HomeMy WebLinkAbout2024-02-15 EPPBID Regular Meeting Agenda Packet & Supplemental PacketCity of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT
DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
AGENDA
(HYBRID MEETING)
City Hall, Administrative Conference Room
73-510 Fred Waring Drive
Palm Desert, CA 92260
Pursuant to Assembly Bill 2449, this meeting may be conducted by teleconference and
there will be in-person public access to the meeting location.
•To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/84131730440 or
call (213) 338-8477, Zoom Meeting ID: 841 3173 0440.
•Written public comment may also be submitted to mnance@palmdesert.gov. Emails
received by 4:00 p.m. the day prior to the meeting will be distributed to the Board. Any
correspondence received during or after the meeting will be distributed to the Board as
soon as practicable and retained for the official record. Emails will not be read aloud
except as an ADA accommodation.
1.CALL TO ORDER
2.ROLL CALL
3.NON-AGENDA PUBLIC COMMENT: This time has been set aside for the public to
address the El Paseo Parking and Business Improvement District Board on issues that
are not on the agenda for up to three minutes. Because the Brown Act does not allow the
Board to act on items not listed on the agenda, members may briefly respond or refer the
matter to staff for a report and recommendation at a future meeting.
Thursday
February 15, 2024
8:00 a.m.
Regular Meeting
El Paseo Parking and Business Improvement District Board Agenda __ February 15, 2024
City of Palm Desert Page 2
4.CONSENT CALENDAR: All matters listed on the Consent Calendar are considered
routine and may be approved by one motion. The public may comment on any items on
the Consent Calendar within the three-minute time limit. Individual items may be removed
by Board Members for a separate discussion.
A.APPROVAL OF MINUTES
RECOMMENDATION: Approve the El Paseo Parking and Business Improvement
District Board Regular Meeting minutes of January 18, 2024.
B.APPROVAL OF FINANCIALS
RECOMMENDATION: Approve the Financial Statement ending January 31, 2024.
CONSENT ITEMS HELD OVER: Items removed from the Consent Calendar for separate
discussion are considered at this time.
5.INFORMATIONAL REPORTS
A.CITY STAFF
1.CITY BUDGET ENGAGEMENT PRESENTATION
2.EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
DELINQUENT FEES UPDATE
3.PUBLIC ART ON EL PASEO
4.LUPINE PLAZA UPDATE
5.RAISED CROSSWALKS UPDATE
6.DINING DECKS UPDATE
B.SHERIFF UPDATE
C.MARKETING UPDATE
1.JANUARY 2024 MARKETING REPORTS
6.ACTION CALENDAR
A. MID-YEAR BUDGET ADJUSTMENT FOR FISCAL YEAR 2023/2024
RECOMMENDATION: Approve a mid-year budget adjustment for fiscal year
2023/2024.
El Paseo Parking and Business Improvement District Board Agenda __ February 15, 2024
City of Palm Desert Page 3
7.COMMENTS
A.EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
B.CITY COUNCIL LIAISON
C.CITY STAFF
D.ATTENDANCE REPORT
8.ADJOURNMENT
AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California that the foregoing
agenda for the El Paseo Parking and Business Improvement District Board was posted on the City
Hall bulletin board and City website not less than 72 hours prior to the meeting.
/s/ Michelle Nance
Recording Secretary
PUBLIC NOTICES
Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated office
for inspection of records in connection with this meeting is the Office of City Clerk, City Hall, 73-
510 Fred Waring Drive, Palm Desert. Staff reports for all agenda items and documents provided
to a majority of the legislative bodies are available for public inspection at City Hall and on the
City’s website at www.palmdesert.gov .
Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with the
Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this
meeting, or in meetings on a regular basis, you will need special assistance beyond what is
normally provided, the City will attempt to accommodate you in every reasonable manner. Please
contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to inform
us of your needs and to determine if accommodation is feasible.
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City of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS
IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
MINUTES
Click HERE to access the meeting agenda packet.
Click HERE to access the meeting audio.
