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Home My WebLink About2001-12-18 MC Regular Meeting MinutesCITY OF PALM DESERT PROMOTION COMMITTEE AGENDA December 18, 2001 - 3:00 p.m. Administrative Conference Room I. CALL TO ORDER II. ROLL CALL III. ORAL COMMUNICATIONS Any person wishing to discuss any item not on the agenda may address the Promotion Committee at this point by giving his/her name and address for the record. Remarks shall be limited to a maximum of five minutes unless additional time is authorized by the committee. This is the time and place for any person who wishes to comment on agenda items. It should be noted that at Promotion Committee discretion, these comments may be deferred until such time on the agenda as the item is discussed. Remarks shall be limited to a maximum of five minutes unless additional time is authorized by the committee. IV. CONSENT CALENDAR All matters listed on the consent calendar are considered to be routine and will be enacted by one roll call vote. There will be no separate discussion of these items unless members of the Promotion Committee or audience request items be removed from the consent calendar for separate discussion and action under Section V. Consent Items Held Over, of the agenda. A. APPROVAL OF MINUTES OF THE PROMOTION COMMITTEE MEETING OF NOVEMBER 20, 2001. G:\CityClrk\Karen Russo\promotion 2001\December 2001 Agendawpd 1 PROMOTION COMMITTEE AGENDA December 18, 2001 Rec: By Minute Motion, approve Consent calendar as presented. Action: V. CONSENT ITEMS HELD OVER None. VI. NEW BUSINESS A. SELECTION OF NEW CHAIR AND VICE CHAIR. Rec: Committee appointment of new Chair and Vice Chair. Action: 61(' REVIEW OF PROMOTION EVENT ON EL PASEO TO INCLUDE ART, DINING, AND SHOPPING. Rec: By Minute Motion, receive and file. Action: VII. CONTINUED BUSINESS A. SUBCOMMITTEE MEETING NOTES pertaining to Howard Back's September 10, 2001 letter. (To be sent by Assistant City Manager under separate cover.) Rec: By Minute Motion, receive and file. Action: VIII. OLD BUSINESS None IX. REPORTS AND REMARKS VISITOR INFORMATION CENTER - Donna Gomez G:\CityClrk\Karen Russo\Promotion 2001\December 2001 Agenda.wpd 2 PROMOTION COMMITTEE AGENDA December 18, 2001 Activity Report 2001 - Kristy Kneiding MC CALLUM THEATRE - Kajsa Thuresson-Frary CIVIC ARTS COMMITTEE - Donna Jean Darby CHAMBER OF COMMERCE - Susie Harvey DESERT WILLOW GOLF RESORT - Rodney Young FULL GALLOP MARKETING - Piper Close 2001/02 Marketing/Advertising Budget rc)I F Tot 2001/02 Magazine Ad Schedule NEWS BUREAU ACTIVITIES - Kristy Kneiding--� ��- COMMITTEE CHAIRMAN 17JL\ [`- COMMITTEE MEMBERS (( ' STAFF `"> J (4�`r41 ) w� M167 octtcr✓t'K ADJOURNMENT I hereby certify under penalty of perjury under the laws of the State of California, that the foregoing agenda for the Promotion Committee was posted on the City Hall bulletin board not less than 72 hours prior to the meeting. Dated this 11t day of December, 2001. 1 Karen Russo, Recording Secretary dc)-(tsib-N- G-\Cityclrk\Karen Russo\Promotion 200I\December 2001 Agenda_wpd 3 DP'4 '"'-‘" CITY OF PALM DESERT PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 - 3:00 p.m. Administrative Conference Room I. CALL TO ORDER Chairman Post convened the meeting at 3:00 p.m. II. ROLL CALL Present: Absent: Howard Back Ken Katz George Kermode Ric Mandelbaum Gail Paparian Tammy Perezchica -Rick Post -Peter Sturgeon Kajsa T-httn Fred Tretta rary III. ORAL COMMUNICATIONS —Arnold Kirschenbaum Kajsa Thuresson-Frary Chairman Post passed around and asked members to make any corrections to the Committee Members Roster. IV. CONSENT CALENDAR A. APPROVAL OF MINUTES OF THE PROMOTION COMMITTEE MEETING OF NOVEMBER 20, 2001. Action: Motion by Member Mandelbaum, seconded by Member Paparian, to approve the Consent Calendar as presented. Motion carried unanimously. G.\CityClrk\Karen Russo \Promotion 2001\MINUTES Dccu06,-, 2001_wpd 1 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 V. CONSENT ITEMS HELD OVER None. VI. NEW BUSINESS A. SELECTION OF NEW CHAIR AND VICE CHAIR. Rec: Committee appointment of new Chair and Vice Chair. Member Katz asked how many members would be lost next year. He believed that Member Kirschenbaum would not be coming back next year. Ms. Kneiding stated Member Paparian's term was up for renewal. She was unaware that any other Committee members' terms are up, but she would check on it. Member Paparian moved to nominate Rick Post as the Chair of the Promotions Committee. Member Kermode seconded the motion. Member Mandelbaum moved to nominate Ric Mandelbaum as the Chair of the Promotions Committee. Member Back seconded the motion. Member Tretta moved to close the nominations, seconded by Member Katz. Motion carried unanimously. Each nominee was given the opportunity to speak: Member Mandelbaum stated Rick Post had done a wonderful job for the past two years. He feels it is good to have a change just to get different points of view and expertise. He has been a member of this Committee for at least four years and has enjoyed his place on the Committee. He thinks he was the initiator of bringing both of the professionals onto the Committee as opposed to having a full-time agency. He would like to continue with this type of direction where the Committee actually becomes a Committee of being pro -active rather than reactive. And, bring to the City and the community they serve some new ways to help the City grow. He thinks we are in changing times right now with what happened on 9/11 and he thinks the Committee can expand on what it is doing. He has the time, the expertise, and this is the one area he would really like to serve as Chairman of this Committee. G \CityCMclKaren Russo \Promotion 2001\MINUTES Dec�mbn 2001 wpd 2 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 Chairman Post stated he believed that any member of the Committee could serve as Chair and do a good job by relying on all the members and their expertise. His function, as Chair, is to make sure the discussions remained focused to the topics on hand and move the agenda forward. The Committee has done some good work. He hesitated to say "under his leadership" because he doesn't consider himself the leader of this Committee as much as just another participant and someone who facilitates the discussion and moves things along. He would be willing to serve another term. The Committee has