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Home My WebLink About2024-07-18 EPPBID Regular Meeting Agenday Packet EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT MEETING AGENDA Thursday, July 18, 2024 8:00 a.m. Administrative Conference Room, City Hall 73-510 Fred Waring Drive Palm Desert, CA 92260 Pursuant to Assembly Bill 2449, this meeting will be conducted as a hybrid meeting and there will be in-person access to this location. To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/84131730440 or call (213) 338-8477, Zoom Meeting ID: 841 3173 0440 • Written public comment may also be submitted to cityclerk@palmdesert.gov. E-mails received by 4:00 p.m. the day prior to the meeting will be distributed to the Committee. Any correspondence received during or after the meeting will be distributed to the Committee as soon as practicable and retained for the official record. Emails will not be read aloud except as an ADA accommodation. • Pages 1.CALL TO ORDER 2.ROLL CALL 3.ELECTION OF THE EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CHAIRPERSON AND VICE-CHAIRPERSON 4.NONAGENDA PUBLIC COMMENTS This time has been set aside for the public to address the El Paseo Parking and Business Improvement District Board on issues that are not on the agenda for up to three minutes. Speakers may utilize one of the three options listed on the first page of the agenda. Because the Brown Act does not allow the El Paseo Parking and Business Improvement District Board to act on items not listed on the agenda, members may briefly respond or refer the matter to staff for a report and recommendation at a future meeting. 5.CONSENT CALENDAR All matters listed on the Consent Calendar are considered routine and may be approved by one motion. The public may comment on any items on the Consent Agenda within the three-minute time limit. Individual items may be removed by the El Paseo Parking and Business Improvement District Board for a separate discussion. RECOMMENDATION: To approve the consent calendar as presented. 5.a APPROVAL OF MINUTES 5 RECOMMENDATION: Approve the Minutes of June 19, 2024. 5.b APPROVAL OF FINANCIALS 9 RECOMMENDATION: Approve the Financial Statement ending May 31, 2024 6.CONSENT ITEMS HELD OVER 7.INFORMATIONAL REPORTS 7.a CITY STAFF 7.b SHERIFF UPDATE 7.c MARKETING UPDATE 15 Marketing Report for June 2024. 8.ACTION CALENDAR The public may comment on individual Action Items within the three-minute time limit. Speakers may utilize one of the three options listed on the first page of the agenda. 8.a APPROVE THE PROPOSED MEDIA PLAN FOR FISCAL YEAR 2024-25 31 RECOMMENDATION: Approve the media plan for 2024-25. 8.b PROVIDE FEEDBACK ON COURTESY CART PROGRAM 33 RECOMMENDATION: Provide feedback on the Courtesy Cart program, including street signage and stops. 8.c FASHION WEEK ON EL PASEO AND PALM DESERT FOOD AND WINE UPDATE 35 RECOMMENDATION: Receive and file the Fashion Week on El Paseo (FWEP) and Palm Desert Food and Wine (PDFW) Update. 9.COMMENTS 9.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS EPPBID Board Meeting 2 9.b CITY COUNCIL LIAISON 9.c CITY STAFF 9.d ATTENDANCE REPORT 129 10.ADJOURNMENT 11.PUBLIC NOTICES Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the designated office for inspection of records in connection with this meeting is the Office of the City Clerk, Palm Desert Civic Center, 73-510 Fred Waring Drive, Palm Desert. Staff reports for all agenda items considered in open session, and documents provided to a majority of the legislative bodies are available for public inspection at City Hall and on the City’s website at www.palmdesert.gov. Americans with Disabilities Act: It is the intention of the City of Palm Desert to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, or in meetings on a regular basis, you will need special assistance beyond what is normally provided, the City will attempt to accommodate you in every reasonable manner. Please contact the Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to inform us of your needs and to determine if accommodation is feasible. Remote Participation: Pursuant to traditional Brown Act teleconferencing requirements, the teleconference location must be listed on the agenda and be accessible to the public. Vice Chair Fletcher may participate remotely from 315 Northern Cross Drive, Big Bear Lake CA 92315. AFFIDAVIT OF POSTING I hereby certify under penalty of perjury under the laws of the State of California that the foregoing agenda for the El Paseo Parking and Business Improvement District Board was posted on the City Hall bulletin board and City website not less than 72 hours prior to the meeting. /S/ Michelle Nance Deputy Clerk I EPPBID Board Meeting 3 4 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT REGULAR MEETING MINUTES June 19, 2024, 8:00 a.m. Present: Board Member Rebecca Elliott, Board Member Alec Longmuir, Board Member Susan Stauber, Board Member Michelle Whittaker, Chair Patrick Klein Absent: Vice Chair David Fletcher Staff Present: Public Affairs Manager Thomas Soule, Director of Economic Development Eric Ceja, Marketing Assistant Christiani Aquino, Recording Secretary Michelle Nance Liaison(s) Present: City Council Liaison, Jan Harnik Click HERE to review the meeting audio. Click HERE to access the meeting agenda packet. 