1. CALL TO ORDER
A Regular Meeting of the El Paseo Parking and Business Improvement District Board
was called to order by Chair Klein on Thursday, January 18, 2024, at 8:03 a.m., in the
Administrative Conference Room, City Hall, located at 73-510 Fred Waring Drive,
Palm Desert, California.
2. ROLL CALL
Present: Board Members Rebecca Elliott, Susan Stauber, Michelle Whittaker, Vice
Chair David Fletcher* and Chair Patrick Klein.
* Vice Chair Fletcher arrived at 8:05 a.m.
Absent: Board Member Alec Longmuir.
Liaison(s)
Present: Jan Harnik, Council Liaison
City Staff
Present: Vanessa Mager, Business Advocate; Jesus Centeno, Code Compliance
Officer II; Pedro Rodriguez, Code Compliance Supervisor; Thomas Soule,
Public Affairs Manager; and Michelle Nance, Recording Secretary.
3. NON-AGENDA PUBLIC COMMENT:
David Fleck, of Cheeky Charity spoke about the importance of supporting awareness
campaign for Colorectal Cancer Awareness Month taking place in March.
Thursday
January 18, 2024
8:00 a.m.
Regular Meeting
El Paseo Parking and Business Improvement District Board Minutes January 18, 2024
City of Palm Desert Page 2
4. CONSENT CALENDAR:
MOTION BY VICE CHAIR FLETCHER, SECOND BY BOARD MEMBER STAUBER,
CARRIED 5-0, to approve the consent calendar.
A. APPROVAL OF MINUTES
MOTION BY VICE CHAIR FLETCHER, SECOND BY BOARD MEMBER
STAUBER, CARRIED 5-0, to approve the El Paseo Parking and Business
Improvement District Board Regular Meeting minutes of November 16, 2023.
B. APPROVAL OF FINANCIALS
MOTION BY VICE CHAIR FLETCHER, SECOND BY BOARD MEMBER
STAUBER, CARRIED 5-0, to approve the financial statements ending November
30, 2023, and December 31, 2023.
5. INFORMATIONAL REPORTS
A. CITY STAFF
Jesus Centeno, Code Compliance Officer II, provided an update regarding
regulations on business sidewalk signage and answered Board questions.
Vanessa Mager, Business Advocate, provided an update on the new El Paseo
Bench Pilot Program and answered Board questions.
B. SHERIFF UPDATE
None.
C. MARKETING UPDATE
Stephanie Greene, of FG Creative, answered Board questions and provided
updates on the November and December 2023 Marketing Report.
Paulina Larson, of Palm Springs Life Magazine, provided an update on El Paseo
video and digital look book.
6. ACTION CALENDAR
NONE.
El Paseo Parking and Business Improvement District Board Minutes January 18, 2024
City of Palm Desert Page 3
7. COMMENTS:
A. EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
Vice Chair Fletcher provided an update on Shorebird construction and grand
opening.
Board Member Elliott provided an update that Porta Via will be at the Indian Wells
Tennis Gardens in March as a restaurant pop up during BNP Paribas Open.
Chair Klein provided construction and vendor updates of the Gardens on El Paseo
and feedback regarding Cruise Night’s time and location change.
B. CITY COUNCIL LIAISON
Councilmember Harnik provided updates on raised crosswalk project from Public
Works and provided the Board resident feedback in regard to El Paseo.
C. CITY STAFF
Business Advocate Mager provided updates on the upcoming events sponsored
by the City including Library outreach and Panther 5K.
Public Affairs Manager Soule announced that the City of Palm Desert was
designated as an Autism Friendly City and encouraged others to become certified;
provided update regarding El Paseo Art Exhibition, NBC Travel piece showcasing
El Paseo, and his attendance at the James Beard House event to promote Palm
Desert Food and Wine.
D. ATTENDANCE REPORT - The attendance report was provided with the agenda
materials. The Board took no action on this matter.
8. ADJOURNMENT - The El Paseo Parking and Business Improvement District Board
adjourned at 9:33 a.m.
