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HomeMy WebLinkAbout2024-06-19 EPPBID Special Meeting Agenda Packet EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT MEETING AGENDA Wednesday, June 19, 2024 8:00 a.m. Administrative Conference Room, City Hall 73-510 Fred Waring Drive Palm Desert, CA 92260 Pursuant to Assembly Bill 2449, this meeting will be conducted as a hybrid meeting and there will be in-person access to this location. To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/84131730440 or call (213) 338-8477, Zoom Meeting ID: 841 3173 0440 • Written public comment may also be submitted to cityclerk@palmdesert.gov. E-mails received by 4:00 p.m. the day prior to the meeting will be distributed to the Committee. Any correspondence received during or after the meeting will be distributed to the Committee as soon as practicable and retained for the official record. Emails will not be read aloud except as an ADA accommodation. • Pages 1.CALL TO ORDER 2.ROLL CALL 3.NONAGENDA PUBLIC COMMENTS This time has been set aside for the public to address the El Paseo Parking and Business Improvement District Board on issues that are not on the agenda for up to three minutes. Speakers may utilize one of the three options listed on the first page of the agenda. Because the Brown Act does not allow the El Paseo Parking and Business Improvement District Board to act on items not listed on the agenda, members may briefly respond or refer the matter to staff for a report and recommendation at a future meeting. 4.CONSENT CALENDAR All matters listed on the Consent Calendar are considered routine and may be approved by one motion. The public may comment on any items on the Consent Agenda within the three-minute time limit. Individual items may be removed by the El Paseo Parking and Business Improvement District Board for a separate discussion. RECOMMENDATION: To approve the consent calendar as presented. 4.a APPROVAL OF MINUTES 5 RECOMMENDATION: Approve the Minutes of May 14, 2024. 4.b APPROVAL OF FINANCIALS 9 RECOMMENDATION: Approve the Financial Statement ending in April 30, 2024 5.CONSENT ITEMS HELD OVER 6.INFORMATIONAL REPORTS 6.a CITY STAFF 6.b SHERIFF UPDATE 6.c MARKETING UPDATE 15 FG Creative will provide an update on El Paseo Marketing for May 2024. 7.ACTION CALENDAR The public may comment on individual Action Items within the three-minute time limit. Speakers may utilize one of the three options listed on the first page of the agenda. 7.a PROVIDE ADDITIONAL FEEDBACK ON FISCAL YEAR 2023-2024 BUDGET AND PROVIDE DIRECTION FOR PREPARATION OF FISCAL YEAR 2024-2025 BUDGET 29 RECOMMENDATION: Provide additional feedback on the El Paseo FY 2023-2024 budget and provide direction for the preparation of the FY 2024-2025 budget. 7.b EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD VACANCY AND POTENTIAL BOARD MEMBER INTERVIEWS 31 RECOMMENDATION: Interview qualified candidate(s) and select new member(s) to fill any current vacancy on the El Paseo Parking and Business Improvement District Board. 7.c REVIEW CERTIFIED FARMER'S MARKET PROPOSAL 33 RECOMMENDATION: Provide feedback and direction on the Certified Famer’s Market Proposal. 8.COMMENTS 8.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS EPPBID Board Meeting 2 8.b CITY COUNCIL LIAISON 8.c CITY STAFF 8.d ATTENDANCE REPORT 61 9.ADJOURNMENT The next Regular Meeting will be held on July 18, 2024 at 8:00 a.m. 10.PUBLIC NOTICES Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated office for inspection of records in connection with this meeting is the Office of the City Clerk, Palm Desert Civic Center, 73-510 Fred Waring Drive, Palm Desert. Staff reports for all agenda items considered in open session, and documents provided to a majority of the legislative bodies are available for public inspection at City Hall and on the City’s website at www.palmdesert.gov. Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, or in meetings on a regular basis, you will need special assistance beyond what is normally provided, the City will attempt to accommodate you in every reasonable manner. Please contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to inform us of your needs and to determine if accommodation is feasible. AFFIDAVIT OF POSTING I hereby certify under penalty of perjury under the laws of the State of California that the foregoing agenda for the El Paseo Parking and Business Improvement District Board was posted on the City Hall bulletin board and City website not less than 72 hours prior to the meeting. /S/ Michelle Nance Deputy Clerk I EPPBID Board Meeting 3 4 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT REGULAR MEETING MINUTES May 14, 2024, 8:00 a.m. Present: Board Member Rebecca Elliott*, Vice Chair David Fletcher*, Board Member Alec Longmuir, Board Member Susan Stauber, Board Member Michelle Whittaker, Chair Patrick Klein *Board Member Elliott arrived at 8:05 a.m. *Vice Chari Fletcher arrived at 8:09 a.m. Staff Present: Marketing Assistant Christiani Aquino, Recording Secretary Michelle Nance, Director of Economic Development, Eric Ceja and Homeless and Social Services Manager, Ivan Tenorio Liaison(s) Present: Mayor Pro Tem Jan Harnik Click HERE to review the meeting audio. Click HERE to access the meeting agenda packet. 1. CALL TO ORDER A Regular Meeting of the El Paseo Parking and Business Improvement District Board was called to order by Chair Klein on May 14, 2024, at 8:03 a.m. in the Administrative Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm Desert, California. 2. ROLL CALL 3. NON-AGENDA PUBLIC COMMENTS Chrisitiana Green, of Certified Farmers Market, spoke requesting support of an El Paseo Farmers Market. 4. CONSENT CALENDAR Motion by: Vice Chair Fletcher Seconded by: Board Member Stauber To approve the consent calendar as presented. Motion Carried (6 to 0) 4.a APPROVAL OF MINUTES Approve the Minutes of April 23, 2024. 4.b APPROVAL OF FINANCIALS Approve the Financial Statement ending in March 31, 2024. 5 2 5. CONSENT ITEMS HELD OVER 6. INFORMATIONAL REPORTS 6.a CITY STAFF Homeless and Support Services Manager Tenorio, introduced himself and answered member inquiries. Director of Economic Development Ceja, provided updated on Lupine Plaza project and dining decks. 7. ACTION CALENDAR 7.a REVIEW FY 2023-2024 BUDGET AND PROVIDE DIRECTION FOR PREPARATION OF FY 2024-2025 BUDGET Stephanie Greene, of FG Creative, presented a recap of FY 2023-2024 and answered member inquiries. Members provided feedback on the upcoming FY budget. No formal action was taken. 8. COMMENTS 8.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS None. 8.b CITY COUNCIL LIAISON Mayor Pro Tem Harnik provided an update on false information regarding El Paseo. 8.c CITY STAFF None. 8.d ATTENDANCE REPORT Report provided; no action taken on this item. 9. ADJOURNMENT The El Paseo Parking and Business Improvement District Board adjourned at 9:57 a.m. 6 3 10. PUBLIC NOTICES _________________________ Michelle Nance, Deputy Clerk I Recording Secretary _________________________ Thomas Soule, Public Affairs Manager Secretary _________________________ DATE APPROVED BY EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD 7 8 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: June 19, 2024 PREPARED BY: Christiani Aquino, Marketing Assistant REQUEST: FINANCIAL STATEMENT ENDING IN APRIL 30, 2024 RECOMMENDATION: Approve the Financial Statement ending in April 30, 2024 BACKGROUND/ANALYSIS: Approve the Financial Statement ending in April 30, 2024 FINANCIAL IMPACT: The Financial Statement for month ending April 30, 2024 will be provided for the board to approve. ATTACHMENTS: 1. Financial Statement Report for month ending April 30, 2024. 