1. CALL TO ORDER A Regular Meeting of the El Paseo Parking and Business Improvement District Board was called to order by Chair Klein on June 19, 2024, at 8:02 a.m. in the Administrative Conference Room, City Hall, located at 73-510 Fred Waring Drive, Palm Desert, California. 2. ROLL CALL 3. NON-AGENDA PUBLIC COMMENTS None. 4. CONSENT CALENDAR Motion by: Board Member Stauber Seconded by: Board Member Elliott To approve the consent calendar as presented. Motion Carried (5 to 0) 4.a APPROVAL OF MINUTES Approve the Minutes of May 14, 2024. 4.b APPROVAL OF FINANCIALS Approve the Financial Statement ending in April 30, 2024 5 2 5. CONSENT ITEMS HELD OVER None. 6. INFORMATIONAL REPORTS 6.a CITY STAFF Business and Community Outreach Coordinator Mager provided an update on red curb painting project for El Paseo. 6.b SHERIFF UPDATE Chair Klein and Board Member Longmuir provided updates on behalf of the Sheriff's department regarding recent significant incidents on El Paseo. 6.c MARKETING UPDATE Report provided; no action taken on this item. 7. ACTION CALENDAR 7.a PROVIDE ADDITIONAL FEEDBACK ON FISCAL YEAR 2023-2024 BUDGET AND PROVIDE DIRECTION FOR PREPARATION OF FISCAL YEAR 2024- 2025 BUDGET Stephanie Greene of FG Creative and Public Affairs Manager Soule provided the staff report and answered member inquiries. Motion by: Chair Klein Seconded by: Board Member Whittaker Recommend City Council approve budget for FY 2024-2025 as presented. Motion Carried (5 to 0) 7.b EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD VACANCY AND POTENTIAL BOARD MEMBER INTERVIEWS Board interviewed candidate Mahasti Islami and reviewed candidate Angela Rafferty's application. Motion by: Board Member Elliott Seconded by: Board Member Stauber Recommend City Council approve Mahasti Islami as a Board Member for El Paseo Parking and Business Improvement District Board. Motion Carried (5 to 0) 6 3 7.c REVIEW CERTIFIED FARMER'S MARKET PROPOSAL Christiana Green, of Certified Farmers Market, presented proposal of an El Paseo Farmers Market and answered member inquiries. Stephanie Greene, of FG Creative, provided merchant feedback on previous events that require road closure. During the course of deliberations the consensus of the Board favored the idea of a Farmers Market, but opposed the proposed Saturday schedule and provided the following feedback: • Provide other location options including adjacent to El Paseo and Civic Center Park; • Research other options of non-weekend days for proposed event; • Research cost for City; and • Provide a El Paseo merchant survey to obtain feedback from all merchants. 8. COMMENTS 8.a EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD MEMBERS Board Member Stauber reported on the permanent closure of Grayse set for August 2024. 8.b CITY COUNCIL LIAISON Mayor Pro Tem Harnik reminded the Board to assist Sheriff Deputies with "see something, say something" and opined already missing the Courtesy Carts as they have ended for the season. 8.c CITY STAFF Deputy Clerk Nance introduced City Clerk team member Yuri to the Board. Public Affairs Manager Soule reminded the Board of the State of the City address taking place June 25, 2024, at UCR Palm Desert Campus. 8.d ATTENDANCE REPORT Report provided; no action taken on this item. 9. ADJOURNMENT The El Paseo Parking and Business Improvement District Board adjourned at 9:29 a.m. 7 4 10. PUBLIC NOTICES _________________________ Michelle Nance, Deputy Clerk I Recording Secretary _________________________ Thomas Soule, Public Affairs Manager Secretary _________________________ DATE APPROVED BY EPPBID BOARD 8 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: July 18, 2024 PREPARED BY: Christiani Aquino, Marketing Assistant REQUEST: FINANCIAL STATEMENT ENDING MAY 31, 2024 RECOMMENDATION: Approve the Financial Statement ending May 31, 2024 BACKGROUND/ANALYSIS: The Financial Statement for the month ending May 31, 2024, is being provided for the board to approve. ATTACHMENTS: 1. Financial Statement Report for month ending May 31, 2024. 9 10 EPPBIDBudget FY23-24FY 2023 - 2024July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June12,773$ 22,075$ 22,372$ 32,260$ 32,228$ 21,838$ 19,117$ 17,485$ 19,303$ 21,228$ 16,689$ 12,632$ 250,000$ 26,012.50$ 26,397.75$ 22,205.80$ 52,704.16$ 34,450.05$ 11,076.75$ 29,386.30$ 18,458.95$ 30,154.45$ 21,384.15$ 272,230.86$ $ 13,239.50 $ 4,322.75 $ (166.20) $ 20,444.16 $ 2,222.05 $ (10,761.25) $ 10,269.30 $ 973.95 $ 10,851.45 $ 156.15 $ (16,689.00) $ (12,632.00) $ 22,230.86 July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May JuneBudget 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 39,000.00$ Actual 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 3,250.00$ 35,750.00$ Budget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$ Actual-$ Budget 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 11,000.00$ Actual 500.00$ 500.