Respectfully submitted,
Michelle Nance, Deputy Clerk I
Recording Secretary
ATTEST:
Thomas Soule, Public Affairs Manager
Staff Liaison
APPROVED BY THE BOARD: __/__/2024
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EPPBID Budget FY22-23 FY 2022-2023
July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June
12,773$ 22,075$ 22,372$ 32,260$ 32,228$ 21,838$ 19,117$ 17,485$ 19,303$ 21,228$ 16,689$ 12,632$ 250,000$
26,012.50$ 26,397.75$ 22,205.80$ 52,704.16$ 34,450.05$ 11,076.75$ 172,847.01$
$ 13,239.50 $ 4,322.75 $ (166.20) $ 20,444.16 $ 2,222.05 $(10,761.25) $ (19,117.00) $ (17,485.00) $ (19,303.00) $ (21,228.00) $ (16,689.00) $ (12,632.00) $ (77,152.99)
July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June
Budget 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 39,000.00$
Actual 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 19,500.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual -$
Budget 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 11,000.00$
Actual 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 5,000.00$
Budget 10,000.00$ 10,000.00$ 20,000.00$
Actual 10,000.00$ 10,000.00$ 20,000.00$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$
Actual -$
Budget
Actual 119.06$ 121.60$ 121.29$ 125.82$ 126.70$ 614.47$
Budget 1,500.00$ 1,500.00$
Actual 1,500.00$ 1,500.00$
Budget 10,000.00$ 4,395.00$ 4,395.00$ 4,395.00$ 4,395.00$ 27,580.00$
Actual 10,000.00$ 6,195.00$ 4,395.00$ 4,395.00$ 24,985.00$
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 12,000.00$
Actual -$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 9,000.00$
Actual 1,800.00$ 1,800.00$ 3,600.00$
Budget 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 26,400.00$
Actual 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 13,200.00$
Budget 525.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 4,525.00$
Actual 159.12$ 1,500.00$ 1,659.12$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual 1,250.00$ 250.00$ 250.00$ 1,750.00$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$
Actual 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 12,000.00$
Budget 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 6,000.00$
Actual 750.00$ 750.00$ 750.00$ 2,250.00$
Budget 500.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 14,250.00$
Actual 500.00$ 1,250.00$ 1,250.00$ 2,500.00$ 1,100.00$ 6,600.00$
Budget 1,500.00$ 1,500.00$
Actual 2,050.00$ 2,000.00$ 4,050.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$
Actual 250.00$ 250.00$ 250.00$ 750.00$
Budget 3,100.00$ 3,100.00$
Actual -$
Budget 645.00$ 645.00$
Actual 425.00$ 425.00$
Budget 20,000.00$ 20,000.00$
Actual -$
Budget 5,000.00$ 5,000.00$
Actual -$
Budget 1,000.00$ 850.00$ 850.00$ 850.00$ 850.00$ 850.00$ 5,250.00$
Actual 650.00$ 850.00$ 750.00$ 2,250.00$
Budget 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 7,200.00$
Actual 1,200.00$ 1,200.00$
Budget 550.00$ 500.00$ 1,050.00$
Actual 87.37$ 87.37$
130
Brand Concept/
Monthly
Graphics
260 Social Media200
330 Merchant
Relations300Photo Licensing -
PSL100
Merchant Support
240 Online Digital
Projected Budgeted:
Income
Assessments 2023 2024 YTD Totals
Actual Received Assessments:
Actual minus Budget (Variance):
Expenses
Acct. No.Category 2023 2024 Totals
Photo Captures
Telephone
110 Monthly Retainer
120 COPD
Administration
Strategic Planning/Admin
210 Palm Springs
Life
140 Strategic
Planning
Advertising
250
(380)
Digital/
Enewsletters
//Consumers
330
Merchant
Relations -
Annual Meeting
710 Social Media -
Paid Campaigns
270 Website
310 Monthly Content
Generation
320 Publicity/
Influencers
410
CVB
Membership
Dues
420
Palm Desert
Chamber
Membership
500El Paseo Street Activation
340 Catalogue
Delivery
Partnerships/Sponsorships
