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MEMORANDUM
TO: HONORABLE MAYOR & MEMBERS OF THE CITY COUNCIL
FROM: DIRECTOR OF COMMUNITY AFFAIRS/CITY CLERKS
SUBJECT: RESIDENT CARDS/DESERT WILLOW GOLF COURSE
DATE: JANUARY 9, 1997
Recommendation:
By Minute Motion, approve the recommended policy,and direct the City Manager to implement
same.
Discussion:
The marketing subcommittee of the Desert Willow Committee recommends the following policy
for golf course resident cards:
1. In order to take advantage of discounted green fees, Palm Desert residents will be asked
to obtain a "Resident Card" from the Y.M.C.A. This picture identification card will cost
$10/year per applicant, and monies raised from the issuance of the cards will be kept by
the Y.M.C.A. to cover its costs.
2. Residents will be asked to provide a copy of a utility bill as well as his/her driver's
license to prove Palm Desert residency.
3. No discounts will be provided to any user of the golf course who does not have a
"Resident Card".
The City's ad agency is working with Kemper Golf in the design of the subject card which will
be available to residents on Monday, February 10, 1997. In addition, Piper Close, Kemper's
Director of Marketing, is working with the Y.M.C.A. to make sure that the necessary equipment
is in place by the 10th of February. `I TY COUNCIL ACTION:
APPROVED ✓ DENIED
RECEIVE
If you have any questions regarding this propose policy, elMianswer than
at the City Council meeting of January 9, 1997fEETING DATE
AYES: �� �r c -., 9
NOES:
ABSENT: �
ABSTAIN:
VSRIFIffiD !fit:
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