HomeMy WebLinkAbout2016-06-22 Study Session - Deert Willow and Quiicksilver Project A t
CITY DE DESERT
1NAW
� r" 73-510 FRED WARING DRIVE
t Ili PALM DESERT, CALIFORNIA 92260-2 5 78
IfirAM �e'• TEL: 760 346-0611
'•. rE-oi 3 **** info Cacityofpalmdeserc.org
•N Rachelle Klassen
NOTICE OF JOINT STUDY SESSION
OF THE
PALM DESERT CITY COUNCIL `
AND
SUCCESSOR AGENCY TO THE
PALM DESERT REDEVELOPMENT AGENCY
NOTICE IS HEREBY GIVEN that the Palm Desert City Council and the Successor
Agency to the Palm Desert Redevelopment Agency will convene for a Joint Study Session
Tuesday, June 28, 2016, at 3:30 p.m. in the Administrative Conference Room of the
Palm Desert Civic Center, 73510 Fred Waring Drive, Palm Desert, California 92260. Said
Study Session will be for the purpose of discussing Desert Willow Lot Pads and the
Quiksilver Project.
RAC LLE D. KLASSEN, CIT CLERK/SECRE ARY
CITY OF PALM DESERT, CALIFORNIA/
SUCCESSOR AGENCY TO THE PALM DESERT
REDEVELOPMENT AGENCY
JUNE 22, 2016
NO ACTION WILL BE TAKEN AT THE STUDY SESSION.
PURPOSE OF THE STUDY SESSION IS INFORMATION ONLY.
�=PRINTED OM RECYCLED PAPER
QUIKSILVER HOTEL• THAN
*Hit HOTEL ,
,.,
....,..
i
, ss.
-s,-..... .� ._.-
�+-�. ...+-w��a r„71P!4"','" r ._.,�- 4.,w.w.r+F• °. ».
€ may E.
a° ?,ri
irc
z ., x,. a. t L a {yst . +t.ast ,g iii. >,. " "�,. may.,.vri•i y. r> �
•I
airi/a04/70,1'1--- .. te - ,,..---,,,,,---- ------ N,
....ir ii,,,
,lb A Ilitt`f
•
r/ *
, 41 g
�•.
%ems ' "_
y
. i A F
• .�^_ 1f . r 4•.ey.t
8 _ + •
Y t.ti
4rY
,
1 •
�gq
g
INTERNATIONAL
C,.,.lU1KSILVER HOT ELS r: RESORTS
. •• ..
- -• .,,,;-i, . '..,,, ..r4, ., **Pr '• f
,
X1
Itlkir
`' , ! .: £ j � to f
v
4 Y . •t ; t . ;
{ , 1
i
; 411V�� kr�i' Ram
§
": �:.• �
E : � ' ' R[�, r yy v ‘ . I y y,9
tr
., •. it Ii. t t
It
•,-•
fi r. � °� i 0
t # .... - . ,. .F a;Vim.,. AR
STAY. SURF. SPA . EAT. DRINK . SHOP. SOCALIZE .
FUN FOR EVERYONE ..
,.. It, --,- ___, , ,
. .. . .
,. .. .,
..
4tf ss
. ., ,
WAVE POOL
.:. a i 1, •r
MUSIC VENUE • `
ROXYSPA . .*
SKATE PARK
ROOFTOP �. 41 ,
LOUNGE 4 :
FASHION ... ; _ a
� �.7 i
i
SHOWS
s
NIGHTLIFE `� "
_ I-,
HEALTH & _ __ �� . •
WELLNESS _ :.:
POOL CABANAS ... ,1, : �,� T'
x.,
ROCK • • • a �
CLIMBING •
•-.- •''' 1 ' ,- . -,:e.„.... -ei j!)(,-' *- 111.100- 4%., Imirm.- '
3 x. , • _ 1
•
' '-_rs_. ue_
In addition to providing superior hospitality services, Quiksilver Hotels & Resorts hopes
to rejuvenate the City of Palm Desert with a new and energized audience.
Because at the end of the day, we are more than just a hotel...
WE ARE AN ENTERTAINMENT MECCA
, ,... ,, _ .IIIINArri., ,.2,F.,":_, ..„00,7F_. r... _
t d ate• L r _. :1. a'` -.•••• ... Yr 1 ..
r
r
W
i
w
. ..aT->_ ,-,yam, � _
3
y'� T s • .-..e'er......
";s",ter _
� ice � 4
r
rter(((
OU1KSILVER .° HOTELS , RESORTS
. .�,,...