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 1,000.00$ 10,000.00$ Budget10,000.00$ 10,000.00$ 20,000.00$ Actual10,000.00$ 10,000.00$ Budget1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$ Actual1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 6,000.00$ BudgetActual119.06$ 121.60$ 121.29$ 125.82$ 126.70$ 126.11$ 132.38$ 128.39$ 124.37$ 370.29$ 1,496.01$ Budget 1,500.00$ 1,500.00$ Actual 1,500.00$ 1,500.00$ Budget10,000.00$ 4,395.00$ 4,395.00$ 4,395.00$ 4,395.00$ 27,580.00$ Actual10,000.00$ 16,195.00$ 4,395.00$ 4,395.00$ 6,195.00$ 4,395.00$ 7,415$ 52,990.00$ Budget3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 12,000.00$ Actual2,500.00$ 2,500.00$ 2,500.00$ 7,500.00$ Budget1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 9,000.00$ Actual1,800.00$ 1,800.00$ 1,800.00$ 5,400.00$ Budget 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 26,400.00$ Actual 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,200.00$ 2,305.00$ 2,200.00$ 24,305.00$ Budget525.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 500.00$ 4,525.00$ Actual 159.12$ 2,500.00$ 180.00$ 470.00$ 130.00$ 3,439.12$ 250 (380)Digital/ Enewsletters //Consumers710Social Media - Paid Campaigns210Palm Springs Life140Strategic PlanningAdvertisingPhoto Captures 310Telephone110 Monthly Retainer120COPD AdministrationStrategic Planning/AdminActual Received Assessments:Actual minus Budget (Variance): ExpensesAcct. No.Category2023 2024TotalsProjected Budgeted:IncomeAssessments2023 2024 YTD Totals 130Brand Concept/ Monthly Graphics260 Social Media200Photo Licensing - PSL100240 Online Digital/ BillboardPrinted 7/9/202411 EPPBIDBudget FY23-24FY 2023 - 2024July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June ExpensesAcct. No.Category2023 2024TotalsBudget 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 3,000.00$ Actual 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,750.00$ Budget1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 13,500.00$ Actual1,500.00$ 1,500.00$ 1,500.00$ 1,500.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 3,000.00$ 21,000.00$ Budget750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 6,000.00$ Actual750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 6,000.00$ Budget 500.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 1,250.00$ 14,250.00$ Actual 500.00$ 1,250.00$ 1,250.00$ 2,500.00$ 2,000.00$ 1,100.00$ 1,150.00$ 2,000.00$ 11,750.00$ Budget1,500.00$ 1,500.00$ Actual2,050.00$ 2,000.00$ 2,000.00$ 2,000.00$ 8,050.00$ Budget250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 2,000.00$ Actual250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 250.00$ 1,750.00$ Budget3,100.00$ 3,100.00$ Actual-$ Budget 645.00$ 645.00$ Actual 425.00$ 425.00$ Budget20,000.00$ 20,000.00$ Actual20,000.00$ 20,000.00$ Budget5,000.00$ 5,000.00$ Actual5,000.00$ 5,000.00$ Budget 1,000.00$ 850.00$ 850.00$ 850.00$ 850.00$ 850.00$ 5,250.00$ Actual 650.00$ 850.00$ 1,950.00$ 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 7,200.00$ Budget 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 1,200.00$ 7,200.00$ Actual-$ Budget 550.00$ 500.00$ 1,050.00$ Actual 87.37$ 87.37$ Budget 9,095.00$ 7,700.00$ 41,200.00$ 14,975.00$ 22,845.00$ 20,645.00$ 61,745.00$ 24,145.00$ 19,250.00$ 19,250.00$ 12,700.00$ 8,950.00$ 262,500.00$ Actual 8,871.49$ 7,569.06$ 21,071.60$ 15,771.29$ 39,870.82$ 20,071.70$ 21,421.11$ 44,957.38$ 22,743.39$ 16,179.37$ 23,865.29$ ‐$ 242,392.50$ 510First Friday Coordination520Coordinate New Events500El Paseo Street Activation340Catalogue DeliveryPartnerships/Sponsorships430530Printing: Collateral for First FridaysFashion Week El Paseo Sponsorship431Palm Desert Food & Wine Sponsorship400410CVB Membership Dues420Palm Desert Chamber Membership310Monthly Content Generation320Publicity/ Influencers330Merchant Relations - Annual Meeting Mixer270 WebsiteTotal Expenses330Merchant Relations300Merchant SupportPrinted 7/9/202412 EPPBIDBudget FY23-24FY 2023 - 2024July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June ExpensesAcct. No.Category2023 2024Totals $ (223.51) $ (130.94) $ (20,128.40) $ 796.29 $ 17,025.82 $ (573.30) $ (40,323.89) $ 20,812.38 $ 3,493.39 $ (3,070.63) $ 11,165.29 $ (8,950.00) $ (20,107.50)Cash Reserves (YTD Income minus Expenses):92,824.53$ YTD Income Balance (Assessments + FY 22-23 Resrv): $335,217.03 YTD Expenses:242,392.50$ Actual minus Budget (Variance):Printed 7/9/202413 El Paseo Business Association FY 2023-2024 Description Budgeted Actual Variance Beginning Cash Balance 88,180.11 116,689.82 28,509.71 This Month's Assessments 16,689.00 (16,689.00) Year To Date Balance 104,869.11 116,689.82 11,820.71 Beginning Expenses 117,354.06 218,527.37 (101,173.31) This Month's Expenses 12,700.00 23,865.29 (11,165.29) Year To Date Expenses 130,054.06 242,392.66 (112,338.60) YTD Cash Balance 92,169.11 92,824.53 655.42 Budget vs Actual Recap - May Income Expenses 14 