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Home My WebLink About2023-06-15 EPPBID Regular Meeting Agenda Packet City of Palm Desert Page 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT, CALIFORNIA AGENDA HYBRID MEETING City Hall, Administrative Conference Room 73-510 Fred Waring Drive Palm Desert, CA 92260 Pursuant to Assembly Bill 2449, this meeting may be conducted by teleconference and there will be in-person public access to the meeting location. • To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/81630392657 or call (213) 338-8477, Zoom Meeting ID: 816 3039 2657. • Written public comment may also be submitted to mnance@palmdesert.gov. Emails received by 4:00 p.m. the day prior to the meeting will be distributed to the Board. Any correspondence received during or after the meeting will be distributed to the Board as soon as practicable and retained for the official record. Emails will not be read aloud except as an ADA accommodation. 1. CALL TO ORDER 2. ROLL CALL 3. NON-AGENDA PUBLIC COMMENT: This time has been set aside for the public to address the El Paseo Parking and Business Improvement District Board on issues that are not on the agenda for up to three minutes. Because the Brown Act does not allow the Board to act on items not listed on the agenda, members may briefly respond or refer the matter to staff for a report and recommendation at a future meeting. 4. CONSENT CALENDAR: All matters listed on the Consent Calendar are considered routine and may be approved by one motion. The public may comment on any items on the Consent Calendar within the three-minute time limit. Individual items may be removed by Board Members for a separate discussion. A. APPROVAL OF MINUTES RECOMMENDATION: Approve the El Paseo Parking and Business Improvement District Board Regular Meeting minutes of May 18, 2023. Thursday June 15, 2023 8:00 a.m. Regular Meeting El Paseo Parking and Business Improvement District Board Agenda June 15, 2023 City of Palm Desert Page 2 B. APPROVAL OF FINANCIALS RECOMMENDATION: Approve the Financial Statement ending April 30, 2023. CONSENT ITEMS HELD OVER: Items removed from the Consent Calendar for separate discussion are considered at this time. 5. INFORMATIONAL REPORTS A. CITY UPDATE B. SHERIFF UPDATE C. MARKETING UPDATE – MAY 2023 6. ACTION CALENDAR A. EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD MERCHANT SURVEY RESULTS RECOMMENDATION: Receive and file the El Paseo Parking and Business Improvement District Board Merchant Survey Results. B. BUDGET FOR FISCAL YEAR 2023-2024 RECOMMENDATION: Adopt proposed Budget for Fiscal Year 2023-2024. 7. COMMENTS A. EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS B. CITY COUNCIL LIAISON C. CITY STAFF D. ATTENDANCE REPORT 8. ADJOURNMENT: The next Regular Meeting will be held on July 20, 2023, at 8:00 a.m. El Paseo Parking and Business Improvement District Board Agenda June 15, 2023 City of Palm Desert Page 3 AFFIDAVIT OF POSTING I hereby certify under penalty of perjury under the laws of the State of California that the foregoing agenda for the El Paseo Parking and Business Improvement District Board was posted on the City Hall bulletin board and City website not less than 72 hours prior to the meeting. Michelle Nance Recording Secretary PUBLIC NOTICES Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated office for inspection of records in connection with this meeting is the Office of City Clerk, City Hall, 73-510 Fred Waring Drive, Palm Desert. Staff reports for all agenda items and documents provided to a majority of the legislative bodies are available for public inspection at City Hall and on the City’s website at www.palmdesert.gov . Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, or in meetings on a regular basis, you will need special assistance beyond what is normally provided, the City will attempt to accommodate you in every reasonable manner. Please contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to inform us of your needs and to determine if accommodation is feasible. [This page has intentionally been left blank.] City of Palm Desert Page 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT, CALIFORNIA MINUTES This meeting was conducted by teleconference, and there was in-person public access to the meeting location. 1. CALL TO ORDER A Regular Meeting of the El Paseo Parking and Business Improvement District Board was called to order by Chair Klein on Thursday, May 18, 2023, at 8:03 a.m., in the Administrative Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm Desert, California. 2. ROLL CALL Present: Board Members Susan Stauber, Sonia Campbell, Michelle Whittaker, Rebecca Elliott, David Fletcher*, Alec Longmui and Chair Patrick Klein. *Member Fletcher arrived at 8:04 a.m. Absent: None Liaison(s) Present: Jan Harnik, City Council Liaison City Staff Present: Thomas Soule, Public Affairs Manager; Michelle Nance, Recording Secretary, were present at Roll Call. Other staff members presented reports or responded to questions as indicated in the minutes. 3. NON-AGENDA PUBLIC COMMENT: None. 4. CONSENT CALENDAR: MOTION BY BOARD MEMBER CAMPBELL, SECOND BY BOARD MEMBER STAUBER, CARRIED 6-0-1 (FLETCHER, abstain), to approve the consent calendar. Thursday May 18, 2023 8:00 a.m. Regular Meeting Item 4A-1 City of Palm Desert Page 2 ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES El Paseo Parking and Business Improvement District Board Minutes May 18, 2023 A.APPROVAL OF MINUTES MOTION BY BOARD MEMBER CAMPBELL, SECOND BY BOARD MEMBER STAUBER, CARRIED 6-0-1 (FLETCHER, abstain), to approve the El Paseo Parking and Business Improvement District Board Regular Meeting minutes of April 20th, 2023. B.APPROVAL OF FINANCIALS MOTION BY BOARD MEMBER CAMPBELL SECOND BY BOARD MEMBER STAUBER, CARRIED 6-0-1 (FLETCHER, abstain), to approve the Financial Statements ending March 31, 2023 CONSENT ITEMS HELD OVER: None 5.INFORMATION REPORTS A. B. C. CITY UPDATE – Thomas Soule, Public Affairs Manager and Councilmember Jan Harnik, provided updates from City Staff regarding Capital Improvement Projects and Public Works projects. SHERIFF UPDATE – Deputy Avila provided an update on activity in El Paseo Shopping District and answered questions. MARKETING UPDATE – Paulina Larson, Palm Springs Life Magazine provided a detailed recap of 2023 Fashion Week and Food & Wine events and answered Board questions. 