9 10 EPPBIDBudget FY22-23FY 2022-2023July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June12,773$ 22,075$ 22,372$ 32,260$ 32,228$ 21,838$ 19,117$ 17,485$ 19,303$ 21,228$ 16,689$ 12,632$ 250,000$ 26,012.50$ 26,397.75$ 22,205.80$ 52,704.16$ 34,450.05$ 11,076.75$ 29,386.30$ 18,458.95$ 30,154.45$ 21,384.15$ 272,230.86$ $ 13,239.50 $ 4,322.75 $ (166.20) $ 20,444.16 $ 2,222.05 $ (10,761.25) $ 10,269.30 $ 973.95 $ 10,851.45 $ 156.15 $ (16,689.00) $ (12,632.00) $ 22,230.86 July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May JuneBudget 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 39,000.00$ Actual 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 32,500.00$ Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$ Actual-$ Budget 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 11,000.00$ Actual 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 9,000.00$ Budget 10,000.00$ 10,000.00$ 20,000.00$ Actual 10,000.00$ 10,000.00$ Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$ Actual 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 6,000.00$ BudgetActual 119.06$ 121.60$ 121.29$ 125.82$ 126.70$ 126.11$ 132.38$ 128.39$ 124.37$ 1,125.72$ Budget 1,500.00$ 1,500.00$ Actual 1,500.00$ 1,500.00$ Budget 10,000.00$ 4,395.00$ 4,395.00$ 4,395.00$ 4,395.00$ 27,580.00$ Actual 10,000.00$ 16,195.00$ 4,395.00$ 4,395.00$ 6,195.00$ 4,395.00$ 45,575.00$ Budget3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 12,000.00$ Actual2,500.00$ 2,500.00$ 5,000.00$ Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 9,000.00$ Actual1,800.00$ 1,800.00$ 1,800.00$ 5,400.00$ Budget 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 26,400.00$ Actual 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,305.00$ 22,105.00$ Budget 525.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 4,525.00$ Actual 159.12$ 2,500.00$ 180.00$ 470.00$ 3,309.12$ 250 (380)Digital/ Enewsletters //Consumers710Social Media - Paid Campaigns210Palm Springs Life140Strategic PlanningAdvertisingPhoto Captures 310Telephone110 Monthly Retainer120COPD AdministrationStrategic Planning/AdminActual Received Assessments:Actual minus Budget (Variance): ExpensesAcct. No.Category2023 2024TotalsProjected Budgeted:IncomeAssessments2023 2024 YTD Totals 130Brand Concept/ Monthly Graphics260 Social Media200Photo Licensing - PSL100240 Online Digital/ BillboardPrinted 6/10/202411 EPPBIDBudget FY22-23FY 2022-2023July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June ExpensesAcct. No.Category2023 2024TotalsBudget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$ Actual 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,500.00$ Budget 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$ Actual 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 18,000.00$ Budget 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 6,000.00$ Actual 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 5,250.00$ Budget 500.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 14,250.00$ Actual 500.00$ 1,250.00$ 1,250.00$ 2,500.00$ 2,000.00$ 1,100.00$ 1,150.00$ 9,750.00$ Budget 1,500.00$ 1,500.00$ Actual 2,050.00$ 2,000.00$ 2,000.00$ 2,000.00$ 8,050.00$ Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$ Actual 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 1,500.00$ Budget3,100.00$ 3,100.00$ Actual-$ Budget 645.00$ 645.00$ Actual 425.00$ 425.00$ Budget20,000.00$ 20,000.00$ Actual20,000.00$ 20,000.00$ Budget5,000.00$ 5,000.00$ Actual5,000.00$ 5,000.00$ Budget 1,000.00$ 850.00$ 850.00$ 850.00$ 850.00$ 850.00$ 5,250.00$ Actual 650.00$ 850.00$ 1,950.00$ 750.00$ 750.00$ 750.00$ 750.00$ 6,450.00$ Budget 