HomeMy WebLinkAbout2023-05-18 EPPBID Regular Meeting Agenda Packet
City of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT
DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
AGENDA
(HYBRID MEETING)
City Hall, Administrative Conference Room
73-510 Fred Waring Drive
Palm Desert, CA 92260
Pursuant to Assembly Bill 2449, this meeting will be conducted as a hybrid meeting and
there will be in-person access to this location.
• To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/89855135813 or
call (213) 338-8477, Zoom Meeting ID: 898 5513 5813.
• Written public comment may also be submitted to mnance@palmdesert.gov. Emails received
by 4:00 p.m. the day prior to the meeting will be distributed to the Board. Any correspondence
received during or after the meeting will be distributed to the Board as soon as practicable
and retained for the official record. Emails will not be read aloud except as an ADA
accommodation.
1. CALL TO ORDER
2. ROLL CALL
3. NON-AGENDA PUBLIC COMMENT: This time has been set aside for the public to address
the El Paseo Parking and Business Improvement District Board on issues that are not on the
agenda for up to three minutes. Because the Brown Act does not allow the Board to act on
items not listed on the agenda, members may briefly respond or refer the matter to staff for a
report and recommendation at a future meeting.
4. CONSENT CALENDAR: All matters listed on the Consent Calendar are considered routine
and may be approved by one motion. The public may comment on any items on the Consent
Agenda within the three-minute time limit. Individual items may be removed by Board
Members for a separate discussion.
A. APPROVAL OF MINUTES
RECOMMENDATION: Approve the El Paseo Parking and Business Improvement District
Board Regular Meeting minutes of April 20, 2023.
Thursday
May 18, 2023
8:00 a.m.
Regular Meeting
El Paseo Parking and Business Improvement District Board Agenda May 18, 2023
City of Palm Desert Page 2
B. APPROVAL OF FINANCIALS
RECOMMENDATION: Approve the Financial Statement ending March 31, 2023.
CONSENT ITEMS HELD OVER: Items removed from the Consent Calendar for separate
discussion are considered at this time.
5. INFORMATIONAL REPORTS
A. CITY UPDATE
B. SHERIFF UPDATE
C. MARKETING UPDATE – APRIL 2023
6. ACTION CALENDAR
A. FISCAL YEAR 2023-2024 BUDGET STUDY SESSION BOARD FEEDBACK
RECOMMENDATION: Provide feedback and direction based on the May 11, 2023, Study
Session for the FY 2023-2024 Budget
B. PROPOSED MERCHANT SURVEY
RECOMMENDATION: Provide direction on a proposed merchant survey.
7. COMMENTS
A. EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
B. CITY COUNCIL LIAISON
C. CITY STAFF
D. ATTENDANCE REPORT
8. ADJOURNMENT: The next Regular Meeting will be held on June 15, 2023, at 8:00 a.m.
El Paseo Parking and Business Improvement District Board Agenda May 18, 2023
City of Palm Desert Page 3
AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California that the
foregoing agenda for the El Paseo Parking and Business Improvement District Board was
posted on the City Hall bulletin board and City website not less than 72 hours prior to the
meeting.
/s/ Michelle Nance
Recording Secretary
PUBLIC NOTICES
Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated
office for inspection of records in connection with this meeting is the Office of the City Clerk,
City Hall, 73-510 Fred Waring Drive, Palm Desert. Staff reports for all agenda items and
documents provided to a majority of the legislative bodies are available for public inspection
at City Hall and on the City’s website at www.palmdesert.gov.
Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with
the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at
this meeting, or in meetings on a regular basis, you will need special assistance beyond what
is normally provided, the city will attempt to accommodate you in every reasonable manner.
Please contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the
meeting to inform us of your needs and to determine if accommodation is feasible.
City of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT
DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
MINUTES
This meeting will be conducted by teleconference, and there was in-person public access to the
meeting location.
1.CALL TO ORDER
A Regular Meeting of the El Paseo Parking and Business Improvement District Board was
called to order by Board Member Stauber on Thursday, April 20, 2023, at 8:05 a.m., in the
Administrative Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm
Desert, California.
2.ROLL CALL
Present: Board Members Susan Stauber, Sonia Campbell, Michelle Whittaker, Rebecca
Elliott and David Fletcher.
