HomeMy WebLinkAboutAesthetic Enhancements for Portola Avenue/I-10 InterchangeSTAFF REPORT
CITY OF PALM DESERT
COMMUNITY DEVELOPMENT DEPARTMENT
MEETING DATE: February 13, 2020
PREPARED BY: Amy Lawrence, Management Analyst
Oil
REQUEST: Consideration for approval of aesthetic enhancements for the
Portola 1-10 Interchange Project.
Recommendation
By Minute Motion, direct staff to proceed with font option 2 as outlined in the
aesthetic enhancements signage proposal for the Portola 1-10 Interchange
Project.
Strategic Plan Obiective
While approval of aesthetic enhancements for the Portola 1-10 Interchange Project does
not have a direct link to the City's 2013-2033 Strategic Plan, Envision Palm Desert —
Forward Together, the project does address the following Tourism and Marketing
priorities:
• Priority 1: Improve access to Palm Desert and its attractions to enhance the ease
of lifestyle.
• Priority 4: Support the city's tourism industry through enhancement of its
marketing efforts with an allocation of additional city resources, the development
of partnerships, and coordination of existing efforts.
Discussion
At its meeting of June 13, 2019, the City Council appointed then Council Member
Kathleen Kelly and Council Member Jan Harnik to serve on the Portola Interchange
Aesthetic Treatment subcommittee. The subcommittee met on several occasions to
review conceptual designs including large-scale public art and bridge aesthetics.
The subcommittee initially focused a great deal on large-scale public art designs that
could be incorporated into the bridge design. However, it was determined that project
deadlines severely limited the ability to incorporate art in a meaningful way. As such, the
subcommittee concurred that working with an artist on aesthetic enhancements (i.e.
signage) on the bridge would be a more viable and elegant approach. In an effort to
retain a location where a future public art project could be located, the construction
plans will identify an area within the westbound onramp for this purpose.
February 13, 2020 - Staff Report
Portola 1-10 Interchange Project Aesthetic Enhancements
Page 2 of 2
Attached is the signage proposal from artist Phillip K. Smith III that includes three (3)
font options for the bridge. The fonts selected were intended to be clean, modern, and
timeless. The material will be rusted corten steel and the letters will be backlit with white
LED lighting. Upon review of the three (3) fonts, staff recommends selection of font
option 2, as the scale and design of the font are complementary both day and night.
Fiscal Analysis
There is no fiscal impact to the General Fund associated with this request as funding for
the bridge aesthetics will be paid for by the Portola 1-10 Interchange Capital Project.
LEGAL REVIEW
DEPT. REVIEW
FINANCIAL REVIEW ASSISTANT
CITY MANAGER
N/A N/A
Ryan Stendell
Robert W. Hargreaves Director of Community Janet M. Moore
City Attorney Development Director of Finance
City Manager, Lauri Aylaian:
ATTACHMENTS: Signage Proposal for Portola Overpass
CITY COUNCIL ACTION
APPROVED ✓ * DENTED
RECEIVED OTHER
MEETING DATE, 0, -13 -f0,
AYES: i k, f11r-)1 '/ y� r)Yl weber
NOES: A eSk?
ABSENT: Miff
ABSTAIN• A
VERIFIED BY:
Original on File with City rk's Office
•
Andy Firs ine
Assista t ty Manager
*Approved as amended with City Council
selecting Option 3 and directing staff to
explore remediations that can be put in place
to guard against bird issues. 4-1 (AYES:
Harnik, Jonathan, Kelly, and Weber; NOES:
Nestande)