HomeMy WebLinkAbout2024-05-14 EPPBID Special Meeting Agenda Packet & Supplemental Packet
EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT
BOARD
CITY OF PALM DESERT
MEETING AGENDA
Tuesday, May 14, 2024
8:00 a.m.
North Wing Conference Room
73-510 Fred Waring Drive
Palm Desert
Pursuant to Assembly Bill 2449, this meeting will be conducted as a hybrid meeting and there will be
in-person access to this location.
To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/84131730440 or
call (213) 338-8477, Zoom Meeting ID: 841 3173 0440
•
Written public comment may also be submitted to cityclerk@palmdesert.gov. E-mails
received by 4:00 p.m. the day prior to the meeting will be distributed to the Committee. Any
correspondence received during or after the meeting will be distributed to the Committee as
soon as practicable and retained for the official record. Emails will not be read aloud except
as an ADA accommodation.
•
Pages
1.CALL TO ORDER
2.ROLL CALL
3.NONAGENDA PUBLIC COMMENTS
This time has been set aside for the public to address the El Paseo Parking and
Business Improvement District Board on issues that are not on the agenda for
up to three minutes. Speakers may utilize one of the three options listed on the
first page of the agenda. Because the Brown Act does not allow the El Paseo
Parking and Business Improvement District Board to act on items not listed on
the agenda, members may briefly respond or refer the matter to staff for a report
and recommendation at a future meeting.
4.CONSENT CALENDAR
All matters listed on the Consent Calendar are considered routine and may be
approved by one motion. The public may comment on any items on the Consent
Agenda within the three-minute time limit. Individual items may be removed by
the El Paseo Parking and Business Improvement District Board for a separate
discussion.
RECOMMENDATION:
To approve the consent calendar as presented.
4.a APPROVAL OF MINUTES 5
RECOMMENDATION:
Approve the Minutes of April 23, 2024.
4.b APPROVAL OF FINANCIALS 9
RECOMMENDATION:
Approve the Financial Statement ending in March 30, 2024.
5.CONSENT ITEMS HELD OVER
6.INFORMATIONAL REPORTS
6.a CITY STAFF
7.ACTION CALENDAR
The public may comment on individual Action Items within the three-minute time
limit. Speakers may utilize one of the three options listed on the first page of the
agenda.
7.a REVIEW FY 2023-2024 BUDGET AND PROVIDE DIRECTION FOR
PREPARATION OF FY 2024-2025 BUDGET
15
RECOMMENDATION:
Provide feedback on the El Paseo FY 2023-2024 budget and provide
direction for the preparation of the FY 2024-2025 budget.
8.COMMENTS
8.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT
BOARD MEMBERS
8.b CITY COUNCIL LIAISON
8.c CITY STAFF
8.d ATTENDANCE REPORT 25
9.ADJOURNMENT
The next Regular Meeting will be held on June 20, 2024, at 8:00 a.m.
EPPBID Board Meeting
2
10.PUBLIC NOTICES
Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the
designated office for inspection of records in connection with this meeting is the
Office of the City Clerk, Palm Desert Civic Center, 73-510 Fred Waring Drive,
Palm Desert. Staff reports for all agenda items considered in open session, and
documents provided to a majority of the legislative bodies are available for
public inspection at City Hall and on the City’s website at www.palmdesert.gov.
Americans with Disabilities Act: It is the intention of the City of Palm Desert to
comply with the Americans with Disabilities Act (ADA) in all respects. If, as an
attendee or a participant at this meeting, or in meetings on a regular basis, you
will need special assistance beyond what is normally provided, the City will
attempt to accommodate you in every reasonable manner. Please contact the
Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to
inform us of your needs and to determine if accommodation is feasible.
AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California
that the foregoing agenda for the El Paseo Parking and Business Improvement
District Board was posted on the City Hall bulletin board and City website not
less than 72 hours prior to the meeting.
/S/ Michelle Nance
Deputy Clerk I
EPPBID Board Meeting
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4
1
EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT
SPECIAL MEETING MINUTES
April 23, 2024, 8:00 a.m.