done some good things in the past. Discussions were held on how the votes should be taken. Councilmember Benson and Ms. Kneiding stated it was a public meeting and the votes were public. Member Perezchica asked for a show of hands in favor of Mr. Post's nomination for Chairman. The result was five. Member Perezchica asked for a show of hands in favor of Mr. Mandelbaum's nomination for Chairman. The result was two. Members Katz and Post did not vote, Members Kirschenbaum and Thuresson-Frary were absent. Member Katz asked what the functions of the Vice Chair were. Chairman Post responded the Vice Chair would step in if the Chair were absent. Member Sturgeon moved to nominate Ric Mandelbaum as Vice Chair, seconded by Member Katz. As there were no other nominations, Chairman Post closed the nominations and declared Ric Mandelbaum as Vice Chair. Action: The Committee voted to appointment Rick Post as Chair and Ric Mandelbaum as Vice Chair. B. REVIEW OF PROMOTION EVENT ON EL PASEO TO INCLUDE ART, DINING, AND SHOPPING. Rec: By Minute Motion, receive and file. Chairman Post read from the Staff Report recommendation that "Promotion Committee review and support the implementation of a marketing program along El Paseo to include art, dining, and shopping in conjunction with the 2002 Peter Voulkos Exhibit." Member Katz stated it looked to him the City of Palm Desert is going to be picking up the tab for bringing in 40-80 people for lunch, transportation, etc., from Orange County and Laguna in order to see GACityClrk\Karen RussoA Promotion 2001AMINUTES December 2001 wpd 3 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 this event. Ms. Kneiding stated that was correct. It was patterned after the South Coast Plaza's Gucci Scupture Garden event which was sponsored by the city for bringing people in to see the art. The new Voulkos Exhibit would be located along El Paseo. She stated it was a big coup for the City to get this exhibition and Ms Carolyn Miller, the Community Arts Manager, wanted to implement the same type of program they did in Orange County to get people in. Instead of just showing them art by art, make it whole day's event of spending time in the City hoping they will come back. She pointed out that details and expenses to be considered were listed on the back of the Staff Report. Member Katz asked who selected the participants and what is the benefit to the City. Chairman Post stated it was the Contemporary Arts Council from the Museum. Ms. Kneiding explained basically the Palm Springs Desert Museum Contemporary Arts Council has a similar invitation addressed to them and they went and did that. So it is kind of like a reciprocal since we now have this fabulous exhibit on El Paseo to bring people in and show some of the art, the shopping, and dining. Member Perezchica stated she would refrain from voting because she is highly in favor of it and will try to be an active participant in it and may have something to gain by being involved. However, she is very supportive of the event. Chairman Post noted the Committee would not be voting on the issue. It is receive and file. Member Perezchica explained the Councils and the Boards that are typically invited that are part of this type of adventure cross into other communities - just like our Museum Board and our Museum people. It is a good quality of people for the art exhibits, El Paseo and Palm Desert as a whole. Member Back asked what the total cost would be for the City. Ms. Kneiding said she didn't know. Member Paparian asked what a "minute motion" was. She hadn't been able to find a definition in the "Robert's Rules". Chairman Post responded it was a debated item. No one needs to move it, second it, and have discussion. Member Katz asked if there were numbers related to this. Ms. Kneiding stated she did not have them. G:\CiryClrk\Karen Russo \Promotion 2001 \MINUTES December 2001 wpd 4 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 Councilmember Benson noted that the Exhibition is on loan to the City. It is the first time that Peter Voulkos has ever had an exhibit. He has never put his work out for exhibit. This is a private collection of the Mussi's, the people who own the gallery in Berkeley. They are loaning it to us for the year. All the City has to pay is transportation and installation. The people who will be coming, and the other artists and the other art communities that have tried to do this, never got selected because he would never show it in a setting such as we are doing here. Ms. Kneiding stated when the Mussi's came down here they had never been to Palm Desert. They fell in love with the art program. That made it really special that they wanted it on El Paseo. It is very unique and very different. Member Katz asked how long the exhibition would be here. Ms. Kneiding responded it would be here until January, 2003. Once it leaves here, it will go to New York and Italy. Councilmember Benson expressed hope that Mr. Voulkos would be at the January 17th reception at 4:00 p.m. for the unveiling. Invitations are being sent. Ms. Kneiding stated national press would be attending. Chairman Post stated the reason for bringing the issue before the Committee was to make it aware of the event. Ms. Kneiding noted it was a marketing opportunity for the City, but it is not being done by Ms. Close or Ms. Kneiding. It is being done by the Art in Public Places. It is just to keep this Committee informed of what another department is doing. No vote is necessary. Action: No action necessary. VII. CONTINUED BUSINESS A. SUBCOMMITTEE MEETING NOTES pertaining to Howard Back's September 10, 2001 letter. (To be sent by Assistant City Manager under separate cover.) Action: Member Paparian recommended continuing this item to the next meeting as the subcommittee meeting notes had not been received. Committee agreed unanimously. G:\CityClrk\Karen Russo\ Promotion 2001\MINUTES December 2001.wpc1 5 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 VIII. OLD BUSINESS None IX. REPORTS AND REMARKS VISITOR INFORMATION CENTER - Donna Gomez Ms. Gomez noted some of the activities some of the other committees are doing, including the Sister Cities' Trans -Pacific Golf Tournament being held on Desert Willow on December 30. The City Manager and City Council have approved 20 spots for committee and commission members, another thank - you for the time