Absent: Member, Alexander Honjo Logmuir and Chair, Patrick Klein
Liaison(s)
Present: Jan Harnik, City Council Liaison
City Staff
Present: Thomas Soule, Public Affairs Manager; Christiani Aquino, Recording Secretary,
were present at Roll Call. Other staff members presented reports or responded to
questions as indicated in the minutes.
3.NON-AGENDA PUBLIC COMMENT:
Thomas Soule, Public Affairs Manager, reminded the Board of the newest update to the Brown
Act, AB 2449.
Christiani Aquino, Recording Secretary, introduced Michelle Nance, Deputy Clerk as the new
Recording Secretary.
4.CONSENT CALENDAR:
MOTION BY BOARD MEMBER FLETCHER SECOND BY BOARD MEMBER CAMPBELL
CARRIED 5-0, to approve the consent calendar.
Thursday
April 20, 2023 8:00 a.m.
Regular Meeting
EPPBID Item 4A-1
El Paseo Parking and Business Improvement District Board Minutes April 20, 2023
City of Palm Desert Page 2
ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES
A. APPROVAL OF MINUTES
MOTION BY BOARD MEMBER FLETCHER SECOND BY BOARD MEMBER
CAMPBELL CARRIED 5-0, to approve the El Paseo Parking and Business Improvement
District Board Regular Meeting minutes of February 19th, 2023.
B. APPROVAL OF FINANCIALS
MOTION BY BOARD MEMBER FLETCHER SECOND BY BOARD MEMBER
CAMPBELL CARRIED 5-0, to approve the Financial Statements ending Dec. 30, Jan. 31,
and Feb. 28, 2023.
CONSENT ITEMS HELD OVER:
None
5. INFORMATION REPORTS
A. CITY UPDATE – None.
B.SHERIFF UPDATE – Deputy Ploesch provided an update on shoplifting activity on El
Paseo as well updates from El Paseo Fashion Week and Palm Desert Food & Wine
Events.
C.MARKETING UPDATE - Stephanie Greene and Dawn McCoy provided an update on
Marketing for March 2023.
6. ACTION CALENDAR
A. FISCAL YEAR 2023-2024 BUDGET STUDY SESSION
Following discussion, MOTION BY BOARD MEMBER CAMPBELL, SECOND BY
BOARD MEMBER ELLIOTT, CARRIED 5-0, to: schedule the Budget Study Session on
May 11, 2023, at 8:00 a.m.
7. COMMENTS:
A. EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
Board Member Fletcher provided updates on new business construction and potential
openings in May 2023 and Fall 2023. Member Fletcher asked Councilmember Harnik
about CA State taxes for long term visitors.
B. CITY COUNCIL LIAISON
Councilmember Harnik provided an update on Fashion Week 2024 will be held on March
15th – 21st, 2024 and updates on her resent trip to Sacramento and answered questions
from the Board.
EPPBID Item 4A-2
El Paseo Parking and Business Improvement District Board Minutes April 20, 2023
City of Palm Desert Page 3
ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES
C. CITY STAFF
Thomas Soule, Public Affairs Manager, provided updates on City Events taking place in
May and the new digital versions of Brightside and Events Newsletters.
D. ATTENDANCE REPORT
The attendance report was provided with the agenda materials. The Board took no action
on this matter.
8. ADJOURNMENT
The El Paseo Parking and Business Improvement District Board adjourned at 08:41 a.m.
