HomeMy WebLinkAbout2023-07-20 EPPBID Regular Meeting Agenda PacketCity of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT
DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
AGENDA
City Hall, Administrative Conference Room
73-510 Fred Waring Drive
Palm Desert, CA 92260
Pursuant to Assembly Bill 2449, this meeting may be conducted by teleconference and
there will be in-person public access to the meeting location.
•To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/87212452147 or
call (213) 338-8477, Zoom Meeting ID: 872 1245 2147.
•Written public comment may also be submitted to mnance@palmdesert.gov. Emails received
by 4:00 p.m. the day prior to the meeting will be distributed to the Board. Any correspondence
received during or after the meeting will be distributed to the Board as soon as practicable
and retained for the official record. Emails will not be read aloud except as an ADA
accommodation.
1.CALL TO ORDER
2.ROLL CALL
3.NON-AGENDA PUBLIC COMMENT: This time has been set aside for the public to address
the El Paseo Parking and Business Improvement District Board on issues that are not on the
agenda for up to three minutes. Because the Brown Act does not allow the Board to act on
items not listed on the agenda, members may briefly respond or refer the matter to staff for a
report and recommendation at a future meeting.
4.CONSENT CALENDAR: All matters listed on the Consent Calendar are considered routine
and may be approved by one motion. The public may comment on any items on the Consent
Calendar within the three-minute time limit. Individual items may be removed by Board
Members for a separate discussion.
A.APPROVAL OF MINUTES
RECOMMENDATION: Approve the El Paseo Parking and Business Improvement District
Board Regular Meeting minutes of June 15, 2023.
Thursday
July 20, 2023
8:00 a.m.
Regular Meeting
El Paseo Parking and Business Improvement District Board Agenda July 20, 2023
City of Palm Desert Page 2
B.APPROVAL OF FINANCIALS
RECOMMENDATION: Approve the Financial Statement ending May 31, 2023.
CONSENT ITEMS HELD OVER: Items removed from the Consent Calendar for separate
discussion are considered at this time.
5.INFORMATIONAL REPORTS
A.CITY UPDATE
1.LUPINE PLAZA PROJECT UPDATE
B.SHERIFF UPDATE
C.PALM SPRINGS LIFE
D.MARKETING UPDATE
1.JUNE 2023 MARKETING REPORT
6.ACTION CALENDAR
A.BUDGET FOR FISCAL YEAR 2023-2024
RECOMMENDATION: Adopt proposed Budget for Fiscal Year 2023-2024.
7.COMMENTS
A.EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
B.CITY COUNCIL LIAISON
C.CITY STAFF
D.ATTENDANCE REPORT
8.ADJOURNMENT: The next Regular Meeting will be held on August 25, 2023, at 8:00 a.m.
El Paseo Parking and Business Improvement District Board Agenda July 20, 2023
City of Palm Desert Page 3
AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California that the
foregoing agenda for the El Paseo Parking and Business Improvement District Board was
posted on the City Hall bulletin board and City website not less than 72 hours prior to the
meeting.
Michelle Nance
Recording Secretary
PUBLIC NOTICES
Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated
office for inspection of records in connection with this meeting is the Office of City Clerk, City
Hall, 73-510 Fred Waring Drive, Palm Desert. Staff reports for all agenda items and
documents provided to a majority of the legislative bodies are available for public inspection
at City Hall and on the City’s website at www.palmdesert.gov .
Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with
the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at
this meeting, or in meetings on a regular basis, you will need special assistance beyond what
is normally provided, the City will attempt to accommodate you in every reasonable manner.
Please contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the
meeting to inform us of your needs and to determine if accommodation is feasible.
City of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT
DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
MINUTES
Click HERE to review the meeting audio.
Click HERE to access the meeting agenda packet.
1.CALL TO ORDER
A Regular Meeting of the El Paseo Parking and Business Improvement District Board was
called to order by Chair Klein on Thursday, June 15, 2023, at 8:02 a.m., in the Administrative
Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm Desert, California.
2.ROLL CALL
Present: Board Members Susan Stauber, Sonia Campbell, Michelle Whittaker, Rebecca
Elliott, David Fletcher*, Alec Longmui and Chair Patrick Klein. *Member Fletcher
arrived at 8:07 a.m.