Present: Board Member Rebecca Elliott*, Vice Chair David Fletcher*,
Board Member Alec Longmuir, Board Member Susan Stauber,
Board Member Michelle Whittaker, Chair Patrick Klein
*Vice Chair Fletcher arrived at 8:08 a.m.
*Board Member Elliott arrived at 8:16 a.m.
Staff Present: Capital Projects Manager Ryan Gayler, Economic Development
Coordinator Deborah Glickman, Economic Development Director
Eric Ceja, Community Services Manager Shawn Muir, Landscape
Supervisor Brad Chuck, Public Affairs Manager Thomas Soule,
and Recording Secretary Michelle Nance
Click HERE to review the meeting audio.
Click HERE to access the meeting agenda packet.
1. CALL TO ORDER
A Special Meeting of the El Paseo Parking and Business Improvement District Board
was called to order by Chair Klein on Tuesday, April 23, 2024, at 8:00 a.m. in the
Administrative Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm
Desert, California.
2. ROLL CALL
3. NONAGENDA PUBLIC COMMENTS
Patrick Klein, representing Pro Sports Marketing, LLC, and the Palm Desert Area
Chamber of Commerce (PDACC), spoke about the PDACC annual Local Business
Guide and the potential sponsorship opportunity from El Paseo merchants and Board.
Bianca Rae, representing BR Media, spoke regarding new media training and the
potential sponsorship opportunity from El Paseo merchants and Board.
4. CONSENT CALENDAR
Deputy Clerk Nance requested a correction to the minutes of February 15, 2024, to
update “committee” to "board” as reflected under Item 7A.
Motion by: Vice Chair Fletcher
Seconded by: Board Member Stauber
To approve the consent calendar as amended.
Motion Carried (5 to 0)
5
2
4.a APPROVAL OF MINUTES
Approve the minutes of February 15, 2024.
4.b APPROVAL OF FINANCIALS
Approve the financial statement ending February 29, 2024.
5. CONSENT ITEMS HELD OVER
None.
6. INFORMATIONAL REPORTS
6.a CITY STAFF
Capital Projects Manager Gayler provided an update on the El Paseo street
rehabilitation project scheduled for June through October 2024 and answered
member inquiries.
Economic Development Director Ceja and Public Affairs Manager Soule spoke
on the following topics and answered member inquiries:
• Request for Board and merchant feedback on El Paseo; and
• Update on delinquencies in the district fees.
6.b SHERIFF UPDATE
Deputy Amato thanked the Board and merchants of El Paseo for their assistance
and quick actions on recent significant incidents.
6.c MARKETING UPDATE
Paulina Larson, of Palm Springs Life, presented the current El Paseo website
and look book and answered member inquiries.
FG Creative monthly reports for February and March 2024 were included in the
packet, no formal action taken on these items.
7. ACTION CALENDAR
7.a SELECT A DATE FOR THE FISCAL YEAR 20242025 BUDGET SPECIAL
MEETING
Motion by: Chair Klein
Seconded by: Vice Chair Fletcher
Cancel the Regular Meeting of May 16, 2024, and schedule a Special Meeting,
on May 14, 2024, at 8 a.m.
Motion Carried (6 to 0)
6
3
7.b PROVIDE FEEDBACK ON A POTENTIAL MERCHANT MIXER IN MAY
The Board agreed to move forward with a Merchant Mixer in May 2024, pending
potential sponsorship.
No formal action taken on this item.
7.c RECEIVE AND FILE THE COURTESY CART SPECIAL EVENT REQUEST
PROTOCOL
Economic Development Coordinator Glickman presented on the El Paseo
courtesy cart special event request protocol and answered member inquiries.
Motion by: Chair Klein
Seconded by: Vice Chair Fletcher
Receive and file the courtesy cart special event request protocol.
Motion Carried (6 to 0)
7.d UPDATE ON EL PASEO BENCHES AND TRASH RECEPTACLES
Community Services Manager Muir and Landscape Supervisor Chuck provided
an update on the El Paseo benches and trash receptacles and answered
member inquiries.
No formal action taken on this item.
8. COMMENTS
8.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
MEMBERS
Board members spoke on the following items:
• Recent and upcoming merchant openings; and
• Open sign policy.