6.ACTION CALENDAR A.FISCAL YEAR 2023-2024 BUDGET STUDY SESSION FEEDBACK Stephanie Greene, FG Creative provided report. Chrissy Tobey-Armstrong, owner of Chrissy’s on El Paseo, commented on ensuring marketing availability for small shops located on El Paseo. Following discussion, MOTION BY BOARD MEMBER FLETCHER, SECOND BY BOARD MEMBER CAMPBELL, CARRIED 7-0, to: approve the Budget for FY 23/24 as the same original budget approved for FY 22/23, with FG Creative returning to the board at a later meeting to discuss any potential changes. B.PROPSED MERCHANT SURVEY Stephanie Greene, FG Creative provided report. Following discussion, MOTION BY BOARD MEMBER CAMPBELL, SECOND BY BOARD MEMBER STAUBER, CARRIED 7-0, to: move forward with survey with changes requested by the Board. Item 4A-2 City of Palm Desert Page 3 ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES El Paseo Parking and Business Improvement District Board Minutes May 18, 2023 7.COMMENTS: A.EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS None. B.CITY COUNCIL LIAISON Councilmember Harnik provided a brief update and reminded the Board she is available to hear any thoughts and ideas they may have. C.CITY STAFF Thomas Soule, Public Affairs Manager, reminded the Board of Putt Putt on El Paseo taking place on June 15, 2023. D.ATTENDANCE REPORT Thomas Soule, Public Affairs Manager, alerted the Board of an upcoming change to the Attendance Policy. The attendance report was provided with the agenda materials. The Board took no action on this matter. 8.ADJOURNMENT The El Paseo Parking and Business Improvement District Board adjourned at 09:43 a.m. Respectfully submitted, Michelle Nance, Deputy Clerk Recording Secretary ATTEST: Thomas Soule, Public Affairs Manager Secretary APPROVED BY THE BOARD: __/__/2023 Item 4A-3 [This page has intentionally been left blank.] EPPBID Budget FY22-23 FY 2022-2023 July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June 11,000.00$ 25,000.00$ 21,000.00$ 30,000.00$ 37,000.00$ 25,000.00$ 17,000.00$ 18,000.00$ 18,000.00$ 18,000.00$ 15,000.00$ 15,000.00$ 239,000.00$ 4,856.15$ 37,743.50$ 12,138.00$ 46,424.07$ 23,977.84$ 6,246.28$ 24,721.10$ 14,908.70$ 25,160.85$ 56,389.60$ 252,566.09$ $ (6,143.85) $ 12,743.50 $ (8,862.00) $ 16,424.07 $ (13,022.16) $(18,753.72) $ 7,721.10 $ (3,091.30) $ 7,160.85 $ 38,389.60 $ (15,000.00) $ (15,000.00) $ 13,566.09 July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 36,000.00$ Actual 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,500.00$ 3,500.00$ 3,500.00$ 3,500.00$ 32,000.00$ Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$ Actual -$ Budget 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 1,200.00$ Actual 102.74$ 104.74$ 103.31$ 102.19$ 119.06$ 116.35$ 648.39$ Budget -$ 3,500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 13,500.00$ Actual 3,500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 11,500.00$ Budget 2,500.00$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 2,500.00$ Actual 2,500.00$ 2,500.00$ Budget 10,000.00$ 1,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 24,000.00$ Actual 10,000.00$ 1,500.00$ 4,050.00$ 4,050.00$ 7,800.00$ 3,900.00$ 5,400.00$ 36,700.00$ Budget 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 12,000.00$ Actual 1,333.00$ 1,333.00$ 2,666.00$ 2,000.00$ 1,333.00$ 1,333.00$ 1,333.00$ 11,331.00$ Budget 2,000.00$ 2,000.00$ 2,000.00$ 6,000.00$ Actual 3,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 9,000.00$ Budget 2,000.00$ 2,000.00$ 3,000.00$ 3,000.00$ 10,000.00$ Actual 3,966.66$ 9,433.32$ 13,399.98$ Budget 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 8,000.00$ Actual 1,500.00$ 1,500.00$ Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 36,000.00$ Actual 3,309.15$ 3,090.69$ 3,000.00$ 3,000.00$ 3,000.00$ 3,281.37$ 3,000.00$ 3,114.00$ 3,025.00$ 3,000.00$ 30,820.21$ Budget 1,500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 6,000.00$ Actual 1,500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 5,000.00$ Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 33,000.00$ Projected Budgeted: Income Assessments 2022 2023 YTD Totals Actual Received Assessments: Actual minus Budget (Variance): Expenses Acct. No.Category 2022 2023 Totals 110 Monthly Retainer 120 COPD Administration 210 Palm Springs Life 220 Locale Brand Concept/ Monthly Graphics 140 Strategic Planning 200Advertising100Strategic Planning/Admin 121 Telephone 130 300Merchant Support 230 Outdoor/ Billboards 240 Online Digital 250 Digital/ Enewsletters //Consumers 260 Social Media 270 Website 310 Content Printed 6/7/2023 Item 4B-1 EPPBID Budget FY22-23 FY 2022-2023 July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June Expenses Acct. No.Category 2022 2023 Totals Actual 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 4,000.00$ 5,500.00$ 4,000.00$ 3,000.00$ 31,500.00$ Budget 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 9,000.00$ Actual 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 6,000.00$ Budget 500.00$ 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 10,500.00$ Actual 500.00$ 500.00$ 500.00$ 1,500.00$ 1,000.00$ 1,000.00$ 1,500.00$ 1,500.00$ 2,500.00$ 1,500.00$ 12,000.00$ Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$ Actual 2,550.00$ 250.00$ 250.00$ 250.00$ 250.00$ 500.00$ 4,050.00$ Budget -$ -$ -$ -$ 3,000.00$ -$ -$ -$ -$ -$ -$ -$ 3,000.00$ Actual 3,050.00$ 3,050.00$ Budget 600.00$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 600.00$ Actual 225.00$ 225.00$ Budget -$ -$ -$ -$ -$ -$ 20,000.00$ -$ -$ -$ -$ -$ 20,000.00$ Actual 20,000.00$ 20,000.00$ Budget -$ -$ -$ -$ -$ -$ 5,000.00$ -$ -$ -$ -$ -$ 5,000.00$ Actual 5,000.00$ 5,000.00$ Budget -$ -$ -$ 2,500.00$ -$ -$ -$ -$ -$ -$ -$ -$ $2,500.00 Actual 2,500.00$ 2,500.00$ Budget -$ -$ -$ -$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ -$ 5,250.00$ Actual 750.00$ 1,000.00$ 750.00$ 750.00$ 750.00$ 750.00$ 4,750.00$ Budget -$ -$ -$ -$ 1,000.00$ -$ -$ -$ -$ 