430
530
Printing:
Collateral for
First Fridays
Fashion Week El
Paseo
Sponsorship
431
Palm Desert
Food & Wine
Sponsorship400
510 First Friday
Coordination
520 Coordinate New
Events
Printed 2/8/2024
EPPBID Budget FY22-23 FY 2022-2023
July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June
Expenses
Acct. No.Category 2023 2024 Totals
Budget 9,095.00$ 7,700.00$ 31,200.00$ 14,975.00$ 22,845.00$ 20,645.00$ 61,745.00$ 24,145.00$ 19,250.00$ 19,250.00$ 12,700.00$ 8,950.00$ 252,500.00$
Actual 8,109.12$ 7,319.06$ 31,246.60$ 15,521.29$ 30,958.19$ 20,071.70$ 8,195.00$ ‐$ ‐$ ‐$ -$ ‐$ 121,420.96$
$ (985.88) $ (380.94) $ 46.60 $ 546.29 $ 8,113.19 $ (573.30) $ (53,550.00) $ (24,145.00) $ (19,250.00) $ (19,250.00) $ (12,700.00) $ (8,950.00) $(131,079.04)
$62,986
Cash balance
+ Interest
Allocation -
Loss on Fair
Value
Actual minus Budget (Variance):
Total Expenses
Cash Reserves (YTD Income minus Expenses):114,412.22$ YTD Income Balance
(Assessments + FY 22-23 Resrv): $ 235,833.18 YTD Expenses:121,420.96$
Printed 2/8/2024
El Paseo Business Association FY 2023-2024
Description Budgeted Actual Variance
Beginning Cash Balance 244,418.11 103,722.94 (140,695.17)
This Month's Assessments 21,838.00 45,526.80 23,688.80
Year To Date Balance 266,256.11 149,249.74 (117,006.37)
Beginning Expenses 316,159.06 86,583.44 229,575.62
This Month's Expenses 20,645.00 34,837.52 (14,192.52)
Year To Date Expenses 336,804.06 121,420.96 215,383.10
YTD Cash Balance 245,611.11 114,412.22 (131,198.89)
Budget vs Actual Recap - January
Income
Expenses
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City
Budget
Presentation
2023
1
Overview
What are our City’s services?
What infrastructure does our City maintain?
What is our City’s budget?
How is the City funded?
What are your priorities?
2
What are
our City’s
services?
3
City Services
SantaBarbaraCA.gov
CALFIRE
Riverside County
Fire Department
4
Riverside County
Sheriff’s
Department
Parks and
Recreation
Public Works
Planning &
Building
Safety
Library
(City will be
managing
soon)
Calls for Emergency Services
The City contracts for police services with Riverside County and operates
with a total of 80 sworn law enforcement staff and non-sworn Community
Service Officers.
The City’s contract for fire protection and emergency medical services
(EMS) with CALFIRE/Riverside County Fire Department with 61 paid
professional firefighters.
Fire Station 71 in Palm Desert, located at Country Club and Portola,
was recorded as having among the highest calls for service in the
entire nation
The City has been working diligently on the building of a new Fire Station to
maintain 911 emergency medical, police and fire response services 5
●83%of service calls to the City’s Fire services are for medical
emergencies.
●Palm Desert has faced increases in homelessness.
●The City has also seen an increase in property crimes including
a 30%increase in vehicle thefts, as well as other upticks in
crime.
Public Safety Service Demands
6
Maintaining 911 emergency medical, police and fire response services,
in light of growing demands, has placed increased pressure on first
responders and County services.
What
infrastructure
does our City
maintain?
7
Infrastructure
3* Fire Stations
61 Firefighters
15 Parks
2 new parks*
New Library
(City will be
managing soon)
Aquatic Center
18 Buildings
15 affordable
housing properties
(1,114 units)
The City invests in local quality of life by maintaining streets, roads and water
infrastructure, as well as keeping public areas safe and clean and maintaining numerou
other City assets
8
173 Miles
Of Streets &
Roads
SantaBarbaraCA.gov
Infrastructure Demands
The City of Palm Desert was incorporated 50 years ago this year and continues to
grow.
