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HomeMy WebLinkAbout2001-01-16 MC Regular Meeting Minutest1 t/ A Minutes Promotion Committee CONVENE The meeting was called to order by Chairman Rick Post at 3:00 p.m. on Tuesday, January 16, 2001. ROLL CALL Members Present: Ken Katz, Arnold Kirschenbaum, Ric Mandelbaum, Gail Paparian, Tammy Perezchica, Rick Post, Kajsa Thuresson-Frary, and Fred Tretta Others Present: Jean Benson, Councilmember; Sheila Gilligan, Assistant City Manager; Donna Gomez, Coordinator of Visitor Information Center; Susie Harvey, Director of Chamber of Commerce; Kristy Kneiding, Public Relations Coordinator; Maureen Thompson, Civic Arts Committee Liaison; Pat Scully, Senior Management Analyst; Frankie Riddle, Management Analyt; Gary Goodsell, Director of Marketing -Desert Willow; Piper Close, Full Gallop Marketing; and Recording Secretary Karen Russo. Members Absent: George Kermode. ORAL COMMUNICATIONS None CONSENT CALENDAR 01/16/01 A. REQUEST FOR APPROVAL OF MINUTES OF THE REGULAR PROMOTION COMMITTEE MEETING OF DECEMBER 19, 2000. Rec: Approve as presented. CONSENT ITEMS HELD OVER NEW BUSINESS 01/16/01 Minutes Pro Man C m i ee Upon motion by Member Paparian, second by Member Katz, and unanimous vote of the Promotion Committee, the December 19, 2000 Minutes were approved as presented. None CONSIDERATION of America West Airlines in-flight video. Ms. Piper Close indicated that we were recently contacted by America West Airlines with an opportunity to participate in an in- flight video featuring premier destinations in California. This 15- minute video will be shown during the months of April and May on all domestic and international flights. During the two month period, America West estimates they will be reaching approximately 2.5 million passengers. Two minute segments are being offered at a cost of $17,500. The cities of San Diego, Santa Monica and Malibu will be. Should Palm Desert participate, it would be the only desert destination featured in the video. Included in the cost of the segment, the would receive 30 minutes of Beta tape that could then be used at the Visitor's Center. Video production will begin the first week in February. America West will write the script, and the City would have control of the script and what was highlighted. Mr. Gary Gpodsei i 4n1� :tare 1 tnat 'Desert Willow would like to -participate in conjunction with the City and pay for one minute of the segment. 2 Minutes Promotion Committee CONTINUED BUSINESS 01/16/01 Ms. Close indicated that staff recommendation is to purchase a two - minute segment. After discussion, the following motion was made and approved: Motion by Member Katz to purchase a two -minute segment, request the production company hold a four -minute segment and ask that they contact Palm Desert businesses to see if there is interest in participating, second by Member Kirschenbaum. Discussion: Chairman Post indicated for clarification that the Committee is proposing an expenditure of $8750 for one -minute, with Desert Willow participating and contributing $8750 for the remaining one minute of the segment. Mr. Goodsell indicated that Desert Willow received the same package two weeks ago, and he believes America West has contacted other cities. The committee requested that Ms. Close contact the production company to ascertain what other entities in Palm Desert have been contacted. Motion carried unanimously. A. REQUEST FOR APPROVAL of new logo design. Mr. Wellman returned the original and revised logo designs for committee consideration. After discussion, the following vote was taken indicating logo design preference: PD initials with Palm: Members Perezchica, Mandelbaum, Paparian and Post. 3 OLD BUSINESS 01/16/01 notes Promotion Comm ee Fleur du Le: Members Tretta, Katz, Kirschenbaum and Thuresson- Fray. After discussion, the committee agreed to move forward with the PD/palm design and ask Mr. Wellman to make modifications to make it more upscale, showing renderings with different colors. Motion by Member Mandelbaum to use the square PD initials with rounded palm logo, number 3.05, requesting additional fonts and colors to make it more up -scale, second by Member Perezchica. Ms. Close indicated that now that a design selection has been agreed upon, additional colors and fonts would be presented to the committee for review and selection. Motion carried unanimously. Ms. Gilligan requested the committee consider meeting on January 29, 12:00 p.m., to finalize the selection of a logo design. There was committee agreement to attend this session. A. REQUEST FOR RATIFICATION of Assistant City Manager's approval for certain bus shelter advertising. Ms. Frankie Riddle distributed the advertising for committee consideration. Motion by Member Mandelbaum, second by Member Katz, to ratify the approval for bus shelter advertising. Motion carried unanimously. 