HomeMy WebLinkAboutBetty Shoe Boutique Signage MEMORANDUM
City of Palm Desert
TO: City Manager and City Council
FRCM: Assistant City Manager/Director of Community Development
DATE: October 12, 1989
SUBJECT: Betty's Shoe Boutique Sign Call-Up
As council will recall, staff approved an internally lit can sign for Betty's
Shoe Boutique located at 72-785 Highway 111. The sign letters were rust
colored with a background of ivory.
It was determined that a mistake had been made and staff should not have
approved the sign and, subsequently, the sign was taken to the architectural
review commission. At its meeting of September 12, the architectural review
commission by a vote of 3-2 (minutes attached) approved the signage in
question. The decision was then called up for review by Councilman Crites on
the grounds that the sign was unsuitable in the present location because of
inoompatibility with existing signage at the center.
Council should note that if the decision of the architectural review commission
is reversed and the sign is disapproved, the applicant should be reimbursed his
expenses for erecting the signage. (Such amount to be determined. ) It should
also be noted that along this portion of the Palms to Pines center facing Plaza
Way, that none of the stores have internally lit can signs. That while the
signs may differentiate in color and letter style, the signs are generally
wooden signs with letters routed.
If council should find that this sign is incompatible with the area, then it
should reverse the architectural review commission decision. If it is the
conclusion that the sign in question is compatible with existing signage, then
the camtission decision should be upheld.
RAMON . DIAZ
ASSISTANT CITY , DIRECTOR OF COMMUNITY DEVELOPMENT/PLANNING
/tm CITY COUNCIL ACTION:
APPROVED _ DENIED
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VERIFIED BY:
Original on File witi .tClerk's Offic
+` ARCHITDCIURAL CI;MMISSICIV
SEPTENBER 12, 1989
2. APPLICANT (AND ADDRESS): BETTY'S SHOE BOf.TTIQUE, 72-785 Highway 111,
Palm Desert, CA 92260
Moved by Cxxrmicsioner Drury, seconded by Cczmiic1sioner McCrea to
place this item on the agenda for consideration. Carried 4-1
(Holden opposed).
Chairman Gregory asked if the signage complied with the allowable
signage area. Mr. Drell indicated that signage did meet allowed
signage.
Commissioner Drury indicated that the signage program for this
complex was lost long before this sign was installed.
Commissioner Holden felt that if a signage program was estab-
lished, then it should be complied with.
Moved by Carmissicner McCrea, seconded by Carmissioner Drury to
approve the sign. Carried 3-2 (Commissioners Sullivan and Holden
opposed).
VI.
The meeting adjourned at 2:30 p.m.
];akStele Smith, Associ e P1
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