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Home My WebLink AboutConsider Sponsorship of 2002 PD Games Senior Olympics CITY OF PALM DESERT COMMUNITY SERVICES DEPARTMENT STAFF REPORT REQUEST: CONSIDERATION OF SPONSORSHIP FOR THE 2002 PALM DESERT GAMES DATE: FEBRUARY 14, 2002 CONTENTS: MINUTES OF THE PROMOTION COMMITTEE MEETING OF JANUARY 15, 2002, (STAFF REPORT AND ATTACHMENTS) Recommendation: By Minute Motion, affirm the recommendation of the Palm Desert Promotion Committee to endorse the concept of the Palm Desert Games, a regional event sanctioned by the Senior Olympics Committee, and purchase a sponsorship for this event for $20,000.00 to be appropriated through the unobligated general fund and deposited in account #110- 4416-414-3061 . Executive Summary: For the second year, the Coachella Valley Recreation & Parks District has assumed responsibility for organizing and producing the regional Senior Olympic Games. The second annual Palm Desert Games are scheduled to be held at various venues throughout the City in Palm Desert in April of this year. Background: Last year the Coachella Valley Recreation & Parks District assumed responsibility for organizing and producing the regional Senior Olympic Games; one of 13 throughout the State of California. The second Palm Desert Games are scheduled to be held at various venues throughout the City, April 4 through April 21 , 2002. Activities will include ballroom dancing, swimming, golf, track & field, tennis, volleyball, race/walk, softball, bowling, and lawn bowling. Hosting the regional games will provide a great deal of visibility to Palm Desert as they will be attended by individuals from throughout the country. Last year's games even attracted two international visitors to the desert. Based on last year's attendance and the interest demonstrated by its participants in returning to Palm Desert, it is anticipated that this year's games will enjoy the highest attendance of any regional games in the State of California. In addition upon completion of the 2002 Regional Games, Palm Desert will become eligible to host the State games which will attract an even broader audience to the City. G:\CityClrk\Gail Santee\wpdocs\srPDSeniorGames2002 • STAFF REPORT FEBRUARY 14, 2002 PALM DESERT SENIOR OLYMPIC GAMES Page 2 Attached is the sponsorship package that the Coachella Valley Recreation & Parks District presents to potential sponsors. At its meeting of January 15, 2002, the Palm Desert Promotion Committee recommended that the City Council purchase a sponsorship in the amount of$20,000.00 to assist with the organization and production of this activity. Therefore, staff recommends that the City Council affirm the Promotion Committee's recommendation that the City sponsor the Palm Desert Games in an amount of$20,000.00 from the unobligated general fund to be deposited in account #110-4416-414-3061. j(/(,(/)(-5. 621 PATRICIA SCULLY PAUL GIBSON SENIOR MANAGEMENT A ALYST TREASURER/FINANCE DIRECTOR 4; SHEILA R. GIL IGAN CARLOS L. • r EGA ASSISTANT CITY MAN ER/CITY CLERK CITY MANA ER CITY COUNCIL ACTION: APPROVED vv DENIED RECEIVED OTHER MEETING DATE - - AYES: 9&f'1 1 I. NOES: ABSENT: k(fit G:\CityClrk\Gail Santee\wpdocs\srPDSeniorGames2002.wpd ABSTAIN: hl VERIFIED BY: �� Vi)„i)Y)C r11 Original on File with City Clezi'a Office CITY OF PALM DESERT MEMORANDUM To: PALM DESERT PROMOTION COMMITTEE From: Pat Scully Senior Management Analyst for Community Services Date: January 16,2002 Re: PALM DESERT GAMES Recommendation: By Minute Motion,endorse the concept of the Palm Desert Games, a regional event sanctioned by the Senior Olympics Committee, and support this event financially in an amount not to exceed $20,000, to be appropriated through the unobligated general fund. Background: Last year the Coachella Valley Recreation and Parks Department assumed responsibility for organizing and producing the regional Senior Olympic games. The second Palm Desert Games are scheduled to be held at various venues throughout the City April 5-7, 2002. Activities will include ballroom dancing, swimming, golf, track and field, tennis, volleyball, race/walk, softball, bowling, and