Absent: None
Liaison(s)
Present: None
City Staff
Present: Vanessa Mager, Business Advocate; Thomas Soule, Public Affairs Manager, and
Michelle Nance, Recording Secretary.
3.NON-AGENDA PUBLIC COMMENT:
Serdar Takan, of Anatolian Rug and Art Gallery, spoke on the importance of maintaining the
high-quality standards for El Paseo, including roadway conditions and accessibility.
4.CONSENT CALENDAR:
A.APPROVAL OF MINUTES
MOTION BY BOARD MEMBER FLETCHER, SECOND BY BOARD MEMBER
CAMPBELL, CARRIED 7-0, to approve the El Paseo Parking and Business Improvement
District Board Regular Meeting minutes of May 18, 2023.
Thursday
June 15, 2023 8:00 a.m.
Regular Meeting
Item 4A-1
El Paseo Parking and Business Improvement District Board Minutes June 15, 2023
City of Palm Desert Page 2
ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES
B.APPROVAL OF FINANCIALS
MOTION BY BOARD MEMBER FLETCHER, SECOND BY BOARD MEMBER
CAMPBELL, CARRIED 7-0, to approve the Financial Statements ending April 30, 2023
CONSENT ITEMS HELD OVER:
None.
5.INFORMATION REPORTS
A.
B.
C.
CITY UPDATE – Vanessa Mager, Business Advocate, provided an update on the
extension of the Courtesy Cart contract and answered questions and Thomas Soule,
Public Affairs Manager, provided a reminder of the Putt Putt event and discussed
upcoming City Council meeting agenda items relative to El Paseo.
SHERIFF UPDATE – Deputy Avila provided an update on activity in El Paseo Shopping
District and answered questions.
MARKETING UPDATE – Report provided; no action taken on this item.
6.ACTION CALENDAR
A.EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MERCHANT SURVEY RESULTS
Stephanie Greene, representing FG Creative, provided the results of the recent Merchant
Survey, highlights included:
•
•
•
•
•
El Paseo is seen as a luxury shopping district;
Age range and demographics of shoppers visiting;
Merchant survey potentially being sent out seasonally;
Target audience for marketing needs; and
First Fridays and other events on El Paseo.
Following discussion, MOTION BY BOARD MEMBER CAMPBELL, SECOND BY
BOARD MEMBER STAUBER, CARRIED 7-0, to receive and file the Merchant Survey
Results.
B.BUDGET FOR FISCAL YEAR 2023-2024
Stephanie Greene, representing FG Creative, presented the proposed FY 2023/24
Budget.
Dawn McCoy, gave an update on recent social media advertising.
Frank Jones and Paulina Larson, representing Palm Springs Life, provided a report and
presentation on the annual El Paseo Catalogue.
Item 4A-2
El Paseo Parking and Business Improvement District Board Minutes June 15, 2023
City of Palm Desert Page 3
ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES
During discussion, the Board provided feedback regarding to the following topics:
•
•
•
•
•
Sponsorship of events;
Merchant relations;
Marketing campaigns;
Types and costs of advertising: digital/social media, print media, and outdoor
billboards; and
Palm Springs Life photo licensing fees.
Following discussion, MOTION BY BOARD MEMBER FLETCHER, SECOND BY BOARD
MEMBER CAMPBELL, CARRIED 7-0, to approve the budget, as presented, with direction
to FG Creative to reallocate $20,000 for licensing fees to Palm Springs Life with funding
to be derived from the Merchant Relations, Cruise Night, and Outdoor budget categories.
7.COMMENTS:
A.EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
None.
B.CITY COUNCIL LIAISON
None.
C.CITY STAFF
None.
D.ATTENDANCE REPORT – Report provided; no action taken on this item.
8.ADJOURNMENT
The El Paseo Parking and Business Improvement District Board adjourned at 9:58 a.m.