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: July 18, 2024 PREPARED BY: Christiani Aquino, Marketing Assistant REQUEST: REVIEW EL PASEO MARKETING UPDATE FOR JUNE 2024 RECOMMENDATION: REVIEW EL PASEO MARKETING UPDATE FOR JUNE 2024 ATTACHMENTS: 1. EPPBID June 2024 Report 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: July 18, 2024 PREPARED BY: Thomas Soule, Public Affairs Manager REQUEST: APPROVE THE PROPOSED MEDIA PLAN FOR FISCAL YEAR 2024 -25 RECOMMENDATION: Approve the media plan for 2024-25. BACKGROUND/ANALYSIS: At the last Board meeting, the general FY 24 -25 EPPBID Budget was approved, with the exception of the Media Plan. At this meeting, FG Creative will present an updated media plan based on last year’s plan that also incorporates the extra funds for this year’s budget. Staff is seeking approval of the media plan. FINANCIAL IMPACT: There is no financial impact created by this item. All funds have already been approved in the Fiscal Year 2024-25 budget. ATTACHMENTS: 1. Proposed FY 2024-25 EPPBID Media Plan (this item will be sent out prior to the meeting) 31 32 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: July 18, 2024 PREPARED BY: Thomas Soule, Public Affairs Manager REQUEST: PROVIDE FEEDBACK ON COURTESY CART PROGRAM RECOMMENDATION: Provide feedback on the Courtesy Cart program, including street signage and stops. BACKGROUND/ANALYSIS: Staff will lead a discussion seeking the Board’s feedback on Courtesy Cart signage and stops. FINANCIAL IMPACT: There is no financial impact created by this item. 33 34 Page 1 of 1 EL PASEO PARKING AND BUSINESS IMPROVEMENT DISTRICT BOARD CITY OF PALM DESERT STAFF REPORT MEETING DATE: July 18, 2024 PREPARED BY: Christiani Aquino, Marketing Assistant REQUEST: FASHION WEEK ON EL PASEO AND PALM DESERT FOOD AND WINE UPDATE RECOMMENDATION: Receive and file the Fashion Week on El Paseo (FWEP) and Palm Desert Food and Wine (PDFW) Update. BACKGROUND/ANALYSIS: 1. FWEP/PDFW Recap 2. FWEP/PDFW 2025 deliverables 3. PSL Media Partnership Proposal (El Paseo marketing assets + media) FINANCIAL IMPACT: No Fiscal Impact. ATTACHMENTS: 1. FWEP/PDFW Presentation 35 36 2024 PARTNER SUMMARY 37 EVENT HIGHLIGHTS 38 32024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 EVENT HIGHLIGHTS 34 The largest consumer fashion show on the west coast, this 17th annual event was held on El Paseo in Palm Desert, California. TICKETED OR FREE EVENTS INCLUDING: • 8 Runway Shows • 8 Pre-Show Receptions • 12 Trunk Shows/Pop-up Shops • 5 Meet the Designers • 1 Student Night 143 IN-STORE EVENTS PRODUCED BY 33 EL PASEO RETAILERS 7,470 PEOPLE ATTENDED FASHION WEEK EL PASEO INCLUDING: • 6,430 Ticket Holders • 200 Volunteers • 250 Staff • 150 Sponsors and Partners • 173 Models • 220 Student Guests • 47 Designers $54,413 CUMULATIVELY RAISED FOR CHARITIES INCLUDING: EVENTS RETAILERS ATTENDANCE CHARITIES • AAP Food Samaritans • Bighorn BAM • DAP Health • GirlFriend Factor • Mizell Center • Oak Grove Sanctuary Palm Springs • Safehouse of the Desert • 120% Lino • Anthropologie • Art Space 349 • Beach Bunny • Bottega Veneta • Chico’s • Chrissy’s on El Paseo • Coco Rose • Coda Gallery • Connie Roberson • Dawson Cole Fine Art • Divine Sound • Dominique Cohen • Dragonette Limited • ECO-Diamonds • Fig + Nash • Frizzante Fine Jewelers • Gail Jewelers • Grayse • House of Lolo • Insanity • J.McLaughlin • Lilly Pulitzer • Lolo Interiors • Mastro’s Steakhouse • Porta Via • Skinceuticals Skinlab by Cosmetic Surgery Institute • That Gallery • The Body Deli • The Upper Crust • Tommy Bahama • Van Zaig Gallery • White House Black Market 39 42024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 TESTIMONIALS “Easy reservations and parking, kind staff, great stage, music, models and fashion.” – Karen (Laguna Niguel, California) “Great show, beautiful fashions. Nice to have a glass of wine before the show at the bistro tables outside.” – Kim (Salem, Oregon) “Great people, fabulous fashion, and the ambiance was spectacular.” – Candice (Los Angeles, California) “As much fun as the show is, seeing what all the guests are wearing - so lovely to go to an event where everyone dresses up.” – Kathy (Edmonton, Alberta, Canada) “Cynthia Rowley was excellent. Her show was excellent even recognizing the back stage team at the end was wonderful. “ – Gail (Palm Springs, California) “It was very exciting. We arrived to a warm welcome as we entered. The charging bartender was eager to prepare a unique and refreshing cocktail. Our seats were perfect. An excellent view of each model as they showcased the collection. The evening ended with an appearance of the designer Leon himself. Bravo to a show well done. See you all next year.” – Al edo (Palm Springs, California) “Love all the young ideas from students. This year was one of the very best. Lots of wearable outﬁ ts.” – Leslie (Palm Desert, California) “I have now attended two years in a row. It has become a ‘must do’ event for me. Not only will I recommend attending, I will bring different guests.” – Karen (Winnipeg, Manitoba, Canada) “Cynthia