and effort they put in. There are still spots available. There has been coverage by KESQ-TV and Channel 10. There is a full slate of at least 122 people already signed up. We hope to have press on the day of the event. Ms. Gomez reported Ms. Close had created a new ad for the Visitor's Center and the available merchandise. They are getting great responses from the ad. People are coming in as a result of the ad and the radio spots. She distributed an article from "Where to Retire" magazine. Palm Desert was named as one of the top 100 spots in the United States. Ms. Gomez stated this year's activity numbers would be equal to last year's, except that sales activity continues to increase. Member Mandelbaum said he had been present at the big sale day. He thought they had done a very nice job of it, everything was well merchandised. It was a fun type of thing where you drew a number for various things and your discount amount. The merchandise out there is real good. The ads in the newspaper got phenomenal placement. Member Paparian agreed the appreciation day was great and hopes it will continue successfully because they do a great job. Ms. Gomez stated they were talking about additional ideas on how to work it - maybe including a merchandising discount for all City residents. They are considering other options as they would like to see a larger response. Member Perezchica stated they might want to consider being a warehouse for merchandise and what a problem that could be. It is better to have a limited amount with a good quantity on the shelf, selling for a good price or just trying to move merchandise. While it is a good idea, she just wanted to caution about the problems in carrying more merchandise. G VCityClrk\Karen RussoAPromotion 200IAMINUTES December 2001 wpd 6 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 WEBSITE SUBCOMMITTEE - Kristy Kneiding Ms. Kneiding reported there had not been a meeting and that she was preparing a report for the next meeting. Member Paparian would like to see what type of market the website was aimed for. The website is being updated weekly. One thing being added to the Hotel Site is our vacation villas; i.e. Club IntraWest, Marriott Shadow Ridge. Ms. Kneiding recently received a 70-page benchmark assessment on the website and how it can be changed to fit into search engines better. She will present a report on the assessment at the next meeting. MC CALLUM THEATRE Ms. Gomez stated while Councilmember Crites was in New Zealand, there had been a conference call with about 12-14 teachers in New Zealand. The McCallum is offering spots in their summer aesthetic program for teachers to about 6-7 teachers in Gisborne, NZ. CIVIC ARTS COMMITTEE Ms. Kneiding reported the Civic Arts Committee hosted its annual Holiday in the Park on December 2nd in the Civic Center Park. It was well attended and Santa arrived by helicopter. CHAMBER OF COMMERCE Member Mandelbaum announced there was a Chamber Mixer at El Paseo Bank, 5:30 - 7:30 p.m., on Wednesday, December 19th. Councilmember Benson stated that for the first time the Chamber is going to have The State of the City with the Mayor at The Lakes Country Club, about January 19th or 21 st. It was brought up at their last retreat that the State of the City to the Chamber every year, but the people of the town don't hear it. It is being expanded to invite the public. DESERT WILLOW GOLF RESORT - Rodney Young Mr. Young distributed a memo addressed to Carlos Ortega and the PDGCFC Board of Directors regarding the Prestige Golf Tournament. He noted Desert G ACayClrk,Karen RussoAPromotion 2001AMINUTES December 2001. wpd 7 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 Willow took a pretty good hit in hosting the Prestige (ie,-$26,138). It was brought up that maybe it was something that should be discussed with the Committee today for next month's agenda to see if the Promotions Committee would see any benefit in helping offset the costs of the Prestige Golf Tournament. He believes it is a wonderful event for the City of Palm Desert. There are a lot of positives and just a few negatives, the biggest negative is the financial part of it and a little bit of wear and tear on the golf course. He believes the tournament can be positioned so that it won't affect the revenues as much as what it did this year and by changing the timing so it won't affect the overseeding and won't present as much wear and tear on the golf course as we've seen in the past two years. Chairman Post noted the item would be put on the next month's agenda. Mr. Young reported both courses had been open for the tournament, but since many courses are down at the same time, the demand is high for Desert Willow. They have over $15,000 in extra seed costs due to the timing of the Prestige. He would prefer holding the tournament during the first part of October and do it on the golf course that is not overseeded. The first part of November is a very busy period in the desert. Member Paparian asked if it would be better for the course if it were played before it was overseeded. Mr. Young responded yes, because they need a little longer day. And, October is a very busy period for college golf tournaments. They are not opposed to September. The problem with September is its near the show case for the desert as November is. If you want to use it as a promotion, November is a better time. The heat is pretty bad - its not like the kids from COD who are accustomed to the heat, these are kids from Vancouver, Washington, from the north trying to play in 102 degrees which can beat them up pretty good. Mr. Young reported he had received several emails from the kids stating they had never been here before, their family has never been. They told their family how beautiful it was and now they are planning a family trip. If it is promoted that way, with Promotion Committee support, we could make sure there was an article in every kid's hometown newspaper. Member Perezchica asked if it were possible to ask staff to get together with the Committee to see how it fits into the Committee's budget and to put that onto the agenda so that we can have discussion about how to get it done. Ms. Kneiding responded it would be on next year's budget which hasn't been started yet so there wouldn't be a problem to make room for it. Mr. Young stated that before the next meeting, he would