8.b CITY COUNCIL LIAISON
None.
8.c CITY STAFF
Economic Development Director Ceja, Public Affairs Manager Soule, and
Stephanie Greene of FG Creative, spoke on the following topics, and answered
member inquiries:
• Concerts in the Park starting in May 2024;
• Dining deck program during the El Paseo Street Rehabilitation Project;
and
• Budweiser Clydesdales visit to El Paseo on April 24, 2024.
8.d ATTENDANCE REPORT - Report provided; no action taken on this item.
7
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9. ADJOURNMENT
The El Paseo Parking and Business Improvement District Board adjourned at 9:07 a.m.
_________________________
Michelle Nance, Deputy Clerk I
Recording Secretary
_________________________
Thomas Soule, Public Affairs Manager
Secretary
_________________________
DATE APPROVED BY EPPBID BOARD
8
Page 1 of 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: May 14, 2024
PREPARED BY: Christiani Aquino, Marketing Assistant
REQUEST: Financial Statement Ending in March 30, 2024
RECOMMENDATION:
Approve the Financial Statement ending in March 30, 2024
BACKGROUND/ANALYSIS:
The Financial Statement for month ending March 30, 2024 will be provided for the board to
approve.
ATTACHMENTS:
1. Financial Statement Report for month ending March 30, 2024.
9
10
EPPBID Budget FY23-24 FY 2023-2024
July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June
12,773$ 22,075$ 22,372$ 32,260$ 32,228$ 21,838$ 19,117$ 17,485$ 19,303$ 21,228$ 16,689$ 12,632$ 250,000$
26,012.50$ 26,397.75$ 22,205.80$ 52,704.16$ 34,450.05$ 11,076.75$ 29,386.30$ 18,458.95$ 30,154.45$ 250,846.71$
$ 13,239.50 $ 4,322.75 $ (166.20) $ 20,444.16 $ 2,222.05 $ (10,761.25) $ 10,269.30 $ 973.95 $ 10,851.45 $ (21,228.00) $ (16,689.00) $ (12,632.00) $ 846.71
July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June
Budget 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 39,000.00$
Actual 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 29,250.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual -$
Budget 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 11,000.00$
Actual 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 8,000.00$
Budget 10,000.00$ 10,000.00$ 20,000.00$
Actual 10,000.00$ 10,000.00$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$
Actual 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 6,000.00$
Budget
Actual 119.06$ 121.60$ 121.29$ 125.82$ 126.70$ 126.11$ 132.38$ 128.39$ 1,001.35$
Budget 1,500.00$ 1,500.00$
Actual 1,500.00$ 1,500.00$
Budget 10,000.00$ 4,395.00$ 4,395.00$ 4,395.00$ 4,395.00$ 27,580.00$
Actual 10,000.00$ 16,195.00$ 4,395.00$ 4,395.00$ 6,195.00$ 4,395.00$ 45,575.00$
Budget 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 12,000.00$
Actual 2,500.00$ 2,500.00$ 5,000.00$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 9,000.00$
Actual 1,800.00$ 1,800.00$ 1,800.00$ 5,400.00$
Budget 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 26,400.00$
Actual 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 19,800.00$
Budget 525.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 4,525.00$
Actual 159.12$ 2,500.00$ 180.00$ 470.00$ 3,309.12$
130 Brand Concept/
Monthly Graphics
260 Social Media
20
0
Photo Licensing -
PSL
10
0
240 Online Digital/
Billboard
Projected Budgeted:
Income
Assessments 2023 2024 YTD Totals
Actual Received Assessments:
Actual minus Budget (Variance):
Expenses
Acct. No.Category 2023 2024 Totals
Photo Captures
310
Telephone
110 Monthly Retainer
120 COPD
Administration
Strategic Planning/Admin
210 Palm Springs
Life
140 Strategic
Planning
Advertising
250
(380)
Digital/
Enewsletters
//Consumers
