HomeMy WebLinkAbout2024-06-11 ARC Regular Meeting Agenda Packet
City of Palm Desert Page 1
ARCHITECTURAL REVIEW COMMISSION
CITY OF PALM DESERT, CALIFORNIA
AGENDA
(HYBRID MEETING)
City Hall, Development Services Conference Room
73-510 Fred Waring Drive
Palm Desert, CA 92260
Pursuant to Assembly Bill 2449, this meeting may be conducted as a hybrid meeting
allowing public access via teleconference or in person.
• To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/83648797515,
Zoom Webinar ID: 836 4879 7515.
• To participate by telephone call (213) 338-8477 or (669) 219-2599, Zoom Webinar ID: 836
4879 7515. To provide a public comment please press *9 to raise your hand.
• Written public comment may also be submitted to planning@palmdesert.gov. Emails received
by 9:30 a.m. prior to the meeting will be distributed to the Commission. Any correspondence
received during or after the meeting will be distributed to the Commission as soon as
practicable and retained for the official record. Emails will not be read aloud except as an
ADA accommodation.
1. CALL TO ORDER
2. ROLL CALL
3. NON-AGENDA PUBLIC COMMENT: This time has been set aside for the public to address
the Architectural Review Commission on issues that are not on the agenda for up to three
minutes. Because the Brown Act does not allow the Commission to act on items not listed on
the agenda, members may briefly respond or refer the matter to staff for a report and
recommendation at a future meeting.
4. CONSENT CALENDAR: All matters listed on the Consent Calendar are considered routine
and may be approved by one motion. The public may comment on any items on the Consent
Calendar within the three-minute time limit. Individual items may be removed by Commissioners
for a separate discussion.
A. APPROVAL OF MINUTES
RECOMMENDATION: Approve the Architectural Review Commission Regular Meeting
minutes of May 28, 2024.
CONSENT ITEMS HELD OVER: Items removed from the Consent Calendar for separate
discussion will be considered at this time.
Tuesday
June 11, 2024
12:30 p.m.
Regular Meeting
Architectural Review Commission Agenda June 11, 2024
City of Palm Desert Page 2
5. ACTION CALENDAR
A. FINAL DRAWINGS
1. CASE NO: SARC 24-0004
NATURE OF PROJECT/APPROVAL SOUGHT: Consideration to approve a Sign
Program for West Coast Self-Storage located at 73761 Spyder Circle.
APPLICANT AND ADDRESS: West Coast Self-Storage, Everett, WA 98204
LOCATION: 73761 Spyder Circle
ZONE: Service Industrial (S.I)
RECOMMENDATION:
The ARC determines that the requirements of the findings have been met based
on the analysis and approves the Sign Design Review with the following
conditions:
1. Sign area for building tenant wall signs shall not exceed 94 square feet.
2. Sign area for free-standing monument signs shall not exceed 54 square feet.
2. CASE NO: SARC24-0008
NATURE OF PROJECT/APPROVAL SOUGHT: Consideration for design review
approval for two entry wall mounted signs on an existing block wall reading “M”
Millennium Apartments located at entry locations off Technology Drive and Gerald
Ford Drive.
APPLICANT AND ADDRESS: Signarama, Palm Desert, CA 92260
LOCATION: 74699 Technology Drive
ZONE: District Commercial Center (PC-2)
RECOMMENDATION:
The ARC approve the request for Design Review approval, determining the
requirements of the findings have been met including exception for illumination for
the signs.
6. NON-ACTION ITEMS
None
7. INFORMATIONAL REPORTS & COMMENTS
A. ARCHITECTURAL REVIEW COMMISSIONERS
B. CITY STAFF
C. ATTENDANCE REPORT
8. ADJOURNMENT: The next Regular Meeting will be held on June 25, 2024, at 12:30 p.m.
Architectural Review Commission Agenda June 11, 2024
City of Palm Desert Page 3
AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California that the
foregoing agenda for the Architectural Review Commission was posted on the City Hall bulletin
board and City website not less than 72 hours prior to the meeting.
Melinda Gonzalez
Recording Secretary
PUBLIC NOTICES
Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated
office for inspection of records in connection with this meeting is the Development Services
Department, City Hall, 73-510 Fred Waring Drive, Palm Desert. Staff reports for all agenda
items and documents provided to a majority of the legislative bodies are available for public
inspection at City Hall and on the City’s website at www.palmdesert.gov.
Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with
the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at
this meeting, or in meetings on a regular basis, you will need special assistance beyond what
is normally provided, the city will attempt to accommodate you in every reasonable manner.
Please contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the
meeting to inform us of your needs and to determine if accommodation is feasible.
City of Palm Desert Page 1
ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES
ARCHITECTURAL REVIEW COMMISSION
CITY OF PALM DESERT, CALIFORNIA
MINUTES
(HYBRID MEETING)
Pursuant to Assembly Bill 2449, this meeting may be conducted as a hybrid meeting
allowing public access via teleconference or in person.
1. CALL TO ORDER
A Regular Meeting of the Architectural Review Commission (ARC) was called to order by
Chair Vuksic on Tuesday, May 28, 2024, at 12:30p.m. in the Development Services
Conference Room, City Hall, located at 73510 Fred Waring Drive, Palm Desert, California.
2. ROLL CALL
Present: Commissioners James Edward Blakeley, Dean Wallace Colvard, Nicholas
Latkovic, Michael McAuliffe, Francisco Sanchez, and Chair John Vuksic.