meet with staff to come up with other weekend choices and make recommendations. G:'Cit Ctrk\Karen Russo\ Promotion 2001 MINUTES Dccunbci 2001 wpd 8 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 Member Katz asked if there were 72 players at the tournament. Mr. Young responded this year there were nineteen teams of five and one team of four, totaling 99 players. They have entourages and sponsors accompanying them. They hosted a College -Am tournament on Sunday consisting of 140 players. Member Katz asked where the players and their entourages spent the night. Mr. Young responded the golf team stayed at the Holiday Inn Express and Vacation Inn. A lot of the parents stay at the Residence Inn and Club IntraWest. They tend to want to be close to the course. Member Katz asked if Mr. Young was looking for a couple of years of funding. Mr. Young responded he would like to see them get some help with tee sponsorships for $1,000 each; i.e., $18,000. He did not expect to lose as much as this year which may have been due to 9/11 and having several sponsors back out. Mr. Young reported on other Desert Willow issues, stating November was an excellent month. December is down a little probably due to the economy and people spending their money on other things besides golf. As far as golf, it is not very realistic to think they'll make budget. Merchandise should make it based on where we are today. Food & Beverage may have made it as of today. They are having a prenominal month with banquets almost every night. Accolades to that staff, they have been doing a great job. Green fees are the only place that is a little bit low. Spring is setting up pretty good right now ahead of last year as far as pre -bookings at this same time. Member Kermode asked if there were any programs geared for youngsters. Mr. Young responded they would be holding a free juniors clinic on the 23rd with 30 or 40 juniors out there. There would definitely be some TV coverage that day. They are asking the kids to bring some canned goods as donations. Desert Junior Golf has a golf tournament every year which we host every year. They hosted the girls' CIF high school tournament this year and will host the boys' CIF high school tournament next year. They host COD 3-4 days a week during the spring. COD would like to do more, but they would like to limit the number of kids that come out on those days to 12/day because if they don't limit them, they would bring out 24 or more and that's too much. The months of March and April are Desert Willow's critical time of year in order to make budget. He noted the City is doing more for the COD golf team as it is right now than when he went to college Member Mandelbaum stated they had received a lot of press on the Women's Business Golf. Mr. Young responded the group had just had their evening Christmas party last week with close to 60 people attending. They G-\Cit Clrk\Karen Russo1Promotion 2001 MINUTES Deccmber 2001 wpd 9 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 hope to have their membership up to 100 players. Janet Cook has attended several of their events. Member Mandelbaum commented the dinner held at Desert Willow for the Committee/Commission members was very well done. Desert Willow did a nice job, the ceremony was done in the right amount of time. Councilmember Benson noted both the Committee/Commission and the employees' parties were very, very well received. The food and the service were great. More people attended this year than in past years. She felt the Desert Willow staff should be complimented. She has heard it throughout the community from other groups how much they appreciate how well everything is done and they can rely on the staff. Mr. Young announced they would be open seven days a week for breakfast starting December 26', at least through season. Member Mandelbaum suggested contacting networking groups who often have 20-50 people attend. The groups usually have problems finding venues with good parking and good rooms which Desert Willow has both. Mr. Young stated their banquet breakfast business has really grown. They recently had a breakfast with 190 attendees last Friday morning. This is a once -a -month group. He had been told by an organizer who had 30 years experience that he has never had a Food & Beverage Director promise so much, so willingly, and come through on every single one of them. FULL GALLOP MARKETING - Piper Close Ms. Close noted the media buy schedule that had been sent with the members' packets. She noted the Shopper Hopper wrap had been revised by the City Council and distributed copies of what it will look like. She stated the Shopper Hopper would be advertised in Desert Gardens as a 1/3 page ad. As well, there will be a wrap card which will be put in certified folders in displays around the area. Ms. Close stated she would be doing something promotional for the concierges' services at the hotels. She described her initial idea which has yet to be fulfilled. She will be doing the invitations for the Peter Voulkos Exhibit as well as wrap cards. Ms. Close stated they did have AIPP on the airport pillar wraps at the Palm Springs Airport. They intend to put wrap card holders onto those pillars. G.ACitvClrk\Karcn RussoAPromotion 2001AMINUTES Deco[' 200I wpd 10 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 She stated everyone should have received their 2002 "Live and Learn in Palm Desert" calendar. Chairman Post stated he had received some great comments about it. It is great publicity and a wonderful message for all the Palm Desert schools. As an educator, he thanked the City for what he thinks is a wonderful tribute to the folks who work in education. Member Paparian suggested putting the website address on advertising mediums in order to get faster information. NEWS BUREAU ACTIVITIES - Kristy Kneidinq Ms. Kneiding reported the website was being updated weekly. Member Paparian requested a breakdown of the overall costs of the newsletter which is $14,000 per month. She congratulated Ms. Kneiding on the newsletter: it has news in it, it has good information. It is a lot of work. Is this something of value to residents. Ms. Kneiding responded that "yes", she gets calls from residents for suggestions of what they want to see in it. It is the best publicity tool the City has to reach its residents. They want it EVERY month. The newsletter