ENTERTAINMENT =t��, . &Tr;
MECCA � � •
�r
In the near future, we imagine... f
a retired couple enjoying a glass of wine at A; ; `~ * • '.
our surfer's lounge after watching their ; • ;3' - ,_ t
grandkids have fun all day at our skate park. ``Y •` �s , ti _:
;:''''`I'‘1417.:4-- Pri":"-:-°":+7. - '41".-= -
... residents throughout the entire Coachella * w • ,-4a• .-
Valley bringing their out-of-town guests here /• 4Z- _.404•• ji
because they know "it can't be missed." '.... ,
... a child(who is scared of the ocean) having 4...E
their first surf lesson on our man-made wave
pool and returning next weekend to cheer on � •
their favorite Quiksilver athlete at a national '
surf competition. -R _ ,_
,.\\\' t\\\*111NII1408 MO
... parents racing their "older kids"up our rock
climbing wall while knowing their "younger ; -
to I
ones"are carefully watched at our eco-friendly ti
kids camp. 41 `4,,P.-
ill ,
... business folks rushing out of work on
Friday because they know this is the only place ; • ;! {,. li
(in the world) where theycan catch hundred's "��,F;�� ���• �••"" ����' ��'-',I�
of perfect waves all weekend.
... throngs of adventure enthusiasts basking in
the warm summer air as they watch the Dew "' ' ' i
Tour Perform-- only to return next weekend for • • 0. 1ti. 'i` ''
a live music festival and fun party on our ti
rooftop patio. • " . , <_
YEAR ROUND _ . . v_ _ _
,4
ENTERTAINMENT _
We understand that the City of Palm - , . s'" - �
Desert has an influx of visitors during �� - '
the winter months. As such, Quiksilver '-.
Hotels and Resorts aims to provide
year-round entertainment for both
guests and locals with their array of •
world-class wave pools, adventurous
wake parks, relaxing lazy rivers and v IH'
. a
many other fun entertainment - " '
components that are designed to �r
please fun seekers of every age and
fitness level. Moreover, we also know .
ilia
that many of our guests-- especially
our action sports enthusiasts and -.,, r. `' fC i!
Millennials, in particular-- won't mind ,��� :
the summer heat while enjoying a live '
music festival at our amphitheater or ' r :, � ar ,� i T
while watching a national surf ...,4 ,
,,,=,-- ' -MU"
competition on our man-made wave ;�
pool. .: E 1r �`
,. .,,
QU1KSILVER HOTELS b RESORTS
I N T E R N A T t O N A t
lill
"With record-breaking low gas prices, more than one-third
of Americans will take a family vacation
of 50 miles or more away from their home (AAA)...
... Good thing, more than 23 million people live
within a 2 hour drive from Palm Desert, California. "
1*k., .:,.;
NO FAMILY MEMBER
LEFT BEHIND ' } '
Y4
It's hard to find a hotel that meets
everyone's needs. Dad wants a
4 ,
refreshing cocktail after catching a
series of perfect waves, whereas mom a " _
would love a relaxing day at the spa orw3
A
some alone time on the yoga mat. _ --
Grandma really wants to watch her ' .. ,
favorite grandchildren surf some ` '
waves, but unfortunately, has trouble 1;* �'
seeing them while standing on the _; v �_ - . ,--.1 -V -,-;" ,_ -1 _ 1
, r.
banks of the sand. The "older kids" `
i
r
want adventure while the "younger
kiddos" seek a safe, yet playful F. F ,
environment. In essence, your coveted '�l �aJ ; il ° :
family bonding time turns into a series � _.,
of independent excursions-- not to ,� -` { , :
mention, too much time in the car and
not enough time making memories .. �� -� N -
with your family.... Not here. Unlike a. 4
other hotels in the area, Quiksilver : �, . ' -t�
Hotels and Resorts provides something "' "- ""� '
for everyone-- all in one, community — 4�
�,. ,...,, a te..- , „ ., �' n , �e�'x
driven and family oriented vacation Y ° ,x„t
destination. Here, no family member is '��, 4-,,4: : t
left behind (.... or bored ) !
QU1KSILVER HOTELS .ARESORTTS
SA $ klik,
"Kids who love action sports will influence
$200 to $300 billion dollars
of their parent's income"
LIVE
ENTERTAINMENT If 4
Imagine standing among your best
friends-- eagerly awaiting your favorite 1 .
band to step onstage. Imagine closing d ' '; .4440
:
your eyes as you feel the music sing '?
through your soul. Imagine dancing • , ;, ;�;�,
•
with your friends afterwards on a
rooftop patio. Imagine smiling
knowing that this experience is
unforgettable. And just think: this
experience is just one of the
many unforgettable memories we
hope to create with our live and •
diversified amphitheater. However,
because music is timeless and because ` ""
our ability to use the amphitheater for
various purposes is endless, we look
forward to curating a wide-array of
stimulating experiences for both
guests, natives and nearby visitors-- all
year round.