710 Social Media -
Paid Campaigns
Printed 5/6/2024 11
EPPBID Budget FY23-24 FY 2023-2024
July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June
Expenses
Acct. No.Category 2023 2024 Totals
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$
Actual 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,500.00$
Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$
Actual 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 3,000.00$ 3,000.00$ 3,000.00$ 15,000.00$
Budget 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 6,000.00$
Actual 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 4,500.00$
Budget 500.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 14,250.00$
Actual 500.00$ 1,250.00$ 1,250.00$ 2,500.00$ 2,000.00$ 1,100.00$ 1,150.00$ 9,750.00$
Budget 1,500.00$ 1,500.00$
Actual 2,050.00$ 2,000.00$ 2,000.00$ 6,050.00$
Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$
Actual 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 1,500.00$
Budget 3,100.00$ 3,100.00$
Actual -$
Budget 645.00$ 645.00$
Actual 425.00$ 425.00$
Budget 20,000.00$ 20,000.00$
Actual 20,000.00$ 20,000.00$
Budget 5,000.00$ 5,000.00$
Actual 5,000.00$ 5,000.00$
Budget 1,000.00$ 850.00$ 850.00$ 850.00$ 850.00$ 850.00$ 5,250.00$
Actual 650.00$ 850.00$ 1,950.00$ 750.00$ 750.00$ 750.00$ 5,700.00$
Budget 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 7,200.00$
Actual -$
Budget 550.00$ 500.00$ 1,050.00$
Actual 87.37$ 87.37$
Budget 9,095.00$ 7,700.00$ 41,200.00$ 14,975.00$ 22,845.00$ 20,645.00$ 61,745.00$ 24,145.00$ 19,250.00$ 19,250.00$ 12,700.00$ 8,950.00$ 262,500.00$
Actual 8,871.49$ 7,569.06$ 21,071.60$ 15,771.29$ 39,870.82$ 20,071.70$ 21,421.11$ 44,957.38$ 22,743.39$ 3,000.00$ -$ ‐$ 205,347.84$
Total Expenses
330 Merchant
Relations
30
0
Merchant Support
330
Merchant
Relations -
Annual Meeting
Mixer
270 Website
310 Monthly Content
Generation
320 Publicity/
Influencers
410
CVB
Membership
Dues
420
Palm Desert
Chamber
Membership
50
0
El Paseo Street Activation
340 Catalogue
Delivery
Partnerships/Sponsorships
430
530
Printing:
Collateral for
First Fridays
Fashion Week El
Paseo
Sponsorship
431
Palm Desert
Food & Wine
Sponsorship
40
0
510 First Friday
Coordination
520 Coordinate New
Events
Printed 5/6/2024 12
EPPBID Budget FY23-24 FY 2023-2024
July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June
Expenses
Acct. No.Category 2023 2024 Totals
$ (223.51) $ (130.94) $ (20,128.40) $ 796.29 $ 17,025.82 $ (573.30) $ (40,323.89) $ 20,812.38 $ 3,493.39 $ (16,250.00) $ (12,700.00) $ (8,950.00) $ (57,152.16)
Actual minus Budget (Variance):
Cash Reserves (YTD Income minus Expenses):108,485.04$ YTD Income Balance
(Assessments + FY 22-23 Resrv): $313,832.88 YTD Expenses:205,347.84$
Printed 5/6/2024 13
El Paseo Business Association FY 2023-2024
Description Budgeted Actual Variance
Beginning Cash Balance 88,180.11 114,332.47 26,152.36
This Month's Assessments 19,303.00 30,154.45 10,851.45
Year To Date Balance 107,483.11 144,486.92 37,003.81
Beginning Expenses 117,354.06 169,345.90 (51,991.84)
This Month's Expenses 19,250.00 36,001.88 (16,751.88)
Year To Date Expenses 136,604.06 205,347.78 (68,743.72)
YTD Cash Balance 88,233.11 108,485.04 20,251.93
Budget vs Actual Recap - January
Income
Expenses
14
Page 1 of 1
EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: May 14, 2024
PREPARED BY: Thomas Soule, Public Affairs Manager
REQUEST: REVIEW FY 2023-2024 BUDGET AND PROVIDE DIRECTION FOR
PREPARATION OF FY 2024-2025 BUDGET
RECOMMENDATION:
Provide feedback on the El Paseo FY 2023 -2024 budget and provide direction for the
preparation of the FY 2024-2025 budget.
