HomeMy WebLinkAbout2020-11-10 MC Regular Meeting MinutesCITY OF PALM DESERT
MARKETING COMMITTEE
MINUTES
TUESDAY, November 10, 2020 — 3:00 P.M.
ZOOM MEETING
I. CALL TO ORDER
Rolf Hoehn called the meeting to order at 3:07 p.m.
II. ROLL CALL
Present: Absent:
Jeffrey Norman
Ray Rodriguez
Rolf Hoehn
Erin Scott
City of Palm Desert Staff Present:
Franchesca Forrer
Thomas Soule, Tourism and Marketing Manager, Econ. Development
Barbara Blythe, Visitor Services Manager, Econ. Development
Vanessa Mager, Special Events Manager, Econ. Development
Martin Alvarez, Director, Econ. Development
Deborah Schwartz Glickman, Business Advocate, Econ. Development
Also Present:
Councilmember Jan Harnik, City of Palm Desert
Mayor Gina Nestande, City of Palm Desert
Brian Simpson, Desert Willow Golf Resort
Cimin Cohen, Ideapeddler
Ed Cohen, Ideapeddler
Sara Martin, Ideapeddler
Andrea Foertsch, Ideapeddler
Jan Hulahan, JW Marriott Desert Springs Resort & Spa
Stephanie Greene, CV Strategies
III. CONSENT ITEMS
A. Approval of the Minutes of the Marketing Committee meeting of
June 2, 2020 and August 4, 2020.
Rec: Approved
Mr. Hoehn asked for a motion to approve the Consent Items. A
motion was made by Norman and seconded by Rodriguez to accept
and approve. Motion passed with a 4-0-1 vote; with Hoehn, Scott,
Rodriguez and Norman voting in favor. None abstained, Forrer
absent.
IV. ORAL COMMUNICATIONS
None
V. NEW BUSINESS
A. FY 2020/21 Media Plan Update
Rec: Receive and File.
Ms. Cohen, Mr. Cohen, Ms. Foertsch and Ms. Martin presented the updated
media plan, followed by a brief discussion.
VI. CONTINUED BUSINESS
None
VII. OLD BUSINESS
None
VIII. REPORTS FROM CITY COUNCIL LIAISONS
A. City Council.
Mayor Nestande presented a letter that will be sent to Governor
Newsome encouraging him to work with the coalition of Southern
California counties, and local governments across the State, to address
the particular needs and unique challenges confronting our communities
as a result of the pandemic.
Page 2 of 3
IX. REPORTS AND REMARKS
A. Chair.
Rolf Hoehn, Indian Wells Tennis Garden — Mr. Hoehn updated the
committee members on their continued plans for next year's BNP Paribas
Tennis Tournament.
Committee Members.
Jeffrey Norman, McCallum Theatre — Mr. Norman announced that the
McCallum Theatre's education department is busier than ever. Currently
distance learning has been a huge hit across the Coachella Valley and
beyond.
Erin Scott, The Living Desert — Ms. Scott told the Committee that The Living
Desert continues to remain open and has been busy modify attractions
inside the park to comply with current guidelines. Wild Lights tickets are now
on sale and are expected to sell out.
Ray Rodriquez, Casuelas Cafe — Mr. Rodriguez asked Council members
present to assist with supporting local musicians during this time by asking
the Governor and Riverside County Public Health officials to work with
musicians in creating approved guidelines that would allow them to perform
at restaurants and other approved locations.
C. Staff.
Thomas Soule, City of Palm Desert - Mr. Soule gave the floor to Stephanie
Greene from CV Strategies to share the El Paseo Parking & Improvement
District's marketing plan.
X. NEXT MEETING:
XI. ADJOURNMENT
Confirm December 2, 2020.
With Committee Member concurrence, the meeting was adjourned at 4:22
p.m.
Page 3 of 3