1,000.00$ Actual 1,000.00$ 1,000.00$ Budget -$ -$ -$ 500.00$ -$ -$ -$ -$ -$ -$ $500.00 Actual 92.21$ 145.28$ 134.98$ 372.47$ Budget 9,850.00$ 13,250.00$ 22,250.00$ 18,750.00$ 25,750.00$ 21,250.00$ 49,250.00$ 24,250.00$ 21,250.00$ 14,750.00$ 14,750.00$ 14,000.00$ 250,550.00$ Actual 9,636.89$ 13,195.43$ 22,103.31$ 19,630.47$ 16,452.06$ 20,863.72$ 27,600.00$ 58,848.64$ 33,441.32$ 20,983.00$ 2,000.00$ -$ 244,847.05$ $ (213.11) $ (54.57) $ (146.69) $ 880.47 $ (9,297.94) $ (386.28) $ (21,650.00) $ 34,598.64 $ 12,191.32 $ 6,233.00 $ (12,750.00) $ (14,000.00) $ (5,702.95) 330 Merchant Relations 310 Generation 320 Publicity/ Influencers 410 CVB Membership Dues 420 Palm Desert Chamber Membership 500El Paseo Street Activation 340 Catalogue Delivery 400Partnerships/Sponsorships 430 530 Printing: Collateral for First Fridays Fashion Week El Paseo Sponsorship 431 Palm Desert Food & Wine Sponsorship 440 Cruise Night - Annual Sponsorship 510 First Friday Coordination 520 Coordinate New Events Cash Reserves (YTD Income minus Expenses):78,864.91$ Total Expenses Actual minus Budget (Variance): YTD Income Balance (Assessments + FY 22-23 Resrv): $ 323,711.96 YTD Expenses:244,847.05$ Printed 6/7/2023 Item 4B-2 EPPBID Budget FY22-23 FY 2022-2023 July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June Expenses Acct. No.Category 2022 2023 Totals Printed 6/7/2023 Item 4B-3 EPPBID Budget FY22-23 FY 2022-2023 July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June Expenses Acct. No.Category 2022 2023 Totals Printed 6/7/2023 Item 4B-4 El Paseo Business Association FY 2022-2023 Description Budgeted Actual Variance Beginning Cash Balance 64,717.11 49,424.97 (15,292.14) This Month's Assessments 18,000.00 56,389.60 38,389.60 Year To Date Balance 82,717.11 105,814.57 23,097.46 Beginning Expenses 208,200.00 217,897.39 (9,697.39) This Month's Expenses 14,750.00 26,949.66 (12,199.66) Year To Date Expenses 222,950.00 244,847.05 (21,897.05) YTD Cash Balance 67,967.11 78,864.91 10,897.80 Budget vs Actual Recap - April Income Expenses Item 4B-5 [This page has intentionally been left blank.] El Paseo Business Improvement District 1 / 24 Q1 Business Name Answered: 46 Skipped: 0 #RESPONSES DATE 1 Lilly Pulitzer 6/2/2023 4:19 PM 2 OrangeTheoryFitness Palm Desert 6/1/2023 5:41 PM 3 CHAKRA ESTHETICS DAY SPA 5/30/2023 8:38 PM 4 Marga's Repeat Boutique 5/26/2023 6:56 PM 5 Athleta 5/26/2023 5:02 PM 6 House of Lolo, Lolo Interiors 5/26/2023 4:58 PM 7 Jones & Terwilliger Galleries 5/26/2023 3:24 PM 8 Dennis Ogas Salon 5/26/2023 1:01 PM 9 Grayse 5/26/2023 12:20 PM 10 Spectacular Shades 5/26/2023 11:26 AM 11 Bikram Yoga Palm Desert-El Paseo 5/26/2023 11:20 AM 12 INTERIOR ILLUSIONS 5/26/2023 10:55 AM 13 J.McLaughlin 5/26/2023 10:23 AM 14 Raymond James 5/26/2023 9:49 AM 15 Daily Grill 5/25/2023 1:42 PM 16 Protravel International 5/24/2023 4:09 PM 17 Whitehouse Blackmarket 5/24/2023 12:11 PM 18 JC’s Cafe 5/24/2023 11:44 AM 19 Brighton Collectibles 5/24/2023 10:28 AM 20 The Upper Crust 5/24/2023 9:03 AM 21 Unode50 5/23/2023 4:33 PM 22 Engel & Völkers - Palm Desert 5/23/2023 3:05 PM 23 Blonde 5/23/2023 1:36 PM 24 Porta Via Palm Desert 5/23/2023 12:21 PM 25 Dragonette Ltd 5/23/2023 9:25 AM 26 The Shops on El Paseo | Kayyem Marketing 5/23/2023 8:03 AM 27 ART276 5/22/2023 6:11 PM 28 Oliver Peoples 5/22/2023 3:59 PM 29 Elizabeth Sass 5/22/2023 3:07 PM 30 Hotel PASEO 5/22/2023 2:38 PM 31 Soul Dive Yoga 5/22/2023 1:23 PM 32 The Gardens on El Paseo 5/22/2023 12:29 PM 33 East Valley Republican Woen Patriots 5/22/2023 12:07 PM Item 6A-1 El Paseo Business Improvement District 2 / 24 34 Vince 5/22/2023 11:50 AM 35 Soma 5/22/2023 11:14 AM 36 Melissa Morgan Fine Art 5/22/2023 10:51 AM 37 Rancho Relaxo 5/22/2023 10:47 AM 38 Cambria 5/22/2023 10:39 AM 39 A Gallery Fine Art 5/20/2023 3:25 PM 40 FG Creative 5/20/2023 2:02 PM 41 Kianor Shah DMD PC 5/20/2023 12:34 PM 42 EQTY | Forbes Global Properties 5/20/2023 12:11 PM 43 DESERT WOLFF 5/20/2023 7:20 AM 44 Ralph Lauren 5/19/2023 5:30 PM 45 The Upper Crust 5/19/2023 4:36 PM 46 Raymond James 5/19/2023 4:21 PM Item 6A-2 El Paseo Business Improvement District 3 / 24 Q2 Name & Title of Respondent Answered: 46 Skipped: 0 #RESPONSES DATE 1 Maribel Burke Store Manager 6/2/2023 4:19 PM 2 Amy McNulty, Studio Manager 6/1/2023 5:41 PM 3 ANGELA RAFFERTY, OWNER 5/30/2023 8:38 PM 4 Amy Bianco 5/26/2023 6:56 PM 5 Patricia Cyran General Manager 5/26/2023 5:02 PM 6 Briggsy, Digital Marketing Manager 5/26/2023 4:58 PM 7 Crystal Curtis, Director 5/26/2023 3:24 PM 8 Dennis ogas /owner 5/26/2023 1:01 PM 9 Susan Stauber General Store Manager 5/26/2023 12:20 PM 10 Sonia Campbell, owner 5/26/2023 11:26 AM 11 Ann Marie Palma -Owner 5/26/2023 11:20 AM 12 SCOTT ALLEN, SENIOR VP / CREATIVE DIRECTOR 5/26/2023 10:55 AM 13 Lesley Ramirez, Store Manager 5/26/2023 10:23 AM 14 Laurie King - Operations Manager 5/26/2023 9:49 AM 15 Scott Johnson - General Manager 5/25/2023 1:42 PM 16 Carol & Barry Rochlin Leisure travel Specialists 5/24/2023 4:09 PM 17 Kim Remer…. Assistant Manager 5/24/2023 12:11 PM 18 Case Hutchinson / Owner 5/24/2023 11:44 AM 19 Connie Bennett Manager 5/24/2023 10:28 AM 20 Douglas Lawellin 5/24/2023 9:03 AM 21 Pat Camacho Manager 5/23/2023 4:33 PM 22 Ramiah Thomas - CoOwner 5/23/2023 3:05 PM 23 Michelle Whittaker owner 5/23/2023 1:36 PM 24 Rebecca Elliott, General Manager 5/23/2023 12:21 PM 25 Patrick Dragonette President and Owner 5/23/2023 9:25 AM 26 Josie Anderson, Marketing Manager 5/23/2023 8:03 AM 27 Maria Hoffmann 5/22/2023 6:11 PM 28 Liz Baker Manager 5/22/2023 3:59 PM 29 Barbara Phelps. Organizer sales Design 5/22/2023 3:07 PM 30 Ryan Thomas, Director of Sales & Marketing 5/22/2023 2:38 PM 31 Alex Sabbag, Owner 5/22/2023 1:23 PM 32 Patrick Klein 5/22/2023 12:29 PM 33 Joy Miedecke. President 5/22/2023 12:07 PM Item 6A-3 El Paseo Business Improvement District 4 / 24 34 Morgan, Store Manager 5/22/2023 11:50 AM 35 Kaitlyn Willette 5/22/2023 11:14 AM 36 Melissa Morgan- founding partner 5/22/2023 10:51 AM 37 Stella Adena owner 5/22/2023 10:47 AM 38 Michael Carter, Gallery Area Manager 5/22/2023 10:39 AM 39 Lisa Dempton 5/20/2023 3:25 PM 40 Stephanie Greene, CEO 5/20/2023 2:02 PM 41 Kianor Shah 