is posted on the website. Member Paparian asked about the possibility of garnering an e-mail list for special promotions where tons of people could be reached. If there were a database of people, is that something that is being considered. Ms. Kneiding stated they hadn't collected all the Palm Desert residents' e-mail addresses. It is something they could talk about. Ms. Kneiding reported the News Bureau would be doing a lot to promote the Peter Voulkos Exhibit. The reception would be held the same week as the Classic and the Film Festival. They are attempting to work with those groups to see which media will be in town. They have contacted "People" and "In - Style" magazines. COMMITTEE CHAIRMAN Chairman Post reminded the Committee members that starting in January, 2002, they would be meeting every other month. They should plan on having two-hour meetings. The next meeting will be held on Tuesday, January 15, 2002. Chairman Post applauded Desert Willow and the Cityforthe wonderful event for the Committee/Commission members. He is looking forward to the G-'CityClrk\Karen Russo Promotion 2001\MINUTES December 2001 wpd 11 PROMOTION COMMITTEE DRAFT MINUTES December 18, 2001 Sister Cities' Tournament on December 30th. COMMITTEE MEMBERS None STAFF None X. ADJOURNMENT Chairman Post adjourned the meeting at 4:05 p.m. Gail Santee, Recording Secretary G.ACityClrk\Karen RussoA Promotion 2001AMINUTES December 2001.wpd 12 CITY OF PALM DESERT COMMUNITY SERVICES STAFF REPORT REQUEST: Review of Promotion Event on El Paseo to Include art, dining, and shopping. APPLICANT: Art In Public Places Department DATE: December 18, 2001 Recommendation: Promotion Committee review and support the implementation of a marketing program along El Paseo to include, art, dining, and shopping in conjunction with the 2002 Peter Voulkos Exhibit. Background: The program will initially target two museums Orange County Museum of Art, and the Laguna Art Museum. Small groups of forty-two to forty- five members of the museums' Contemporary Art Councils will be invited for a tour of the El Paseo Exhibition, lunch, and a day of shopping El Paseo. This is an activity that has been implemented by the South Coast Plaza in conjunction with the Gucci Sculpture Garden. Recently, members of the Palm Springs Desert Museum's Contemporary Art Council accepted an invitation which consisted of the following: A guided tour of the Gucci Sculpture Garden, lunch provided by South Coast Plaza, and a two hour shopping experience through South Coast Plaza. The field trip was a "sellout" with member participation held to a waiting list only basis. glCi y Clerk/Noreen Bouchard/Noreen/Style Guide/Sample Staff Report Discussion: • Details and Expenses to be Considered: Roundtrip transportation from museum to El Paseo. Number of people invited (approximately forty-two to forty-five) Invitations/Event Planning Lunch for all those attending - Contacting the museums g/City Clerk/Noreen Bouchard/Noreen/Style Guide/Sample Staff Report re - U 0 c N • Z F- - 0 Q' d- Qa - sE W Ce O >- r NZ > Ids P. O 0 Fa 0 F >- CO n N 25.587 4- O e-- CO ,- - C4 a0 O 8,4311 N co to a) E 8 a) 0 O O November 2,307 co N N (y N V V CO M .- M CO CO 363 (0 0 N a) M October O CDN (V 1,749 t1') 828 n V CD V September (D O 7. O V N a0 O N N N 709 485 h a) co N a0 O r) August N M V 818 00 OM 299 640 a) up -a-M N a) M 1,595 1,318 815 O co O V a) co 907 V O co N a0 N M a) c 7 o N V co co v o co u0 538 1,588 o a0 O M a) a) V C' @ 2 V co co 0) (n (D co 0 a) co (D C' h a0 N N tom. a) a) (f> - O (n O I 0 Q 2,802 N co N a) coLc) co - N. coo — N. a) 420 co O u' a) h C' L U @ 2 N V V M 3,660 Lc) co - 2,028 625 483 a0 V (c� h (0 February 3,62011 co (n O -a- (D (n co — .- O 0. .- h V ,- 401 co N -a- co' 12000 Total Contacts 5,927 5,955 January co (0 h 3,886 U7 V O 1,447 883 594 -1- (p N 0 N_ O O N 12000 Visitors 2001 Phonecalls 2000 Phonecalls 2001 Information Disbursements 2000 Information Disbursements 2001 Total Contacts SALES ACTIVITY 0 H N E 8 a) a a) 0 E a) O Z a0 O a0 69 O U 0 CO N (f) V 69 E a) a) co CO CO O 69 N m a) O O co co 69 co O CO (D N N O co 69 a) C co a0 69 a) CO N 69 ti co. a) co co N 69 M O 69 Q co n O 69 co N 69 U O co O_ 69 O co 69 ea 2 0 LL a) N co O 69 a) (0 n N 69 2001 Sales Activity 2000 Sales Activity 5+ c-cPC traL4e-cg bcedgc-i-- Memorandum To: Carlos Ortega and PDGCFC Board of Directors CC: Toby Davis, Mark Hoesing, and Jim Hahn at KemperSports From: Rodney Young, GM Desert Willow Golf Resort Date: 12/17/2001 Attached: Appreciation Letter and package from Tournament Coordinator, Mark Weissmann Re: The Prestige at Palm Desert Collegiate Golf Tournament Summary 1. Financial Results The tiwllowing is our latest accounting of the Prestige: ^titre Tournament Fees. $ 4,950- I Food & Be\erage $ 1-1; 397 i (Merchandise $ - `Other _ j $ - 'Total— $ 16,347 COGS oo everage 3,815 =Merchandise $ - TotaI COGS $ 3,815 Net Revenues $ 12,532 Expenses , xfra Payroll ` $---- 2,201 Lost Green Fee Income i $ 21,018 os - a es (Net) 1 $ - E Lost Merch dales ---5;323- Brochures 1 $ 5,000 Co Fege Am entry fees 1 $' 3,150 Other (frames)i $ 1,378 (T661 Expenses 1 $ 38,670- i Net income I $ 26; 8) 1 December 17, 2001 Desert Willow staff and management enjoy hosting this event and the hope would be to continue the event at Desert Willow Golf Resort. From the management staff, we believe the event will grow and become one of the premier events in College Golf and would love to be a part of its success. Unfortunately, we also have to be concerned about the loss in revenue suffered by our hosting such an event. We believe strongly that we can find a way to make this work beneficially for all parties by changing the date and / or assisting the tournament in finding a major sponsor to offset or reduce the loss in revenue to Desert Willow. The following are the positives and negatives of hosting the prestige as well some ideas on how to improve the event so that it can work for all parties involved: 2. Positives and Negatives of the Prestige a) Positives ✓ The tournament consisted of 20 golf teams, all academically among the best schools in the country. ✓ As can be seen in the comments included in the attached package, many schools and coaches consider The Prestige at Palm Desert as the top event in the nation due to location, quality of tournament and quality of venue. ✓ Heavy local media coverage on