HomeMy WebLinkAbout2023-09-21 EPPBID Regular Meeting MinutesCity of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS
IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
MINUTES
Click HERE to access the meeting agenda packet.
Due to technical difficulties, this meeting was not recorded.
1.CALL TO ORDER
A Regular Meeting of the El Paseo Parking and Business Improvement District Board
was called to order by Chair Klein on Thursday, September 21, 2023, at 8:05 a.m., in
the Administrative Conference Room, City Hall, located at 73-510 Fred Waring Drive,
Palm Desert, California.
2.ROLL CALL
Present: Board Members Rebecca Elliott, David Fletcher, Alec Longmuir, Susan
Stauber, and Michelle Whittaker.
Absent: None
Liaison(s)
Present: None
City Staff
Present: Eric Ceja, Director of Economic Development; Ryland Penta, Digital
Strategies Coordinator; Vanessa Mager, Business Advocate; Christiani
Aquino, Marketing Assistant; and Michelle Nance, Recording Secretary.
3.ELECTION OF CHAIRPERSON AND VICE CHAIRPERSON OF THE EL PASEO
PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MOTION BY BOARD MEMBER FLETCHER, SECOND BY BOARD MEMBER
STAUBER, CARRIED 6-0, to appoint Patrick Klein to serve as El Paseo Parking and
Business Improvement District Board Chairperson.
MOTION BY CHAIR KLEIN, SECOND BY BOARD MEMBER STAUBER, CARRIED
5-0-1 (FLETCHER ABSTAINING), to appoint David Fletcher to serve as El Paseo
Parking and Business Improvement District Board Vice Chairperson.
Thursday
September 21, 2023
8:00 a.m.
Regular Meeting
DocuSign Envelope ID: 86D54639-1E95-431E-B2C3-C7DD07B1EF4C
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4.NON-AGENDA PUBLIC COMMENT:
Elyssa Goldberg, of BGs on El Paseo, provided an update on the 17th Annual Paint
El Paseo Pink event on October 14, 2023.
5.PRESENTATIONS:
A.WHITE CANE WALK PROPOSAL - BRAILLE INSTITUTE
Amy Sand, of the Braille Institute, provided information regarding the inaugural
White Cane Walk to raise awareness for individuals with blindness or vision
impairment scheduled for October 2024 on El Paseo.
B.TIME TO TALK TRASH CAMPAIGN - LIVING DESERT CONSERVATION
Katie Shaw, of the Living Desert, provided an update on “Time to Talk Trash”
Campaign and the importance to “Raven-proof” trash containers to help protect the
Desert Tortoise population.
C.DESERT RESORT CONCIERGES’ ASSOCIATION UPDATE
Amy Owens, of the Desert Resort Concierges’ Association, provided an update on
the Association’s membership and encouraged local Concierges to reach out and
join if interested.
6.CONSENT CALENDAR:
MOTION BY BOARD MEMBER FLETCHER SECOND BY BOARD MEMBER
STAUBER, CARRIED 6-0, to approve the consent calendar.
A.APPROVAL OF MINUTES
MOTION BY BOARD MEMBER FLETCHER SECOND BY BOARD MEMBER
STAUBER CARRIED 6-0, to approve the El Paseo Parking and Business
Improvement District Board Regular Meeting minutes of July 20, 2023.
B.APPROVAL OF FINANCIALS
MOTION BY BOARD MEMBER FLETCHER, SECOND BY BOARD MEMBER
STAUBER, CARRIED 6-0, to approve the financial statements ending May 31 and
June 30, 2023.
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7.INFORMATIONAL REPORTS
A.CITY UPDATE
Business Advocate Mager provided an update regarding new security locks on the
dumpsters at Presidents Plaza 1 and 2 and answered Board questions.
B.SHERIFF UPDATE
Deputy Brandon Amato, Business District Team, stated there are no updates
regarding El Paseo but spoke on the national rise in retail theft.
Sergeant Jeff Cryder introduced himself to the Board.
C.MARKETING UPDATE
Stephanie Greene, of FG Creative, answered Board questions and provided
updates on the following items:
•July and August Marketing Reports;
•First Fridays Campaign;
•Fall Merchant Meeting to be held on November 1st, 2023;
•Visit Greater Palm Springs’ The Champions of Hospitality Awards and
Gala; and
•Initial design of new branding campaign.
Paulina Larson, of Palm Springs Life, provided an update on the Palm Springs
Life Catalogue and Marketing of El Paseo.
8.ACTION CALENDAR
A.PALM DESERT DINING DECK PROGRAM EXTENSION
Business Advocate Mager presented the proposed Palm Desert Dining Deck
Program Extension and answered Board questions.
Board feedback was provided to staff, no action was taken on this item.
B.DELIVERABLES FOR FASHION WEEK AND FOOD & WINE SPONSORSHIPS
Stephanie Greene, of FG Creative, and Paulina Larson, of Palm Springs Life,
provided an update on deliverables for El Paseo Fashion Week and Palm Desert
Food & Wine sponsorships.
No action was taken on this item.
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El Paseo Parking and Business Improvement District Board Minutes September 21, 2023
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C.REVIEW NEW BRANDING CAMPAIGN INITIAL DESIGN
Stephanie Greene, of FG Creative, provided an update on the new branding
campaign design during Section 7C – Informational Reports, Marketing Update.
No action was taken on this item.
9.COMMENTS:
A.EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
None.
B.CITY COUNCIL LIAISON
None.
C.CITY STAFF
Paulina Larson, of Palm Springs Life, provided an update on the City of Palm
Desert’s 50th Anniversary celebration taking place on November 18, 2023, at Civic
Center Park.
D.ATTENDANCE REPORT - The attendance report was provided with the agenda
materials. The Board took no action on this matter.
10. ADJOURNMENT
The El Paseo Parking and Business Improvement District Board adjourned at 9:54 a.m.
Respectfully submitted,
Michelle Nance, Deputy Clerk I
Recording Secretary
ATTEST:
Christiani Aquino, Marketing Assistant
Staff Liaison
APPROVED BY THE BOARD: 10/19/2023
DocuSign Envelope ID: 86D54639-1E95-431E-B2C3-C7DD07B1EF4C