HomeMy WebLinkAbout2023-09-21 EPPBID Regular Meeting Agenda PacketCity of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT
DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
AGENDA
(HYBRID MEETING)
City Hall, Administrative Conference Room
73-510 Fred Waring Drive
Palm Desert, CA 92260
Pursuant to Assembly Bill 2449, this meeting may be conducted by teleconference
and there will be in-person public access to the meeting location.
•To participate via Zoom, use the following link:
https://palmdesert.zoom.us/j/88694806597 or call (213) 338-8477, Zoom Meeting ID:
886 9480 6597.
•Written public comment may also be submitted to mnance@palmdesert.gov. Emails
received by 4:00 p.m. the day prior to the meeting will be distributed to the Board. Any
correspondence received during or after the meeting will be distributed to the Board
as soon as practicable and retained for the official record. Emails will not be read
aloud except as an ADA accommodation.
1.CALL TO ORDER
2.ROLL CALL
3.ELECTION OF CHAIRPERSON AND VICE CHAIRPERSON OF THE EL PASEO
PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
4.NON-AGENDA PUBLIC COMMENT: This time has been set aside for the public to
address the El Paseo Parking and Business Improvement District Board on issues
that are not on the agenda for up to three minutes. Because the Brown Act does not
allow the Board to act on items not listed on the agenda, members may briefly respond
or refer the matter to staff for a report and recommendation at a future meeting.
Thursday
September 21, 2023
8:00 a.m.
Regular Meeting
El Paseo Parking and Business Improvement District Board Agenda September 21, 2023
City of Palm Desert Page 2
5.PRESENTATIONS
A.WHITE CANE WALK PROPOSAL - BRAILLE INSTITUTE
B.TIME TO TALK TRASH CAMPAIGN - LIVING DESERT CONSERVATION
6.CONSENT CALENDAR: All matters listed on the Consent Calendar are considered
routine and may be approved by one motion. The public may comment on any items
on the Consent Calendar within the three-minute time limit. Individual items may be
removed by Board Members for a separate discussion.
A.APPROVAL OF MINUTES
RECOMMENDATION: Approve the El Paseo Parking and Business Improvement
District Board Regular Meeting minutes of July 20, 2023.
B.APPROVAL OF FINANCIALS
RECOMMENDATION: Approve the Financial Statement ending May 31, 2023,
and June 30, 2023.
CONSENT ITEMS HELD OVER: Items removed from the Consent Calendar for
separate discussion are considered at this time.
7.INFORMATIONAL REPORTS
A.CITY UPDATE
1.NEW DUMPSTER LOCKS AT PRESIDENTS’ PLAZA
2.DESERT RESORT CONCIERGES’ ASSOCIATION UPDATE
B.SHERIFF UPDATE
C.MARKETING UPDATE
1. JULY AND AUGUST 2023 MARKETING REPORTS
2.FIRST FRIDAYS CAMPAIGN
3.CONFIRM NOVEMBER’S 1ST FALL MERCHANT MEETING
4.VISIT GREATER PALM SPRINGS– ATTENDANCE CONFIRMATION OF
THE CHAMPIONS OF HOSPITALITY AWARDS AND GALA
5.PALM SPRINGS LIFE CATALOGUE AND MARKETING UPDATE
El Paseo Parking and Business Improvement District Board Agenda September 21, 2023
City of Palm Desert Page 3
8.ACTION CALENDAR
A.PALM DESERT DINING DECK PROGRAM EXTENSION RECOMMENDATION:
Provide feedback and recommendation on the proposed program extension to
be presented to the City Council.
B.DELIVERABLES FOR FASHION WEEK AND FOOD & WINE SPONSORSHIPS
RECOMMENDATION: Provide feedback and recommendation on the deliverables
for Fashion Week and Food & Wine Sponsorships.