Rowley’s fashion show was delightful and fun.” – Katherine (Palm Springs, California) “The Saks Fifth Avenue fashion show was fun, lively and very professional. The clothes and models were lovely. We really enjoyed the event and will attend next year.” – Amy (Rancho Mirage, California) “Loved the Wednesday night student designs - very original, creative and out of the box.” – Susie (Laguna Hills, California) “My fashionista friends love to come to the desert for this event.” – Doris (Coachella Valley, California) “I love, love, love Fashion Week. I am very interested in its success and what it brings to our community.” – Anonymous (Coachella Valley, California) 40 ATTENDANCE + GEOGRAPHIC COMPOSITION 41 62024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 ATTENDANCE 7,470 TOTAL ATTENDANCE 42 72024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 53% 47% Coachella Valley Out-of-Market ( 4 ) Greater Los Angeles 10% Northern California 7% Orange County 6% San Diego County 2% West (excluding California) 13% Other 5% Midwest 4% South 4% Northeast 2% 35% OF 2024 ATTENDEES CAME TO THE AREA SPECIFICALLY FOR FASHION WEEK EL PASEO GEOGRAPHIC COMPOSITION ATTENDEES FROM MANY STATES, INCLUDING: Alabama California Colorado Connecticut Florida Hawaii Idaho Illinois Michigan Minnesota Nevada New Mexico New York North Carolina Oregon Texas Utah Washington Wisconsin 43 DEMOGRAPHICS 44 92024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 DEMOGRAPHICS 4% $50k–$99k 15% $100k–$149k 8% $150k–$199k 43% $200k+ HOUSEHOLD INCOME* 2% 18–35 22% 36–55 63% 56–75 13% 76+ AGE *30% chose not to respond 45 ECONOMIC IMPACT 46 112024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 ECONOMIC IMPACT $3,906,810The 2024 Economic Impact Source: Modernism Week 2024 Economic Impact ($523 per person) – Average FWEP ticket transaction per customer was $365.53 47 MEDIA + MARKETING PROMOTIONAL VALUE 48 132024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 PRINT ADVERTISING VALUE (169,032 TOTAL READERSHIP) $156,211 PRINTED COLLATERAL + DISTRIBUTION VALUE (87,462 UNITS PRINTED) $107,658 SOCIAL MEDIA VALUE (1,825,317 VIEWS / IMPRESSIONS) $317,108 DIGITAL ADVERTISING VALUE (730,016 BANNER IMPRESSIONS / 1,702,162 NEWSLETTER IMPRESSIONS) $319,432 Fashion Week El Paseo’s 2024 media and marketing coverage total value of $1,464,265 resulted in 17,532,662 impressions to expose and brand El Paseo as a premier Southern California shopping destination. TELEVISION ADVERTISING VALUE (563 SPOTS / 162,561 AUDIENCE EXPOSURE) $28,150 RADIO ADVERTISING VALUE (450 SPOTS / 730,000 AUDIENCE EXPOSURE) $22,500 DIGITAL BILLBOARD VALUE (6,700,000 IMPRESSIONS) $171,000 EDITORIAL AND PUBLIC RELATIONS VALUE (5,426,112 TOTAL IMPRESSIONS ACROSS ALL CHANNELS) $342,206 MEDIA + MARKETING PROMOTIONAL VALUE 49 142024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 PRINT ADVERTISING VALUE (169,032 TOTAL READERSHIP) $156,211 PALM SPRINGS LIFE PALM SPRINGS LIFE ANNUAL EDITION PALM SPRINGS LIFE HOMES HOME+DESIGN EL PASEO CATALOGUE FASHION WEEK EL PASEO PROGRAM PRINT ADVERTISING PHOTO: LEON LEON SHOW, SATURDAY, MARCH 16, 2024 FASHIONWEEKELPASEO.COM e Shows FRIDAY, MARCH 15, 2024Max Mara Beneﬁ ting SafeHouse of the Desert The Italian fashion brand, Max Mara will show their latest collections. This fashion business was established in 1951 and is now carried throughout the world presenting the ﬁ nest in Italian tailoring and elegant style. SATURDAY, MARCH 16, 2024Leon Leon presents Sensual Rhapsody Beneﬁ ting Mizell Center Presented by Copenhagen’s couture designer, Leon Klaassen Bos. Leon Leon uses the magic of haute couture to create innovative and sculptural designs molded to compliment the male and female bodies. SUNDAY, MARCH 17, 2024Simon Ungless Beneﬁ ting Sanctuary Palm Springs A long-time collaborator of Alexander McQueen, Simon Ungless presents his sustainable collection of male and female fashions that are artfully repurposed, recreated and impeccably tailored. MONDAY, MARCH 18, 2024Fi y Shades of Pink on El Paseo Beneﬁ ting Girlfriend Factor Ten outstanding El Paseo stores show their latest spring and summer collections. The season’s color is pink in all shades and tones, but expect an array of color and hip El Paseo style in the mix. TUESDAY, MARCH 19, 2024Scooter LaForge Beneﬁ ting AAP Food Samaritans Scooter LaForge noted New York painter and sculptor presents his dynamic hand painted fashions that have been worn by icons such as Beyoncé, Boy George, Miley Cyrus, Nicki Manaj, and Madonna. WEDNESDAY, MARCH 20, 2024Istituto Marangoni, Miami Beneﬁ ting DAP Health Istituto Marangoni, Miami School of Art, Fashion and Design make their West Coast debut by showcasing the latest shifts in fashion and creativity that will shape the future of fashion. THURSDAY, MARCH 21, 2024Saks Fi h Avenue Presents Beneﬁ ting BIGHORN BAM Spring and Summer 23/24 has a new vibe and Saks Fifth Avenue, a luxury fashion institution, will present a show from many of their exciting looks in contemporary and designer fashion. 