Television, Newspaper, and Radio. ✓ National attention due to the number of schools in attendance and the wide variances of the part of continent they came from. The results were covered in School publications and websites and the state and local newspapers. ✓ Hotel room nights in Palm Desert for the tournament players, coaches, sponsors, and the parents of the players. ✓ Sales tax revenue generated by the shopping and dining of attendees and sponsors. ✓ The players rave revues of the golf course while they were here and the word of mouth they share upon returning to their homes. ✓ Showcasing of the Palm Desert Area to players, coaches, and parents that have never been to the area. Once they experience Palm Desert, they will return to vacation and/or relocate. ✓ Great way to support Jr. Golf, College Golf and the importance of College Academics. ✓ Food & Beverage did well during the tournament. Dollars per round were actually up slightly from the other comparable days and this year we were able to maintain a good cost of goods sold. 2 December 17, 2001 b) Negatives ✓ Over 400 complimentary rounds V Lost revenue ✓ Adjusted over -seeding schedule to accommodate tournament ✓ Wear and tear on course and practice facility 3. Suggested Changes for Next Year a) Financial ✓ Raise tournament fees charged to schools ✓ Seek breakeven ✓ Seek greater contributions from sponsors ✓ Tournament should sell tee sponsors b) Operational ✓ More operational control of event from Mark Weissmann. ✓ Adjust the date to September, if sponsorships not sold. ✓ Require more assistance from Coaches and volunteers to reduce workload on Desert Willow staff. ✓ Adjust the date, to fit our over -seeding schedule vs. adjusting the over -seed schedule to fit the tournament. 3 VACATIO N PUBLICATIONS 02 Augusta Drive uite 415 Houston, TX 77057 713/974-6903 Fax 713/978-6003 November 15, 2001 Palm Desert Visitor Info. Cntr, Donna Gomez, Exec. Dir. 72-990 Highway 111 Palm Desert, CA 92260 Dear Ms. Gomez: Congratulations! It is my pleasure to tell you that Where to Retire magazine has named Palm Desert as one of the 100 Best Retirement Towns in America! Where to Retire is the leading source of information for the more than 400,000 affluent and well-educated Americans who move across state lines to retire every year. For ten years, our editors have criss-crossed the country visiting hundreds of towns in all 50 states, searching for the best places to retire. For the first time ever, we have compiled our 100 favorites in this Special Collector's Issue. Palm Desert has earned its place within this elite group of towns offering an active and fulfilling lifestyle for retirees. I extend to you and to other leaders in Palm Desert my heartfelt congratulations, and wish you continued success in the future. Best regards, R. Alan Fox Editor & Publisher, Where to Retire IA Jl k 4STAL TOWNS °'i�ni, ,u„�y..rvrrYmr '„ d; DO'S "qr TO �"� '',1m: „ Nd' p,u ESIDE,7011V „„, 1,1 .uu ?m u➢ ORE... uwhww: ,ww „ BEST NEIGH„„ QIRH ,'vn Skidawak Island,, lu. iwiouub�u'WN ��„ �:i the qualities treasured by its residents. Golfers, hikers, sunbathers, fishers and beach -strollers share a popular out- door lifestyle utilizing its multifaceted recreational sites. A growth -management plan that reserves 40 percent of the land for open spaces has produced the salutary effect of slowing growth, but resulting high land costs have placed the city off limits to many middle -income families. Pat and Bill Northridge moved here from north of Los Angeles in 1997, "but we were not expecting so many won- derful benefits," Pat says. She cites "the wildlife and nature's landscaping viewed from forest trails within walk- ing distance of our home, the after- noon farmer's market in the village and the rapid and prodigious growth of everything we've planted in our yard. "The one negative is the cost of liv- ing," Pat says. "It's not cheap to enjoy all of these natural wonders." 50 WHERE To RETIRE Population: 83,000 in city, 3,000,000 in county. Climate: High Low January 65 47 July 78 68 Cost of living: Above average (specific index not available). Average price of a new home: $335, 000 Security: 28.8 crimes per 1,000 resi- dents, lower than the national average of 42.7 crimes per 1,000 residents. Information: Carlsbad Chamber of Commerce, 5620 Paseo del Norte, No. 128, Carlsbad, CA 92008, (760) 931- 8400 or www.carisbad.org. Ojai, California Bothered by the elevation and cooler temperatures of their home- town of Lake Isabella in Northern California, Farrell and Lola Smith moved to Ojai in 1999. An "almost - perfect climate" — the product of a soft ocean breeze that keeps summer high temperatures in the low 80s, dropping into the 50s at night — soon became secondary to the enjoy- ment they found in the town itself. "It's a complete small town," Farrell says, "with good shopping, beautiful scenery, friendly people and large old oak trees with branches that seem to cover a half acre of land." Located in a scenic coastal valley only 14 miles from the Pacific Ocean, and in the foothills of the 6,000-foot Topa Topa Mountains, this picture - perfect little village, decked out in its Mexican -mission revival architectural style, offers the best of two worlds. "We can drive up in the eastern hills where Hollywood stars like Goldie Hawn live, or a few miles west to the ultra -expensive seaside town of Santa Barbara for a heavy dose of culture, but we have everything we need right here," Farrell says. "If you can handle the cost of housing, everything else is easy." Population: 8,154 in city, 32,867 in Ojai Valley. Climate: High Low January 67 37 July 90 55 Cost of living: Above average (specific index not available). Average price of a new home: $326,000 Security: 28.5 crimes per 1,000 resi- dents, lower than the national average of 42.7 crimes per 1,000 residents. Information: Ojai Valley Chamber of Commerce, 150 W. Ojai Ave., Ojai, CA 93023, (805) 646-8126 or www.the- ojai.org. Palm Desert, California Affluence and celebrity are the visi- ble signs of Palm Desert. Elegant per- forming arts theaters and museums, Palm CA • posh country club communities (each with its own championship golf course), fashionable upscale bou- tiques, designer shops and indoor malls, and streets named for Holly- wood stars contribute to the glitz and glamour of this playground of the rich and famous. Not that you have to be rich and famous to live here. Sheldon and Ruth Esko decided to retire here from Chicago in 1998 after vacationing in the area for 15 years. To their delight, they found that a home could be bought for half the price of a similar home in their old neighborhood. "Cost of living is very reasonable for a city that has everything," Sheldon says. "It's a little warm in summer," says Ruth, searching for something that isn't perfect about the city. "Palm Desert is a wonderful place to retire. It has a very active social climate. Its res- idents have a youthful outlook and are always looking for new things to do. And there's no limit to things to do. We have wonderful theater, muse- ums and schools. Volunteering oppor- tunities abound." 