C.REVIEW NEW BRANDING CAMPAIGN INITIAL DESIGN RECOMMENDATION:
Receive and file
9.COMMENTS
A.EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
B.CITY COUNCIL LIAISON
C.CITY STAFF
D.ATTENDANCE REPORT
10. ADJOURNMENT: The next Regular Meeting will be held on October 19, 2023, at
8:00 a.m.
El Paseo Parking and Business Improvement District Board Agenda September 21, 2023
City of Palm Desert Page 4
AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California that the
foregoing agenda for the El Paseo Parking and Business Improvement District Board was
posted on the City Hall bulletin board and City website not less than 72 hours prior to the
meeting.
Michelle Nance
Recording Secretary
PUBLIC NOTICES
Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated
office for inspection of records in connection with this meeting is the Office of City Clerk, City
Hall, 73-510 Fred Waring Drive, Palm Desert. Staff reports for all agenda items and
documents provided to a majority of the legislative bodies are available for public inspection
at City Hall and on the City’s website at www.palmdesert.gov .
Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with
the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at
this meeting, or in meetings on a regular basis, you will need special assistance beyond what
is normally provided, the City will attempt to accommodate you in every reasonable manner.
Please contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the
meeting to inform us of your needs and to determine if accommodation is feasible.
City of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT
DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
MINUTES
Click HERE to review the meeting audio.
Click HERE to access the meeting agenda packet.
1.CALL TO ORDER
A Regular Meeting of the El Paseo Parking and Business Improvement District Board was
called to order by Chair Klein on Thursday, July 20, 2023, at 8:00 a.m., in the Administrative
Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm Desert, California.
2.ROLL CALL
Present: Board Members Sonia Campbell, Rebecca Elliott, David Fletcher*, Alec
Longmuir*, Susan Stauber, and Michelle Whittaker.
*Board Member Fletcher arrived at 8:03 a.m.
*Board Member Longmuir arrived at 8:43 a.m.
Absent: None
Liaison(s)
Present: Jan Harnik, City Council Liaison
City Staff
Present: Thomas Soule, Public Affairs Manager and Michelle Nance, Recording Secretary.
3.NON-AGENDA PUBLIC COMMENT:
None.
4.CONSENT CALENDAR:
MOTION BY BOARD MEMBER CAMPBELL SECOND BY BOARD MEMBER STAUBER,
CARRIED 5-0, to approve the consent calendar.
Thursday
July 20, 2023 8:00 a.m.
Regular Meeting
Item 6A-1
El Paseo Parking and Business Improvement District Board Minutes July 20, 2023
City of Palm Desert Page 2
ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES
A.APPROVAL OF MINUTES
MOTION BY BOARD MEMBER CAMPBELL SECOND BY BOARD MEMBER STAUBER
CARRIED 4-0, to approve the El Paseo Parking and Business Improvement District Board
Regular Meeting minutes of June 15, 2023.
B.APPROVAL OF FINANCIALS
MOTION BY BOARD MEMBER CAMPBELL, SECOND BY BOARD MEMBER
STAUBER, CARRIED 4-0, to approve the financial statement ending May 31, 2023.
5.INFORMATIONAL REPORTS
Board Member Fletcher arrived at this point of the meeting.
A.CITY UPDATE
Public Affairs Manager Soule provided an update regarding the Lupine Plaza Project and
answered Board questions.
B.SHERIFF UPDATE
Corporal Avila introduced new Business District Team member, Deputy Brandon Amato.
Chair Klein thanked the Sheriff Business District Team for a recent event with the
El Paseo vendors.
C.PALM SPRINGS LIFE
Paulina Larson and Frank Jones, of Palm Springs Life, presented the 2023-2024 El Paseo
print and digital Catalog.
Board Member Longmuir arrived at this point of the meeting.
D.MARKETING UPDATE
The June Marketing report was provided with the agenda materials, Stephanie Greene
of FG Creative, answered Board questions. The Board took no action on this matter.
6.ACTION CALENDAR
A.BUDGET FOR FISCAL YEAR 2023/2024
Stephanie Greene, of FG Creative, presented the proposed budget for fiscal year 2023/24
and answered Board questions.
