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HomeMy WebLinkAbout2020-06-02 MC Regular Meeting MinutesCITY OF PALM DESERT MARKETING COMMITTEE PRELIMINARY MINUTES TUESDAY, June 02, 2020 — 3:00 P.M. ZOOM MEETING I. CALL TO ORDER Thomas Soule called the meeting to order at 3:03 p.m. II. ROLL CALL Present: Absent: Jeffrey Norman Bruce Nation Ray Rodriguez Erin Scott Franchesca Forrer (late arrival) Rolf Hoehn (late arrival) City of Palm Desert Staff Present: Lauri Aylaian, City Manager Martin Alvarez, Director, Econ. Development Thomas Soule, Tourism and Marketing Manager, Econ. Development Barbara Blythe, Visitor Services Manager, Econ. Development Vanessa Mager, Special Events Manager, Econ. Development Wayne Olson, Senior Development Analyst, Econ. Development Deborah Schwartz Glickman, Business Advocate, Econ. Development Also Present: Councilmember Jan Harnik, City of Palm Desert Mayor Gina Nestande, City of Palm Desert Brian Simpson, Desert Willow Golf Resort Cimin Cohen, Ideapeddler Raghav Mehra, Ideapeddler III. ORAL COMMUNICATIONS None IV. CONSENT ITEMS A. Approval of the Minutes of the Marketing Committee meeting of January 07, 2020. Rec: Approved Mr. Hoehn asked for a motion to approve the Consent Item. A motion was made by Norman and seconded by Hoehn to accept and approve. Motion passed with a 4-0-2 vote; with Hoehn, Forrer, Rodriguez and Norman voting in favor. None abstained, Scott and Nation absent. V. NEW BUSINESS A. FY 19-20 Advertising Campaign Wrap-up Report. Rec: Receive and File. Mr. Mehra presented a summation of the tourism advertising campaign for FY 19/20, which was truncated due to the COVID-19 crisis. Despite its short duration in market, the data point to a successful campaign that performed well at every part of the customer journey from research to booking. FY 20-21 Strategy Presentation Rec: Review and approve direction. Ms. Cohen shared with the Committee an outline for moving forward with the City's marketing plan in light of the COVID-19 crisis (attached). Discussion ensued regarding this re -opening plan, with support expressed by Committee members for this as a direction. Mr. Hoehn asked for a motion to approve the direction expressed the plan. A motion was made by Forrer and seconded by Norman to approve. Motion passed with a 4-0-2 vote; with, Hoehn, Forrer, Norman, and Rodriguez voting in favor. None abstained, Scott and Nation, absent. Unite Palm Desert Presentation Rec: Receive and discuss. Mr. Soule reviewed with the Committee the Unite Palm Desert campaign, which comprises the City's response to the COVID-19 crisis. Mr. Olson offered the details of the Unite Palm Desert Economic Relief program, Page 2of4 approved by Council at its prior meeting. Discussion ensued regarding various opportunities for community participation moving forward. VI. CONTINUED BUSINESS None VII. OLD BUSINESS None VIII. REPORTS FROM CITY COUNCIL LIAISONS A. City Council. Mayor Gina Nestande, City of Palm Desert — Ms. Nestande and Ms. Harnik commented briefly on the peaceful protest that was held in Palm Desert the day before the meeting. IX. REPORTS AND REMARKS Chair. Rolf Hoehn, Indian Wells Tennis Garden — Mr. Hoehn updated the committee members on efforts underway at the CVB to adapt to a reduced budget. He also relayed some of the challenges faced by the Tennis Gardens as they seek to stage an athletic event in the fall, with things very much in the air at this point. Committee Members. Jeffrey Norman, McCallum Theatre — Mr. Norman recapped plans at the McCallum to move forward with its season as planned, depending on their ability to reopen. The McCallum's education program, in the meanwhile, has pivoted nicely to cope with a changed environment for working with students and teachers, both now and in the fall. Franchesca Forrer, Westfield Palm Desert — Ms. Forrer shared that the Mall reopened the Friday prior to the meeting. Customers enthusiastically returned to Westfield, leading to hopes that the Mall could fully reopen by sometime in June. The Mall's focus moving forward will be on surprising and delighting their customers year round, not just at the holidays. Brian Simpson, Desert Willow Golf Resort — Mr. Simpson told the Page3of4 Committee that Desert Willow reopened in late April, to a great response by the golfers in the community. The patio is reopened as well, with a lot of to -go orders being served by the restaurant. Staff. None. X. NEXT MEETING: XI. ADJOURNMENT Confirm August 4, 2020 With Committee Member concurrence, the meeting was adjourned at 4:42 p.m. Page 4 of 4