Absent: Vice Chair Jim McIntosh
City Staff
Present: Richard Cannone, Development Services Director; Carlos Flores, Principal
Planner; Nick Melloni, Principal Planner; and Melinda Gonzalez, Recording
Secretary, were present at Roll Call.
3. NON-AGENDA PUBLIC COMMENT
None
4. CONSENT CALENDAR
Associated documentation and video on the following item can be viewed on the Architectural
Review Commission Information webpage at, https://www.palmdesert.gov/our-
city/committees-and-commissions/commission-information.
Chair Vuksic opened and closed the public comment period for the Consent Calendar. No
public comments were provided.
Tuesday
May 28, 2024
12:30 p.m.
Regular Meeting
Architectural Review Commission Minutes May 28, 2024
City of Palm Desert Page 2
ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES
A. APPROVAL OF MINUTES
MOTION BY COMMISSIONER MCAULIFFE, SECOND BY COMMISSIONER
COLVARD, CARRIED 6-0, (VICE CHAIR MCINTOSH ABSENT); to approve the
Architectural Review Commission Regular Meeting minutes of May 14, 2024.
CONSENT ITEMS HELD OVER
None
5. ACTION CALENDAR
Associated documentation and video on the following item can be viewed on the Architectural
Review Commission Information webpage at, https://www.palmdesert.gov/our-
city/committees-and-commissions/commission-information.
A. FINAL DRAWINGS
1. CASE NO: DR23-0015
NATURE OF PROJECT/APPROVAL SOUGHT: Consideration to approve a Design
Review for the architecture and landscaping associated with an outdoor patio remodel
for Wildest Restaurant at 72990 El Paseo, Suite #3
APPLICANT AND ADDRESS: Charissa Farley – Hay, Palm Desert, CA 92255
LOCATION: 72990 El Paseo, Suite #3
ZONE: Planned Commercial – 3 (P.C.-3)
Principal Planner, Carlos Flores, narrated a PowerPoint presentation on the item and
responded to Commission inquiries. Charissa Farley - Hay, Business Owner, was
present via Zoom and Zayda Braun, Applicant Representative, was present in person.
Chair Vuksic opened the public comment period and invited the applicant to speak.
Charissa Farley - Hay, Business Owner, and Zayda Braun, Applicant Representative,
introduced themselves and answered questions from the Commission. With no other
members of the public wishing to comment, Chair Vuksic closed the public comment
period. Discussion on the item ensued with Commissioners providing comments for
the project.
Following discussion, MOTION BY CHAIR VUKSIC, SECOND BY COMMISSIONER
MCAULIFFE, CARRIED 6-0 (VICE CHAIR MCINTOSH ABSENT); to approve Case
No. DR23-0015 with the following conditions:
1. Roll up door shall be further studied and reviewed by staff regarding its
maintainability or be replaced with swinging metal doors.
2. A pilaster with the same stone cladding on the building shall be added to the
opening at the northeast corner of the patio.
3. Gravel placed in planters adjacent to the parking lot shall match existing
parking lot gravel.
4. Shipping container shall be new or like-new condition.
Architectural Review Commission Minutes May 28, 2024
City of Palm Desert Page 3
ALL ACTIONS ARE DRAFT, PENDING APPROVAL OF THE MINUTES
6. NON-ACTION ITEMS
None
7. INFORMATIONAL REPORTS & COMMENTS
A. ARCHITECTURAL REVIEW COMMISSIONERS
Commissioner Colvard reported on the Cultural Arts Committee; in the current plan for
the park proposed at Dinah Shore Drive, there are three proposed locations for public art.
Additionally, City Council has proposed a 75-foot landscape buffer between the park and
Dinah Shore Drive. Landscape for the roundabout located at Magnesia Falls and San
Pablo has been completed.
B. CITY STAFF
Principal Planner Flores provided the following updates:
• At the Planning Commission meeting held on May 21, 2024, the ARC Village and
Pulte Homes projects were approved. The request for revocation of a CUP for
Thinc Cubed cannabis business was continued.
• Planning Commissioners inquired about the City providing iPads for Planning
Commissioners to use during the meeting to review the agenda packets and
project plans instead of receiving paper packets. Architectural Review
Commissioners were asked to consider whether they would also be interested in
iPads for the Architectural Review Commission (ARC) meeting. ARC
Commissioners provided feedback on ensuring proper IT support.
C. ATTENDANCE REPORT
The attendance report was provided with the agenda materials. The Commission took no
action on this matter.
8. ADJOURNMENT
The Architectural Review Commission adjourned at 1:38 p.m.
Respectfully submitted,
Melinda Gonzalez, Executive Administrative Assistant
Recording Secretary
ATTEST:
Carlos Flores, Principal Planner
Secretary
APPROVED BY ARC: __/__/2024
CITY OF PALM DESERT
DEVELOPMENT SERVICES DEPARTMENT
ARCHITECTURAL REVIEW COMMISSION MEMORANDUM
To: Honorable Chair and Members of the Commission
From: Kenny Taylor, Associate Planner
Date: June 11, 2024
Subject: SARC 24-0004 – Consideration to approve a Sign Program for West Coast Self-
Storage located at 73761 Spyder Circle
BACKGROUND
The project is a request by West Coast Self-Storage (Applicant) to establish a new sign
program (Program) for the newly constructed West Coast Self-Storage facility. The sign
program will establish signage design standards for the single tenant in the building. Signage
includes:
• Three (3) tenant wall signs on the north, south, and east building elevations.