lawn bowling. Hosting the regional games will provide a great deal of visibility to Palm Desert as they will be attended by individuals from throughout the country. Based on last year's attendance and the interest demonstrated by participants in returning to Palm Desert,it is anticipated that this year's games will enjoy the highest attendance of any regional games in the State of California. In addition, upon completion of the 2002 regional games, Palm Desert will become eligible to host the State games, which will attract an even broader audience to the City. Attached is the sponsorship package that the Coachella Valley Recreation and Parks District present to potential sponsors. Representatives of CVRPD will be present at the Promotion Committee meeting to answer any questions that the Committee may have regarding Senior Game activities, current sponsorships, organizational issues, and future plans for this activity. Staff recommends that the Promotion Committee recommend that the Palm Desert City Council appropriate $20,000 to assist in funding of the 2002 games from the unobligated general fund. PATRICIA SCULLY SENIOR MANAGEMENT ANALYST J awt.• r.•jas PROMOTION COMMI1 E MINUTES MEETING OF JANUARY 15, 2002 *************************************************************************************************** C. PALM DESERT GAMES Rec: By Minute Motion, endorse the concept of the Palm Desert Games, a regional event sanctioned by the Senior Olympics Committee, and support this event financially in an amount not to exceed $20,000 to be appropriated through the unobligated general fund. Ms. Scully introduced Kevin Kalman from the Coachella Valley Recreation and Park District. Mr. Kalman coordinates the games which are sponsored jointly by the Coachella Valley Recreation and Park District and the City of Palm Desert. The request is for approval to recommend to the City Council the amount of $20,000 to be taken from the unobligated general fund. Mr. Kalman indicated that last year was the First Annual Palm Desert Senior Games with approximately 633 athletes participating. In the first year, we became the third largest senior games event in the state of California out of the thirteen active games. It is expected that after this year we will be at number one or two, and hopefully be number one in the future. This year it is expected that 1500-2000 athletes will participate. Local participation last year was 158; 475 of the athletes traveled from out of the area to participate, with 122 out-of-state participants representing seventeen different states, and two international. Last year was a success, with golf, tennis, swimming, track and field, lawn bowling, basketball, volleyball, softball, 5-K and 10-K road races, race/walking and other social events. This year bowling will be added with everything else relatively the same. Last year Del Webb was used for golf; this year it will be at Desert Willow. There will be advertisement in several national magazines and a direct mail campaign. Event Dates: April 4-21 , 2002. The City of Palm Desert will be the presenting sponsor. Motion by Member Paparian to support and recommend to the City Council the expenditure of $20,000 to be appropriated through the unobligated general fund, seconded by Member Katz. Motion carried by a vote of 10-1, with Member Tretta opposing. VII. CONTINUED BUSINESS A. SUBCOMMITTEE MEETING NOTES pertaining to Howard Back's September 10, 2001 letter. Rec: By Minute Motion, receive and file. G.\CityCIrk\Karen Russo\Promotion 2002\MINUTES January 2002 wpd 5 • • PALM DESERT SENIOR GAMES... ...GETTING THE MOST OUT OF LIFE April 4th through 7th 2002 Here is a unique promotional vehicle that your company can become involved in that is a "GOLDEN" opportunity. The over 50 population make up 35% of the population and have over 43% of all discretionary income in the United States. This 50 plus, "baby boomer" segment is growing at twice the rate of the total United States population and their per capita income is 16% higher than the national average. Last year Palm Desert hosted the Senior Games for the first time. The response was