Respectfully submitted,
Michelle Nance, Deputy Clerk
Recording Secretary
ATTEST:
Thomas Soule, Public Affairs Manager
Secretary
APPROVED BY THE BOARD: __/__/2023
Item 4A-3
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
11,000.00$ 25,000.00$ 21,000.00$ 30,000.00$ 37,000.00$ 25,000.00$ 17,000.00$ 18,000.00$ 18,000.00$ 18,000.00$ 15,000.00$ 55,000.00$ 290,000.00$
4,856.15$ 37,743.50$ 12,138.00$ 46,424.07$ 23,977.84$ 6,246.28$ 24,721.10$ 14,908.70$ 25,160.85$ 56,389.60$ 10,160.05$ 262,726.14$
$ (6,143.85) $ 12,743.50 $ (8,862.00) $ 16,424.07 $ (13,022.16) $(18,753.72) $ 7,721.10 $ (3,091.30) $ 7,160.85 $ 38,389.60 $ (4,839.95) $ (55,000.00) $ (27,273.86)
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 36,000.00$
Actual 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,500.00$ 3,500.00$ 3,500.00$ 3,500.00$ 1,500.00$ 33,500.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual -$
Budget 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 1,200.00$
Actual 102.74$ 104.74$ 103.31$ 102.19$ 119.06$ 116.35$ 648.39$
Budget -$ 3,500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 13,500.00$
Actual 3,500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 11,500.00$
Budget 2,500.00$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 2,500.00$
Actual 2,500.00$ 2,500.00$
Budget 10,000.00$ 1,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 24,000.00$
Actual 10,000.00$ 1,500.00$ 4,050.00$ 4,050.00$ 7,800.00$ 3,900.00$ 5,400.00$ 3,900.00$ 40,600.00$
Budget 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 12,000.00$
Actual 1,333.00$ 1,333.00$ 2,666.00$ 2,000.00$ 1,333.00$ 1,333.00$ 1,333.00$ 1,333.00$ 12,664.00$
Budget 2,000.00$ 2,000.00$ 2,000.00$ 6,000.00$
Actual 3,000.00$ 2,000.00$ 4,000.00$ 2,000.00$ 11,000.00$
Budget 2,000.00$ 2,000.00$ 3,000.00$ 3,000.00$ 10,000.00$
Actual 3,966.66$ 9,433.32$ 13,399.98$
Budget 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 8,000.00$
Actual 1,500.00$ 1,500.00$
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 36,000.00$
Actual 3,309.15$ 3,090.69$ 3,000.00$ 3,000.00$ 3,000.00$ 3,281.37$ 3,000.00$ 3,114.00$ 3,025.00$ 3,000.00$ 69.99$ 30,890.20$
Budget 1,500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 6,000.00$
Actual 1,500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 5,000.00$
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 33,000.00$
Projected Budgeted:
Income
Assessments 2022 2023 YTD
Totals
Actual Received Assessments:
Actual minus Budget (Variance):
Expenses
Acct. No.Category 2022 2023 Totals
110 Monthly Retainer
120 COPD
Administration
210 Palm Springs
Life
220 Locale
Brand Concept/
Monthly Graphics
140 Strategic
Planning
200Advertising100Strategic Planning/Admin
121 Telephone
130
300Merchant Support
230 Outdoor/
Billboards
240 Online Digital
250
Digital/
Enewsletters
//Consumers
260 Social Media
270 Website
310 Content
Printed 7/6/2023
Item 4B-1
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2022 2023 Totals
Actual 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 4,000.00$ 5,500.00$ 4,000.00$ 3,000.00$ 31,500.00$
Budget 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 9,000.00$
Actual 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 6,000.00$
Budget 500.00$ 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 10,500.00$