Respectfully submitted,
Michelle Nance, Deputy Clerk
Recording Secretary
ATTEST:
Thomas Soule, Public Affairs Manager
Secretary
APPROVED BY THE BOARD: __/__/2023
EPPBID Item 4A-3
El Paseo Business Association FY 2022-2023
Description Budgeted Actual Variance
Beginning Cash Balance 46,717.11 53,738.78 7,021.67
This Month's Assessments 18,000.00 25,160.85 7,160.85
Year To Date Balance 64,717.11 78,899.63 14,182.52
Beginning Expenses 187,950.00 188,422.73 (472.73)
This Month's Expenses 20,250.00 29,474.66 (9,224.66)
Year To Date Expenses 208,200.00 217,897.39 (9,697.39)
YTD Cash Balance 44,467.11 49,424.97 4,957.86
Budget vs Actual Recap - March
Income
Expenses
EPPBID Item 4B-1
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
11,000.00$ 25,000.00$ 21,000.00$ 30,000.00$ 37,000.00$ 25,000.00$ 17,000.00$ 18,000.00$ 18,000.00$ 18,000.00$ 15,000.00$ 15,000.00$ 138,000.00$
4,856.15$ 37,743.50$ 12,138.00$ 46,424.07$ 23,977.84$ 6,246.28$ 24,721.10$ 14,908.70$ 25,160.85$ 196,176.49$
$ (6,143.85) $ 12,743.50 $ (8,862.00) $ 16,424.07 $ (13,022.16) $(18,753.72) $ 7,721.10 $ (3,091.30) $ 7,160.85 $ (18,000.00) $ (15,000.00) $ (15,000.00) $ 58,176.49
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 36,000.00$
Actual 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,500.00$ 3,500.00$ 3,500.00$ 28,500.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual -$
Budget 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 100.00$ 1,200.00$
Actual 102.74$ 104.74$ 103.31$ 102.19$ 119.06$ 116.35$ 648.39$
Budget -$ 3,500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 13,500.00$
Actual 3,500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 10,500.00$
Budget 2,500.00$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 2,500.00$
Actual 2,500.00$ 2,500.00$
Budget 10,000.00$ 1,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 2,500.00$ 24,000.00$
Actual 10,000.00$ 1,500.00$ 4,050.00$ 4,050.00$ 7,800.00$ 3,900.00$ 31,300.00$
Budget 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 2,000.00$ 12,000.00$
Actual 1,333.00$ 1,333.00$ 2,666.00$ 2,000.00$ 1,333.00$ 1,333.00$ 9,998.00$
Budget 2,000.00$ 2,000.00$ 2,000.00$ 6,000.00$
Actual 3,000.00$ 2,000.00$ 2,000.00$ 7,000.00$
Budget 2,000.00$ 2,000.00$ 3,000.00$ 3,000.00$ 10,000.00$
Actual 3,966.66$ 5,466.66$ 9,433.32$
Budget 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 8,000.00$
Actual 1,500.00$ 1,500.00$
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 36,000.00$
Actual 3,309.15$ 3,090.69$ 3,000.00$ 3,000.00$ 3,000.00$ 3,281.37$ 3,000.00$ 3,114.00$ 3,025.00$ 27,820.21$
Budget 1,500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 6,000.00$
Actual 1,500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 4,500.00$
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 33,000.00$
Projected Budgeted:
Income
Assessments 2022 2023 YTD
Totals
Actual Received Assessments:
Actual minus Budget (Variance):
Expenses
Acct. No.Category 2022 2023 Totals
110 Monthly Retainer
120 COPD
Administration
210 Palm Springs
Life
220 Locale
Brand Concept/
Monthly Graphics
140 Strategic
Planning
200Advertising100Strategic Planning/Admin
121 Telephone
130
300Merchant Support
230 Outdoor/
Billboards
240 Online Digital
250
Digital/
Enewsletters
//Consumers
260 Social Media
270 Website
310 Content
Printed 5/10/2023
EPPBID Item 4B-2
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2022 2023 Totals
Actual 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 4,000.00$ 5,500.00$ 4,000.00$ 28,500.00$
Budget 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 9,000.00$
Actual 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 5,000.00$
Budget 500.00$ 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 10,500.00$