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 7,200.00$ Actual-$ Budget 550.00$ 500.00$ 1,050.00$ Actual 87.37$ 87.37$ Budget 9,095.00$ 7,700.00$ 41,200.00$ 14,975.00$ 22,845.00$ 20,645.00$ 61,745.00$ 24,145.00$ 19,250.00$ 19,250.00$ 12,700.00$ 8,950.00$ 262,500.00$ Actual 8,871.49$ 7,569.06$ 21,071.60$ 15,771.29$ 39,870.82$ 20,071.70$    21,421.11$    44,957.38$    22,743.39$   16,179.37$   -$ ‐$                218,527.21$ 510First Friday Coordination520Coordinate New Events500El Paseo Street Activation340Catalogue DeliveryPartnerships/Sponsorships430530Printing: Collateral for First FridaysFashion Week El Paseo Sponsorship431Palm Desert Food & Wine Sponsorship400410CVB Membership Dues420Palm Desert Chamber Membership310Monthly Content Generation320Publicity/ Influencers330Merchant Relations - Annual Meeting Mixer270 WebsiteTotal Expenses330Merchant Relations300Merchant SupportPrinted 6/10/202412 EPPBIDBudget FY22-23FY 2022-2023July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June ExpensesAcct. No.Category2023 2024Totals $ (223.51) $ (130.94) $ (20,128.40) $ 796.29 $ 17,025.82 $ (573.30) $ (40,323.89) $ 20,812.38 $ 3,493.39 $ (3,070.63) $ (12,700.00) $ (8,950.00) $ (43,972.79)Cash Reserves (YTD Income minus Expenses):116,689.82$ YTD Income Balance (Assessments + FY 22-23 Resrv): $ 335,217.03 YTD Expenses:218,527.21$ Actual minus Budget (Variance):Printed 6/10/202413 El Paseo Business Association FY 2023-2024 Description Budgeted Actual Variance Beginning Cash Balance 88,180.11 108,485.04 20,304.93 This Month's Assessments 19,303.00 21,384.15 2,081.15 Year To Date Balance 107,483.11 129,869.19 22,386.08 Beginning Expenses 117,354.06 205,347.78 (87,993.72) This Month's Expenses 19,250.00 13,179.37 6,070.63 Year To Date Expenses 136,604.06 218,527.15 (81,923.09) YTD Cash Balance 88,233.11 116,689.82 28,456.71 Budget vs Actual Recap - January Income Expenses 14 El Paseo parking & business improvement district Monthly Marketing Report MAY 2024 Budget Year: 2023-2024 June 19, 2024 v1.1 15 2023-2024 Initiatives 2 4 Activations & events 3 Leverage partnerships 1 Evolve the Brand 2 Support Businesses 16 3 A.Planning & Coordination ●Implement Marketing Plan and Budget ○Begin planning for next year ●Monthly Account Management ●Prepare for Monthly Board Meeting ○Compile Monthly Marketing Report ○Get Partnership Reports ●Meet with Partners ○GPSCVB B.Brand Assets ●Develop campaign elements ○Summer Ad - Palm Springs Life ○Update Social Media Graphics ○Update First Friday Campaign/Graphics C.Photo Capture: ●Oversee May capture ○Chakra Esthetics ○Skidmore Contemporary ○Coda Gallery ○Riga ○Trina Turk ○Melissa Morgan Fine Art 1 Evolve the Brand 17 4 D. Publicity & GPSCVB Mentions ●VGPS Social Media Posts - Instagram, Tiktok, Facebook ○Facebook: ■May 10 - Restaurant Week ●https://www.visitgreaterpalmsprings.com/restaurant-week/?skip=96&sort=rankTitle&limit=12 ■May 23 - Explore boutiques and shops on El Paseo and photo ●https://www.visitgreaterpalmsprings.com/blog/post/summer-travel-tips-for-greater-palm-springs/ ○Instagram: ■ May 9, Eddie Vs, Shorebird, https://www.instagram.com/p/C6w-VQWvS9P/ Locale Magazine ■May 24, Hideout Kitchen+ Bar https://www.instagram.com/p/C7XnBumyJTr/ Giulio Cercato ○TikTok ■No inclusions this month ●GPSCVB May Blog posts with El Paseo mentions: ○May 1 - Chill Out In Style: Your Summer Vacation Itinerary In Greater Palm Springs ■https://www.visitgreaterpalmsprings.com/blog/post/your-guide-to-a-summer-itinerary-in-greater-palm-springs/ ●Hotel Paseo ●Shops on El Paseo ●The Gardens on El Paseo ●Larkspur Grill ●Molé ●Porta Via ●El Paseo Shopping District ○May 20 - 6 Ways To Celebrate Father’s Day In Greater Palm Springs ■https://www.visitgreaterpalmsprings.com/blog/post/6-ways-to-celebrate-fathers-day-in-greater-palm-springs/ ●Shorebird ●Kitchen 86 ●California Pizza Kitchen ●Mastro’s Steakhouse ■May 29 - New Restaurants To Savor During Greater Palm Springs Restaurant Week ●https://www.visitgreaterpalmsprings.com/blog/post/new-restaurants-to-savor-during-greater-palm-springs-restauran ○Shorebird ○Molé 1 Evolve the Brand 18 5 E. Advertising - MAY El Paseo Consumer E-Newsletter (PSL) Deployed: Thursday, May 9, 2024 at 10:00 am PDT Subject line: Styles to Whisk Your Wardrobe Into Summer Sent: 9,441 Delivered: 8,819 Open Rate: 49% Opens: 4,321 Click rate: 2.8% ●Outdoor 19 6 E. Advertising - MAY El Paseo Catalogue ●Racks are filled weekly ●570 copies distributed ●8,493 copies distributed to date El Paseo Directory (Printed) ●New issue November 2023 ●990 copies distributed ●9,175 copies distributed to date Monthly Social Media Graphics 20 7 InstaGram Extras F. Social Media - MAY (compared to APRIL 2023) 59.9K Impressions -51% over last month % over last year 912 Engagements -73.9% over last month -88% over last year 3 Post Link Clicks -99% over last month -91% over last year 900 Profile Visits -32% 365 Accounts Engaged -50% 15.7K Accounts Reached 217 Tagged Photos -16% 51.4K IG Followers -.03% TOTAL FOLLOWERS 94,280 (-.2%) 21 8 G. Website www.ElPaseoCatalogue.com 7,876 Sessions 6,215 Users 6,047 New 12,372 Directory Sessions 43,501 Directory Page Views 12,151 Page Views El Paseo Directory ●7,815 users ●9,538 new users ●621 clicks to advertiser website ●67 direct calls from directory 22 9 2 Support businesses 48 Businesses Visited Includes email, phone and text See List Next Page 2 One-on-One Meetings Starbucks, Riga Designs Ongoing Curation Contacts in Database 233 Members in the FB Group 1 Removed MERCHANT RELATIONS (Note: Per approved budget, allocated hours have been substantially decreased) A.Time on El Paseo - Visits to Businesses B.One-On-One Meetings C.Manage Database D.Private Facebook Group E.Merchant Events 23 10 F. Overview of Stores BUSINESSES VISITED NEW STORES // OPEN SOON ●Chelsea Nicole Makeup & Hair ●Aloha Pearls & Schwartz ●Carolina Herrera - Fall ●Arhaus 2 - Fall ●Shake Shack - Fall PERMANENTLY CLOSED ●Old Time TEMPORARILY CLOSED ●Abel, Krieger & Wilmeth CPA (due to fire) ●Desert Luxury Estates (due to fire) GRAND OPENINGS/RIBBON CUTTINGS ●None 24 11 F. Photo Captures // Overview Merchant Resource Photo Bank By Month & Store 19 Photo Captures to Date Featuring Influencers Merchants Shoppers 2,300+ Curated Photos in Bank Uses Graphic Assets By Merchants PR/Editorial PSL Content Social Content 25 12 3 Leverage Partnerships 4 Social Posts 677 Views on Website Listing Page – 328 CT 3 Blog Posts 1,355 Views on Landing Page 91 Clicks to Site Greater Palm Springs CVB 26 13 A. City of Palm Desert ●Ongoing Merchant Outreach ●Monthly site walk with Vanessa Mager - May 14 ●Send special E-Blasts as requested ●Continued delivering Courtesy Cart cards B. El Paseo Partners ●PDACC ○No event attend ○Met with Katie and Sarah of Think Together via phone, text and in person for Putt Putt on El Paseo ○Spoke to merchants and encouraged them to host a hole ●Visit Greater Palm Springs ○No event attended ●Palm Springs Life ○Continued delivering 2024 directories ●Riverside County Sheriff Department ○Collected auction items for the 130th California State Sheriffs’ Association Conference being held in Indian Wells and hosted by our Palm Desert Department ■$4,500+ in auction items ○Two EP business sponsors ■El Paseo Jewelers ■The Patriot Store OTHER PARTNERSHIPS 27 14 ●First Fridays on El Paseo ●Execute May 3rd Event ○Oversee PR/NBC Palm Springs ○Visit participating stores ●Gather in-store event input from stores ●Work with PSL to update website - special page ●Planning & Coordination of Summer Merchant Mixer ○May 29 ○Met with Edgar at MMFA (host