5/20/2023 12:34 PM 42 Karen Weinberg 5/20/2023 12:11 PM 43 Lucien Wolff 5/20/2023 7:20 AM 44 Lisa Kaufman GM 5/19/2023 5:30 PM 45 Steve Rohlin 5/19/2023 4:36 PM 46 Charles Alfaro 5/19/2023 4:21 PM Item 6A-4 El Paseo Business Improvement District 5 / 24 13.04%6 19.57%9 13.04%6 13.04%6 17.39%8 23.91%11 Q3 How long has your business been on El Paseo? Answered: 46 Skipped: 0 TOTAL 46 0%10%20%30%40%50%60%70%80%90%100% Less than 1 year One to 3 Years 4 to 7 Years 8 - 12 years 13 Years + 20 Years + ANSWER CHOICES RESPONSES Less than 1 year One to 3 Years 4 to 7 Years 8 - 12 years 13 Years + 20 Years + Item 6A-5 El Paseo Business Improvement District 6 / 24 Q4 In your opinion, what is the PRIMARY target audience for El Paseo? Please list age, socio-economic, and geographic ranges Answered: 42 Skipped: 4 #RESPONSES DATE 1 Our customers have been shopping since the 60’s, 45 yrs and up. Medium to high socioeconomic. Customers come from all over United States and Canada. We have clients who have a second home in the Coachella valley, and seasonal. 6/2/2023 4:19 PM 2 All ages over 14 6/1/2023 5:41 PM 3 MATURE WOMEN AND MEN WHO TIME IS THEIR OWN AND NOT SUPER PRICE CONCIOUS. 5/30/2023 8:38 PM 4 30 years old and older; middle to upper class; locals, visitors from all over the globe, snowbirds. People seeking an upscale shopping and dining experience. 5/26/2023 6:56 PM 5 High end, 40 +, snowbirds and retired community 5/26/2023 5:02 PM 6 40-60, upper class, locals and seasonal vacationers 5/26/2023 4:58 PM 7 40-75, high net-worth second and third homeowners, West Coast, Pacific Northwest, Newport Beach, Los Angeles, Colorado, Mid-west snowbirds 5/26/2023 3:24 PM 8 50-90 years 5/26/2023 1:01 PM 9 All ages, but the spenders at our location are generally 40+ with a 100,000 + income 5/26/2023 12:20 PM 10 40+5/26/2023 11:26 AM 11 Everyone over 13 years old 5/26/2023 11:20 AM 12 AGE GROUP 55-80, PWM, UPPER CLASS, PPL WITH SEVERAL HOMES, PLANES, ETC 5/26/2023 10:55 AM 13 Ladies 50yrs and above; High end country club members from Palm Desert, Indian Wells, Rancho, Mirage, and La Quinta 5/26/2023 10:23 AM 14 50+, high net worth, Coachella Valley visitors or residents.5/26/2023 9:49 AM 15 35-65 / middle-upper class / snowbirds 5/25/2023 1:42 PM 16 local and winter residents mainly from Pacific North West 5/24/2023 4:09 PM 17 25-75 yrs. Middle class (desert and Canada)5/24/2023 12:11 PM 18 Locals!!! They spend year round 5/24/2023 11:44 AM 19 50 up-retired - second home 5/24/2023 10:28 AM 20 High Net Worth 5/24/2023 9:03 AM 21 50-60, wealthy, east of Rancho Mirage 5/23/2023 4:33 PM 22 The primary target audience can be described as follows: Age: The target audience primarily consists of adults ranging from their late 30s to their 60s. While younger adults and families also visit El Paseo, the high-end nature of the shops and boutiques tends to attract a slightly older demographic. Socio-economic: The target audience on El Paseo is typically affluent or financially well-off individuals. It caters to those with a higher purchasing power, as the shops feature luxury brands, upscale fashion, fine jewelry, and high-end art galleries. This demographic is generally characterized by their ability to afford luxury goods and indulging in high-quality experiences. Geographic: The primary geographic range for El Paseo's target audience is visitors and residents of the Coachella Valley, particularly Palm Desert and the surrounding affluent communities. This includes areas such as Indian Wells, Rancho Mirage, and La Quinta, which are known for their luxury resorts, golf courses, and affluent residential 5/23/2023 3:05 PM Item 6A-6 El Paseo Business Improvement District 7 / 24 neighborhoods. It's important to note that while the primary target audience may fall within these ranges, El Paseo attracts a diverse mix of visitors, including tourists, day-trippers, and locals of various ages and socio-economic backgrounds. 23 Female 40-60 higher end 5/23/2023 1:36 PM 24 age 55+, high socio-economic status (retired, second home), SoCal area, "Snowbirds" northwest and Canada 5/23/2023 12:21 PM 25 High net worth older individuals with disposable income and most often multiple homes including the valley 5/23/2023 9:25 AM 26 25-80, families, average HH income >100k 5/23/2023 8:03 AM 27 UNK 5/22/2023 6:11 PM 28 40-65, upper middle class 5/22/2023 3:59 PM 29 Tourists . 18 to 80 seasonal spring winter fall . Above average income 5/22/2023 3:07 PM 30 45-60, middle to upper class, plenty of disposable income and a blend of local, weekenders and seasonal 5/22/2023 1:23 PM 31 Over 50% of our shoppers are 55+ with an avg. annual household income of $150K+, and only 21% of them have a child under 18. Additionally, we tend to skew more heavily female. 5/22/2023 12:29 PM 32 age 40 to 60 traveling with lots of money 5/22/2023 12:07 PM 33 I believe the primary audience that marketing targets is wealthy 50 year old + individuals , however I think we should start to target a younger audience in the same socio-economic category, while continuing to target the current primary. 5/22/2023 11:50 AM 34 50-80 year olds, retirees.5/22/2023 11:14 AM 35 I think the target audience is 40 + and are members at premium country & golf clubs . We strive to offer quality art and events to motivate these affluent multiple home owners to venture out of their clubs by offering them exception fine art and services as well as a unique experience 5/22/2023 10:51 AM 36 55-85, top 20%, PD, RM, IW and LQ 5/22/2023 10:39 AM 37 60ish, secondary homeowners/snowbirds, upper middleclass 5/20/2023 3:25 PM 38 Affluent Adults, in the Coachella Valley. Residents and Visitors 5/20/2023 2:02 PM 39 Socio-economic 5/20/2023 12:34 PM 40 Definitely upwardly mobile economically and 30 years +++5/20/2023 7:20 AM 41 Affluent… Locals/Part time home owners 40-80 5/19/2023 5:30 PM 42 Wealthy Snowbirds and upper class full timers 5/19/2023 4:36 PM Item 6A-7 El Paseo Business Improvement District 8 / 24 Q5 In your opinion, what is the SECONDARY target audience for El Paseo? Please list age range, socio-economic, geographic ranges Answered: 37 Skipped: 9 #RESPONSES DATE 1 All