BACKGROUND/ANALYSIS:
FG Creative will lead a review of the current fiscal year’s budget and solicit input regarding goals
and objectives for FY 2024-2025 that will impact the first draft of the new budget. The draft
budget will be presented at a future Board meeting. No formal action will be taken at this meeting
on this item.
FINANCIAL IMPACT:
This item will have no financial impact.
ATTACHMENTS:
EPPBID FY 24 Budget Review Presentation
15
16
El Paseo
parking & business improvement district
Marketing Plan
Year-End Review
Budget Year: 2023-2024
May 14, 2024
17
2023-2024
Initiatives
2
4
Activations &
events
3
Leverage
partnerships
1
Evolve the Brand
2
Support Businesses
18
3
1.EVOLVE THE BRAND
WHAT WORKED:
Brand: Updated “Meet Me On El Paseo” Campaign
●Universally popular with the businesses
●Versatile and allowed for all categories to be highlighted
●Continues to promote a district with many options
●Addressed the concern about separate marketing
messages with different tones with PSL and content capture
photos – this has been addressed and is working well
Photos
●Licensed Photos with PSL:
○(2) Shoots plus Look Books provided lots of content
○Elevated the website content
●Personalized Content Captures with DMM
○Provided a diversity of content with influencers, store
personnel and events
○Monthly sessions allowed for inclusion of more
businesses
○Photos are usable for years
○Photo sessions can be tailored for specific
uses/topics
Main Website
●New monthly fee allowed for constant updates
●New layout and design are very effective
WHAT WE LEARNED:
Photos
●The licensing option is generating more
photos than needed
●Licensed photos have restrictions/limitations
●Licensed photos are only usable for 12
months
RECOMMENDATIONS
●Continue with branding campaign
●Do only (1) PSL photo licensing session to
reallocate budget
●Continue Content Captures
19
4
WHAT WORKED:
Advertising
●Print Ads: (4) Monthly insertions budgeted; added one
month plus the new summer program
●Annual Catalogue/Annual Printed Directory: Well received
●Outdoor: Ability to rotate messaging
●Online Digital: Move allocation to support Summer
●E-Newsletters/PSL: Supported “First Fridays,” shopping &
dining
Social Media
●Audience increased by 2,707 (544%+ net gain)
●Total Sent Messages increased by 76%
●Impressions were steady, increased 31% on Instagram
Engagement
●Even though the budget was decreased, it’s sufficient at this
level to carry forward
WHAT WE LEARNED:
Advertising
●Very light in terms of types of mediums due to
budget constraints
●Ability to move budget quickly was helpful
●Propose: Discretionary Budget Category
Social Media
●Budget was decreased, resulting in less
content development and time for
engagements
●Very little cross-promotion from businesses
and collaborations
●Engagement dropped -30% due to algorithm
and industry changes
●Reels involvement across the platform has
decreased 25%; so only need 1 per month
RECOMMENDATIONS
●Review Advertising Plan for suggested
reallocations
○Airport?
○More Outdoor?
○Other?
●Review Social Media parameters
20
5
2. SUPPORTING THE BUSINESSES
WHAT WORKED:
Photo Captures
●Budget split evenly with branding and merchant relations
●Truly helped individual stores and provided robust social media
content - large Photo bank exists
●Budget is adequate for needs
Social Media
●Private Facebook Group
○Membership is kept current
○New members added each month
○Posting relevant business content
In-Store Visits
●Estimated 30-35 businesses visited each month
●One-on-one meetings each month
●Great way to hand out and promote relevant information
●Increased budget slightly during the mid-year budget
allocation
Monthly Merchant E-Newsletter
●Distributed monthly with updated info
●Open rate continues to increase
●Allows for ongoing communication to businesses
Publicity Inclusion
●Though partnerships, more stores were included in PR
Annual Merchant Meeting
●Highest attendance
●Very well received
WHAT WE LEARNED
●The reduced budget at the start of the
season directly affected number of stores we
could touch base with and overall outreach
●This service seems to be the one thing that
connects all stores, keeps the directory
updated and allows for the instant
dissemination of information
RECOMMENDATIONS
●Consider a slight increase in budget
●Continue Photo Captures: combination
●Consider a budgeted May merchant mixer
21
6
3. LEVERAGE PARTNERSHIPS
WHAT WORKED:
GPSCVB
●Monthly package with social posts, blog inclusion continues to
be expanded by the CVB
●Dedicated website pages & directory are updated monthly
●CVB team provides additional outreach on a regular basis
PDACC/EVENTS
●Continuing to support with existing marketing outreach
including social posts, publicity, etc.