phenomenal! Over 700 seniors and their families participated in the many activities offered.Many planned their vacations to enjoy the perfect weather and the fantastic view. They follow the Senior Game circuit to enjoy the renewal of friendships and the chance for enthusiastic competition in a variety of games. The word is out that Palm Desert Senior Games is the place to be in 2002. We expect double the participants this year. We are inviting you to help sponsor this event. Our experienced staff has created special sponsor packages to meet your marketing objectives and stretch advertising dollars. Please take a few minutes to review the enclosed brochure and consider the many opportunities available to you. We are looking for a group of companies who wish to join us in making this a successful program. We will he contacting you soon to set up an appointment to review our sponsorship program and discuss the benefits your company can enjoy by joining us in this positive approach to reach the senior market. Sincerely, Kevin Kalman Recreation Manager PALM DESERT SENIOR GAMES. . . .„ , The Palm Desert Sen- HOW YOU PROFIT BY THE FIFTY-PLUS ems: for Games, produced di .,, by the Coachella Val- BECOMING A SPONSOR MARKET I ,`„ ley Recreation and 'i 3- r .'' Park District, is the • The 50+ segment is growing at ,� twice the rate of the total U.S. '' premier sports corn- !. Awareness °nrtectio -,.---- • petition for mature of To population. " adults, representing saonso► sponsor the health and fitness interests of today's New • Per Capita (after taxes) income active seniors. We are committed to en- Customers of the 50+ household is 16% couraging older adults to carry on vigor- ous lives by developing and maintaining higher than the national adequate personal physical fitness average. Increased through an ongoing, year-round program Revenue including competition, clinics and semi- • 50+ households control over nars. 43% of all the discretionary income in the U.S. • Increased awareness of the We are seeking community-minded or- sponsor • 50+ households have double the ganizations to sponsor, in part or in full, buying power of under 35 the Palm Desert Senior Games. You • Identification of the sponsor with the households. probably get solicited by dozens of needy charities. However, after reviewing our in- active senior lifestyle formation, I think you will agree that spon 68,200,000 adults in America soring the Palm Desert Senior Games • Shape or reinforce senior are over 50; they comprise presents a unique opportunity to display perception of sponsor 35% of the total adults living your commitment to the community and in the United States. increase your share of the senior market • Exceptional media coverage to segment. After re- . ri. leverage sponsor's investment viewing this brochure, .x : , ;., , , U.S.POPULATION if you have any ques- :., `' ,� • Differentiate sponsor from other tions please call ;t, .�, institutions 35%50+ (760) 568-2560. ktfi � 65 other �e w. • Enhance sponsor's commitment to - !'s the senior market segment R • . . GETTING THE MOST OUT OF LIFE. yes . WE ARE THIS PALM DESERT WHAT YOU CAN DO COUNTRY'S SENIOR GAMES . . . TO BECOME A SPONSOR BIGGEST SPENDERS • Decide your level of commit- ment to the active senior i- adult and to your community. = -t .:„,! *,..,4.4. r riT":444S; - 1...aril('''''l'-' .1 F r ,.... r ....., ,. ..‘ , . Decide if your organization w,1;° , , . ,, '` will benefit bythe increased `` �� ii 9_ name recognition among �. ,v, ,. � x, seniors. 1 PALM DESERT i I °, 1 d SENIQR GAMES I COwu4ELLA VALLEY RECEAT10I a PARK CASTRKT • Select the sponsorship � � package that corresponds . N .,. with your level of commit- ' f^.. '''":4'. T ment. , . , GETTING TH E WE SPEND MOST OUT OF LIFE Presenting Sponsor $1 TRILLION $25,000.00 ANNUALLY ON A P RI L 4-7, 2002 1 Gold Medal Sponsor GOODS & SERVICES i $10,000.00 i Silver Medal Sponsor Palm Desert Senior Games $5 000.00 45-480 Portola Avenue COACHELLA VALLEY e-�'� Palm Desert, CA 92260 ��-� Bronze Medal Sponsor Phone: (760)568 2560 ,. $1 ,000.00 Fax: (760)568-6579 -f°Z �"'," Email: pdseniorgames@cvrpd.org RFCREATIONiPANTOIiMICT "° a al