING
PALM DESERT, CA 92260
TUESDAY, August 2, 2022 — 3:00 P.M.
I. CALL TO ORDER — 3:03 P.M.
Rolf Hoehn called the meeting to order at 3:03 P.M.
II. ROLL CALL
Board Members
Current Meeting Year to Date
Present Absent Present Absent
Rolf Hoehn, Chair X 4 0
Erin Scott X 4 0
Jan Hulahan X 3 1
Jeffrey Norman X 4 0
Ray Rodriguez X 4 0
Franchesca Forrer X 3 1
Brain Simpson X 4 0
Also Present:
Jan Harnik, City Mayor, City of Palm Desert
Thomas Soule, Public Affairs Manager
Ed Cohen, Ideapeddler
Daniella Boniche, Ideapeddler
Marketing Committee Meeting
AUGUST 2, 2022
III. ORAL COMMUNICATIONS
None
IV. APPROVAL OF MINUTES:
A. MINUTES of the regular Marketing Committee Meeting of June 06, 2022
Rec.: Approve as presented.
Main Motion: Approve
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Moved by:
Vote and Action:
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Norman/Rodriguez
7 Yes/0 No/ 0 Absent
V. OLD BUSINESS
None
VI. NEW BUSINESS
A. FY 21 — 22 Campaign Review
Ms. Boniche Presented. Insights on FY 22 Campaign though traveling, partner
performance, and creative performance.
B. U.S Travel ESTO Update
Mr. Cohen Presented. Insights reflected economic and tourist growth in ESTO.
VII. REMARKS
A. City Council Liaison
Mayor Jan Harnik — Renovation of Council Chambers will be concurrent with
technology. Lowest vacancy of El Paseo in decades. Upcoming coffee with the
mayor.
B. Chair
Rolf Hoehn, Indian Wells Tennis Garden — Economic impact study. Planning of the
National Pickleball Championship for November.
C. Committee Members
Jan Hulahan, JW Marriott Desert Springs — The budget was up 1 million for the
month of August and 16 million over budget. Fiscal year 23 budget is in the works.
New partnership with Costco travels.
Erin Scott, The Living Desert — Planning events for the Fall, and upcoming job fair.
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Marketing Committee Meeting
AUGUST 2, 2022
Franchesca Forrer, Acrisure — Arena is scheduling on sale tickets on concerts and
family events on labor day weekend.
Ray Rodriguez, Casuelas Cafe — Sales are strong.
Jeffrey Norman, McCallum — In 2019 levels for advance ticket sales.
Brian Simpson, Desert Willow — Desert Willow is trending strong for Fall and
Winter.
D. Staff
Thomas Soule, Public Affairs Manager — None
VIII. NEXT MEETING:
The next meeting was confirmed for August 2, 2022
IX. ADJOURNEMNT
With board concurrence, the meeting was adjourned at 4: 08 p.m.
Christiani Aquino, Recording Secretary
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