• Three (3) free-standing monument signs.
• One (1) non illuminated address number sign.
• One (1) non illuminated directional panel sign.
On May 14, 2024, planning staff advised the Architectural Review Commission the applicant
had requested a continuance for the item to a date uncertain to allow for additional time to
fulfill submittal requirements prior to ARC review.
On December 6, 2022, the City of Palm Desert Planning Commission adopted Resolution
No. 2825, which approved Precise Plan 22-0005 to develop a 52,528 square-foot self-storage
facility located at the northwest corner of Dinah Shore Drive and Dick Kelly Drive.
The Planning Commission approved this after the ARC approved the design of the building
on October 25, 2022. Sign design or standards for the building were not presented as part of
the Design Review. Building permits have been issued for the facility and the project is
currently under construction.
PROJECT SUMMARY
A. Property Description:
The project is located on a 1.87-acre site at the northwest corner of Dinah Shore Drive
and Dick Kelly Drive. The site is surrounded by existing developments consisting of light
and service industrial uses to the north and single-family residential to the south.
SARC 24-0004
Page 2 of 6
June 11, 2024
This site fronts upon three public streets with right-of-way improvements consisting of
street, curb and gutter, and a developed meandering public sidewalk along the southern
right-of-way. There is a dedication for a 20’-0” wide landscape and pedestrian easement
at the eastern edge of the site along Dinah Shore Drive. The topography of the site is
generally flat, sloping from west to east.
B. Zoning, General Plan and Adjacent Uses:
Table 1 – Adjacent Land Use and Designations
Existing Uses General Plan Zoning
Project Site Vacant Employment Service Industrial
(S.I)
North Light Industrial/ Office/ Auto
Service
Employment Service Industrial
(S.I)
South Vacant – Future Apartments Town Center
Neighborhood
(TCN) 7-40
Dwelling
Units Per
Acre
Planned Residential
– 22 dwelling units
per acre (PR-22)
East Vacant Pad, Multi-tenant
Office Center
Employment Service Industrial
(S.I)
West Light Industrial Building Employment Service Industrial
(S.I)
C. Project Description
The applicant is requesting approval to establish a sign program for the newly constructed
West Coast Self-Storage facility. The sign program will establish signage design
standards for the single tenant in the building. The proposed Program would set guidelines
for sign criteria, including size, location, construction, height, length, and illumination for
three (3) tenant wall signs, three (3) free-standing monument signs, one (1) non
illuminated address number sign, and one (1) non illuminated directional panel sign as
show in Exhibit 1 below.
(Continued on next page)
SARC 24-0004
Page 3 of 6
June 11, 2024
Exhibit 1 – Program Site Plan
The three exterior tenant signs are proposed as mounted illuminated aluminum cabinets with
white acrylic channel letters. The backer panel will consist of a textured finished painted SW
7693 Stonebriar consistent with the surface of the exterior wall façade. The building
placement and dimensions of the signs are shown on Sheets 6 and 7 of the Program.
Two free-standing monument signs are proposed along Dick Kelly Drive and Dinah Shore
Drive which are double-faced and illuminated with contemporary design rectangular bodies
supported with a split-face CMU tan block pedal base with dual blue acrylic channel letters.
The monuments are six feet tall, including the 1’-6” tan CMU block base, twelve feet wide,
and one foot in depth. The sign area for each monument sign is 54 square feet. The
monument sign located at the corner of Dick Kelly Drive and Dinah Shore Drive is setback
approximately one foot from the property line and the monument sign located on the corner
of Dinah Shore Drive and Spyder Circle is setback less than one foot from the property line.
The third monument sign adjacent to Spyder Circle is a double face illuminated sign with the
same colors and materials as proposed for the other two free-standing monument signs. This
monument is proposed at four feet tall, including a 1’-6” tan CMU block base, 5’-3” wide, and
approximately 1’-6” in depth. The sign area is 13.125 square feet and is setback from Spyder
Circle approximately 3 feet.
The scale of the tenant wall sign elements is appropriate to the scale of the building; the sign
design complements the building's architectural features, colors, and textures while
accommodating the corporate identity needs of the building's tenant. At the proposed
SARC 24-0004
Page 4 of 6
June 11, 2024
monument sign locations, the signs do not obstruct visibility or create line-of-site issues as
they are setback from the street corner locations.
ANALYSIS
Development Standards
All proposed signage is consistent with the signage standards established by the Palm Desert
Zoning Ordinance under Chapter 25.56, Signage (Sign Ordinance), with exception to the two
monument signs proposed at 54 square feet, which exceed the 50 square foot allowance for
monument signs. Table 1 below provides a summary of conformance. The signs are identified
as they are identified on Sheet 3 of the plans:
Table 1 – PDMC Conformance Summary Review
Sign # (Per
Sheet 2)
Type Proposed
Square Footage
PDMC
Allowance
PDMC
Conformance
2 Building Sign 94 sf 100 Yes
3 Building Sign 94 sf 100 Yes
4 Building Sign 94 sf 100 Yes
5 Monument 54 50 ARC
Determination
6 Monument 54 50 ARC
Determination
7 Monument 13.125 50 Yes
ZONING ORDINANCE SUMMARY
A comprehensive sign program is required when three (3) or more signs are proposed for a
single tenant per Palm Desert Municipal Code (PDMC) Section 25.56.100(B)(2). The
Architectural Review Commission (ARC) is the approving authority for comprehensive sign
programs per PDMC Section 25.68.060 (C).