4 Minutes Promotion Committee REPORTS ON CITY COUNCIL ACTION REPORTS AND REMARKS 01/16/01 Ms. Gilligan indicated the City Council met on January 15 to interview candidates for various committees and commissions. Ric Mandelbaum was reappointed and Howard Back was appointed. Peter Sturgeon will be returning to the Committee. Council Member Benson indicated that representatives from the McCallum Theatre attended the last Council meeting and requested that the City work with them on their endowment fund. They have proposals from Annenberg and Allen Berger to relieve the debt that they currently have. They asked the City for a $5 million grant. Council continued this item and it will be discussed at the next Council meeting. The money, if approved, would come from Redevelopment funds and not the General Fund. The McCallum would then pay the $550,000 owed to the City back to the City in General Fund money. Action will be taken at next Council meeting. The theatre board has committed to raising $6 million, and to date has raised $2 million. The McCallum has also contacted the cities of Indian Wells and Rancho Mirage. A. INFORMATIONAL ITEMS: None. B. REVIEW AND UPDATE 1. VISITOR INFORMATION CENTER - DONNA GOMEZ Ms. Gomez mentioned that the final report for 2000 was included in agenda, with the numbers being up by 5% over 1999 numbers for the calendar year. Merchandise sales are up 100% over 1999. The Center has ten regular volunteers, up 21 % in volunteer hours. 5 Mutes Pr motion Committee 01/16/01 Chairman Post asked if it was possible to keep track of calls from outside the United States. Ms. Gomez will look into this. Member Mandelbaum asked for an update on the kiosk. Ms. Gomez indicated that it is currently in production and should be installed within the next month. Council Member Benson indicated that at the Joint Powers Convention Visitors Authority meeting there was concern expressed by Palm Springs because their phones are not ringing as much with the energy crisis and the hotels have also indicated that they are not getting as many calls as the same period last year. Palm Springs is going to be increasing their budget for advertising. Two Palm Springs hotels will be closing two months next summer. There was concern expressed that the AQMD may restrict the use of generators because of pollution in the air, therefore, running on a generator will not be an alternative for some hotels. The Joint Powers will also be considering allowing the tribes to have a seat on the Joint Powers. 2. INTERNET SUBCOMMITTEE - KRISTY KNEIDING No report. Ms. Kneiding completed an updated calendar for the year and added community events for the year. This will be redesigned after the logo is completed. 3. REPORT FROM McCALLUM THEATRE — KAJSA THURESSON-FRARY Ms. Thuresson-Frary indicated the Theatre is approaching a busy time of the season. Ticket sales are going well. They 6 Minutes Promotion Committee 01/16/01 are in the process of finalizing the 2001/2002 season which will be announced in March. 4. REPORT FROM CIVIC ARTS COMMITTEE - MAUREEN THOMPSON The Civic Arts Committee is in the process of setting up committee assignments for next year. One member will be a liaison to the Promotion Committee. 5. REPORT FROM THE CHAMBER OF COMMERCE - SUSIE HARVEY Nominating forms for spring awards are going out with this month's packet, with the luncheon to be held in April. Phone calls are up at the Chamber for 2000. 6. UPDATE ON DESERT WILLOW GOLF RESORT - GARY GOODSELL Desert Willow is preparing for the Frank Sinatra Tournament the first week of February. The handicap system discussed at the last meeting will be operational on Thursday and 50,000-60,000 hits are expected over the weekends. Rounds of golf in the area are becoming competitive. There will be a Super Bowl Tournament on the 28`n 7. REPORT FROM FULL GALLOP MARKETING - PIPER CLOSE Ms. Close indicated that progress is being made on the Vacation Planner and Relocation Guide. Ms. Close will be sending out RFP's for next year's calendar once the theme 7 Minutes 01/16/01 has been decided upon. The American Express ad was not available for $15,000 as discussed at last meeting. Ms. Close distributed an updated budget. 8. NEWS BUREAU ACTIVITIES - Kristy Kneiding Ms. Kneiding indicated the classical concert at the Library on Sunday was well -attended with standing room only. Saturday was the Rose Pruning demonstration. Ms. Kneiding distributed a six-month budget update and the Sister City brochure. 9. COMMITTEE CHAIR No report. 10. COMMITTEE MEMBERS Member Perezchica introduced Emily Berg, Marketing Director at the Gardens, who may be attending future Promotion Committee meetings. 11. STAFF Mr. Goodsell indicated that Gisborne could not do the Poverty Bay tournament. Ms. Gilligan indicated that new committee member flack's son lives in Gisborne. Ms. Scully mentioned that the Senior Olympics will be held February 9-11, 2001. 8 Minutes Promotion Committee JOURNMENT 01/16/01 Ms. Gilligan talked briefly about the SCE blackouts. Once the City receives word of a blackout, the Police Department will respond to intersections for traffic control. The next step is the business community and residential safety. Ms. Gilligan met with Warren Smith concerning the Battle At Bighorn. We have received direction from Council that it might be a good way to make it a weekend event, and Bighorn may be working with hotels concerning packages. This item will come back to the Promotion Committee. Ms. Gilligan indicated that Ms. Kneiding and Ms. Piper are working on the budget. We are saving money, thus creating better opportunities for advertisement. There was a $15,000 savings on the calendar. Meeting was adjourned by Chairman Post at 4:35 p.m. Respectfully submitted, l is (X<)-4-C' Karen Russo, Recording Secretary City of Palm Desert 9