1' Population: 40,000 in city, 1,300,000 11Car in county. Climate: High Low January 70 38 July 107 77 Cost of living: Above average (specific index not available). Average price of a new home: $ 354, 000 Security: 64.3 crimes per 1,000 resi- dents, higher than the national average of 42.7 crimes per 1,000 residents. Information: Palm Desert Chamber of Commerce, 73-710 Fred Waring Drive, Suite 114, Palm Desert, CA 92260, (760) 346-61 1 1 or www.pdcc.org. San Juan Capistrano, California A gentle offshore breeze from the Pacific Ocean — only a pule away — keeps summer and winter tempera- tures in this picturesque little village at a comfortable shirtsleeves level. Streets are filled with visitors who come from around the world to see historic, much -acclaimed Mission San Juan Capistrano. Residents go about their daily lives in a town little changed by time. Former mayor Gil Jones credits a S") \Ylvcoc Ty-, Rcrioc Sonto ".Barbara CA city council initiative 25 years ago for the low annual growth rate and expansive open spaces that have kept the town impervious to the over- crowding experienced by many Southern California communities. Les and Marie Blair say they looked all over Southern California before set- tling in San Juan Capistrano seven years ago. "We love the town, its near- ness to the ocean, the friendly people, the mission and historical aspects," Marie says. "We work with patients with Alzheimer's disease and the Special Olympics, deliver for Meals on Wheels, answer Santa's letters from children and participate in the United Way and the Seniors Club," Les says, describing one aspect of their active lifestyle. "We run every day, swim in the ocean, do aerobic exercises and win dance contests," Marie laughs, describ- ing another. "I'll stay here forever," Les says. Population: 32,500 in city, 2,450,000 in county. Climate: High Low January 65 50 July 89 73 Cost of living: Above average (specific index not available). Average price of a new home: S386,000 Security: 18.1 crimes per 1,000 resi- dents, lower than the national average of 42.7 crimes per 1,000 residents. Information: San Juan Capistrano Chamber of Commerce, P.O. Box 1878, San Juan Capistrano, CA 92693, (949) 493-4700 or www.sanjuanchamber. com. Santa Barbara, one of the most beautiful and expensive towns in America, is largely the product of an architectural policy on construction, plantings and preservation established more than 75 years ago and scrupu- lously followed by subsequent city administrations. Ensconced between mountains and seashore, its east -west alignment on the Pacific coastline provides a Mediterranean Riviera -type setting. Noted for its upscale cultural scene, its year-round temperate climate fosters a wide range of outdoor sports and recreational activities as well. Barbara Lockett, a widow, moved from Albany, NY, in 1994 with some trepidation. "Housing costs are two to three times what they are in Albany," she says. But she was pleased to learn that "general living expenses are not prohibitive. "We have some polluted beaches, the water tastes terrible, the trans- portation system has problems, but I'm still convinced it's the best place in the world to live," she says with unfeigned enthusiasm. i-- co ,(., to o 0 O O O 0 (D a) 0 O 0) CO - OC. O O cn (0 (0 001 1 12 791.75 1 4, 896.30 1 1 001 O O O O O O I 22,688.051 3,000.001 0 0 0 u) , 7,692.501 20,354.001 (V u) ((7 m 2,550.00 20,093.001 6, 700.00 6,900.00 35,140.00 1 16,332 00 5130.00 001 5,650.00 0 O O 0 0 u) f-- co N- u) r (D co co a0 0 O 0 0 O. 0 N - t0 co co Cl c• It 5,000.00 150.00 O 0 0 N 0 0 0 3,000.00 0 0 0) u) u) 0 0 u) N 875 001 0 0 M (r- Q) 0 O O 0 (0 0) >1 6 1 5,000.00 0 0 O O 0 O N O 0 0 u7 r- Nj 295.00I 875.00I 4,361 75 I000 4,361.75 •L a O C. 0 u; 1 150.00 0 0 0 CO' O 0 0 CO- O 0 o CO 0 0 ui (0 2,300.00r O 0 r u; 295.00 1 875.00 0 0 u; O 0 O 0 ui I March I 5,000.00 00 0 1 5,150.00 00 0 O u) N 00 0 O 0 M 00 0 O (r) N O 0 O 0 t7O O 0 0 - o ui 0 (0 295.00 i 875.00 8,715.00E 000 O 0 o ui rl. ` co' L Feb O 0 00 O u) I 150.00 O O to ui O O O 0 O co (V 4,100.001 5,146.00 5,130.00i 295.00I 875.00 17, 846.00I O O 0 O O a; vt n C 03 � O 0 0 (r 150.00 O O - vi 0 O n 0) — (� 2,550.001 0 0 0) CO- 295.00I 875.00 20,811.751 00 O T �C K o 0 O � , N O N uO r 20,354.001 3,850.001 295.00I 87500 27,018.751 O O cov.. o Z ,' m N I . to01 O et ygan ! 5,703.00 Off (O 295.00 "" 1' r` r o r-..- in r Oct w" Q� O O �I �, I Rork.' 295.00 12,510.001 O O 12,510.00 rcnnrr. 10 1 5,106.851 5,130.50 I I O O O WY'M _ �i 1 2,995.00I u) M N u-i 0 O 15,234.75 408.21 _ O O O 0 cm O 06 CO O O O O tilI r M Imo; w. +r+ l �., !TOTAL ADMIN FEES EXP PRODUCTION print Newspaper Magazine 02 CD 0 0 I Photography PRODUCTION electrn C - F Radio Video TOTAL PRODUCTION IMEDIA BUYS print Desert Sun Business Press Alaska Airlines CA Tourism LA Magazine Orange Coast Mag Sunset Magazine Travel Weekly Travel + Leisure PSL Westways 03 PD High School Internet Marketing Bus Shelters Airport Pillar Wraps Total Media Buys MEDIA BUYS electrn J Total electrn media TOTAL MEDIA BUYS L ++ {"' O O O O N 0 O O 0s- u') 0 O O CO — 0 O Cf) M CO 0 O O 0 O 0 O O 1� N 0 O O L0 N 0 O O O CO- 0 O O CO V 0 O O 102,578.291 0 O O O O O N [7 0) 0 O V' 0 O O O CV Cr) CO M CO CO eT N N CO N e— DD N 0 O Cry 0O) M O) 0') O O ui O) O M O in Ms NI: O O o 8,900.00 1 O CO Ch V N 24,883.691 O) CD CO Cn eT >,' of I 4,000.00 4,000.001 O O o N 1� r N Ch Q 00 000'0 L I 1,800.00 2,500.00 14,300.001 O O ci 40,558.00 o o o 0 o ri O 0 0 o ei O 0 sti to co er N Feb 0 0 0) co O N O 0 10 r !h O N 0 0 O 0 0 M M et Jan j 8,000.00 O O O O O O O O p CA I, is; O C'7 Ch L-- O O O CO O O M `- O O co M O n 7 (I OI ZI o c O O r 0 O N 7 M 0O 0 0.00 O t KANU TOTAL 1 1 13,032.751 21,148.521 50,909.571 17,664.941 , rr"M ' N N N O O O O N Q G"W 13,374.331 N'X' '.. T inN > O -...d O O CNA VI LLI 4th of July ($4000) Summer Concert /Movie Srs Z Ct O _ 0 as el( Golf Cart Parade Holiday In The Park O °' 0 U U CO I� r.