9
●A New Fire Station (Station 102) will be required to serve our growing
community and maintain emergency response times.
●Keeping streets and roads well‐maintained and public areas safe and
clean. Repairing infrastructure damaged by recent rain and
windstorms.
●Numerous assets across the City will require ADA accessibility
improvements.
●Maintaining community parks, playgrounds, and sports fields
●Maintaining library services, the City will be taking on the operating
costs of the Palm Desert Library.
●The City is in the midst of adding as many as 7,000 new housing units,
which will bring almost 9,000 new residents in north Palm Desert over
the next 5 years.
SantaBarbaraCA.gov
Infrastructure Demands
10
11
Wind and Storm Damage
Current Estimates of $5,550,000 in Clean Up Costs Alone for August 2023 Weather Events
What is
our City’s
budget?
12
SantaBarbaraCA.gov
What is our City’s Budget?
13
The City’s overall budget includes many governmental funds, including the General Fund. Most of
these funds are restricted for specific purposes.
The General Fund is the City’s primary fund for operations and has this year had projected
revenues of $75,554,467 and estimated expenditures of $75,353,985 resulting in an estimated
surplus of $200,482. Recent emergency/weather events have impacted these estimates, with
current projections of over $4.6 Million in additional costs for storm cleanups.
Revenues increased by approximately $4M (6%) over the prior year, based on a rise in business
activity post pandemic, upticks in travel activity, retail sales and inflation, & regional events.
The City has established strong reserves over many years to ensure the delivery of services during
an emergency.
SantaBarbaraCA.gov
How City Revenues Are Invested
14
Overall, spending on public
safety accounts for roughly
35% of overall General
Fund expenditures and
Palm Desert is ranked as
one of the safest cities in
southern California.
SantaBarbaraCA.gov
Reserves
15
The City Currently has
Approximately $100M in
various reserve accounts.
Many of these are set by
policy, e.g. a required 25% of
the General Fund, plus an
additional 20% for
Emergencies. Just $13M is
“Unassigned”.
Current estimates project the
total available reserves to fall
to $37M by 2027.
What has the City Done to Manage its
Budget?
The City has been able to control and reduce costs by;
●Freezing positions
●Seeking grant opportunities for capital replacement and projects
●Deferring and extending capital replacement and maintenance
●Renegotiating contracts wherever possible
16
How is
the City
funded?
17
In Palm Desert, the largest sources of
revenue for the General Fund are
roughly;
●35% by Sales Tax,
●2 8% b y Hote l (TO T) taxe s
●12% by Property Tax
●25% Other Revenues
How is the City funded?
18
Sales Taxes,
35.2%
TOT (Hotel)
Tax, 27.8%
Property Tax,
11.6%
Franchises,
4.2%
Licenses/Fees/
Permits 6.1%
All Other,
15.1%
SantaBabaraCA.gov
What is the City’s fiscal outlook?
While the financial outlook of the City is sound for the upcoming fiscal year,there are
several trends that could adverselyimpact the City’s finances in subsequentyears and
will require prudent decision-making to maintain the current service levels.
●In terms of revenues,the level of revenue growth experienced in recent years is
not likely to continue,as increases were largely fueled by the one -time federal
stimulus funding and business-friendly fiscal policies during and post pandemic.
●The City’s expenditures are projected to increase at a faster rate than the revenue
growth in coming years .Projections indicate a deficit of as much as $16 million
within five years,driven in large part by rising public safety costs .
19
SantaBabaraCA.gov
What is the City’s fiscal outlook?
20
Projected Revenues/Expenditures
21
Rising costs for Public Safety and Emergency Medical Response are already straining th
City’s budget, and the City is growing in terms of both residents and the need for
services.
With the dissolution of Redevelopment Agencies in California, the City continues to
absorb substantial deferred maintenance, in addition to the operating costs of the new
Fire Station.