ages over 14 6/1/2023 5:41 PM 2 MIDDLE AGED WOMEN AND MEN WHO STILL WORK, ARE INDEPENDENT AND MIDDLE INCOME AND THEY ENJOY TALKING ABOUT COST AND EXPENSE OF EVERYTHING 5/30/2023 8:38 PM 3 Same as Primary target audience.5/26/2023 6:56 PM 4 Tourists 5/26/2023 5:02 PM 5 20-30 somethings from LA, upper middle class 5/26/2023 4:58 PM 6 40-60 5/26/2023 1:01 PM 7 El Paseo should welcome All visitors while keeping our ad campaigns consistent 5/26/2023 12:20 PM 8 35+5/26/2023 11:26 AM 9 Everyone over 13 years old 5/26/2023 11:20 AM 10 THEIR FRIENDS, ALSO PWM 5/26/2023 10:55 AM 11 Tourists; 40 yrs and older 5/26/2023 10:23 AM 12 20-50, mid net worth, Palm Desert residents.5/26/2023 9:49 AM 13 25-45 / young money - trend setters / visitors 5/25/2023 1:42 PM 14 age 40-80 upper middle class 5/24/2023 4:09 PM 15 Upper class( LA, Orange County, San Diego,Seattle 5/24/2023 12:11 PM 16 Transient/ short-term & long term 5/24/2023 11:44 AM 17 30-50-working-vacation 5/24/2023 10:28 AM 18 Snowbirds 5/24/2023 9:03 AM 19 30-50 mid income, visitors 5/23/2023 4:33 PM 20 The secondary target audience for El Paseo can be described as follows: Age: The secondary target audience includes younger adults in their late 20s to early 30s, as well as older adults above the primary age range mentioned earlier. This group consists of individuals who appreciate fashion, art, and upscale shopping experiences. Socio-economic: While the primary target audience is predominantly affluent, the secondary target audience includes individuals with a wider range of socio-economic backgrounds. This group may consist of moderately affluent individuals, young professionals, and aspirational shoppers who are interested in luxury brands but may have a more limited budget. Geographic: The secondary geographic range for El Paseo's target audience extends beyond the immediate Coachella Valley. It includes visitors and residents from other parts of Southern California, such as the greater Los Angeles area and Orange County, who are drawn to the luxury shopping and dining experiences offered on El Paseo. Additionally, El Paseo also attracts tourists and visitors from outside the region who come to explore the renowned shopping district while enjoying the nearby attractions, such as the Coachella Valley Music and Arts Festival, golf tournaments, and other cultural events. These tourists can come from various national and international locations, contributing to the secondary target audience's geographic range. 5/23/2023 3:05 PM 21 Family 30-50 5/23/2023 1:36 PM 22 age 35-55, middle socio-economic status (professionals, raising families), more local target 5/23/2023 12:21 PM Item 6A-8 El Paseo Business Improvement District 9 / 24 23 The visiting tourist also well off may be considering a home purchase here who enjoys the finer things in life 5/23/2023 9:25 AM 24 UNK 5/22/2023 6:11 PM 25 30-50 upper middle class 5/22/2023 3:59 PM 26 Workers in the valley . Service . Health care resort entertainment venues 5/22/2023 3:07 PM 27 Year round / local middle class to affluent families in the Gen Y and Z age range.5/22/2023 12:29 PM 28 older women going to lunch and drinking wine, having fun 5/22/2023 12:07 PM 29 I believe the secondary audience that marketing targets is families of all socio-economic backgrounds, which we love for inclusivity, however in terms of shopping and dinning on El Paseo, there are no businesses to profit off this target audience. 5/22/2023 11:50 AM 30 Middle aged women 5/22/2023 11:14 AM 31 I think by catering to affluent club members and visitors , we also are able to share our rare and special services with all in our region, visitor and resident a like. I think the Rodeo Drive model of luxury and premium products and experience that appeals to their most affluent clients is also pleasant for those that also aspire to share in the idea of rare luxury, excellent service. 5/22/2023 10:51 AM 32 35-54, Top 30%, PD, RM, IW and LQ 5/22/2023 10:39 AM 33 35-50 age range, tourist visiting the area, many first time 5/20/2023 3:25 PM 34 Convention & Meeting attendees, Drive Markets 5/20/2023 2:02 PM 35 Age 5/20/2023 12:34 PM 36 Shopping and dining on in a luxurious setting 5/20/2023 7:20 AM 37 Tourists and OC San Diego Los Angeles 5/19/2023 5:30 PM Item 6A-9 El Paseo Business Improvement District 10 / 24 Q6 In your opinion, what would be a short statement that best describes the El Paseo Shopping District? Answered: 37 Skipped: 9 #RESPONSES DATE 1 Customers always say they have the best shopping experience.6/2/2023 4:19 PM 2 LOVELY PLACE TO STROLL AND DINE. SHOPPING IS SPENDY AND BUSINESSES CLOSE UP BEFORE WORKING FOLKS CAN GET OFF WORK TO MAKE IT DOWN TO SHOP. 5/30/2023 8:38 PM 3 Great shopping and Dining Spot at the Desert 5/26/2023 5:02 PM 4 Luxury shopping district 5/26/2023 4:58 PM 5 Upscale resort destination shopping 5/26/2023 1:01 PM 6 Upscale with unique stores & boutiques, art galleries with fun dinning experiences 5/26/2023 12:20 PM 7 Upscale affordable 5/26/2023 11:26 AM 8 The hub of Palm Desert and neighboring communities!5/26/2023 11:20 AM 9 IT'S COINED, 'THE RODEO DRIVE OF THE DESERT'5/26/2023 10:55 AM 10 High end luxury boutiques and upscale restaurants 5/26/2023 10:23 AM 11 Iconic and picturesque part of El Paseo with plenty of shopping and restaurants.5/26/2023 9:49 AM 12 Rodeo Drive of the Desert 5/25/2023 1:42 PM 13 If offer everything..dining, shopping, and services 5/24/2023 4:09 PM 14 Classy strip with lots of retaurants 5/24/2023 12:11 PM 15 Safe, abundant parking, shopping, dining & entertainment 5/24/2023 11:44 AM 16 Seasonal 5/24/2023 9:03 AM 17 Unique and High End shopping 5/23/2023 4:33 PM 18 El Paseo Shopping District: A luxurious haven for discerning shoppers, offering high-end fashion, upscale boutiques, and exquisite dining in the heart of Palm Desert's premier retail destination. 5/23/2023 3:05 PM 19 Safe and peaceful dining and shopping experience for all.5/23/2023 1:36 PM 20 The El Paseo Shopping District is a mile long community of restaurants and retailers, which provides a variety of shops, dining & entertainment experiences, accessible to a multitude of demographics. 