Following discussion, MOTION BY BOARD MEMBER CAMPBELL, SECOND BY
BOARD MEMBER FLETCHER, CARRIED 7-0, to approve the Budget for Fiscal Year
2023/2024 as presented.
Item 6A-2
El Paseo Parking and Business Improvement District Board Minutes July 20, 2023
City of Palm Desert Page 3
ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES
7. COMMENTS:
A. EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
Board Member Fletcher announced the recent opening of Roche Bobois, noting that
Shorebird will open this fall.
B. CITY COUNCIL LIAISON
Councilmember Harnik provided an update on the recent activities of the City Council,
noting the summer recess schedule and Outdoor Worker Appreciation Week.
C. CITY STAFF
None.
D.ATTENDANCE REPORT - The attendance report was provided with the agenda
materials. The Board took no action on this matter.
8. ADJOURNMENT
The El Paseo Parking and Business Improvement District Board adjourned at 9:59 a.m.
Respectfully submitted,
Michelle Nance, Deputy Clerk I
Recording Secretary
ATTEST:
Thomas Soule, Public Affairs Manager
Staff Liaison
APPROVED BY THE BOARD: __/__/2022
Item 6A-3
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
11,000.00$ 25,000.00$ 21,000.00$ 30,000.00$ 37,000.00$ 25,000.00$ 17,000.00$ 18,000.00$ 18,000.00$ 18,000.00$ 15,000.00$ 55,000.00$ 290,000.00$
4,856.15$ 37,743.50$ 12,138.00$ 46,424.07$ 23,977.84$ 6,246.28$ 24,721.10$ 14,908.70$ 25,160.85$ 56,389.60$ 10,160.05$ 9,043.50$ 271,769.64$
$ (6,143.85) $ 12,743.50 $ (8,862.00) $ 16,424.07 $ (13,022.16) $(18,753.72) $ 7,721.10 $ (3,091.30) $ 7,160.85 $ 38,389.60 $ (4,839.95) $ (45,956.50) $ (18,230.36)
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 36,000.00$
Actual 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,500.00$ 3,500.00$ 3,500.00$ 3,500.00$ 5,000.00$ 3,500.00$ 40,500.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual -$
Budget 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 1,200.00$
Actual 102.74$ 104.74$ 103.31$ 102.19$ 119.06$ 116.35$ 116.35$ 117.74$ 118.55$ 121.10$ 116.57$ 117.60$ 1,356.30$
Budget -$ 3,500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 13,500.00$
Actual 3,500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 13,500.00$
Budget 2,500.00$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 2,500.00$
Actual 2,500.00$ 2,500.00$
Budget 10,000.00$ 1,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 24,000.00$
Actual 10,000.00$ 1,500.00$ 4,050.00$ 4,050.00$ 7,800.00$ 3,900.00$ 5,400.00$ 3,900.00$ 40,600.00$
Budget 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 12,000.00$
Actual 1,333.00$ 1,333.00$ 2,666.00$ 2,000.00$ 1,333.00$ 1,333.00$ 1,333.00$ 1,333.00$ 1,336.00$ 14,000.00$
Budget 2,000.00$ 2,000.00$ 2,000.00$ 6,000.00$
Actual 3,000.00$ 2,000.00$ 4,000.00$ 2,000.00$ 11,000.00$
Budget 2,000.00$ 2,000.00$ 3,000.00$ 3,000.00$ 10,000.00$
Actual 3,966.66$ 9,433.32$ 13,399.98$
Budget 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 8,000.00$
Actual 1,500.00$ 1,500.00$
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 36,000.00$
