HomeMy WebLinkAboutProduction of PD Historical Video Memorandum
City of Palm Desert
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To: Honorable Mayor & Members of the City Council
From: Director of Community Affairs/City Clerk
Subject: Appropriation for the Production of an Palm Desert Historical Video,an Economic
Development Video,and an Economic Development Brochure.
Date: April 24, 1997
Recommendation:
By Minute Motion,appropriate$19,400.00 for the production of a City of Palm Desert Historical video
and an Economic Development Video and $19,469 for the production of an Economic Development
brochure to Account No. 110-4416-414-3215.
Discussion:
Mayor Kelly and Councilman Spiegel presented a program for the production of two videos and one
brochure at the City Council meeting of February 27, 1997 (copy of Minutes attached). Council voted
unanimously to support the concept of the program and asked that a budget be brought back for approval.
Attached you will find two proposals. The first provides costs of$15,900 for the production of an
historical video. The footage for the Economic Development video would be extracted from this
historical footage thus reducing the cost of the second video to$3,500 and a total of$19,400 for both of
them.
The second proposal provides costs of $19,469 for the production of 7,000 copies of an Economic
Development brochure which will be used in the City's business assistance efforts.
If you have any questions about this program,Mayor Kelly and Councilman Spiegel will respond at the
C'ty Council meeting.
CITY COUNCIL ACTION:
APPROVED a' DENIED
RECEIVED OTHER
SHEILA R. GILLIGAN NNGG _ A.
DIRECTOR OF COMMUNITY AFFAIRIFOCLER T j , `ffa /` ►_.„t7 7R'-p!i z ti.
NOES I�t�/.�.. ., i t
Attachments (as noted) ABSENT:,�(�I �
ABSTAIN: v
VERIFIED .,
Original on File wit City Clerk's Office
,
MINUTES
REGULAR PALM DESERT CITY COUNCIL MEETING FEBRUARY 27, 1997
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
D. MAYOR AND MEMBERS OF THE CITY COUNCIL
o City Council Requests for Action:
1. Consideration of Budget for Production of an Updated Version of the Historical
Video (Mayor Richard S. Kelly).
Mayor Kelly stated that this came about when he saw a video of the history of
Palm Desert done by the Historical Society, and the feeling was that the City
should make a contribution toward putting together a really first-class history,
and a portion of it could be taken and used to update the City's videos for
attracting business to the City of Palm Desert. He said that he and Councilman
Spiegel had been working on this and would be bringing something back to the
Council.
Councilman Spiegel stated that Economic Development Manager Paul Shillcock
was working on a brochure to update the demographics of the City as well as
the City's income sources, etc. He said he felt it was important to incorporate
a slick brochure with the right kind of pictures that potential businesses can take
away with them.
Councilman Crites moved to, by Minute Motion, conceptually approve the idea of an updated version
of the Historical Video. Motion was seconded by Spiegel and carried by unanimous vote.
2. Councilman Crites asked that Mr. Folkers contact Caltrans to see if they can
restripe and put in new speed dots on the Highway 74 side of the Highway
74/Highway 111 intersection.
3. Councilman Crites stated that he had received a request from Palm Desert
Pharmacy relative to street improvements at San Pablo/Highway 111. He said
if these improvements were not done during the summer months, the request
was that the improvements be put off until the following summer instead of
doing them during the season.
Mr. Folkers stated that the letter writer's concerns about the parking lot on the
west side would be taken care of during the summer. He added that staff would
try to have Caltrans do the intersection improvements during the summer.
14
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, 05/06/1994 12:27 16193465280 R MILLER PAGE 01
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Date: February 12, 1997 --‹
To: Mayor Dick Kelly rn rev rn
From: Gary Goodsell M
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Subject: Historical Video Production Estimate cs
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At your request, I've put together a tentative budget for producing an
up-dated version of the Historical Video. As we discussed the new
video will focinc more on the progress of the city rather than "the way it
used to b,'.. T sic premise is to use the history of Palm Desert to show
why the ci tv has developed into the leading community in the Desert.
Major ens p h a s. will be placed on the arts, business development,
education., tourism and life style. The main point being that Palm
Desert has ma the successful transition from farming to tourism to a
thriving, ^.i-,rrous business community. Along those same lines, it
will be import ant to show that Palm Desert has developed into a family
oriented, act',l•a community.
Please review the budget and let me know if you have any questions.
We have access to most of the footage required to produce the video,
but some additional shooting is required. This would include
interviev" ',.,'a h rity officials, residents, tourists,ce and businesss
leaders. 1 wi I :grange a time (with Pat) to meet with you to discuss this
project fur'hi'r 'fter which I will begin with a script outline.
Sincerely,
�' r!�'+ t. c'-Q
G y A. Goodsell
•dviiusiNq MAlknTuNq public RELATioNs P.O. Box 724, RANCHO MIRAGE, CALIFORNIA 92270, FAX 619. 776.9956 PH 619.776.9946
. 05/06/1994 12:27 16193465280 R MILLER //���(� l.'�t PAGE 02
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IIts:torical Video Presentation
Provo:Led Budget
•
A. Story/Script
['CI, includes research 3,500
3,500
B. Producer/Director 2,500
Narrator 250
2,750
C. Production Personnel:
Cameraman 1,500
Gaffer/Grip 500
Sou ndman 500
2,500
D. Travel/Location Expense
'Transportation 150
Hotel 500
Meals 150
Petty Cash 200
900
E_ Field Equipment:
Camera 750
x,und Package 250
Lighting 100
Grip Equipment 200
ape Stock 200
1,500
F. Post Production:
.stock Footage Transfer 250
Editor 1,500
Facility Fee 2,500
VHS Cassette Dubs(5) 100
\1usic Fees 400
4,750
Total $15,900
Estimate Based On: _
• 5 Days Pre--Production
• 3 Days Filming
Days Editing
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AdvierisiNc MAskiriny public *Et*riONs P.O. Box 724, RANGHo MIRAGE, CALIFORNIA 92270, FAX 619.776, 9%56 PH 619.776.9946
- 05/05/1994 19:53 16193465280 R MILLER PAGE 01
pubLiciTj ?'CiiMITEd
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Date: April 2i, 1997
To: Sheila Gilligan
From: Gary Goodsell
Subject: Economic Development Brochure
Per your revues; `sere is the estimate for the Economic Brochure.
Description: 16 pages 4 color
8/12 x 11 text 100 pound Lustro Dull Text
self-cover 80 pound Lustro Dull Cream
Approximately 60 scans (Photos)
8 pages of bleeds
Design: 1,920
Copy 2,500
Prepress 4,224 (Separations/electronic files)
Sub Total 8,644
printing; Quantity QQQel
3.000 8,662
5.000 10,605
7 000 10,825
Total for 3,000 copies 17,306
5,000 19,249
7,000 19,469
Since this estimate is being completed prior to actual design and writing, please add a
10% contingon;, to the total. This is a will not exceed bid - based on the information
provided b‘, staff.
Thank you.
.Ga Goodsell
cc: Erika Byrc
a vE.TisiNq IRARknTinc, oubtie RELATIONS p,o, Box 724, RANCHO MIRAGE, r,AL/FOR:HA 92270, FAX 619. 776,9956 P/►619.776.9946