5/23/2023 12:21 PM 21 The only location in the greater Palm Springs area with the highest concentration of high end quality shopping destinations including dining 5/23/2023 9:25 AM 22 Elevated shopping district including high end shops and unique eateries 5/23/2023 8:03 AM 23 Desert Luxury 5/22/2023 3:59 PM 24 Upscale discriminating tastes,seekin Quality and fun .5/22/2023 3:07 PM 25 High end shopping, dining and social district located in the middle of the Coachella Valley and suitable for kids, adults, families and couples. 5/22/2023 1:23 PM 26 The premier upscale shopping, dining, arts & entertainment district in the heart of the Coachella Valley. 5/22/2023 12:29 PM Item 6A-10 El Paseo Business Improvement District 11 / 24 27 great choices in clothing, jewelry & rstaurants 5/22/2023 12:07 PM 28 A high-end shopping district with lots of art and restaurant options.5/22/2023 11:50 AM 29 High End 5/22/2023 11:14 AM 30 The best of the best In luxury products, services and dinning.5/22/2023 10:51 AM 31 The Desert's Rodeo Drive.5/22/2023 10:39 AM 32 A mile long of unique boutiques, specialty stores, art galleries and first class restaurants. An experience not to be missed! 5/20/2023 3:25 PM 33 The place to meet, eat, shop and explore 5/20/2023 2:02 PM 34 Elegant enterprise 5/20/2023 12:34 PM 35 A class shopping and dining experience 5/20/2023 7:20 AM 36 Luxury 5/19/2023 5:30 PM 37 Great November-April 5/19/2023 4:36 PM Item 6A-11 El Paseo Business Improvement District 12 / 24 6.52%3 41.30%19 73.91%34 30.43%14 17.39%8 Q7 For El Paseo Fashion Week, please check all that apply: Answered: 46 Skipped: 0 Total Respondents: 46 #OTHER (PLEASE SPECIFY)DATE 1 Have previously hosted in-store events.5/26/2023 6:56 PM 2 attended all week 5/26/2023 11:26 AM 3 Buy the Diva Package every year 5/26/2023 11:20 AM 4 we both volunteer at fashion week for 3-4 nights 5/24/2023 4:09 PM 5 provided food for cocktail reception at "El Paseo Night" of Fashion Week 5/23/2023 12:21 PM 6 Hosted the closing party for last years event and featured the designs from the designer in our window displays. We also displayed fashion from one of this years designers 5/23/2023 9:25 AM 7 Diva Meet and Greet Event at Grayse 5/23/2023 8:03 AM 8 This event generates very little traffic and business for us.5/22/2023 11:50 AM 0%10%20%30%40%50%60%70%80%90%100% None of the above Attended at least one... Had customers that attende... Hosted a complimentar... Other (please specify) ANSWER CHOICES RESPONSES None of the above Attended at least one Fashion Week event Had customers that attended a Fashion Week event(s) Hosted a complimentary in-store event during Fashion Week Other (please specify) Item 6A-12 El Paseo Business Improvement District 13 / 24 23.91%11 28.26%13 60.87%28 10.87%5 Q8 For Palm Desert Food & Wine, please check all that apply: Answered: 46 Skipped: 0 Total Respondents: 46 #OTHER (PLEASE SPECIFY)DATE 1 we have volunteered but not recently 5/24/2023 4:09 PM 2 Provided food samples as vendor for Sunday of Food & Wine 5/23/2023 12:21 PM 3 Encouraged tenants to participate 5/23/2023 8:03 AM 4 Presented at Food & Wine 5/22/2023 2:38 PM 5 This event does not generate any traffic or business for us.5/22/2023 11:50 AM 0%10%20%30%40%50%60%70%80%90%100% None of the above Attended a Food & Wine... Had customers that attende... Other (please specify) ANSWER CHOICES RESPONSES None of the above Attended a Food & Wine event(s) Had customers that attended a Food & Wine event(s) Other (please specify) Item 6A-13 El Paseo Business Improvement District 14 / 24 17.39%8 17.39%8 21.74%10 60.87%28 28.26%13 Q9 Please help us evaluate the return of "El Paseo First Fridays" - check all that apply: Answered: 46 Skipped: 0 Total Respondents: 46 #OTHER (PLEASE SPECIFY)DATE 1 I LIKE THE IDEA OF FIRST FRIDAYS, BUT THE NOISE FROM HOT RODS INTERRUPT MY SERVICES CONSTANTLY AND THEY ARE AGGRESSIVE WITH THEIR VEHICLES WITH SPEED! CAN WE PLEASE CONSIDER SOMETHING MORE FUN FOR EVERYONE AND OPEN EL PASEO UP FOR ROLLER SKATING FOR FUN. SAN DIEGO DOES THIS VERY SUCCESSFULLY AND IT’S INCLUSIVE. 5/30/2023 8:38 PM 2 If it benefits other businesses on the street, continue it. My business doesn't benefit because the EPBID doesn't use any type of signage or print media for the street to direct people to the businesses facing into the Presidential Parking lots, East and West, that I know of. 5/26/2023 6:56 PM 3 We have participated in previous years but our clients didn’t feel enough was happening to come out. Feel first Friday needs to be re thought out to make it more impactful so it benefits the merchants. Maybe having it start earlier in the day instead of the end of the day. 5/26/2023 12:20 PM 4 Add ‘First Friday’s every week during Feb/Mar/Apr 5/26/2023 10:23 AM 5 The Hot Rods fill our patio with car gazers 5/25/2023 1:42 PM 0%10%20%30%40%50%60%70%80%90%100% None of the above Participated with an... Included First Fridays in y... Would like to see First... Other (please specify) ANSWER CHOICES RESPONSES None of the above Participated with an in-store event on one of the First Fridays - Nov through April Included First Fridays in your business marketing, to encourage customers to visit El Paseo Would like to see First Fridays continue this next season Other (please specify) Item 6A-14 El Paseo Business Improvement District 15 / 24 6 Make it all day 5/24/2023 11:44 AM 7 No business upside 5/24/2023 9:03 AM 8 Drove our Cadillac for the Cruise Night portion 5/22/2023 2:38 PM 9 Not impressed. There is no foot traffic below Larkspur. Not enough engagement in the businesses that are on the other end of the street. 5/22/2023 1:23 PM 10 Hosting site for El Paseo Cruise Night 5/22/2023 12:29 PM 11 First Friday's are fun, and drive the community to El Paseo, however we very rarely have business generated from these events. 5/22/2023 11:50 AM 12 Would still love to see it kicked off with artwalk on Thursday night. Have had clients mention that they have so much to do on fridays they usually can’t make it and miss the Thursday night event. 