Actual 500.00$ 500.00$ 500.00$ 1,500.00$ 1,000.00$ 1,000.00$ 1,500.00$ 1,500.00$ 2,500.00$ 1,500.00$ 12,000.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$
Actual 2,550.00$ 250.00$ 250.00$ 250.00$ 250.00$ 500.00$ 250.00$ 250.00$ 250.00$ 4,800.00$
Budget -$ -$ -$ -$ 3,000.00$ -$ -$ -$ -$ -$ -$ -$ 3,000.00$
Actual 3,050.00$ 3,050.00$
Budget 600.00$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 600.00$
Actual 225.00$ 225.00$
Budget -$ -$ -$ -$ -$ -$ 20,000.00$ -$ -$ -$ -$ -$ 20,000.00$
Actual 20,000.00$ 20,000.00$
Budget -$ -$ -$ -$ -$ -$ 5,000.00$ -$ -$ -$ -$ -$ 5,000.00$
Actual 5,000.00$ 5,000.00$
Budget -$ -$ -$ 2,500.00$ -$ -$ -$ -$ -$ -$ -$ -$ $2,500.00
Actual 2,500.00$ 2,500.00$
Budget -$ -$ -$ -$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ -$ 5,250.00$
Actual 750.00$ 1,000.00$ 750.00$ 750.00$ 750.00$ 750.00$ 4,750.00$
Budget -$ -$ -$ -$ 1,000.00$ -$ -$ -$ -$ 1,000.00$
Actual 1,000.00$ 1,000.00$
Budget -$ -$ -$ 500.00$ -$ -$ -$ -$ -$ -$ $500.00
Actual 92.21$ 145.28$ 134.98$ 372.47$
Budget 9,850.00$ 13,250.00$ 22,250.00$ 18,750.00$ 25,750.00$ 21,250.00$ 49,250.00$ 24,250.00$ 21,250.00$ 14,750.00$ 14,750.00$ 14,000.00$ 250,550.00$
Actual 9,636.89$ 13,195.43$ 22,103.31$ 19,630.47$ 16,452.06$ 20,863.72$ 27,600.00$ 58,848.64$ 35,441.32$ 21,233.00$ 5,152.99$ 4,150.00$ 254,400.04$
$ (213.11) $ (54.57) $ (146.69) $ 880.47 $ (9,297.94) $ (386.28) $ (21,650.00) $ 34,598.64 $ 14,191.32 $ 6,483.00 $ (9,597.01) $ (9,850.00) $ 3,850.04
330 Merchant
Relations
310
Generation
320 Publicity/
Influencers
410
CVB
Membership
Dues
420
Palm Desert
Chamber
Membership
500El Paseo Street Activation
340 Catalogue
Delivery
400Partnerships/Sponsorships
430
530
Printing:
Collateral for
First Fridays
Fashion Week El
Paseo
Sponsorship
431
Palm Desert
Food & Wine
Sponsorship
440
Cruise Night -
Annual
Sponsorship
510 First Friday
Coordination
520 Coordinate New
Events
Cash Reserves (YTD Income minus Expenses):79,471.97$
Total Expenses
Actual minus Budget (Variance):
YTD Income Balance
(Assessments + FY 22-23 Resrv): $ 333,872.01 YTD Expenses:254,400.04$
Printed 7/6/2023
Item 4B-2
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2022 2023 Totals
Printed 7/6/2023
Item 4B-3
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2022 2023 Totals
Printed 7/6/2023
Item 4B-4
El Paseo Business Association FY 2022-2023
Description Budgeted Actual Variance
Beginning Cash Balance 82,717.11 78,864.91 (3,852.20)
This Month's Assessments 15,000.00 10,160.05 (4,839.95)
Year To Date Balance 97,717.11 89,024.96 (8,692.15)
Beginning Expenses 208,200.00 244,847.05 (36,647.05)
This Month's Expenses 14,750.00 9,552.99 5,197.01
Year To Date Expenses 222,950.00 254,400.04 (31,450.04)
YTD Cash Balance 82,967.11 79,471.97 (3,495.14)
Budget vs Actual Recap - May
Income
Expenses
Item 4B-5
Page 1
PROPOSED MARKETING BUDGET
**CONFIDENTIAL -- FOR INTERNAL USE BY AGENCY & CLIENT ONLY**
CLIENT: EPPBID DATE:6/28/2023
PROJECT:Fiscal Year July 1, 2023 through June 30, 2024 REVISE:v1.6
2023 2024 +
July August September October November December January February March April May June CATEGORY % OF
MEDIUM Description TOTAL TOTAL BUDGET
GOAL 1 // THE BRAND
Monthly Coordination
110
$3,250)$3,250)$3,250)$3,250)$3,250)$3,250)$3,250)$3,250)$3,250)$3,250)$3,250)$3,250)$39,000
120 Monthly COPD Admin
(to City)
Handled internally by COPD $250)$250)$250)$250)$250)$250)$250)$250)$250)$250)$250)$250)$3,000
130 Brand Concept/Monthly Graphics
