HomeMy WebLinkAbout2023-06-15 EPPBID Regular Meeting Minutes
City of Palm Desert Page 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT
DISTRICT BOARD
CITY OF PALM DESERT, CALIFORNIA
MINUTES
Click HERE to review the meeting audio.
Click HERE to access the meeting agenda packet.
1. CALL TO ORDER
A Regular Meeting of the El Paseo Parking and Business Improvement District Board was
called to order by Chair Klein on Thursday, June 15, 2023, at 8:02 a.m., in the Administrative
Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm Desert, California.
2. ROLL CALL
Present: Board Members Susan Stauber, Sonia Campbell, Michelle Whittaker, Rebecca
Elliott, David Fletcher*, Alec Longmuir and Chair Patrick Klein. *Member Fletcher
arrived at 8:07 a.m.
Absent: None
Liaison(s)
Present: None
City Staff
Present: Vanessa Mager, Business Advocate; Thomas Soule, Public Affairs Manager, and
Michelle Nance, Recording Secretary.
3. NON-AGENDA PUBLIC COMMENT:
Serdar Takan, of Anatolian Rug and Art Gallery, spoke on the importance of maintaining the
high-quality standards for El Paseo, including roadway conditions and accessibility.
4. CONSENT CALENDAR:
A. APPROVAL OF MINUTES
MOTION BY BOARD MEMBER FLETCHER, SECOND BY BOARD MEMBER
CAMPBELL, CARRIED 7-0, to approve the El Paseo Parking and Business Improvement
District Board Regular Meeting minutes of May 18, 2023.
Thursday
June 15, 2023
8:00 a.m.
Regular Meeting
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El Paseo Parking and Business Improvement District Board Minutes June 15, 2023
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B. APPROVAL OF FINANCIALS
MOTION BY BOARD MEMBER FLETCHER, SECOND BY BOARD MEMBER
CAMPBELL, CARRIED 7-0, to approve the Financial Statements ending April 30, 2023
CONSENT ITEMS HELD OVER:
None.
5. INFORMATION REPORTS
A. CITY UPDATE – Vanessa Mager, Business Advocate, provided an update on the
extension of the Courtesy Cart contract and answered questions and Thomas Soule,
Public Affairs Manager, provided a reminder of the Putt Putt event and discussed
upcoming City Council meeting agenda items relative to El Paseo.
B. SHERIFF UPDATE – Deputy Avila provided an update on activity in El Paseo Shopping
District and answered questions.
C. MARKETING UPDATE – Report provided; no action taken on this item.
6. ACTION CALENDAR
A. EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MERCHANT SURVEY RESULTS
Stephanie Greene, representing FG Creative, provided the results of the recent Merchant
Survey, highlights included:
El Paseo is seen as a luxury shopping district;
Age range and demographics of shoppers visiting;
Merchant survey potentially being sent out seasonally;
Target audience for marketing needs; and
First Fridays and other events on El Paseo.
Following discussion, MOTION BY BOARD MEMBER CAMPBELL, SECOND BY
BOARD MEMBER STAUBER, CARRIED 7-0, to receive and file the Merchant Survey
Results.
B. BUDGET FOR FISCAL YEAR 2023-2024
Stephanie Greene, representing FG Creative, presented the proposed FY 2023/24
Budget.
Dawn McCoy, gave an update on recent social media advertising.
Frank Jones and Paulina Larson, representing Palm Springs Life, provided a report and
presentation on the annual El Paseo Catalogue.
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El Paseo Parking and Business Improvement District Board Minutes June 15, 2023
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During discussion, the Board provided feedback regarding to the following topics:
Sponsorship of events;
Merchant relations;
Marketing campaigns;
Types and costs of advertising: digital/social media, print media, and outdoor
billboards; and
Palm Springs Life photo licensing fees.
Following discussion, MOTION BY BOARD MEMBER FLETCHER, SECOND BY BOARD
MEMBER CAMPBELL, CARRIED 7-0, to approve the budget, as presented, with direction
to FG Creative to reallocate $20,000 for licensing fees to Palm Springs Life with funding
to be derived from the Merchant Relations, Cruise Night, and Outdoor budget categories.
7. COMMENTS:
A. EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
None.
B. CITY COUNCIL LIAISON
None.
C. CITY STAFF
None.
D. ATTENDANCE REPORT – Report provided; no action taken on this item.
8. ADJOURNMENT
The El Paseo Parking and Business Improvement District Board adjourned at 9:58 a.m.
Respectfully submitted,
Michelle Nance, Deputy Clerk
Recording Secretary
ATTEST:
Thomas Soule, Public Affairs Manager
Secretary
APPROVED BY THE BOARD: 7/20/2023
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