Actual 500.00$ 500.00$ 500.00$ 1,500.00$ 1,000.00$ 1,000.00$ 1,500.00$ 1,500.00$ 2,500.00$ 10,500.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$
Actual 2,550.00$ 250.00$ 250.00$ 250.00$ 250.00$ 500.00$ 4,050.00$
Budget -$ -$ -$ -$ 3,000.00$ -$ -$ -$ -$ -$ -$ -$ 3,000.00$
Actual 3,050.00$ 3,050.00$
Budget 600.00$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 600.00$
Actual 225.00$ 225.00$
Budget -$ -$ -$ -$ -$ -$ 20,000.00$ -$ -$ -$ -$ -$ 20,000.00$
Actual 20,000.00$ 20,000.00$
Budget -$ -$ -$ -$ -$ -$ 5,000.00$ -$ -$ -$ -$ -$ 5,000.00$
Actual 5,000.00$ 5,000.00$
Budget -$ -$ -$ 2,500.00$ -$ -$ -$ -$ -$ -$ -$ -$ $2,500.00
Actual 2,500.00$ 2,500.00$
Budget -$ -$ -$ -$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ -$ 5,250.00$
Actual 750.00$ 1,000.00$ 750.00$ 750.00$ 750.00$ 4,000.00$
Budget -$ -$ -$ -$ 1,000.00$ -$ -$ -$ -$ 1,000.00$
Actual 1,000.00$ 1,000.00$
Budget -$ -$ -$ 500.00$ -$ -$ -$ -$ -$ -$ $500.00
Actual 92.21$ 145.28$ 134.98$ 372.47$
Budget 9,850.00$ 13,250.00$ 22,250.00$ 18,750.00$ 25,750.00$ 21,250.00$ 49,250.00$ 24,250.00$ 21,250.00$ 14,750.00$ 14,750.00$ 14,000.00$ 250,550.00$
Actual 9,636.89$ 13,195.43$ 22,103.31$ 19,630.47$ 16,452.06$ 20,863.72$ 27,600.00$ 58,848.64$ 29,474.66$ -$ -$ -$ 217,897.39$
$ (213.11) $ (54.57) $ (146.69) $ 880.47 $ (9,297.94) $ (386.28) $ (21,650.00) $ 34,598.64 $ 8,224.66 $ (14,750.00) $ (14,750.00) $ (14,000.00) $ (32,652.61)
330 Merchant
Relations
310
Generation
320 Publicity/
Influencers
410
CVB
Membership
Dues
420
Palm Desert
Chamber
Membership
500El Paseo Street Activation
340 Catalogue
Delivery
400Partnerships/Sponsorships
430
530
Printing:
Collateral for
First Fridays
Fashion Week El
Paseo
Sponsorship
431
Palm Desert
Food & Wine
Sponsorship
440
Cruise Night -
Annual
Sponsorship
510 First Friday
Coordination
520 Coordinate New
Events
Cash Reserves (YTD Income minus Expenses):49,424.97$
Total Expenses
Actual minus Budget (Variance):
YTD Income Balance
(Assessments + FY 22-23 Resrv): $267,322.36 YTD Expenses:217,897.39$
Printed 5/10/2023
EPPBID Item 4B-3
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2022 2023 Totals
Printed 5/10/2023
EPPBID Item 4B-4
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2022 2023 Totals
Printed 5/10/2023
EPPBID Item 4B-5
CITY OF PALM DESERT
PUBLIC AFFAIRS
STAFF REPORT
Date: May 20, 2023
To: EPPBID Board
From: Thomas Soule, Public Affairs Manager
Subject: Proposed Merchant Survey
The suggestion has been made that the EPPBID Board conduct a survey of all EPPBID
members, which could solicit feedback about the Board’s efforts and topics such as:
•Their understanding of the purpose and function of the EPPBID.
•Whom they perceive as their target demographic.
•How the EPPBID is helping their business and ways to better do so.
•Feedback on the marketing initiatives.
Staff’s recommendation is that the Board discuss this idea and provide direction on
whether, how, and when to move forward with it.
EPPBID Item 6B-1
CITY OF PALM DESERT
ATTENDANCE REPORT
Advisory Body:
Prepared By:
Year 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023
Month Jan Feb Mar Apr May May Jun Jul Aug Sep Oct Nov Dec
Date 19-Jan 16-Feb 16-Mar 20-Apr 11-May 18-May 7-Jun 12-Jul 9-Aug 13-Sep 11-Oct 8-Nov 13-Dec
Campbell, Sonia P P -P 0 0
Elliott, Rebecca Lynn P P -P 0 0
Fletcher, David P P -P 0 0
Klein, Patrick P P -A 0 1
Logmuir, Alexander Honjo P P -A 0 1
Stauber, Susan P P -P 0 0
Whittaker, Michelle P P -P 0 0
Palm Desert Municipal Code 2.34.010:
P Present
A Absent
E Excused
-No meeting
Monthly: Three unexcused absences from regular meetings in any twelve-month period shall constitute an automatic resignation of members holding office on boards that meet monthly.
EPPBID
Michelle Nance
Total
Absences
Total
Unexcused
Absences
EPPBID Item 7D-1