5/20/2023 3:25 PM 13 It’s a business killer 5/19/2023 4:36 PM Item 6A-15 El Paseo Business Improvement District 16 / 24 Q10 In the past 8 months, which of the following marketing efforts have YOU seen, or YOUR CUSTOMERS have mentioned? Please check all that apply. Answered: 40 Skipped: 6 0%10%20%30%40%50%60%70%80%90%100% None of the above Social Media Posts... Outdoor Billboards Ads in Palm Springs Life Digital ads from Locale... Email marketing fr... Annual El Paseo Catalogue Annual El Paseo Printe... ShopElPaseo.com website Online ads on mobile devic... Other (please specify) Item 6A-16 El Paseo Business Improvement District 17 / 24 7.50%3 67.50%27 12.50%5 57.50%23 15.00%6 35.00%14 52.50%21 45.00%18 30.00%12 15.00%6 15.00%6 Total Respondents: 40 #OTHER (PLEASE SPECIFY)DATE 1 I SEE THESE THINGS BUT CLIENTS DON’T MENTION ANY OF IT.5/30/2023 8:38 PM 2 I have seen all the above but customers have only mentioned Palm Springs Life, El Paseo Catalog & directory 5/26/2023 12:20 PM 3 Google Search 5/24/2023 11:44 AM 4 Hotel El Paseo directory they passed out 5/23/2023 4:33 PM 5 Our customers never mention any ads they've seen about El Paseo, but rather say they had no idea that this shopping district existed. 5/22/2023 11:50 AM 6 We have our own marketing campaigns that have been very successful, digital newsletters, social media as well as print adds in desert jet, big horn & Vintage magazine and with PSL. We also partnered with about a dozen charitable organizations this season . All of these things brought new visitors to our gallery as well as collectors 5/22/2023 10:51 AM ANSWER CHOICES RESPONSES None of the above Social Media Posts (Instagram and/or Facebook) Outdoor Billboards Ads in Palm Springs Life Digital ads from Locale Magazine Email marketing from Palm Springs Life Annual El Paseo Catalogue Annual El Paseo Printed Directory ShopElPaseo.com website Online ads on mobile devices (for El Paseo) Other (please specify) Item 6A-17 El Paseo Business Improvement District 18 / 24 Q11 Which complimentary marketing efforts did your business take advantage of this past season? Please check all that apply: Answered: 40 Skipped: 6 0%10%20%30%40%50%60%70%80%90%100% None of the above Attended the Annual... Participated in one of th... Utilized the Photo Bank o... Became a member of th... Opened and engaged with... Attended one or more mont... Scheduled a one-on-one... Signed up for a City Progr... Interacted with Lisa B... Called the Courtesy Car... Other (please specify) Item 6A-18 El Paseo Business Improvement District 19 / 24 12.50%5 42.50%17 45.00%18 17.50%7 50.00%20 42.50%17 32.50%13 25.00%10 7.50%3 50.00%20 40.00%16 10.00%4 Total Respondents: 40 #OTHER (PLEASE SPECIFY)DATE 1 Courtesy cart app didn’t work. Wasn’t given the courtesy cart phone # until just recently 5/26/2023 12:20 PM 2 shared social media posts with each other 5/25/2023 1:42 PM 3 Big Horn Bam Sales Participation 5/24/2023 9:03 AM 4 The marketing efforts were sloppy and misrepresented my business. I was never given the opportunity approve any content prior to publishing and the name of my business was listed incorrect. This does more damage than not being listed at all. I would like this addressed. 5/22/2023 1:23 PM ANSWER CHOICES RESPONSES None of the above Attended the Annual Marketing Meeting in November, 2022 at Kitchen 86 Participated in one of the Photo Captures Utilized the Photo Bank of free images Became a member of the private El Paseo Merchant Facebook Group Opened and engaged with the monthly Merchant E-Newsletters Attended one or more monthly Board of Directors meetings Scheduled a one-on-one meeting with FG Creative (Lisa and/or Stephanie) Signed up for a City Program (Bike Racks, Security Camera Rebate, Other) Interacted with Lisa B from FG Creative on her ongoing store visits Called the Courtesy Cart for a customer, or for yourself Other (please specify) Item 6A-19 El Paseo Business Improvement District 20 / 24 Q12 Are there other group marketing services that we could offer to assist your business in marketing efforts? Answered: 26 Skipped: 20 #RESPONSES DATE 1 WE ARE LOCATED IN A “PLAZA” AND WOULD LIKE MORE MENTION OF THE PLAZA LOCATED NW CORNER OF EL PASEO AND SAGE. PEOPLE JUST WALK ON BY… DOWN EL PASEO… AND MISS US CONSTANTLY. 5/30/2023 8:38 PM 2 Place a Business Directory list of all businesses in several locations up and down the streets, letting people know that there are many businesses facing into the parking lots. 5/26/2023 6:56 PM 3 signage to help people make it down el paseo far enough to find all the businesses on our end (they tend to stop walking after the gardens) 5/26/2023 4:58 PM 4 FG Creative is doing an excellent job!5/26/2023 11:26 AM 5 No 5/26/2023 9:49 AM 6 Appreciate all the work done to help promote the Shops on El Paseo 5/25/2023 1:42 PM 7 we would be glad to display special event information for our clients who visit the agency 5/24/2023 4:09 PM 8 Palm desert Sun (contact Rani Marriott)5/24/2023 12:11 PM 9 Website consultant 5/24/2023 11:44 AM 10 More small business promotions 5/24/2023 9:03 AM 11 Here are a few examples: Social media management: A group marketing service can handle your social media presence, including content creation, scheduling, engagement, and analytics across platforms like Facebook, Instagram, Twitter, and LinkedIn. Search engine optimization (SEO): A group marketing service can optimize your website and online content to improve its visibility and ranking in search engine results pages, helping you attract more organic traffic. Pay-per-click (PPC) advertising: These services can create and manage targeted advertising campaigns on platforms like Google Ads and social media platforms to drive relevant traffic to your website or specific landing pages. Content marketing: Group marketing services can assist with content strategy, creation, and distribution, including blog posts, articles, videos, infographics, and more. This can help you establish thought leadership, engage your audience, and drive traffic to your website. Email marketing: Services can help you design, manage, and automate email campaigns to nurture leads, retain customers, and drive conversions. They can also assist with list management and segmentation. Influencer marketing: If applicable to your industry, group marketing services can identify relevant influencers, manage collaborations, and track the performance of influencer campaigns to expand your reach and target specific audiences. 