- o O U cn I 5pringFest rn> L Z w olj Q .- o x 0 )—� i> U o I— F- F Z > W J 0 I-- Q_ Q J J 0 o U 0 Photography Website Contingency o 0 J F 1O ! i f Prepared by Piper Close 12/11/2001 2001 - 2002 E E U H �o a c. O. 2 U— O Z 40, 0 0 Q. m co co I 111111111111111111 111111111 M �II I m I I 1111111111111 MINN I I 11111111 I 11111111 « iiiiiiiii1 M NOM! ipuppuirimuti iiMad • 11111111 1111 IN IN 11111111111 N � C � to N N �Gd I ' (d (p (`p I ICiy, I , I � • � O fl. O Ls d U � � LII m fA is t- f- ► is is t6 U H E p p c 3 tit C rn Q C� U a V O► C� C�! C� c'n in U w I'm Q can a a l Fp- Variance I 1 1,427 I 2,740 I CO c O o O co co goo M 0)) r M 17,955 I O (o 0) 1 Budget 5,700 N et 0 0 elr O 650 575 0 CO N r r O 0 r 400 1,500 550 24,260 23,504 38,990 1 CO ((00 M 15,402 I t. N r O 0CD of 23,145 30,000 O NI- N N O O N C.)O CO Cl O I 500 330 250 0 10 N 0 0A t-- 0 co N s} Lo O 2,567 OOL 6,850 5,000 ureau 2001 oet Z 1,500 00 O CO_ r 0 O N N 500 650 575 330 t17 N 400 100 O CO N O 0) N CO N O N e- (D f� N- et ts co CO N f� -a r N 6,850 N CO r to 5,000 CD O r Palm Desert News B +.+ O O OCD O � I 704 CD CO 330 er N 200 CD T 0 N 0) N N 0 Q) 1� cf) r (� 2,570 N N 2,567 2,309 CO 00 (D CON r tf) 5,000 T 4,100 to 1 1,000 r- v(co 0 330 to N 200 50 250 77 790 20,750 N M 21,559 2,567 et tn0000 N 10 tD N to 5,000 1 4,100 0) Q 0 0 CD 1 330 CO N 200 250 10,550 547 o Mo ° 1,402 2,567 N N 0000 (D N- CON u 5,000 4,050 O CCO O 330 240 250 100 250 I 10,550 I 210 12,580 1 r 2,567 to N 6,850 N r 5,000 1 4,050 'Photography Expenditures Video Taping Expenditures Newswire Services Expenditures Clipping Service Expenditures Video Monitoring Expenditures Advertorial Expenditures Press Kits Expenditures Professional Other Expenditures Contingency Expenditures Website Expenditures IPDNB Sub Total 1 Expend. Sub Total INewsltr Production Expenditures Newsltr Printing Expenditures Newsltr Postage Expenditures Variance I r` N co 14,0401 co C) r co N- N O co N O O co co co N 2,4501 O co 10,4961 53,3721 18,5971 59,0551 O (co O) c) Total Budget 10,500 0) N- N 14,700 O (O (O O Ln O) 1— U r- U O CD 0) M N r N r O 0 1` N 400 5,000 O O 0 0 M cr Lf) NJ-O O 0 M 550 O 0) 1— (D O 34,000 23,504 85,000 CO N (0 r c) 30,804 0 N N r 82,200 23,145 60,000 20,400 c 3 —) O 0 co O 0 co 330 0 0 N 250 C11 LO N Cop Q) ti 5,360 O 2,567 6,850 o Ln 7` RI O 0 CO 0 Lf) CO 330 200 0 Lf) N 0 ti 1-- 0 CO M O 2,567 6,850 5,000 Budget 2001-2002 L 0 0 0 O 0 0 0 330 200 250 1,790 4,570 O 2,567 6,850 5,000 ((1 0 CO 2,100 330 200 5,000 250 CO 10,270 CD N 6,850 5,000 Feb. 0 0 O 5,400 330 200 3,000 250 3,600 0 0) 1� 1— ti LO O 2,567 6,850 0 0 O Ili (C —) 0 0 , 2,200 650 330 200 250 0 I,-O 0 (D 1- 10 N 0 00_ (D 5,000 Palm Desert News Bureau ( d CI 0 O 500 330 0 N NJ-N (0 250 790 N 954 2,567 0 0 6,850 5,000 C 2 1,500 (0 r 2,200 500 650 575 330 LO N N 400 100 250 r 790 ONO N r 0 N 1— CO 4,477 2,567 2,147 6,850 5,182 5,000 0 0 r Oct. O p O CD O CD 330 �t N 200 O (0 250 229 790 715 0 1` 10 N N O N N 1,- CO L0 N O) CD C) N 0 Lf) CO (D 5,182 5,000 0 O r cD N O 0 437 Co O `D 330 CA d N 200 50 250 790 20,750 r` ri 21,559 2,567 2,549 6,850 5,827 5,000 4,100 0) 3 Q 0 0 (D 450 330 00 C) N 200 O in N I (o r 10,550 547 11,930 O 2,567 2,226 6,850 5,827 0 0 p Lti 4,050 O 0 Cp CO Nt 0 0 Cp 330 240 250 100 250 10,550 210 00 O r CO ( N N N 6,850 5,000 4,050 'Photography Expenditures Video Taping Expenditures Newswire Services Expenditures Clipping Service Expenditures Video Monitoring Expenditures Advertorial Expenditures Press Kits Expenditures Professional Other Expenditures Contingency Expenditures Website Expenditures IPDNB Sub Total Expend. Sub Total INewsltr Production Expenditures Newsltr Printing Expenditures Newsltr Postage Expenditures Promote Businesses In Palm Desert Attract Shoppers, Diners, and those Seeking Lodging Implement new upscale image Market newly designed web -site * Create co-op advertising opportunities Visitor Information Center rack card distribution * Local ad campaign to capture casual visitor - Bus Shelter - Airport luggage area - Palm Spsrings Life - BLM Kiosk Research print and electronic editorial opportunities featuring Palm Desert internationally, nationally & regionally * Promote the Sister City program * Promote & support local events * Promote & support proprietary events and attractions * Utilize data base * Make available logoed merchandise * Distribute new Vacation Planners and Relocation Guides * Create special cost savings opportunities for residents * Implement Click Back Program Promote Palm Desert As A Desirable Place To Live Provide Events and Opportunities For Residents Implement the new upscale image • Promote the newly designed web -site * Offer cultural and entertainment events * Advertise and promote events * Support and promote proprietary events and attractions featuring Palm Desert the venue * Create special communications - Monthly newsletter - Annual Calendar - Web Site Pages for Locals Sister City Program • Cost savings opportunities for residents * Palm Desert logo merchandise nitiate Strong Sense of Community With New Residents • Distribute relocation guide * The best of Palm Desert Post Card series & CD ROM * Bus Shelter and airport pillar campaign * Local image advertising Promote Palm Desesrt As A Destination Resort Position Palm Desert as The Premier destination of the Southwestern United States * Create a cohesive ad campaign with new upsacle image * Market the newly re -designed web -site ' Research print and electronic editorial opportunities that feature Palm Desert Seek out co-op advertising opportunities with corporations and local businesses * Promote the Sister City program * Distribute Postcard / CD Rom series Attract Casual Visitors * Local Media Campaign - BLM Kiosk - Bus Shelters in Palm Springs and Palm Desert - Pillar Wraps in Palm Springs Airport Luggage Area - Palm Springs Life Magazine Ads Visitor Information Center rack card * Concierge Event Know Our Visitors * Continue using questionnaire * Utilize the database * Promote PD merchandise " Promote Visitor Information Center * Implement Click Back Program