HomeMy WebLinkAboutCriteria Large Advertising Balloons CITY OF PALM DESERT
DEPARTMENT OF COMMUNITY DEVELOPMENT
STAFF REPORT
TO: Honorable Mayor and City Council
FROM: Phil Drell, Senior Planner
DATE: June 22 , 1995
SUBJECT: Criteria for Staff Approval of Large Advertising Balloons
RECOMMENDATION:
Authorize the Director of Community Development to approve balloon
requests which meet the criteria discussed below.
I . BACKGROUND:
Due to the growing frequency of requests to use large inflatable
balloons to advertise special events, staff was directed by
council to develop a criteria for staff approval if certain
conditions are met. The following criteria was developed to be
consistent with past decisions and discussions by council
involving these requests .
A. The balloon must advertise either a special event of
significant public interest such as a one time grand opening,
civic event or holiday ( i .e. major local sporting event, 4th
of July, etc . )
B. A particular business could use a balloon for only one event
per year for a maximum duration of two consecutive days .
C. The predominant advertising on the balloon must relate to the
special event.
D. In reviewing balloon requests the Director shall consider
appropriateness of the location, color and design. Requests
determined to not meet the basic criteria or whose design was
found to be unacceptable could be appealed to the city
council .
We have received a request by the Newman Center for a KLCX Balloon
in their parking lot as part of their 4th of July activities . The
balloon would communicate a patriotic message. This request would
meet the proposedproposedcffslite6WpdAtiRproved by the Director.
APPROVED DENIED
RECEIVED OTHERAVit
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