ARC approval is required for all comprehensive sign programs per Palm Desert Municipal
Code (PDMC) Section 25.56.100 (D). Findings in support of the project are listed below:
A comprehensive sign program shall comply with the following standards:
1. The proposed sign program shall comply with the purpose and intent of this chapter.
The purpose and intent of Chapter 25.56 (Sign Ordinance) is to provide visually
attractive signage, which affords each user adequate identification while guarding
against excessive advertising. It also ensures that signs are in harmony with the
building and neighboring signs. The proposed sign program is necessary for the
tenant’s business and as proposed, ensures each sign is proportional to the scale of
the building. The tenant wall signs are in harmony as each sign proposes to use
matching illuminated cabinets with channel letters. Additionally, the proposed free-
SARC 24-0004
Page 5 of 6
June 11, 2024
standing monument signs are designed to be consistent with the on-site
constructed buildings' architectural features, colors, and textures.
2. The proposed signs shall enhance the overall development, be in harmony with, and
relate visually to other signs included in the comprehensive sign program, to the
structures and/or developments they identify, and to surrounding development when
applicable.
The proposed signage enhances the overall development by providing for the orderly
placement and design of the proposed signage. The signs are compatible in scale with
each other and the area of the fascia and site locations where they are placed. The
signs use a similar construction and illumination method for consistency.
3. The sign program shall address all signs, including permanent, temporary, and exempt
signs.
The sign program addresses the locations of all permanent signage. No temporary
signs are being proposed. Exempt signs include directional signs and business
identification signs which are in line with the City’s Municipal Code and are harmonious
with the rest of the signs.
4. The sign program shall accommodate future revisions that may be required because
of changes in use or tenants.
The sign program shows the placement of signs on the building and provides specific
maximum area limitations for each sign. The placement, size, and construction of the
signs can be referenced or updated should the tenant request modifications in the
future.
5. The sign program shall comply with the standards of this chapter, except that
deviations are allowed with regard to sign area, total number, location, and/or height
of signs to the extent that the comprehensive sign program will enhance the overall
development and will more fully accomplish the purposes and intent of this chapter.
PDMC Section 25.56.070 establishes allowed signage areas for commercial signage.
The street frontage is permitted to have a maximum signage area of approximately
100 square feet. As proposed, the sign program will feature a maximum of 94 square
feet of sign area which is below the maximum allowance for the building. The proposed
monument signs are between 13.125 and 54 square feet of sign area.
6. Approval of a comprehensive sign program shall not authorize the use of signs
prohibited by this chapter.
All signs proposed by the sign program are allowed by the Palm Desert Municipal
Code (PDMC). Any sign identified as prohibited in the PDMC would be prohibited for
this site.
SARC 24-0004
Page 6 of 6
June 11, 2024
Staff Recommendation
Staff recommends the ARC determines that the requirements of the findings have been met
based on the analysis and approves the Sign Design Review with the following conditions:
1. Sign area for building tenant wall signs shall not exceed 94 square feet.
2. Sign area for free-standing monument signs shall not exceed 54 square feet.
Attachment: 1. Sign Plans
Customer Approval:____________________Date:__________
West Coast Self Storage
Dick Kelly Dr & NWC Dinah Shore Dr
Palm Desert, CAInsigniaNationalInsigniaNational
Image Overlays NTS Image Overlays are provided as a visual aid of the proposed project and are to be considereda close approximation of the completed project only, (see scale drawings ).
2/27/24
1 of 6
DAYTIME VIEW
Customer Approval:____________________Date:__________
West Coast Self Storage
Dick Kelly Dr & NWC Dinah Shore Dr
Palm Desert, CAInsigniaNationalInsigniaNational