50 152024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 PRINTED COLLATERAL VALUE (87,462 UNITS PRINTED) $107,658 POSTERS RACKCARDS POSTCARDS STREET SIGNS NIGHTLY PROGRAMS EL PASEO MERCHANT KITS SCHEDULE OF EVENTS BOOKLET DIVA GUIDE PRINTED COLLATERAL 2024 SCHEDULE OF EVENTS PHOTO: ARIANA JIMENZ, ISTITUTO MARANGONI MIAMIDIVA GUIDE LEONLEON PRESENTS SENSUAL RHAPSODY SATURDAYMARCH 16, 2024 fashionweekelpaseo.com BENEFITINGMIZELL CENTER GIVING SPONSOR BOBBI LAMPROS COURTESY LEONLEONPHOTO COURTESY OF MAX MARA FASHIONWEEKELPASEO.COM 51 162024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 SOCIAL MEDIA VALUE (1,825,317 VIEWS / IMPRESSIONS) $317,108 FACEBOOK, X, AND INSTAGRAM SOCIAL MEDIA 52 172024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 DIGITAL ADVERTISING VALUE (730,016 BANNER IMPRESSIONS / 1,702,162 NEWSLETTER IMPRESSIONS) $319,432 DIGITAL ADVERTISING 53 182024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 TELEVISION ADVERTISING VALUE (563 SPOTS / 162,561 AUDIENCE EXPOSURE) $28,150 TELEVISION, RADIO, & DIGITAL BILLBOARD ADVERTISING RADIO ADVERTISING VALUE (450 SPOTS / 730,000 AUDIENCE EXPOSURE) $22,500 DIGITAL BILLBOARD VALUE (6,700,000 IMPRESSIONS) $171,000 LOS ANGELES: (10 billboards daily, rotating within a 16 billboard system) 1. I-60 & 57 2. I-10 & 605 3. I-10 & Convention Center Way 4. Sunset Blvd next to Roxy Theatre 5. Santa Monica Blvd & La Brea 6. 170 & Hollywood Blvd 7. I-5 & 710 8. 605 & Los Angeles Street 9. 210 & S. Azusa Ave 10. I-60 & Fairway Drive 11. I-15 & 210 12. I-10 & Cherry Ave 13. I-15 & Milliken 14. I-5 & Scout Ave 15. 91 & Palisades Drive 16. 91 & Paseo Grande SAN DIEGO: (10 billboards daily, rotating within a 14 billboard system) 1. I-8 & 95 2. I-8 & 1st Ave 3. I-15 & 52 4. I-5 & 52 5. I-15 & Miramar Road 6. I-5 & Sorrento 7. I-8 & Waring Road 8. I-8 & 805 9. I-5 & Garnett 10. 52 & Mission Gorge 11. 125 & Lake Murray 12. 125 & University Ave 13. I-15 & Adams 14. 163 & Friars 54 192024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 EDITORIAL AND PUBLIC RELATIONS VALUE (5,426,112 TOTAL IMPRESSIONS ACROSS ALL CHANNELS) $342,206 FASHION UNITED KESQ NEWS CHANNEL 3 DESERT SUN LOCALE PALM SPRINGS LIFE THE GUIDE PALMSPRINGSLIFE.COM PR ACTIVATIONS: Media Marketplace at IPW San Antonio Society of American Travel Writers International Media Marketplace NYC Visit California Chicago Media Reception Visit California Dallas Media Reception Greater Palm Springs Foodie FAM EDITORIAL AND PUBLIC RELATIONS 55 SURVEY RESULTS 56 212024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 How many years have you attended Fashion Week El Paseo? 0% 10% 20% 30% 40% 50% 44% 27% 9% 20% 1 Year (This was my ﬁ rst year) 2–3 Years 4–5 Years 6 or More Years SURVEY RESULTS 57 222024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 How did you learn about Fashion Week El Paseo? SURVEY RESULTS 0% 10% 20% 30% 40% 50% 60% 55%Palm Springs Life Magazine Word of Mouth Email Marketing Social Media Other* Television Newspaper Charity Billboard Orange Coast Magazine San Diego Magazine Digital Display Ads 26% 20% 17% 16% 8% 6% 3% 2% 2% 1% 1% *Other Includes: store promotions, invited by friends, prior attendee, online search, walked by venue 58 232024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 How would you rate your overall experience at this year’s event? 0%10%20%30%40% 33% 16% 9% 4% Excellent Very Good Good Fair Poor 38% SURVEY RESULTS 59 242024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 How likely are you to attend Fashion Week El Paseo in the future? 0% 10% 20% 30% 40% 50% 47% 24% 21% 9% Deﬁ nitely Very Likely Likely Unlikely SURVEY RESULTS 60 252024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 How likely is it you would recommend Fashion Week El Paseo to a friend, family member, or colleague? SURVEY RESULTS 0% 10% 20% 30% 40% 50% 60% Deﬁ nitely Very Likely Likely Unlikely Very Unlikely 5% 5% 20% 16% 54% 61 262024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 What additional fashion events would you like to see added? 0% 10% 20% 30% 40% 50% Trend Presentations Athletic Wear Other* Men’s Wear Bridal/Formal Wear Children’s Wear 45% 20% 2% 11% 8% 14% SURVEY RESULTS *Other Includes: haute couture, senior fashions with senior models, wearable fashions, swimwear, vintage clothing, & resort speciﬁ c 62 272024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 Did you stay overnight in the Palm Desert area? 0% 10% 20% 30% 40% 50% 60% 53% 47% Yes No SURVEY RESULTS 63 282024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 How long was your visit to the Palm Desert area? 0% 10% 20% 30% 40% 50% 60% 16% 21% 8% 55%2 Weeks or More 6–10 Days 2–5 Days 1 Day SURVEY RESULTS 64 292024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 Did you visit Palm Desert speciﬁ cally for Fashion Week El Paseo? If you answered “Yes”, did you add days on either end to make your stay in the Palm Desert area longer? