HomeMy WebLinkAbout2021-10-19 MC Regular Meeting MinutesCITY OF PALM DESERT
MARKETING COMMITTEE
MINUTES
TUESDAY, October 19, 2021 — 3:00 P.M.
ZOOM MEETING
I. CALL TO ORDER
Rolf Hoehn called the meeting to order at 3:02 p.m.
II. ROLL CALL
Present: Absent:
Rolf Hoehn Ray Rodriguez
Erin Scott Franchesca Forrer
Brian Simpson Jan Hulahan
Jeffrey Norman
City of Palm Desert Staff Present:
Thomas Soule, Public Affairs Manager
Barbara Blythe, Management Analyst, Public Affairs
Vanessa Mager, Special Events Manager, Public Affairs
Ryland Penta, Management Analyst, Public Affairs
Deborah S. Glickman, Business Advocate, Econ. Development
Marisol Lopez, Recording Secretary, Public Affairs
Also Present:
Mayor Pro Tem Jan Harnik, City of Palm Desert
Councilmember Gina Nestande, City of Palm Desert
Ed Cohen, Ideapeddler
Sara Martin, Ideapeddler
Andrea Foertsch, Ideapeddler
Stephanie Greene, CV Strategies
III. CONSENT ITEMS
A. Approval of the Minutes of the Marketing Committee meeting of
August 10, 2021.
Rec: Approved
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A motion was made by Norman and seconded by Scott to accept
and approve. Motion passed with a 4-0-3 vote; with Hoehn, Scott,
Simpson, and Norman voting in favor. None abstained, Hulahan,
Forrer, and Rodriguez, absent.
IV. ORAL COMMUNICATIONS
None
V. NEW BUSINESS
A. Tourism Ad Campaign Evolution
Ms. Foertsch presented a recap on what they have been working on for the
last few months, focusing on visual evolution and emphasizing Palm Desert
was a safe place to visit. For the 2022 campaign the goal is to focus on the
"Let's Get Back to Happy" and shoot new assets to expand the current library.
Rec: Receive and File.
B. Media Plan Recommendation.
Ms. Martin presented the updated media plan recommendation, they will be
launching their media campaign after the new year, building on the current
momentum and the positive trend indicators. The focus will be digital first
and continue their partnership with Adara and leveraging with vendor
partnerships. Followed by a brief discussion.
Mr. Hoehn asked for a motion to approve the Media Plan Recommendation.
A motion was made by Norman and seconded by Simpson to accept and
approve. Motion passed with a 4-0-3 vote; with Hoehn, Scott, Simpson, and
Norman voting in favor. None abstained, Hulahan, Forrer, and Rodriguez,
absent.
VI. CONTINUED BUSINESS
None
VII. OLD BUSINESS
None
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VIII. REPORTS FROM CITY COUNCIL LIAISONS
A. City Council.
Councilmember Gina Nestande, shared staff has been working with
restaurants to submit plans by November and bring their outdoor dining
decks up to safety standards.
IX. REPORTS AND REMARKS
A. Chair.
Rolf Hoehn, Indian Wells Tennis Garden — Mr. Hoehn shard that the BNP
Paribas was successful, they did not achieve the numbers that were
expected, restaurants were busy in between and during plays. Looking
forward to a higher attendance for the March event.
Committee Members.
Brian Simpson, Desert Willow Golf Resort — Mr. Simpson shared the Firecliff
golf course opens Friday October 22nd, thanksgiving buffet is on sale now and
almost sold out. Wedding inquiries are increasing.
Erin Scott, The Living Desert — Ms. Scott shared the Rhino Savannah's
grand opening is November 12th. There are a couple of events coming up,
Halloween and Wild Lights which will run on selected nights through
December 30th
Jeffrey Norman, McCallum — Mr. Norman shared their first event of the year is
schedule on November 4th. Honoring the first responders in the medical
community.
C. Staff.
Thomas Soule, City of Palm Desert — Mr. Soule reminded everyone of the
grand re -opening of both phases of San Pablo and a portion of the CV Link.
Also, a new platform for the city has been launched to help with civic
engagement, it's called engagepalmdesert.com.
X. NEXT MEETING: Confirm February 8th, 2021.
XI. ADJOURNMENT
With Committee Member concurrence, the meeting was adjourned at 4:12 p.m.
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