HomeMy WebLinkAbout2021-08-10 MC Regular Meeting MinutesCITY OF PALM DESERT
MARKETING COMMITTEE
MINUTES
TUESDAY, August 10, 2021 — 3:00 P.M.
ZOOM MEETING
I. CALL TO ORDER
Rolf Hoehn called the meeting to order at 3:03 p.m.
II. ROLL CALL
Present: Absent:
Rolf Hoehn Franchesca Forrer
Erin Scott Jeffrey Norman
Brian Simpson
Jan Hulahan
Ray Rodriguez
City of Palm Desert Staff Present:
Thomas Soule, Public Affairs Manager, Econ. Development
Barbara Blythe, Visitor Services Manager, Econ. Development
Vanessa Mager, Special Events Manager, Econ. Development
Deborah Schwartz Glickman, Business Advocate, Econ. Development
Marisol Lopez, Recording Secretary, Econ. Development
Also Present:
Mayor Pro Tem Jan Harnik, City of Palm Desert
Councilmember Gina Nestande, City of Palm Desert
Ed Cohen, Ideapeddler
Sara Martin, Ideapeddler
Andrea Foertsch, Ideapeddler
III. CONSENT ITEMS
A. Approval of the Minutes of the Marketing Committee meeting of
June 8, 2021.
Rec: Approved
Mr. Hoehn asked for a motion to approve the minutes. A motion was
made by Ms. Scott and seconded by Mr. Rodriguez to accept and
approve. Motion passed with a 5-0-2 vote; with Hoehn, Scott,
Simpson, Rodriguez, and Hulahan voting in favor. None abstained,
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Forrer and Norman absent.
IV. ORAL COMMUNICATIONS
None
V. NEW BUSINESS
A. Spring/Summer Healing Heroes Campaign Recap
Ms. Martin presented an update on the marketing campaign, noting the
campaign shifted to mainly digital, followed by a brief discussion and asking
members for their input. Will be meeting with Mr. Soule next week to discuss
the upcoming path for the Marketing Plan.
Rec: Receive and File.
B. FY 21/22 Initial Inputs and Framework
Mr. Soule asked the committee for their feedback on what they would like to
see for the next fiscal year marketing plan, by either continuing within the same
principles as last fiscal year or making changes to the current plan.
C. Marketing Committee Membership Discussion
A recommendation was made to add an action item on the agenda to amend
the bylaws to allow a member to present a member substitute and to retain
their right to vote by proxy. Attendance at the Marketing Committee meeting
by said substitute would satisfy the attendance requirement for continued
membership on the Committee.
Mr. Hoehn asked for a motion to approve amending the bylaws to allow the
committee members to present a member substitute in their absence. A
motion was made by Mr. Rodriguez and seconded by Ms. Scott to accept and
approve. Motion passed with a 5-0-2 vote; with Hoehn, Scott, Simpson,
Rodriguez, and Hulahan voting in favor. None abstained, Forrer and Norman
absent.
VI. CONTINUED BUSINESS
None
VII. OLD BUSINESS
None
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VIII. REPORTS FROM CITY COUNCIL LIAISONS
A. City Council.
None
IX. REPORTS AND REMARKS
A. Chair.
Rolf Hoehn, Indian Wells Tennis Garden — Mr. Hoehn noted the Tournament
is still on schedule to begin in October.
Committee Members.
Brian Simpson, Desert Willow Golf Resort — Shared both golf courses are in
excellent shape. Golf continues to thrive and banquet reservations are coming
back, also starting to see more groups coming back.
Erin Scott, The Living Desert — Shared the Rhino Savannah grand opening is
scheduled for Mid -November.
Ray Rodriquez, Casuelas Cafe — Shared they had a very busy summer at both
Casuelas Cafe and The Cork Tree. Also, expressed his appreciation for staff
and contractors for the great job they are doing at Presidents Plaza and for
managing the parking lot well and safely.
Jan Hulalan, JW Marriot Desert Springs — Fourth quarter occupancy went up
by 64 %, ending with a very strong quarter and anticipating a busy season.
C. Staff.
Thomas Soule, City of Palm Desert — Shared information about the City
participating in the Greater Palm Springs Pride Parade in November and
encouraged everyone to participate in the Parade.
X. NEXT MEETING: Confirm October 19, 2021.
XI. ADJOURNMENT
With Committee Member concurrence, the meeting was adjourned at 4:10 p.m.
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