Actual 3,309.15$ 3,090.69$ 3,000.00$ 3,000.00$ 3,000.00$ 3,281.37$ 3,000.00$ 3,114.00$ 3,025.00$ 3,000.00$ 3,069.99$ 3,215.00$ 37,105.20$
Budget 1,500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 6,000.00$
Actual 1,500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 6,000.00$
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 33,000.00$
Projected Budgeted:
Income
Assessments 2022 2023 YTD
Totals
Actual Received Assessments:
Actual minus Budget (Variance):
Expenses
Acct. No.Category 2022 2023 Totals
110 Monthly Retainer
120 COPD
Administration
210 Palm Springs
Life
220 Locale
Brand Concept/
Monthly Graphics
140 Strategic
Planning
200Advertising100Strategic Planning/Admin
121 Telephone
130
300Merchant Support
230 Outdoor/
Billboards
240 Online Digital
250
Digital/
Enewsletters
//Consumers
260 Social Media
270 Website
310 Content
Printed 9/13/2023
Item 6B-1
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2022 2023 Totals
Actual 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 4,000.00$ 5,500.00$ 4,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 37,500.00$
Budget 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 9,000.00$
Actual 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 8,000.00$
Budget 500.00$ 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 10,500.00$
Actual 500.00$ 500.00$ 500.00$ 1,500.00$ 1,000.00$ 1,000.00$ 1,500.00$ 1,500.00$ 2,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 15,000.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$
Actual 2,550.00$ 250.00$ 250.00$ 250.00$ 250.00$ 500.00$ 250.00$ 250.00$ 250.00$ 4,800.00$
Budget -$ -$ -$ -$ 3,000.00$ -$ -$ -$ -$ -$ -$ -$ 3,000.00$
Actual 3,050.00$ 3,050.00$
Budget 600.00$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 600.00$
Actual 225.00$ 225.00$
Budget -$ -$ -$ -$ -$ -$ 20,000.00$ -$ -$ -$ -$ -$ 20,000.00$
Actual 20,000.00$ 20,000.00$
Budget -$ -$ -$ -$ -$ -$ 5,000.00$ -$ -$ -$ -$ -$ 5,000.00$
Actual 5,000.00$ 5,000.00$
Budget -$ -$ -$ 2,500.00$ -$ -$ -$ -$ -$ -$ -$ -$ $2,500.00
Actual 2,500.00$ 2,500.00$
Budget -$ -$ -$ -$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ -$ 5,250.00$
Actual 750.00$ 1,000.00$ 750.00$ 750.00$ 750.00$ 750.00$ 4,750.00$
Budget -$ -$ -$ -$ 1,000.00$ -$ -$ -$ -$ 1,000.00$
Actual 1,000.00$ 1,000.00$
Budget -$ -$ -$ 500.00$ -$ -$ -$ -$ -$ -$ $500.00
Actual 92.21$ 145.28$ 134.98$ 372.47$
Budget 9,850.00$ 13,250.00$ 22,250.00$ 18,750.00$ 25,750.00$ 21,250.00$ 49,250.00$ 24,250.00$ 21,250.00$ 14,750.00$ 14,750.00$ 14,000.00$ 250,550.00$
Actual 9,636.89$ 13,195.43$ 22,103.31$ 19,630.47$ 16,452.06$ 20,863.72$ 27,716.35$ 58,966.38$ 35,559.87$ 21,354.10$ 18,769.56$ 19,318.60$ 283,658.95$
$ (213.11) $ (54.57) $ (146.69) $ 880.47 $ (9,297.94) $ (386.28) $ (21,533.65) $ 34,716.38 $ 14,309.87 $ 6,604.10 $ 4,019.56 $ 5,318.60 $ 33,108.95
330 Merchant
Relations
310
Generation
320 Publicity/
Influencers
410
CVB
Membership
Dues
420
Palm Desert
Chamber
Membership
500El Paseo Street Activation
340 Catalogue
Delivery
400Partnerships/Sponsorships
430
530
Printing:
Collateral for
First Fridays
Fashion Week El
Paseo
