HomeMy WebLinkAbout2023-06-06 MC Regular Meeting Minutes
City of Palm Desert Page 1
MARKETING COMMITTEE
CITY OF PALM DESERT, CALIFORNIA
MINUTES
Click HERE to review the meeting audio.
Click HERE to access the meeting agenda packet.
1. CALL TO ORDER
A Regular Meeting of the Marketing Committee was called to order by Chairperson Hoehn on
Tuesday, June 6, 2023, at 3:03 p.m., in the Administrative Conference Room, City Hall,
located at 73-510 Fred Waring Drive, Palm Desert, California.
2. ROLL CALL
Present: Committee Members Brian Simpson, Ray Rodriguez, Franchesca Forrer*, Jan
Hulahan, and Chairperson Rolf Hoehn.
*Committee Member Forrer arrived at 3:08pm.
Absent: Committee Members Erin Scott and Jeffrey Norman.
Liaison(s)
Present: Jan Harnik and Gina Nestande, City Council Liaisons
City Staff
Present: Thomas Soule, Public Affairs Manager; Ryland Penta, Digital Strategies
Coordinator; Michelle Nance, Recording Secretary; Randy Chavez, Deputy Director of
Public Works; and Kevin Swartz, Project Manager.
3. NON-AGENDA PUBLIC COMMENT:
None.
4. CONSENT CALENDAR:
A. APPROVAL OF MINUTES
MOTION BY COMMITTEE MEMBER HULAHAN, SECOND BY COMMITTEE MEMBER
SIMPSON, CARRIED 4-0, to approve the Marketing Committee Regular Meeting minutes
of February 7, 2023.
Tuesday
June 6, 2023
3:00 p.m.
Regular Meeting
DocuSign Envelope ID: 3857E3E9-ABE5-45C2-BDD8-93DB02B9D22C
Marketing Committee Minutes June 6, 2023
City of Palm Desert Page 2
5. ACTION CALENDAR
A. PALM DESERT WAYFINDING SIGNS
Deputy Director of Public Works Chavez and Project Manager Swartz narrated a
presentation on the Wayfinding Sign Program.
Discussion items included:
Signage lighting;
Fixed vs. interchangeable verbiage;
Avoid signage clutter;
Visibility; and
Collaboration with other local agencies and municipalities.
Following discussion, feedback was provided to staff; no action was taken.
B. MARKETING REVIEW FOR CURRENT FISCAL YEAR 2022-2023
Idea Peddler’s Sarah Martin and Danielle Boniche presented the FY 2022-2023 Marketing
Review and Pocket Guide Review Report and answered Committee Member questions.
Following discussion, MOTION BY COMMITTEE MEMBER RODRIGUEZ, SECOND BY
COMMITTEE MEMBER FORRER, CARRIED 5-0, to receive and file the Marketing
Review and Pocket Guide Review Reports for fiscal year 2022-2023.
C. PUBLIC RELATIONS UPDATE
Idea Peddler’s Sarah Martin and Danielle Boniche presented an update on public
relations activities and answered Committee Member questions.
The Committee discussed ideas to create a distinction between Palm Desert and Palm
Springs through increased visibility to news and travel media outlets.
Following discussion, MOTION BY COMMITTEE MEMBER SIMPSON, SECOND BY
COMMITTEE MEMBER HULAHAN, CARRIED 5-0, to receive and file the Public
Relations update.
D. MARKETING PREVIEW FOR UPCOMING FISCAL YEAR 2023-2024
Idea Peddler’s Sara Martin and Danielle Boniche presented a preview of Marketing
strategies for fiscal year 2023-2024.
Digital Strategy Coordinator Penta presented on the Zartico program and answered
Committee member questions.
Following discussion, feedback was provided to staff; no action was taken.
DocuSign Envelope ID: 3857E3E9-ABE5-45C2-BDD8-93DB02B9D22C
Marketing Committee Minutes June 6, 2023
City of Palm Desert Page 3
6. INFORMATIONAL REPORTS & COMMENTS
A. MARKETING COMMITTEE MEMBERS
Committee Member Hulahan reported on activity at the JW Marriott.
Committee Member Forrer reported on activity at the Acrisure Arena.
Committee Member Rodriguez reported on activity at the restaurants and expressed
appreciation for Acrisure Arena booking local entertainment and bringing business to the
community.
Committee Member Simpson reported on activity at the Desert Willow Golf Resort.
B. CITY COUNCIL LIAISON
City Council Liaison Nestande expressed her excitement for the future of Palm Desert
regarding entertainment and tourism.
C. CITY STAFF
None.
D. ATTENDANCE REPORT
The attendance report was provided with the agenda materials. The Committee took no
action on this matter.
7. ADJOURNMENT
The Marketing Committee adjourned at 4:20 p.m.
Respectfully submitted,
Michelle Nance, Deputy Clerk I
Recording Secretary
ATTEST:
Thomas Soule, Public Affairs Manager
Secretary
APPROVED BY MARKETING COMMITTEE: 8/1/2023
DocuSign Envelope ID: 3857E3E9-ABE5-45C2-BDD8-93DB02B9D22C