♦r
NIGHTLIFE
ENERGY4, o
In addition to providing a live and
tv.
diversified amphitheater that can be ."� ,
used for manypurposes and events, ,.. �
p pt
Quiksilver Hotels and Resorts will •
• . .
also create a vibrant entertainment
component that will bring guests, .
natives and nearby visitors together ,.* fi = ,
on a nightly basis with our multiple .= , ` .:r''1 4.
ultra-cool lounges, bars, ., • �,,,��� �, �:= ;
restaurants fire its and rooftop '' ' ,.f r . �"patios. '" s , ' eviiii„..
,
4
. , _ _
. AI!' :T.?:,-.4W.4,4 • -..te' -, , ' '' rit, ... , f', it , r. # -
"We hope to energize and ; ,
revitalize the quiet desert nights '. -="" '
with our arra o entertainment
y f t lik't , .. 1 ._
com onents and of - �,t:
p interjection fk wals, '.
youthful energy" ::,-;:.:-Alit sw._a ',
t
CtU1K51LVER HOTELS ^ RESORTS
YOUTHFUL OTELS
ATTITUDE
Between our exciting music venues,
live action sports events, diverse array 66% of Millennia's consider
of health-focused activities, and travel a very important part of
endless amount of fun and
entertaining components, Quiksilver their life. (Virtuoso)
Hotels and Resorts will surely attract
one mindset in particular: Millennials.
Good. Because Millennials love totoict 70% of Millennia's expect their
travel and in fact, travel more often travel destinations to offer
than any other generation. However,
Millennials don't just travel anywhere immersive, interactive and
- they don't just seek a room to spend hands-on experiences (HVS)
the night-- they seek experiences ...
such as the ones we hope to create
with our world-class amenities, vibrant Millennia's spend roughly $200
nightlife, national sporting billion dollars a year on travel
competitions, lively music venues, eco- (Travel Agent Central)
friendly designs and curated selection
of retail shops and restaurants.
QU1KSILVER L HOTE RS a^RESORTS
.4 v.
to;
"Millennials the world's largest travel group
want experiences. We are more than prepared
to give them exactly what they want. "
WORLD QU1KSILVER Co HOTELLS 4ARESORTTS
RECOGNITION
Because we have the privilege of U.S. Open of Surfing—every summer,
partnering with one of the most over a half a million people flock to
recognized active lifestyle brands in the
world, Quiksilver Hotels and Resorts Huntington Beach, California to attend
expects to attract the attention of the a 9 day contest filled with surfing, live
crowds of loyal Quiksilver followers and concerts and a fun atmosphere.
enthusiasts with our co-sponsored events
and professional competitions. We will
strive to create a world-class collection of X-Games—this four day event,
man-made wave pools, skate parks, and combines both action sports
other action sports amenities-- optimal competitions with a music festival
for both fun seekers and professional
athletes alike. Plus, as we saw with the experience and in doing so, draws
U.S. Open, X-Games and Dew Tour, action crowds of 200,000 people.
sporting events go hand-in-hand with live
music. Fortunately for us, we are building Dew Tour—an innovative contest series
a live music amphitheater (in addition to
our other curated selection of and content platform that brings
entertainment components). At the end together the world's best
of the day, we are very proud to be skateboarders, snowboarders, skiers,
associated with one of the most •
artists, brands and hundreds of
recognized and progressive action sports "" thousands of fans.
brand names in the world: Quiksilver Inc.
ENGAGING
THE PUBLIC - ,
Not all of the local residents currently ,-, ,
have access to experiencing rich, P 7.
—
stimulating environments and % A D ' '
experiences all year round. Thus, in M
collaboration with the City of Palm
. ', E k ?:
Desert and its fellow residents, we are _ , : R - . 4 w
committed to working together to '. v. T . '.
develop a project that seamlessly ' _ �``�
combines hospitality with healthy �
sports activities, curated retail shops,
multiple restaurant selections, live ,
music venues, and entertainment
components that will help turn vacant ;,
parcels of land into the crown jewel of � `
not just the City of Palm Desert-- but ik. .
the entire Coachella Valley. '
r
"Quiksilver Hotels and Resorts is f ' g ''� - - F
not just a hotel: it's a local °: �,_ .--
economy stimulator"