Sponsorship
431
Palm Desert
Food & Wine
Sponsorship
440
Cruise Night -
Annual
Sponsorship
510 First Friday
Coordination
520 Coordinate New
Events
Cash Reserves (YTD Income minus Expenses):59,256.56$
Total Expenses
Actual minus Budget (Variance):
YTD Income Balance
(Assessments + FY 22-23 Resrv): $ 342,915.51 YTD Expenses:283,658.95$
Printed 9/13/2023
Item 6B-2
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2022 2023 Totals
Printed 9/13/2023
Item 6B-3
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2022 2023 Totals
Printed 9/13/2023
Item 6B-4
El Paseo Business Association FY 2022-2023
Description Budgeted Actual Variance
Beginning Cash Balance 82,717.11 78,864.91 (3,852.20)
This Month's Assessments 15,000.00 10,160.05 (4,839.95)
Year To Date Balance 97,717.11 89,024.96 (8,692.15)
Beginning Expenses 208,200.00 244,847.05 (36,647.05)
This Month's Expenses 14,750.00 9,552.99 5,197.01
Year To Date Expenses 222,950.00 254,400.04 (31,450.04)
YTD Cash Balance 82,967.11 79,471.97 (3,495.14)
Budget vs Actual Recap - May
Income
Expenses
Item 6B-5
El Paseo Business Association FY 2022-2023
Description Budgeted Actual Variance
Beginning Cash Balance 97,717.11 79,471.97 (18,245.14)
This Month's Assessments 55,000.00 9,043.50 (45,956.50)
Year To Date Balance 152,717.11 88,515.47 (64,201.64)
Beginning Expenses 222,950.00 254,400.04 (31,450.04)
This Month's Expenses 14,000.00 29,258.91 (15,258.91)
Year To Date Expenses 236,950.00 283,658.95 (46,708.95)
YTD Cash Balance 138,717.11 59,256.56 (79,460.55)
Budget vs Actual Recap - June
Income
Expenses
Item 6B-6
Item 7C1-1
Item 7C1-2
Item 7C1-3
Item 7C1-4
Item 7C1-5
Item 7C1-6
Item 7C1-7
Item 7C1-8
Item 7C1-9
Item 7C1-10
Item 7C1-11
Item 7C1-12
Item 7C1-13
Item 7C1-14
Item 7C1-15
Item 7C1-16
Item 7C1-17
Item 7C1-18
Item 7C1-19
Item 7C1-20
Item 7C1-21
Item 7C1-22
Item 7C1-23
Item 7C1-24
Item 7C1-25
Item 7C1-26
Item 7C1-27
Item 7C2-1
Item 8A – Palm Desert Dining Deck Program Extension
This item will be provided as supplemental material prior to the mee�ng
CITY OF PALM DESERT
ATTENDANCE REPORT
Prepared by:
Year 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023 2023 2023 2023 2023
Month Aug Sep Oct Nov Dec Jan Feb Mar Apr May May Jun Jul Aug
Date 18-Aug 15-Sep 20-Oct 17-Nov 15-Dec 19-Jan 16-Feb 16-Mar 20-Apr 11-May 18-May 15-Jun 20-Jul 17-Aug
Campbell, Sonia P P P P P P P -P P P P P -0 0
Elliott, Rebecca Lynn N/A N/A N/A N/A N/A P P -P P P P P -0 0
Fletcher, David P A P P P P P -P P P P P -0 0
Klein, Patrick P P P P P P P -E P P P P -1 0
Logmuir, Alexander Honjo N/A N/A N/A N/A N/A P P -A P P P P -1 1
Stauber, Susan P P P P P P P -P P P P P -0 0
Whittaker, Michelle N/A N/A N/A N/A N/A P P -P P P P P -0 0
Palm Desert Municipal Code 2.34.010:
P
E
A
-
Present
Excused Absence
Unexcused Absence
No Meeting
El Paseo Parking and Business Improvement District Board
Michelle Nance
Total
Absences
Total
Unexcused
Absences
Monthly: Three unexcused absences from regular meetings in any twelve-month period shall constitute an automatic resignation of
members holding office on boards that meet monthly.