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HomeMy WebLinkAboutSponsorship of 2004 PD Games (Senior Olympics) • � Iw CITY OF PALM DESERT COMMUNITY SERVICES DEPARTMENT STAFF REPORT REQUEST: CONSIDERATION OF SPONSORSHIP FOR THE 2004 PALM DESERT GAMES (SENIOR OLYMPICS) DATE: February 12, 2004 CONTENTS: 2004 PROPOSAL AND SPONSORSHIP PACKET Recommendation: By Minute Motion, endorse the concept of the Palm Desert Games, a regional event sanctioned by the Senior Olympics Committee and support it financially in an amount of $26,000.00 to be appropriated from the unobligated general fund to account number 110- 4416-414-3061 . Executive Summary: For the past three years the Coachella Valley Recreation and Parks District has assumed responsibility for production of the regional Senior Olympic Games, which are called the Palm Desert Games. Approval of this request will allow these regional games to move forward with the goal of hosting the State games in 2006. Background: Three years ago the Coachella Valley Recreation and Parks District assumed responsibility for organizing and producing the regional Senior Olympic Games. The fourth annual Palm Desert Games are scheduled to be held at various venues throughout the City of Palm Desert, February 19-22, 2004. Activities include ballroom dancing, swimming, golf, track and field, tennis, volleyball, race walk, softball, lawn bowling, and bowling. Hosting the regional games will provide a great deal of visibility to the City of Palm Desert as they enjoy active participation by almost 1 ,000 individuals from throughout the country. Based on last year's attendance and the interest demonstrate by past participants in returning to Palm Desert, it is anticipated that the 2004 Games will enjoy the highest attendance of any regional games in the State of California. In addition, upon the completion of the 2004 Regional Games, Palm Desert will become eligible to host the State games in the year 2006, which will attract even a broader audience to the City. The individuals participating in the Senior Games, along with the family members who accompany them to the desert, will be staying in the City for at least a week and there will be plenty of opportunities for them to enjoy Palm Desert's accommodations, shopping opportunities, and eat in local restaurants between organized activities and functions. Palm Desert's visibility and the potential for many return trips to this area by the individuals and families that this event brings to the desert makes this a valuable investment of the City's sponsorship dollars. Consideration of Sponsorship 2004 Palm Desert Games (Senior Olympics) February 12, 2004 Page 2 Attached is the sponsorship package along with a proposal that the Coachella Valley Recreation and Parks District distributes to potential sponsors. A C.V.R.P.D. representative will be present at the Council Meeting to answer any questions regarding Senior Game activities, current sponsorships, organizational issues, and future plans for this activity. No further funding or services is being requested. Therefore, staff recommends that the Council appropriate an amount of$26,000.00 to purchase a sponsorship for the 2004 Palm Desert Games from the unobligated general fund to account number 110-4416-414-3061. PATRICIA SCULLY PAUL GIBSO SENIOR MANAGEMENT ANAL ST DIRECTOR OF FINANCE/ CITY TREASURER Art/ HEILA R. GILLIGAN CARLOS L. O GA ASSISTANT CITY MA R CITY MANAG R CITY COUNCIL ,ACTION:DENIED APPROVED V RECEIVED MEETIIV DAT la L1501'1 AYES: n5�_ �_e NOES ABSENTan e. ABSTAIN: one_ VERIFIEDBY rr Clerk's Office Original on File with ity COACHELLA VALLEY .{ 41�� ,rs +y r-b III 6-6tell Pt/ PALM DESERT 4 ., ; SENIOR GAMES 3g" n[cncL,iaH a nnna os,ntc, COACHELLA VALLEY RECEATON a,PARK DISTRICT PALM DESERT SENIOR GAMES... SOMETHING FOR EVERYONE January 12, 2004 Honorable Members of Council The City of Palm Desert 43000 San Pablo Avenue Palm Desert, CA 92260 Dear Sirs and Madam: The Palm Desert Senior Games will be held this year starting Thursday, February 19 and ending Sunday, February 22. Each year the attendance increases by hundreds of additional competitors a s word o f mouth reaches more and more senior participants. This year, two additions that will increase attendance include a short nine-hole, three- par golf game at the Golf Center at Palm Desert and Senior Soccer at the soccer fields in Palm Desert. The Senior Soccer games will include teams who compete internationally and are looking for a host city for future events. The Coachella Valley Recreation and Park District is asking the City of Palm Desert to help fund the expenses of putting on the Senior Games. We are requesting the city generously support the Senior Games in the amount of$26,000. Thank you for your consideration of our request and I look forward to hearing from you. Sincerely, Linda Vassalli o c, Recreation Manager ;-< = r7'%I, rn Ca rnmrtry rn .r IV 0'*I C7 C/I D(7 m 45-480 Portola Ave. Palm Desert, CA 92260 (760) 568-2560 • • List of Sponsors Joclyn Cove Palm Desert High School Percision Screen Printing California Senior Games All offering site and support , r ,, BECOME A SPONSOR SEnior GamEs The Palm Desert Senior Games February 19-22, 2004 $500 Ribbon Sponsor • Name listed on event program and result book • Name on T-shirts • Choice of advertisement in athletes gift bags $1,000 Bronze Medal Sponsor • Name listed as contributing sponsor in the event program and printed materials • Name on t-shirts • 2 VIP tickets to the welcome social • Choice of advertisement in athletes gift bags • Business card size ad in event program $5,000 Silver Medal Sponsor • Name listed as contributing sponsor in event program • Name or logo on t-shirts • 4 VIP tickets to welcome social • Choice of advertisement in athletes gift bags • Name on sponsor banners to be posted at all venues and game headquarters • Name listed on all printed materials • Business card size ad in event program • Choice of event to host • Exclusive sponsorship banner at the event sponsor is hosting $10,000 Gold Medal Sponsor Name listed as contributing sponsor in event program, name listed on t-shirts, 4 VIP tickets to the welcome social, choice of advertisements in athletes gift bags, name on sponsor banners to be posted at all venues and games headquarters, name listed on all printed materials,choice of event to host, exclusive sponsorship banner at event sponsor is hosting, exclusive coverage in category, opportunity to present medals and speak at your hosted event, business card size ad in the event program and results book, name listed on some TV and Radio ads, link to the Palm Desert Senior Games web page. Ask us about the $20,000 Presenting Sponsorship!!! For a sponsorship packet and presentation or to learn more about the Senior Games and how you can join us, please contact Linda Vassalli at 568-6527 . A representative will come to your office to discuss which sponsorship level best meets your advertising needs! THIS EVENT IS BROUGHT TO YOU BY THE CITY OF PALM DESERT AND THE COACHELLA VALLEY RECREATION AND PARK DISTRICT