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 35% 65% Yes No 75% 25%Yes No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% SURVEY RESULTS 65 302024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 Did you ﬂ y to Palm Desert to attend Fashion Week El Paseo? SURVEY RESULTS 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 7% 93% Yes No *Airlines Flown Included: American Airlines, Alaska Airlines, Delta Air Lines, & Southwest Airlines 66 312024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 Did you dine out during Fashion Week El Paseo? If you answered “Yes”, how many times did you dine out? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 86% 14% Yes No SURVEY RESULTS 77% 6% 1–3 Times 4–5 Times 6+ Times 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 67 322024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 Did you visit the El Paseo Shopping District during your stay? If you answered “Yes”, did you make any purchases? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 72% 28% Yes No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 85% 15% Yes No SURVEY RESULTS 68 332024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 Do you plan to attend Fashion Week El Paseo 2025? (March 14–20, 2025) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 90% 10% Yes No SURVEY RESULTS 69 342024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 34 EL PASEO MERCHANT SURVEY RESULTS 70 352024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 How many years have you been a merchant on El Paseo? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 86% 14% 6 or More Years 4–5 Years EL PASEO MERCHANT SURVEY RESULTS 71 362024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 EL PASEO MERCHANT SURVEY RESULTS 0% 10% 20% 30% 40% 50% 60% 70% 80% 71%Attended a Fashion Week El Paseo Show Hosted an In-Store Event Hosted a Fashion Week El Paseo Activation Extended a Special In-Store Promotion Participated in the El Paseo Runway Show Had a Pop-Up Activation at Fashion Week El Paseo Co-Partnered an Event with Fashion Week El Paseo Advertised in the Ofﬁ cial Event Program 57% 43% 29% 14% 14% 14% 14% What Fashion Week El Paseo event(s) did you participate in? (Please check all that apply) 72 372024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 EL PASEO MERCHANT SURVEY RESULTS Did you see an increase of store trafﬁ c as a result of Fashion Week El Paseo? If “Yes”, how much of an increase in sales did you see? 0% 10% 20% 30% 40% 50% 60% 70% 43% 57% Yes No 33% 67%5% 10% 0% 10% 20% 30% 40% 50% 60% 70% 73 382024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 EL PASEO MERCHANT SURVEY RESULTS How would you rate your overall experience at this year’s event? 0%10% 20% 30% 40% 50% 60% 50% 50%Very Good Good 74 392024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 How likely are you to participate in Fashion Week El Paseo next year? 0% 10% 20% 30% 40% 50% 60% 50% 33% 17% Deﬁ nitely Very Likely Unlikely EL PASEO MERCHANT SURVEY RESULTS 75 402024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 How likely are you to recommend Fashion Week El Paseo to your customers and business neighbors? 0% 10% 20% 30% 40% 50% 60% 70% 68% 16% 16% Deﬁ nitely Very Likely Unlikely EL PASEO MERCHANT SURVEY RESULTS 76 412024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 EL PASEO MERCHANT SURVEY RESULTS Did you attend Fashion Week El Paseo? 0% 10% 20% 30% 40% 50% 60% 70% 80% 71% 29% Yes No If “Yes”, what Fashion Week El Paseo event(s) did you attend? (Please check all that apply) 60%Saks Fifth Avenue Presents – 03/21 Fifty Shades of Pink on El Paseo – 03/18 Max Mara – 03/15 After Party at Wildest Restaurant – 03/15 Scooter LaForge – 03/19 40% 20% 20% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 77 422024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 0% 10% 20% 30% 40% 50% 60% Trend Presentations Men’s Wear Other* Children’s Wear Athletic Wear Bridal/Formal Wear 50% 33% 17% 17% 17% 33% EL PASEO MERCHANT SURVEY RESULTS *Other Includes: pet fashion shows, raising funds for local charities What additional fashion events and/or programming would you like to see added? (Please check all that apply) 78 SPONSORS 79 442024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 SPONSORS 80 452024 PARTNER SUMMARY // FASHION WEEK EL PASEO 2024 81 ank You! Let Fashion Week El Paseo work for you – call us today PHOTOGRAPHY / YASIN CHAUDHRY / TIFFANY L. CLARK / JOSE CORONA NICOLE JARAMILLO PHOTOGRAPHY / ASHLEY MEIJA / A1 PARTY RENTAL 303 N. Indian Canyon Dr., Palm Springs, CA 92262 / palmspringslife.com 06/07/24 MICHAEL MATHEWS Director of Sponsorships & Community Relations Palm Springs Life 760-325-2333, ext 236 michaelm@palmspringslife.com PAULINA LARSON Director of Business Development Palm Springs Life 760-325-2333, ext 286 paulina@palmspringslife.com SUSAN STEIN Creative Director, Fashion Week El Paseo Fashion & Scene Editor, Palm Springs Life 760-831-0219 soozstein@aol.com 82 2024 PARTNER SUMMARY 83 22024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EVENT HIGHLIGHTS 45 This 12th annual food and wine event was held on El Paseo in Palm Desert, California