FGC
$500)$500)$1,000)$1,000)$1,000)$1,000)$1,000)$1,000)$1,000)$1,000)$1,000)$1,000)$11,000
Photo Licensing - PSL
Paid to PSL
$10,000)$10,000)$20,000
Photo Captures: 50% of budget
allocated to THIS initiative. Other 50%
remains in Merchant Support $1,500)$1,500)$1,500)$1,500)$1,500)$1,500)$1,500)$1,500)$1,500)$13,500
140 Strategic Planning
- Meetings with partners to
expand branding $1,500)$1,500 $88,000 35.2%
ADVERTISING PSL
210 Not Recommended
$0)$4,325)$4,325)$4,325)$4,325)$4,325)$4,325)$4,325)$30,275
El Paseo Catalogue/PSL Distribute
& Directory (Printed)
$0)$0
220 Locale
;** Budget Reallocated to Photo Licensing
$0
230 Outdoor
Digital Rotating Campaigns ;** Budget Reallocated to Photo Licensing
$0
240 Online Digital
- Geofencing, onlign campaigns
$3,000)$3,000)$3,000)$3,000)$12,000
380 Digital/E-Newsblasts // Consumers
- PSL Consumer List
- PSL EP Catalogue List $1,500)$1,500)$1,500)$1,500)$1,500)$1,500)$9,000
260 Social Media
- Manage the platforms
$2,000)$2,000)$2,000)$2,000)$2,000)$2,000)$2,000)$2,000)$2,000)$2,000)$2,000)$2,000)$24,000
Social Media - Paid Campaigns
710 Added Jan
Item 6A-1
Page 2
PROPOSED MARKETING BUDGET
**CONFIDENTIAL -- FOR INTERNAL USE BY AGENCY & CLIENT ONLY**
CLIENT: EPPBID DATE:6/28/2023
PROJECT: Fiscal Year July 1, 2023 through June 30, 2024 REVISE:v1.6
2023 2024 +
July August September October November December January February March April May June CATEGORY % OF
MEDIUM Description TOTAL TOTAL BUDGET
$525)$500)$500)$500)$500)$500)$500)$500)$500)$4,525
270 Website - Main Site
- Cancel Landing Page
- Monthly Updates $250)$250)$250)$250)$250)$250)$250)$250)$250)$250)$250)$250)$3,000 $82,800 33.1%
GOAL 2 // SUPPORT THE BUSINESSES
310 Monthly Content Generation
- Photos/Content
50% of budget HERE $1,500)$1,500)$1,500)$1,500)$1,500)$1,500)$1,500)$1,500)$1,500)$13,500
320 Publicity/Influencers
FGC
$750)$750)$750)$750)$750)$750)$750)$750)$6,000
330 Merchant Relations
FGC - 12-15 hours per month
$500)$1,250)$1,250)$1,250)$1,250)$1,250)$1,250)$1,250)$1,250)$1,250)$1,250)$1,250)$14,250
330 Merchant Relations Only with
Annual Meeting Add'l Budget
Mixers $1,500)$0)$1,500
340 Catalogue Delivery
(To PSL)
$250)$250)$250)$250)$250)$250)$250)$250)$2,000 $37,250 14.9%
GOAL 3 // LEVERAGE PARTNERSHIPS
410 CVB
- Annual Partnership
$3,100)$3,100
420 Chamber
- Annual Membership fee
$600)$600
430 Fashion Week
- Annual Sponsorship
$20,000)$20,000
431 Food & Wine
- Annual Sponsorship
$5,000)$5,000
440 Cruise Night
- Annual Sponsorship ** Budget Reallocated to First Fridays
$0 $28,700 11.5%
GOAL 4 // Curate Activations
510 First Friday: Coordination
$1,000)$800)$800)$800)$800)$800)$5,000
520 ADDED: Monthly Entertainement
Cruise Night Cruise Night performers performers performers performers
$1,200)$1,200)$1,200)$1,200)$1,200)$1,200)$7,200
530 PRINTING: Collateral for First Fridays
Item 6A-2
Page 3
PROPOSED MARKETING BUDGET
**CONFIDENTIAL -- FOR INTERNAL USE BY AGENCY & CLIENT ONLY**
CLIENT: EPPBID DATE:6/28/2023
PROJECT: Fiscal Year July 1, 2023 through June 30, 2024 REVISE:v1.6
2023 2024 +
July August September October November December January February March April May June CATEGORY % OF
MEDIUM Description TOTAL TOTAL BUDGET
$550)$500)$1,050 $13,250 5.3%
MONTHLY TOTALS: $8,850 $7,500 $21,000 $12,275 $22,575 $20,325 $61,425 $23,825 $23,325 $23,325 $16,825 $8,750 $250,000 100.0%
Item 6A-3