The lack of available resources and increasing operating costs will present challenges in
the City’s ability to maintain services. To ensure long-term fiscal sustainability, staff has
begun developing strategies to identify on-going efficiencies, cost savings and
potentially new revenue options.
Fiscal Challenges
22
The City is considering a 1 cent sales tax increase ballot measure, to preserve funding
for services including:
•Maintaining 911 emergency medical, police/ crime prevention and fire response
services
•Keeping public areas safe and clean
•Maintaining parks and recreation programs
•Addressing homelessness
•And other services and infrastructure maintained by the General Fund
Potential Revenue Measure
23
There is a Limit on How High
Sales Tax Can Rise: 9.75%
Key Fact
24
Palm Desert has one of the lowest Sales Tax rates in Coachella Valley.
City Sales Tax
Palm Springs 9.25%
Cathedral City 8.75%
Coachella 8.75%
Indio 8.75%
La Quinta 8.75%
Desert Hot Springs 7.75%
Indian Wells 7.75%
Palm Desert 7.75%
Rancho Mirage 7.75%
25
The City Retains a Fraction of
Sales Taxes Collected
Key Fact
Sales Tax collected in Palm Desert is divided and shared by the State,
County, and City of Palm Desert.
26
Current City Sales Tax Rate: 7.75%
A Voter Approved One-Cent Local Measure Would Bring the City to an
8.75% rate, with 100% of new funds staying local in Palm Desert.
27
Potential New City Sales Tax Rate: 8.75%
28
70%of sales tax dollars collected in
Palm Desert come from tourists and
visitors from surrounding areas.
Key Fact
29
•Most groceries
•Prescriptions/many medical supplies
•Utilities
**No additional taxes would be levied on these items.
Certain Essentials are Exempt
from Sales Tax:
30
What Would a 1 cent Increase Mean?
$100 Shoes
$1 increase
$15 Dishwasher Pods
15 cent increase
31
A 1 cent additional tax would:
•Equal rates in neighboring and similar cities, including Cathedral
City, Coachella, La Quinta, Lake Elsinore, Temecula
•Generate an estimated $26 million annually
-$100% to stay local to Palm Desert and support the
$75 million General Fund
Potential Revenue Measure
What
are your
priorities?
32
City Services and Infrastructure
33
●CALFIRE
Riverside
County Fire
Department
●Riverside County
Sheriff’s
Department
●Parks and
Recreation
●Public Works
●Housing
●Library*
●3 Fire Stations
61 Firefighters
●15 Parks
2 new parks*●Library (City will be
managing soon).
●Aquatic Center
●18 Buildings
15 affordable housing
properties (1,114 units)
Thank you!
Questions?
34
Please Take Our
Survey:
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CITY OF PALM DESERT
ATTENDANCE REPORT
Prepared by:
Year 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2023 2024
Month Mar Apr May May Jun Jul Aug Sep Oct Nov Dec Jan
Date 16-Mar 20-Apr 11-May 18-May 15-Jun 20-Jul 17-Aug 21-Sep 19-Oct 16-Nov N/A 18-Jan
Campbell, Sonia -P P P P P - N/A N/A N/A - N/A 0 0
Elliott, Rebecca Lynn -P P P P P - P P P - P 0 0
Fletcher, David -P P P P P - P P P - P 0 0
Klein, Patrick -E P P P P - P P P - P 1 0
Longmuir, Alec -A P P P P - P P P - E 2 1
Stauber, Susan -P P P P P - P P P - P 0 0
Whittaker, Michelle -P P P P P -P P P -P 0 0
Palm Desert Municipal Code 2.34.010:
P
E
A
- No Meeting
El Paseo Parking and Business Improvement District Board
Michelle Nance
Total
Absences
Total
Unexcused
Absences
Monthly: Three unexcused absences from regular meetings in any twelve-month period shall constitute an automatic
resignation of members holding office on boards that meet monthly.