Image Overlays NTS Image Overlays are provided as a visual aid of the proposed project and are to be considereda close approximation of the completed project only, (see scale drawings ).
2/27/24
1 of 6
NIGHTTIME VIEW
Customer Approval:____________________Date:__________
West Coast Self Storage
Dick Kelly Dr & NWC Dinah Shore Dr
Palm Desert, CAInsigniaNationalInsigniaNational
7
3
2
D I C K K E L LY D R I V E
S P Y D E R C I R C L E
1
A-2
2
A-2
2
A-3
1
A-3
3
A-3
2
A-6
2
A-6
1
A-6
1
A-6
CL CL
CL
2
2
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1
5
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5 1414
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V ICINITY MAP
NOT TO SCALE
N
S
PROJECT INFORMATION
A SSE SSOR'S PAR CEL NU MB ER (A PN)
ZONING CLASSIFICATION
JU RISD I CTIO N
E XI STIN G Z ON E
RE QU IRED ZONE
O VERLAY
SITE AREA
SI TE AREA:
BUILDING INFORMATION
694-240-021, 009, 010
CITY OF PA LM DE SE RT
(SI)SE RV ICE I NDUST RY
N A
±1.87 A C (±81,240 SF)
(SI)SERVIC E IN DU STRY
WCS S L OT COV ER AG E R AT IO PROVIDE D 66.1%
L AN DSC AP E A DJA CE NT TO OUTS ID E GATE PARK ING AR EA30.0%
WCS S FLO OR AREA
WCS S FLO OR-A REA R ATIO P RO VI DE D 65.7%
WCS S FLO OR-A REA R ATIO (MA X ALLOWA BLE)75.0%
L EASI NG O FFICE AREA
SELF-S TO RA GE AR EA
644 SF
±53,368 SF
52,724 SF
SITE
TRUE NORTH
SCALE: 1"=50'-0"
SIGN TYPE ALLOWED BY CODE PROPOSEDSIGN
WALL
Address
WALL
WALL
94 SF
94 SF
94 SF
4.0 SF1
2
3
4
5
6
7
8
100 SF MAX ALLOWED
100 SF MAX ALLOWED
100 SF MAX ALLOWED
NON ILLUMINATED ADDRESS NUMBERS5
6
8
1
4
Monument
Monument
Monument
49.99 SF
49.99 SF
8.75 SF
6 SF
MAX. HEIGHT10'-0" / 50 SF ALLOWED
MAX. HEIGHT10'-0" / 50 SF ALLOWED
MAX. HEIGHT10'-0" / 50 SF ALLOWED
Directional NON-ILLUM'D DIRECTIONAL PANEL SIGN
456’-5” FRONTAGE
2/27/24
2 of 6
West Coast Self Storage
Dick Kelly Dr & NWC Dinah Shore Dr
Palm Desert, CAInsigniaNationalInsigniaNational
TWO (2) DOUBLE FACE ILLUMINATED MONUMENT SIGNS
SIDE VIEW
5
TBD
3M DUAL COLOR
3635-157 SULTAN BLUE
4” STD. PIPE
SIGN AREA 49.99 SQUARE FEET
2/27/24
3 of 6
12’-0 “1'-0"
6
8” ANGELUS
SPLIT FACE
CMU BLOCK
COLOR: TAN
(BY OTHERS)REFER TO
ENGINEERING
DRAWING
SPECIFICATIONS:
BACKGROUND: .090 ROUTED ALUMINUM SIGN FACES W/ WHITE
ACRYLIC BACKING FIRST SURFACE 3M FILM GRAPHICS 3M
DUAL COLOR SULTAN BLUE
CABINET: 12” EXTRUDED ALUMINUM W/ HINGED FACE FOR
SERVICE ACCESS CABINET AND FACE TO HAVE TEXTURED
STUCCO FINISH PAINTED TO MATCH BUILDING COLOR SW 7693
STONEBRIAR
INTERIOR ILLUMINATED W/ Z-LIGHT WHITE LINEAR BAR LED
LIGHTING
BASE: 8” ANGELUS SPLIT FACE CMU BLOCK TAN (BY OTHERS)
TEXTURED FINISH
PAINTED SW 7693
STONEBRIAR
Customer Approval:____________________Date:__________
West Coast Self Storage
Dick Kelly Dr & NWC Dinah Shore Dr
Palm Desert, CAInsigniaNationalInsigniaNational
SCALE: 1"=1'-0" 8.75 SF
REFER TO
ENGINEERING
DRAWING
ONE (1) DOUBLE FACE ILLUMINATED DIRECTIONAL SIGN7
3M 3630-36 BLUE
(OPAQUE)
3M 3630-25 SUNFLOWER
WHITE
2/27/24
4 of 6
S/F NON ILLUMINATED WALL SIGN
SCALE: 1"=1'-0" 6.0 SF
.080 WHITE ALUMINUM B/G PANEL W/ 1” RETURN
WITH DIGITAL PRINTED GRAPHICS
ON WHITE VINYL
8 Building WALL
.080 ALUMINUM
LAG SCREWS OR
EXPANSION BOLTSAS REQ ’D
INSTALLALATION DETAIL
1ꢀ
1" RADIUS
3’-0 “
8” ANGELUS
SPLIT FACE
CMU BLOCK
COLOR: TAN
(BY OTHERS)
5'-3"1'-6"
TBD
2'-11 1/2"
3M DUAL COLOR
3635-157 SULTAN BLUE
SPECIFICATIONS:
BACKGROUND: .090 ROUTED ALUMINUM SIGN FACES W/ WHITE
ACRYLIC BACKING FIRST SURFACE 3M FILM GRAPHICS 3M
DUAL COLOR SULTAN BLUE
CABINET: 12” EXTRUDED ALUMINUM W/ HINGED FACE FOR
SERVICE ACCESS CABINET AND FACE TO HAVE TEXTURED
STUCCO FINISH PAINTED TO MATCH BUILDING COLOR SW 7693
STONEBRIAR
INTERIOR ILLUMINATED W/ Z-LIGHT WHITE LINEAR BAR LED
LIGHTING
BASE: 8” ANGELUS SPLIT FACE CMU BLOCK TAN (BY OTHERS)
TEXTURED FINISH
PAINTED SW 7693
STONEBRIAR
West Coast Self Storage
Dick Kelly Dr & NWC Dinah Shore Dr
Palm Desert, CAInsigniaNationalInsigniaNational
THREE (3) SETS LED ILLUMINSTED CHANNEL LETTER WALL SIGNS
SCALE:1/2"=1'-0"AREA -94.00 SF
2 3 4
73761
NUMERALS: WHITE FORMED ACRYLIC AREA - 3.5 SF
NON-ILLUMINATED ADDRESS NUMBERS
SCALE: 1"=1'-0"1
1"
TYPICAL SECTION
23’-6”
2/27/24
5 of 6
Acrylic
Face
Penetrations sealed
with silicone
120V Power Supply
Junction Box
Electrical Disconnect Switch
LED 60w
120V Transformer
Jewelite
Trimcap
LED Modules
.040 Aluminum
Channel Letter
Can
RivNut
Stud Mount
RivNut
Stud Mount
Wire Connection
.060 Aluminum Back
Back
TYPICAL PANEL MOUNT LED CHANNEL LETTER DETAIL
NTS
5”
ALUMINUM TRANSFORMER
ENCLOSURE BEHIND WALL
VERIFY OF VISIBLE TO STORE
1"
INDIVIDUAL CHANNEL LETTERS ON ALUMINUM BACKER PANEL.