○Paint El Paseo Pink: A huge success
○Golf Cart Parade: A success
○Various run/walk events: Well attended
○Clydesdales: always popular, best attendance this year
plus increased media coverage
City of Palm Desert
●Combined efforts allows for increased focus by FGC team
●RivCo Sheriffs Dept coordinated efforts is popular with
merchants, feeling they have a direct link
●Courtesy Cart Program:
○Rebranded graphics are well received
○City provides support with printed collaterals
○Ridership increasing
○Increase in merchants are using the text option
Fashion Week/Food & Wine
●El Paseo Night: very well attended and embraced by the
merchants
●Final Report - Pending. Need to review and assess
●Tickets to Board: Discuss options
●Ticket Giveaways & Other Promotions: hard to manage
WHAT WE LEARNED:
STREET-WIDE EVENTS
●These bring traffic to the street, no budget is
allocated – should it be?
FASHION WEEK/FOOD & WINE
●Pending final report from PSL
●Review budget allocation?
RECOMMENDATIONS
●Continue with CVB Partnership
●Continue with PDACC and other key large
scale event promotional support
●Continue supporting City of Palm Desert in
their efforts
●Move Fashion Week and Food & Wine to
ACTIVATIONS to better include and assess
○Discuss ticket allocations
○Discuss budget
22
7
4. ACTIVATIONS
WHAT WORKED:
First Fridays
●The overall concept allowed for:
○Merchants to participate
○Continuation of ArtWalk
○The idea to promote a “Design District”
●MMFA brought live entertainment each month
●Allowed for great social media content
●Cruise Night was the cornerstone of the event
●Main website has an expanded listing and updated events
monthly
●CVB Website has an expanded listing and updated events
monthly
●Use of street entertainers: in prior years this helped
●Monthly publicity
WHAT WE LEARNED
●Few merchants participated on a regular
basis
●Very few design stores participated
●Very time intensive to gather input
●Challenging to activate the entire district
●Challenging to find live entertainment
●Changes in Cruise Night staging area in
March-April:
○Seems to have affected attendance
& number of cars cruising
○Public showed up but seemed
disappointed
○Canceled May
RECOMMENDATION
●Move certain events currently under
“Partnerships” to this category to better assess
all activations
○Fashion Week
○Food & Wine
●Determine a new activation to replace or
update First Fridays
●Allocate budget if a new event is determined
to be viable
●Develop a specific dining activation -
ongoing or date specific
23
24
CITY OF PALM DESERT
ATTENDANCE REPORT
Prepared by:
Year 2023 2023 2023 2023 2023 2023 2023 2023 2024 2024 2024 2024
Month May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Date 18-May 15-Jun 20-Jul 17-Aug 21-Sep 19-Oct 16-Nov N/A 18-Jan 15-Feb 21-Mar 23-Apr
Campbell, Sonia P P P - N/A N/A N/A - N/A N/A - N/A 0 0
Elliott, Rebecca Lynn P P P - P P P - P E - P 1 0
Fletcher, David P P P - P P P - P P - P 0 0
Klein, Patrick P P P - P P P - P P - P 0 0
Longmuir, Alec P P P - P P P - E E - P 2 0
Stauber, Susan P P P - P P P - P P - P 0 0
Whittaker, Michelle P P P -P P P -P P -P 0 0
Palm Desert Municipal Code 2.34.010:
P
E
A
- No Meeting
El Paseo Parking and Business Improvement District Board
Michelle Nance
Total
Absences
Total
Unexcused
Absences
Monthly: Three unexcused absences from regular meetings in any twelve-month period shall constitute an
automatic resignation of members holding office on boards that meet monthly.
Present
Excused Absence
Unexcused Absence
25