Present
Excused Absence
Unexcused Absence
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EPPBID Budget FY23-24 FY 2023-2024
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
12,773$ 22,075$ 22,372$ 32,260$ 32,228$ 21,838$ 19,117$ 17,485$ 19,303$ 21,228$ 16,689$ 12,632$ 250,000$
26,012.50$ 26,397.75$ 22,205.80$ 52,704.16$ 34,450.05$ 11,076.75$ 172,847.01$
$ 13,239.50 $ 4,322.75 $ (166.20) $ 20,444.16 $ 2,222.05 $ (10,761.25) $ (19,117.00) $ (17,485.00) $ (19,303.00) $ (21,228.00) $ (16,689.00) $ (12,632.00) $ (77,152.99)
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Budget 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 39,000.00$
Actual 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 19,500.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual -$
Budget 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 11,000.00$
Actual 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 5,000.00$
Budget 10,000.00$ 10,000.00$ 20,000.00$
Actual 10,000.00$ 10,000.00$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$
Actual 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 6,000.00$
Budget
Actual 119.06$ 121.60$ 121.29$ 125.82$ 126.70$ 614.47$
Budget 1,500.00$ 1,500.00$
Actual 1,500.00$ 1,500.00$
Budget 10,000.00$ 4,395.00$ 4,395.00$ 4,395.00$ 4,395.00$ 27,580.00$
Actual 10,000.00$ 6,195.00$ 4,395.00$ 4,395.00$ 24,985.00$
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 12,000.00$
Actual -$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 9,000.00$
Actual 1,800.00$ 1,800.00$ 3,600.00$
Budget 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 26,400.00$
Actual 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 13,200.00$
Budget 525.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 4,525.00$
Actual 159.12$ 1,500.00$ 1,659.12$
250
(380)
Digital/
Enewsletters
//Consumers
710 Social Media -
Paid Campaigns
210 Palm Springs
Life
140 Strategic
Planning
Advertising
Photo Captures
310
Telephone
110 Monthly Retainer
120 COPD
Administration
Strategic Planning/Admin
Actual Received Assessments:
Actual minus Budget (Variance):
Expenses
Acct. No.Category 2023 2024 Totals
Projected Budgeted:
Income
Assessments 2023 2024 YTD Totals
130 Brand Concept/
Monthly Graphics
260 Social Media200Photo Licensing -
PSL100
240 Online Digital
Printed 2/14/2024
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2023 2024 Totals
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 1,750.00$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$
Actual 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 6,000.00$
Budget 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 6,000.00$
Actual 750.00$ 750.00$ 750.00$ 2,250.00$
Budget 500.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 14,250.00$
Actual 500.00$ 1,250.00$ 1,250.00$ 2,500.00$ 2,000.00$ 1,100.00$ 8,600.00$
Budget 1,500.00$ 1,500.00$
Actual 2,050.00$ 2,050.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$
Actual 250.00$ 250.00$ 250.00$ 750.00$
Budget 3,100.00$ 3,100.00$
Actual -$
Budget 645.00$ 645.00$
Actual 425.00$ 425.00$
Budget 20,000.00$ 20,000.00$
Actual -$
Budget 5,000.00$ 5,000.00$
Actual -$
Budget 1,000.00$ 850.00$ 850.00$ 850.00$ 850.00$ 850.00$ 5,250.00$
Actual 650.00$ 850.00$ 1,950.00$ 3,450.00$
Budget 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 7,200.00$
Actual -$
Budget 550.00$ 500.00$ 1,050.00$
Actual 87.37$ 87.37$
Budget 9,095.00$ 7,700.00$ 41,200.00$ 14,975.00$ 22,845.00$ 20,645.00$ 61,745.00$ 24,145.00$ 19,250.00$ 19,250.00$ 12,700.00$ 8,950.00$ 262,500.00$