WEST COAST SELF STORAGE
.177 WHITE 7328 FACES W/ FIRST SURFACE 3M DUAL COLOR FILM BLUE
3635-36 PMS 281C
3/4’ DK. BLUE TRIM CAP EDGE / ALUMINUM RETURNS: 5” DK BLUE
INTERIOR ILLUMINATED: Z LIGHT LED MODULES WITH REMOTE POWER
SUPPLY ENCLOSURES.
BACKER PANEL: .090 ALUMINUM PAINTED TO MATCH BUILDING WALL COLOR
SIGN 2: SW 7693 STONEBRIAR
SIGNS 3 & 4: SW 6141 SOFTER TAN
TEXTURED FINISH
PAINTED SW 7693
STONEBRIAR
(SIGN 2)
TEXTURED FINISH
PAINTED SW 6141
SOFTER TAN
(SIGNS 3 & 4)
3M DUAL COLOR FILM
BLUE 3635-36 PMS 281C
3'-6"
SCALE: 1/16” = 1’-0”
West Coast Self Storage
Dick Kelly Dr & NWC Dinah Shore Dr
Palm Desert, CAInsigniaNationalInsigniaNational
S C A L E: 1/16” = 1’-0”
SCALE: 1/16” = 1’-0”
SCALE: 1/16” = 1’-0”
PARTIAL SOUTH ELEVATION
PARTIAL NORTH ELEVATION
PARTIAL INTERIOR WEST ELEVATION
EAST ELEVATION
205’-10 1/4”
8
2
3
3'-0"
4
23'-6"
23'-6"
23'-6"
2/27/24
6 of 6
737611
West Coast Self Storage
Dick Kelly Dr & NWC Dinah Shore Dr
Palm Desert, CAInsigniaNationalInsigniaNational 2/27/24
3 of 6
MATERIALS BOARD
WHITE .177 THICKNESS ACRYLIC
CHANNEL LETTER FACE
.090 ALUMINUM LETTER RETURNS
BLUE PMS 281C
TEXTURED STUCCO FINISH
PAINTED SW 7693 STONEBRIAR
3M DUAL COLOR FILM
BLUE 3635-36 PMS 281C
3M 3630-25 SUNFLOWER
8” ANGELUS SPLIT FACE
CMU BLOCK COLOR: TAN
(BY OTHERS)
TEXTURED FINISH PAINTED SW 6141
SOFTER TAN (SIGNS 3 & 4)
Highway 111
AGENDA ITE3 5.A.106/11/2024
PALM DESERT ARCHITECTURAL REVIEW COMMISSION
JUNE 11, 2024
SARC24-0004
WEST COAST SELF STORAGE
Vicinity Map
Highway 111
AGENDA ITE3 5.A.106/11/2024
Project Request
The applicant, West Coast Self-Storage, is requesting approval to construct a new
sign program located at 73761 Spyder Circle.
AGENDA ITEM 5.A.106/11/2024
Project History
Highway 111
Larkspur LaneAGENDA ITEM 5.A.106/11/2024
On December 6, 2022, the City of
Palm Desert Planning Commission
adopted Resolution No. 2825,
which approved Precise Plan 22-
0005 .
Analysis
Proposed sign program approval would set the guidelines for sign criteria to the Palm
Desert Municipal Code
06/11/2024 AGENDA ITEM 5.A.1
AGENDA ITEM 5.A.106/11/2024
AGENDA ITEM 5.A.106/11/2024
AGENDA ITEM 5.A.106/11/2024
06/11/2024 AGENDA ITEM 5.A.1 9
Analysis
Staff recommends that the ARC determine the requirements of the findings have been met and
approve the design review:
1.Any modifications required by the ARC should be added to the motion as conditions of
approval
AGENDA ITEM 5.A.106/11/2024
CITY OF PALM DESERT
DEVELOPMENT SERVICES DEPARTMENT
ARCHITECTURAL REVIEW COMMISSION MEMORANDUM
To: Honorable Chair and Members of the Commission
From: Kenny Taylor, Associate Planner
Date: June 11, 2024
Case No.: SARC24-0008
Subject: Consideration for design review approval for two entry wall mounted signs on
an existing block wall reading “M” Millennium Apartments located at entry
locations off Technology Drive and Gerald Ford Drive.
BACKGROUND
The Applicant, Signarama, is requesting design review approval for two new, internally
illuminated, wall mounted signs, approximately 24 square feet each in area, on the north entry
of the residential complex facing Technology Drive and at the east entry of General Ford
Drive. Approval of the signs would set the guidelines for sign criteria, including size, location,
construction, height, length, and illumination for the two (2) apartment identification signs.
Project Summary
A. Property Description
On March 15, 2022, the City of Palm Desert Planning Commission (Commission) adopted
Resolution No. 2809, which approved Precise Plan (PP) 21-0009 to construct a 330-unit
apartment development located on Parcel 7 of Parcel Map 36792 at the southeast corner
of Gerald Ford Drive and Technology Drive.
The Commission approved this project after the Architectural Review Commission (ARC)
approved the design of the building on December 14, 2021. Conceptual Sign design or
standards for the building were presented as part of the Design Review but a condition of
approval was applied to submit proposed signage for review and approval. Building
permits have been issued, and the project is currently under construction. The applicant
has submitted SARC24-0008 per the condition of approval.