5/23/2023 3:05 PM 12 You are doing a great job!5/23/2023 1:36 PM 13 The creation of a yearly event to promote El Paseo on a national level would be welcome. The destination has once again become an area with a wealth of home/design stores. I was part of the La Cienega Design Quarter prior to relocating and their yearly Legends event became a highly anticipated design event and is attended by designers from around the world. I would be happy to discuss this idea further. 5/23/2023 9:25 AM 14 to promote one or two blocks as a "design district" on El Paseo East including public parking area 5/22/2023 6:11 PM 15 Just purchased Elizabeth Sass les than a year ago currently in transition 5/22/2023 3:07 PM 16 Yes. You could do a better job promoting all of the various activities offered on El Paseo and when hosting evens, making sure foot traffic is covered. 5/22/2023 1:23 PM 17 Not at this time.5/22/2023 12:29 PM Item 6A-20 El Paseo Business Improvement District 21 / 24 18 N/A 5/22/2023 11:50 AM 19 None.5/22/2023 11:14 AM 20 Not sure if there are still concierges in the hotels still. They were always a good word of mouth of El Paseo. Believe it or not also rental car people. My sister in law used to have hertz agencies in the Marriotts here and would always send people to El Paseo 5/20/2023 3:25 PM 21 None 5/20/2023 2:02 PM 22 Inter-store business networking 5/20/2023 12:34 PM 23 Many 5/20/2023 12:11 PM 24 Art on El Paseo. There used to be a very classy magazine and advertising outreach promoting the art galleries on El Paseo. 5/20/2023 7:20 AM 25 Better Street signing ( blade signs)at our end of the block with mostly restaurants and little retail 5/19/2023 5:30 PM 26 Find customers with money 5/19/2023 4:36 PM Item 6A-21 El Paseo Business Improvement District 22 / 24 Q13 Please share any other input as it relates to the marketing of the shopping district HERE. Answered: 20 Skipped: 26 #RESPONSES DATE 1 We would like to participate in any social media campaigns, events or activities.6/2/2023 4:19 PM 2 I’D LIKE THE BOARD TO BE OPEN TO NEW IDEAS INSTEAD OF GENERATING THE SAME THINGS EVERY YEAR. SWITCH THINGS UP A BIT AND TRY NEW THINGS (LIKE ROLLAR SKATING FOR THE PUBLIC). 5/30/2023 8:38 PM 3 I was a little put off by the campaign to get everyone welcome here -- anyone with a credit card -- not sure what that means., because we thrive off qualified buyers. I am concerned about developments in the works to make the street more like Santa Monica. We are already experiencing the increase in security issues the last two years; it seems I call the sheriff's department once a quarter. So I am most concerned about commerce and business-friendly marketing, and also security is so important on a luxury business district.. 5/26/2023 3:24 PM 4 Need more attention to art events on west el paseo 5/26/2023 1:01 PM 5 Less is more. Rather than do a lot of different marketing efforts do less but make it more impactful. Would like to see TV Ads on spectrum LA to reach our visitors, Airport advertising 5/26/2023 12:20 PM 6 HOW DO GET PPL ON THIS SIDE OF EL PASEO?5/26/2023 10:55 AM 7 Lisa does a great job informing me about the latest news on El Paseo 5/26/2023 10:23 AM 8 A lot of people use the parking lot behind our offices and I can see people's reactions to the area behind Kitchen 86 and Mole --- definitely not the image that El Paseo tries so hard to portray. 5/26/2023 9:49 AM 9 Better directional signs for El Paseo along Hwy 111. Currently, there are signs at both ends but thats it… 5/24/2023 11:44 AM 10 More billboards please 5/23/2023 1:36 PM 11 "red carpet" for merchants participating in an event 5/22/2023 6:11 PM 12 Networking with locals is 5/22/2023 3:07 PM 13 Curate a more cohesive and complimentary overall advertising campaign.5/22/2023 12:29 PM 14 I think we need to penetrate the Palm Springs market in a bigger and more impactful way. A LOT of our clients who visit PS say that they didn't know that our shopping districted existed. I also think we need to market El Paseo as cool and fun, but still lux, Scottsdale Quarter does a great job at this. 5/22/2023 11:50 AM 15 None.5/22/2023 11:14 AM 16 I think it is essential that we lean in to luxury brands and services. This creates reasons for high net worth visitors as well as affluent members of clubs to visit El Paseo . I think visiting our luxury and premium stores is exciting for all demographics. It’s important that we maintain enough Independant stores to support El paseo’s unique identity as well as promote national premium brands that help anchor or street. I think of Carmel, Aspen, Lajolla , sunvalley, Jackson hole and other resort destinations that do a good job balancing and promoting luxury .I love what Palm Springs has done but their departure from leaning in to luxury means brands like ours could not survive in that market as it would be unable to support our price points. 5/22/2023 10:51 AM 17 Future Stores/Businesses should be Highlighted More 5/22/2023 10:39 AM 18 would like to see a continued marketing of east end El Paseo as the design district 5/20/2023 3:25 PM 19 The shuttle cars are a good thing but underutilized. I think that there should be a cute little 5/20/2023 7:20 AM Item 6A-22 El Paseo Business Improvement District 23 / 24 shuttle stop on each block that is noticeable. 20 Trying to get our company to invest in Back kit signage in back parking lot 5/19/2023 5:30 PM Item 6A-23 El Paseo Business Improvement District 24 / 24 29.73%11 70.27%26 Q14 Would you like to schedule a one-on-one meeting to discuss your input and ideas? (Must provide business and contact name above). Answered: 37 Skipped: 9 TOTAL 37 0%10%20%30%40%50%60%70%80%90%100% Yes No ANSWER CHOICES RESPONSES Yes No Item 6A-24 Item 6B-1 ACTION CALENDAR – ITEM 6B B. BUDGET FOR FISCAL YEAR 2023-2024 THE DOCUMENT IS FORTHCOMING AND WILL BE DISTRIBUTED AND POSTED ON THE CITY’S WEBSITE AS SOON AS IT IS AVAILABLE. [This page has intentionally been left blank.]