HomeMy WebLinkAbout2019-06-04 MC Regular Meeting MinutesCITY OF PALM DESERT
MARKETING COMMITTEE
MINUTES
TUESDAY, JUNE 4, 2019 — 3:00 P.M.
ADMINISTRATIVE CONFERENCE ROOM
73-510 FRED WARING DRIVE, PALM DESERT, CA 92260
I. CALL TO ORDER
Chairman Hoehn called the meeting to order at 3:06 pm.
II. ROLL CALL
Present:
Franchesca Forrer
Jeffery Norman
Ray Rodriguez
Rolf Hoehn
Absent:
Bruce Nation Erin Scott
City of Palm Desert Staff Present:
Lauri Aylaian, City Manager, City Mangers Department
Thomas Soule, Tourism and Marketing Manager, Econ. Development
Heather Chernicki, Recording Secretary, Econ. Development
Wayne Olson, Sr. Development Analyst, Econ. Development
Deborah Schwartz Glickman, Business Advocate, Econ. Development
Vanessa Mager, Special Events Manger, Econ. Development
Also Present:
Councilmember Jan Harnik, City of Palm Desert
Councilmember Gina Nestande, City of Palm Desert
Ed Cohen, Ideapeddler
Cimin Cohen, Ideapeddler
Andrea Forertsch, Ideapeddler
III. ORAL COMMUNICATIONS
None
IV. CONSENT ITEMS
A. Approval of the Minutes of the Marketing Committee meeting of
April 2, 2019.
Rec: Approved.
Mr. Hoehn asked for a motion to approve the Consent Items. A motion
was made by Norman and seconded by Forrer to accept and approve.
Motion passed with a 4-0-2 vote; with Forrer, Norman, Rodriguez and
Hoehn voting in favor. None abstained. Nation and Scott absent.
V. NEW BUSINESS
A. Fiscal Year -End Update on Ad Campaign Performance. Presented by
Cimin Cohen, Ideapeddler.
Rec: Received and Filed.
Ms. Cohen presented to the Committee a power point summary of the
marketing campaign for fiscal year 2018/2019 which is attached to, and
incorporated herein, the meeting Minutes of the Marketing Committee.
B. Contract Renewal for Ideapeddler. Presented by Thomas Soule, Tourism
and Marketing Manager.
Rec: Approved.
Mr. Soule informed the Committee that with the onset of the new fiscal
year the City's contract with Ideapeddler was up for a one-year extension.
He elaborated on the ease of collaboration, quality of content and depth of
integrity and adaptability that Ideapeddler has brought to the table in fiscal
year 2018/2019. Mr. Soule recommended extending the City's contract
with Ideapeddler into fiscal year 2019/2020 and opened discussion of the
subject to the Committee. Discussion ensued, with many favorable
comments on Ideapeddler's performance, ingenuity, flexibility and
cooperative relationship toward the work at hand.
Mr. Hoehn asked for a motion to approve the first one-year extension of
Ideapeddler's contract for marketing services under the same terms and
conditions. A motion was made by Forrer and seconded by Norman to
accept and approve. Motion passed with a 4-0-2 vote; with Forrer, Norman,
Rodriguez and Hoehn voting in favor. None abstained. Nation and Scott
absent.
VI. CONTINUED BUSINESS
None
VII. OLD BUSINESS
None
VIII. INFORMATIONAL ITEMS
A. Visitor Services Reports.
Rec: Received and Filed.
IX. REPORTS FROM CITY COUNCIL LIAISONS
A. City Council.
Councilmember Jan Harnik, City of Palm Desert — Ms. Harnik informed the
Committee of the content of the ICSC conference in Las Vegas. She found
it very informative, particularly the breakout sessions found within this
year's conference structure.
Councilmember Gina Nestande, City of Palm Desert — Ms. Nestande
concurred and expanded on Councilmember Harnik's information
regarding the ICSC conference. Specifically, Ms Nestande found the
information given to attendees by the Westfield representatives at the
conference to be very helpful to her understanding of their goals for the
renovation and reinvention of the Palm Desert Westfield mall.
X. REPORTS AND REMARKS
A. Chair.
Rolf Hoehn, Indian Wells Tennis Gardens — Mr. Hoehn informed the
Committee that the Tennis Gardens has just finished with a number of
events, specifically graduation events. Mr. Hoehn went on to say that the
Tennis Gardens is in the planning and preparation stages for next season
with the next expected events to be the Pickleball Championship in
November.
B. Committee Members.
Francesca Forrer, Westfield Palm Desert — Ms. Forrer informed the
Committee that the Westfield will be introducing changes in the future that
will come from higher up in their corporation. Westfield as a company is
still in the discovery stages of their directional trajectory. However, Ms.
Forrer could share that Gen Z is specifically being indicated as the driving
force behind the innovation that the Westfield will be structuring towards.
Jeffery Norman, McCallum Theater— Mr. Norman informed the Committee
that tickets went on sale for the new McCallum season in April. He noted
that the McCallum had already reached $4.1 million in ticket sales by mid -
May. They are very proud of the new season's line up. Mr. Norman also
mentioned that the Summer Institute is forthcoming and there will be three
public performances one on each of the following days at 1:30pm: 12th
14th and 18th
Ray Rodriguez, Casuelas Cafe & Cork Tree - Mr. Rodriguez informed the
Committee that the restaurants are reaching level of vibrancy that he would
not normally have associated with the end of the season. Mr. Rodriquez
also informed the Committee that from all sources in the restaurant world
the season was a solid one.
C. Staff
Lauri Aylaian, City Manager — Ms. Aylaian informed the Committee that
the complete package has been submitted for the proposed surf park at
Desert Willow. She also mentioned that the architectural review
commission has approved the submission of the design for the surf park
upon its first review.
XI. NEXT MEETING: Confirm August 6, 2019
Committee Members confirmed that the next regular meeting of the Committee
will be on August 6, 2019, 3:00 pm at City Hall.
XII. ADJOURNMENT
With Committee Member concurrence, the meeting was adjourned at 4:12pm.
Heather Chernicki, Recording Secretary