HomeMy WebLinkAbout2018-09-04 MC Regular Meeting MinutesAL ESERT
REGULAR MEETING OF THE
PALM DESERT MARKETING COMMITTEE
MINUTES
Tuesday, September 4, 2018 — 3:00 p.m.
Administrative Conference Room
73-510 Fred Waring Drive, Palm Desert, CA 92260
I. CALL TO ORDER
Rolf Hoehn called the meeting to order at 3:12 p.m.
II. ROLL CALL
Members Present:
Franchesca Forrer, Vice -Chair
Rolf Hoehn, Chair
Ray Rodriguez
Erin Scott
Members Absent:
Arlene Amick
Theresa Maggio
Jerry Martin
Bruce Nation
Jeffrey Norman
Staff /Others Present:
Jan Harnik, Councilmember
Thomas Soule, Tourism & Marketing Manager
Martin Alvarez, Economic Development Director
Barbara Blythe, Management Specialist 11
Amy Lawrence, Management Analyst
Jane Stanley, Recording Secretary
Judy Esterbrook, Hotel Paseo
Christine Stein, Leeds & Sons
Alain Pinel
Even though there was no quorum for this meeting, those present discussed two items:
III. NEW BUSINESS
A. REVIEW OF MEDIA PLAN FOR FY 2018/2019
By way of video conference, Cimin Cohen from IdeaPeddler reviewed the
proposed Media Plan for FY 2018/2019. After discussion and questions, the
four Committee members gave their approval of the Media Plan.
NOTES
PALM DESERT MARKETING COMMITTEE September 4, 2018
B. UPDATE ON RESEARCH PROPOSAL
Thomas Soule asked for direction on whether or not he should move forward
with using either Adara or Arrivalist to measure effectiveness of the City's ad
campaign. After hearing what the two companies had to offer, the four
Committee members suggested using Arrivalist for ad research. The CVB
currently uses Adara's services.
IV. ADJOURNMENT
With Committee concurrence, the meeting adjourned at 4:43 p.m.
Jane Stanley, Recording Secretary
2