SARC 24-0008 – Millennium Specific Plan
Page 2 of 6
June 11, 2024
B. Adjacent Land Use and Zoning Designation
Table 1 – Adjacent Land Use and Designations
Existing Uses General Plan Zoning
Project Site Existing Parking Lot /
Full-Service
Restaurant
District Commercial
Center
District Commercial
Center (PC-2)
North Vacant MSP-PA3 Service Industrial (SI)
South University Park
approved for single-
family residential
University
Neighborhood
Specific Plan (UNSP)
PR-5 University Park
East Hotels (Holiday Inn
Express and
Staybridge Hotel)
Planned Commercial
(PA-4)
MSP
West Under consideration
for 241-unit
multifamily residential
development
Planned Residential
(PA-8)
MSP
C. Project Description
The Applicant is proposing construction of two new entry wall mounted signs to their block
wall entries with the following features:
• The “M” logo sign would be made of a translucent aluminum channel letter face with
painted multi-colored (gray, green, salmon, and navy blue) proposed at approximately
13 square feet. The sign would have 1/4” aluminum cutouts, white backing, and
internal white 7000k LED illumination. (Sheet 2, Attachment 1).
• The individual channel letters “Millennium Apartments” are ¼” thick aluminum painted
gloss black on studs, approximately offset 1.0” from the block wall below the “M” logo
sign and measuring a maximum of 8” in letter height, which accounts for the capital
“A” and descender “p” in “Apartments”. The sign letters would not be illuminated.
ANALYSIS
Development Standards
The purpose of the Design Review is to determine if the sign is in conformance with the
following requirements:
• Palm Desert Municipal Code Sections 25.68.050 and 25.56.070 (C)
• PP21-0009 Condition of Approval
• Millennium Specific Plan
SARC 24-0008 – Millennium Specific Plan
Page 3 of 6
June 11, 2024
To achieve quality, well-designed signs that enhance the previously approved PP21-0009
and neighborhood area, the ARC considers the following elements in evaluating a sign
permit application:
• Ensure sign visibility and legibility, including letter height and legibility, contrast
background relationship, placement, and location.
• Intensity of sign illumination of the “M” sign logo does not adversely impact
surrounding neighborhoods or businesses in the vicinity.
• The relation of the signs to the architectural design of the entry wall and building. An
attractive scale between the sign and the entry wall shall be maintained.
• Ensure the graphic design of the sign logo emphasizes simplicity and identification.
No changes are proposed to the site plan, landscape plan, building elevations, exterior
perimeter walls or existing parking areas.
Section 25.56.070 (C)(3) of the Zoning Ordinance allows a maximum of 40 square feet of
sign face area per sign face with a maximum of 6 feet in height, which will be used for
subdivision community identification. The signs proposed are approximately 4 square feet,
with a sign face at 5 feet and 7 inches in height.
The signage height and proposed M logo internal illumination will not adversely affect
adjacent properties. Section 25.68.050(C)(5) allows the ARC to review signs unique in design
consistent with the required findings under Section 25.68.050. Staff believes that the
proposed signs are suitable for the residential Millennium Apartments complex and that the
design does not detract from the surrounding area. Further, the signs are appropriately sized
and clear enough to be visible from Technology and Gerald Ford Drive while blending well
with the architectural features of the perimeter wall and the apartment aesthetics.
ZONING ORDINANCE SUMMARY
Findings for ARC decisions of sign design review applications are listed under Palm Desert
Municipal Code (PDMC) Section 25.68.050(D) as follows:
A. That the sign is necessary for the applicant's enjoyment of substantial trade and
property rights.
The number and location of signs are necessary to provide adequate identification to
residents and visitors to the Millennium Apartment complex as it is located at the entry
locations from Technology Drive and Gerald Ford Drive. The proposed signs are
needed to identify the Millennium Apartment complex for vehicles and pedestrians
passing along Technology Drive and Gerald Ford Drive. At their proposed location and
size, the signs are scaled appropriately based on the building architecture where they
are placed on the entry block walls. Additionally, the proposed signage is in
conformance with the legally adopted development standards set forth by the PDMC
for the Millennium Specific Plan, Chapter 25.56 (Sign Ordinance), including the
condition of approval of Precise Plan 21-0009 requiring a sign permit application for
review before construction.
SARC 24-0008 – Millennium Specific Plan
Page 4 of 6
June 11, 2024
B. That the sign is consistent with the intent and purpose of this chapter and title.
The project is located within the Millennium Specific Plan (PR-22) zoning district and
is subject to Chapter 25.56 (Sign Ordinance) Signage Guidelines requirements. The
proposed entry wall mounted signs will be located at entryways (Technology and
Gerald Ford Drive) and serve as the apartment complex's primary identification
signage. The entry wall mounted signs will be designed to be consistent with the
approved Millennium Apartments (PP21-0009), the City's Sign Ordinance standards,
and the Millennium Specific Plan. The proposed entry wall mounted signs are
integrated with the apartment complex aesthetic design and do not impact existing
use or neighborhood development, nor are they expected to generate traffic hazards
or congestion.
C. That the sign does not constitute a detriment to public health, safety, and welfare.
The approval of the sign review will not be detrimental or injurious to property or
improvements in the vicinity, harmful to the public health, safety, general welfare, or
convenience in that the placement and appearance of the projecting signs do not pose
safety hazards, nor do they detract from the subject building or surrounding properties.