Actual 8,871.49$ 7,569.06$ 21,071.60$ 15,771.29$ 29,870.82$ 20,071.70$ 8,195.00$ -$ -$ -$ -$ -$ 111,420.96$
510 First Friday
Coordination
520 Coordinate New
Events500El Paseo Street Activation
340 Catalogue
Delivery
Partnerships/Sponsorships
430
530
Printing:
Collateral for
First Fridays
Fashion Week El
Paseo
Sponsorship
431
Palm Desert
Food & Wine
Sponsorship400410
CVB
Membership
Dues
420
Palm Desert
Chamber
Membership
310 Monthly Content
Generation
320 Publicity/
Influencers
330
Merchant
Relations -
Annual Meeting
Mixer
270 Website
Total Expenses
330 Merchant
Relations300Merchant Support
Printed 2/14/2024
EPPBID Budget FY22-23 FY 2022-2023
July Aug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.May June
Expenses
Acct. No.Category 2023 2024 Totals
$ (223.51) $ (130.94) $ (20,128.40) $ 796.29 $ 7,025.82 $ (573.30) $ (53,550.00) $ (24,145.00) $ (19,250.00) $ (19,250.00) $ (12,700.00) $ (8,950.00) $ (151,079.04)
Cash Reserves (YTD Income minus Expenses):124,412.22$ YTD Income Balance
(Assessments + FY 22-23 Resrv): $235,833.18 YTD Expenses:111,420.96$
Actual minus Budget (Variance):
Printed 2/14/2024
El Paseo Business Association FY 2023-2024
Description Budgeted Actual Variance
Beginning Cash Balance 113,323.11 132,607.22 19,284.11
This Month's Assessments 21,838.00 (21,838.00)
Year To Date Balance 135,161.11 132,607.22 (2,553.89)
Beginning Expenses 93,209.06 103,607.28 (10,398.22)
This Month's Expenses 20,645.00 8,195.00 12,450.00
Year To Date Expenses 113,854.06 111,802.28 2,051.78
YTD Cash Balance 114,516.11 124,412.22 9,896.11
Budget vs Actual Recap - January
Income
Expenses
El Paseo
Raised
Mid-block
Crossings
Review of 3 locations:
El Paseo (San Pablo Avenue & Larkspur Lane)
El Paseo (Larkspur Lane & San Luis Rey Avenue)
Larkspur Lane (El Paseo & Shadow Mountain Drive)
Staff to recommend system upgrades in future
Rectangular
Rapid
Flashing
Beacons (RRFB)
Raised Mid-block Crosswalks:
Existing Locations Recommended for Upgrade
Recommended Upgrades to:
Larkspur Lane
(El Paseo & Shadow Mountain Drive)
Construct a sidewalk bulb-out
at raised crosswalk to shorten
crossing distance & increase
pedestrian visibility
El Paseo
(Ocotillo Drive & Sage Lane)
El Paseo
(Sage Lane & Lupine Lane)
El Paseo
(Lupine Lane & San Pablo Avenue)
New Crossing Options Explored…
Collision Data
No vehicle-pedestrian collisions observed at location
Field Observations
Existing segment length is ~800 feet (suitable per NACTO guidelines)
Connects to 2 pedestrian-only passages leading to parking areas
behind stores
No driveways along this segment
Recommendation
Construct raised pedestrian crossing & RRFB system
Raised Mid-block Crosswalks:
El Paseo (Ocotillo Drive & Sage Lane)
El PaseoOcotillo DriveSage Lane
Collision Data
No vehicle-pedestrian observed collisions at location
Field Observations
Existing segment length is ~675 feet (suitable per NACTO guidelines)
Connects to 2 pedestrian-only passages leading to parking areas
behind stores
No driveways along this segment
Recommendation
Construct raised pedestrian crossing & RRFB system
Raised Mid-block Crosswalks:
El Paseo (Sage Lane & Lupine Lane)Sage LaneLupine LaneEl Paseo
Collision Data
No vehicle-pedestrian collisions observed at location
Field Observations
Existing segment length is ~510 feet (suitable per NACTO guidelines)
Connects shopping center into the interior of the north side of block
Terminates near existing driveway, which creates potential for
vehicle-pedestrian conflicts
Recommendation
Not recommended
Raised Mid-block Crosswalks:
El Paseo (Lupine Lane & San Pablo Avenue)Lupine LaneEl Paseo
San Pablo Avenue
Questions