location) ○Posted invitation in the Private Merchant Group ○Verbally invited merchants while visiting stores ○Received RSVPs ○Attendance between 40 - 50 ●Courtesy Carts ●Monitor drivers; provide ongoing training ●Promote the ride service to businesses ○Notifying businesses that end 5/30 4 Activations & Events 28 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: June 19, 2024 PREPARED BY: Christiani Aquino, Marketing Assistant REQUEST: PROVIDE ADDITIONAL FEEDBACK ON FY 2023-2024 BUDGET AND PROVIDE DIRECTION FOR PREPARATION OF FY 2024-2025 BUDGET RECOMMENDATION: Provide additional feedback on the El Paseo FY 2023-2024 budget and provide direction for the preparation of the FY 2024-2025 budget BACKGROUND/ANALYSIS: FG Creative will lead a review of the current fiscal year’s budget and solicit input regarding goals and objectives for FY 2024-2025 that will impact the first draft of the new budget. The draft budget will be presented at a future Board meeting. No formal action will be taken at this meeting on this item. FINANCIAL IMPACT: This item will have no financial impact ATTACHMENTS: 1. Revised EPPBID FY 24 Budget Review Presentation 29 30 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: June 19, 2024 PREPARED BY: Christiani Aquino, Marketing Assistant REQUEST: EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD VACANCY AND POTENTIAL BOARD MEMBER INTERVIEWS. RECOMMENDATION: Interview qualified candidate(s) and select new member(s) to fill any current vacancy on the El Paseo Parking and Business Improvement District Board. BACKGROUND/ANALYSIS: The El Paseo Parking and Business Improvement District Board (EPPBID) plays a crucial role in overseeing the management and enhancement of El Paseo shopping district. With the vacancy of board positions, the EPPBID is tasked with the responsibility of selecting candidates to fill these vacancies. The selection of candidates to fill vacancies on the EPPBID Board is a critical decision that will impact the future direction and effectiveness of the organization. By conducting thorough interviews and deliberating thoughtfully, the EPPBID can ensure that the selected candidates possess the necessary skills, expertise, and commitment to fulfill their responsibilities effectively. 31 32 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: June 19, 2024 PREPARED BY: Christiani Aquino, Marketing Assistant REQUEST: REVIEW CERTIFIED FARMER'S MARKET PROPOSAL RECOMMENDATION: Provide feedback and direction on the Certified Famer’s Market Proposal. BACKGROUND/ANALYSIS: Christiana Green presented the Certified Famer’s Market Proposal on May 14, 2024, during Public Comment. FINANCIAL IMPACT: This item will have no financial impact. ATTACHMENTS: Certified Famer’s Market Proposal. 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 CITY OF PALM DESERT ATTENDANCE REPORT Prepared by: Year 2023 2023 2023 2023 2023 2023 2023 2024 2024 2024 2024 2024 Month Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Date 15-Jun 20-Jul 17-Aug 21-Sep 19-Oct 16-Nov N/A 18-Jan 15-Feb 21-Mar 23-Apr 14-May Campbell, Sonia P P - N/A N/A N/A - N/A N/A - N/A N/A 0 0 Elliott, Rebecca Lynn P P - P P P - P E - P P 1 0 Fletcher, David P P - P P P - P P - P P 0 0 Klein, Patrick P P - P P P - P P - P P 0 0 Longmuir, Alec P P - P P P - E E - P P 2 0 Stauber, Susan P P - P P P - P P - P P 0 0 Whittaker, Michelle P P -P P P -P P -P P 0 0 Palm Desert Municipal Code 2.34.010: P E A - No Meeting El Paseo Parking and Business Improvement District Board Michelle Nance Total Absences Total Unexcused Absences Monthly: Three unexcused absences from regular meetings in any twelve-month period shall constitute an automatic resignation of members holding office on boards that meet monthly. Present Excused Absence Unexcused Absence 61