Therefore, it has no adverse impacts on public health, safety, or general welfare
protection.
D. That the size, shape, color, height, and placement of the sign is compatible with
and will have a harmonious relationship to the building it identifies, the surrounding
neighborhoods, and other signs in the area.
The proposed signage and paint colors for the entry block wall are compatible with the
existing adjacent buildings. The proposed signage materials, logo, paint color, and
illumination will provide a high-quality visual appearance identifying the Millennium
Apartment complex.
E. That both the location of the proposed sign and the design of its visual elements
(lettering, words, figures, colors, decorative motifs, spacing, and proportions) are
legible under normal viewing conditions prevailing where the sign is to be located.
The signs are oriented to be visible for vehicles and pedestrians passing along
Technology Drive and Gerald Ford Drive. As proposed, the sign visibility and legibility,
including letter height and legibility, contrast background relationship, placement, and
location, are consistent with the Millennium Specific Plan (PR-22) zoning district and
requirements of Chapter 25.56 (Sign Ordinance) Signage Guidelines.
F. That the location, height, and design of the proposed sign does not obscure from view
or unduly detract from existing or adjacent signs, and does not in any way compromise
the health or safety of any person(s).
The approval of the sign review will not obstruct views from existing or adjacent signs,
nor be detrimental or injurious to property or improvements in the vicinity, harmful to
SARC 24-0008 – Millennium Specific Plan
Page 5 of 6
June 11, 2024
the public health, safety, general welfare, or convenience in that the placement and
appearance of the projecting signs do not pose safety hazards, nor do they detract
from the subject building or surrounding properties. The proposed signage design,
paint color, and location align with the character of the approved apartment complex
and surrounding buildings within the immediate area. The signs are compatible with
the scale of the entry block wall where they are placed. The nighttime sign illumination
is designed to minimize negative impacts on surrounding properties and will not create
hazardous glare for pedestrians or vehicles. Additionally, the sign paint colors are
harmonious with the apartment complex and do not adversely impact surrounding
developments. Therefore, it has no adverse impacts on public health, safety, or
general welfare protection.
G. That the location and design of the proposed sign, and its size, shape, illumination,
and color are compatible with the visual characteristics of the surrounding area so as
not to detract from or cause depreciation of the value of adjacent developed
properties.
The proposed signage materials, logo, paint color, and illumination will provide a high-
quality visual appearance. The proposed entry block wall is internally illuminated at
night at approximately 24 square feet. The sign and materials are consistent with the
Millennium Apartment complex and surrounding properties. The nighttime sign
illumination is designed to minimize negative impacts on surrounding properties and
will not create hazardous glare for pedestrians or vehicles nor cause depreciation of
the value of adjacent developed properties.
H. That the location and design of a proposed sign in close proximity to a residential
district does not adversely affect the value or character of the adjacent residential
uses.
The proposed signs are appropriately designed for both daytime and nighttime use
and located on the entry building block walls at Technology Drive and Gerald Ford
Drive. The signs are suitable for the residential Millennium Apartments complex, and
the design does not detract from the surrounding area nor impact residents within the
district location.
I. That any neon tubing used in conjunction with any sign is incorporated as an integral
part of the sign design with careful attention to color, intensity of light, and the use of
colors that are not overly bright.
Neon tubing is not proposed as part of the sign materials.
J. That the quantity of information displayed in the sign does not cause visual clutter
The signage text is limited to the name of the apartment complex and their logo. The
proposed signage would maintain and enhance the quality of the Millennium apartment
complex appearance, by limiting signs to avoid clutter and providing an aesthetically
complementary design.
SARC 24-0008 – Millennium Specific Plan
Page 6 of 6
June 11, 2024
Staff Recommendation
Staff recommends the ARC approve the request for Design Review approval, determining
the requirements of the findings have been met including exception for illumination for the
signs.
Any modifications required by the ARC should be added to the motion as a condition of
approval.
Attachment: 1. Plans Submitted by Applicant
CITY OF PALM DESERTATTENDANCE REPORTAdvisory Body: Architectural Review CommissionPrepared By:Year2023 2023MonthDate 9-Jan 24-Jan 13-Feb 27-Feb 12-Mar 26-Mar 9-Apr 23-Apr 14-May 28-May 13-Jun 27-Jun 11-Jul 25-Jul 8-Aug 22-Aug 12-Sep 26-Sep 10-Oct 24-Oct 14-Nov28-Nov 12-Dec 28-DecBlakeley, James EdwardEEEEP - PPE P PPP - P-EPP - P -60Colvard, Dean WallacePPPPP - PE P P P-PPP - P-PEE - P -30Latkovic, NicholasPPPPP - PP P P E-PPP - P-PPP - E -20McAuliffe, MichaelPPPPP - PP P P P-PPP - P-PPP - P -00McIntosh, JamesEPPPP - PE P E P-PEA - P-PPP - P -51Sanchez, FranciscoPPPE P - PP P P P-PPP - P-PPP - P -10Vuksic, JohnPPPPP - PP P P P-PPP - P-PEP - P -10Palm Desert Municipal Code 2.34.010:P PresentA AbsentE Excused- No meetingM. Gonzalez2023Twice Monthly: Six unexcused absences from regular meetings in any twelve-month period shall constitute an automatic resignation of members holding office on boards that meet twice monthly.Total Unexcused AbsencesJan Feb Mar Apr May Jun Jul Aug Sep20232024 202420232024Total AbsencesOct Nov Dec20232023 20232024 2024