with additional culinary activations held throughout the Coachella Valley. FOOD, WINE, AND SPIRIT EXPERIENCES, INCLUDING 21 CELEBRITY CHEF DEMONSTRATIONS 6 CELEBRITY CHEF BOOK SIGNINGS 6 ANCILLARY TASTING EXPERIENCES 3 SILENT AUCTIONS 2 GRAND TASTINGS 4 CELEBRITY CHEF DINNERS 1 JAMES BEARD GOURMET LUNCHEON 1 SUNDAY BRUNCH 1 CELEBRITY CHEF RECEPTION 950+ STAFF, SPONSORS, AND TALENT ANIMATED THE EVENT, INCLUDING: 345 STAFF 235 VOLUNTEERS 140 CULINARY STUDENTS 61 WINERIES 57 RESTAURANTS 48 SPONSORS AND PARTNERS 35 CELEBRITY & LOCAL CHEFS 15 VENDORS 14 SPIRIT BRANDS & CRAFT BREWERIES $24,030 CUMULATIVELY RAISED FOR FIND FOOD BANK AND THE JAMES BEARD FOUNDATION AS A RESULT OF PALM DESERT FOOD & WINE ACTIVITIES 84 32024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 TESTIMONIALS “The Saturday and Sunday Grand Tastings were both superb with excellent food and plentiful wine while not being too crowded. The Sunday Jazz Brunch by Meg Bickford was also fun and the food was wonderful.” – Charles (Flagsta , AZ) “I love the fact that you pay a set price and can go to the event without any additional cost. We were able to taste anything we wanted freely. So nice! The whole event was very well done.” – Caroline (Beaverton, OR) “I went with two girlfriends from out of town and we had the best time. Food was absolutely amazing. We added more restaurants to our ‘go to’ list. The tastings were very informative. We found new wines we otherwise wouldn’t have tried, learned about wineries in the area to try for another girls weekend. The crowd and vendors were very friendly and added to the excitement. Can’t wait for next year.” – Tracey (Mashpee, MA) “Loved the chefs chosen for this year.” – Constance (Palm Springs, CA) “The date farm tour was well organized, comfortable, fascinating, led by amazing farm families (the Kecks and the Aziz Farm couple), entertaining , educational, and it included a fantastic lunch out on the farm. We enjoyed every minute. We hope to do it again and more similar events. Five Stars.” – Marilynn (Palm Desert, CA) “I have attended the Taste of Washington for more than a decade, and must admit this event outshined it in all categories! The o ering of food was the nicest surprise, the caliber and quantity and exceptional preparation really raised the bar.” – Sally (Seattle, WA) “I live in Northern California and I plan to come back next year with a group of friends so that we can enjoy all aspects of the events.” – Debra (Walnut Creek, CA) “Well organized. Line to enter moved quickly, tastings were spread apart and many to choose from, cooking demos had plenty of seating.” – Martine (Seattle, WA) “The venue (The Fletcher House) was spectacular and the perfect setting for the Celebrity Chef Reception. Being in the industry, I was able to see many of the San Francisco chefs that I’ve known over the years...” – Tracey (Rancho Mirage, CA) “Afrim Pristine event was great. The setting was very good and his passion for cheese was sensational and very entertaining. The cheese and wine tastings were also very good. The Sunday Grand Tastings was over the top. Everything we tasted was excellent. The vendor representatives were friendly and more than happy to discuss their wines and food. We loved it.” – Frank (Rancho Mirage, CA) “The Sunday Brunch was fantastic. Food was phenomenal. Sunday Grand Tasting was a great experience as well.” – Susan (Orange County, CA) “We loved everything about the event. The fast check-in, the food, the wine, the booths, the vendors. Everything!” – Gina (La Quinta, CA) 85 ATTENDANCE + GEOGRAPHIC COMPOSITION 86 52024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 ATTENDANCE GROWTH 6,492 TOTAL ATTENDANCE 87 62024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 ATTENDEES FROM MANY STATES INCLUDING: ARIZONA CALIFORNIA COLORADO CONNECTICUT FLORIDA GEORGIA IDAHO ILLINOIS IOWA KANSAS KENTUCKY LOUISIANA MAINE MARYLAND MASSACHUSETTS MICHIGAN MINNESOTA MONTANA NEBRASKA NEVADA NEW MEXICO NEW YORK NORTH CAROLINA OHIO OREGON TENNESSEE TEXAS UTAH VERMONT VIRGINIA WASHINGTON WISCONSIN GEOGRAPHIC COMPOSITION ( ) Greater Los Angeles 11% Orange County 4% Northern California 4% San Diego County 3% West (excluding California) 13% South 10% Northeast 4% Midwest 2% Canada 2% 44% OF 2024 ATTENDEES CAME TO THE AREA SPECIFICALLY FOR PALM DESERT FOOD & WINE 43% 57% Out-of-Market Coachella Valley 88 DEMOGRAPHICS 89 82024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 DEMOGRAPHICS AGE 9% 26–45 16% 46–55 39% 56–65 36% 66+ HOUSEHOLD INCOME* 6% $50k-$99k 12% $100-$149k 14% $150k-$199k 40% $200k+ *28% of respondents did not answer the household income question 90 ECONOMIC IMPACT 91 102024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 ECONOMIC IMPACT The economic impact to greater Palm Desert was $3,395,316 in 2024. 2011 2012 2013 2014 2015 2016 2017 2018 2019 2022 2023 2024 $250,000 $287,500 $420,120 $739,655 $822,220 $806,050 $1,109,850 $1,882,500 $100 $100 $180 $245 $245 $245 $245 $375 $375 $402 $525 $523 $2,415,000 $1,690,410 Source: Modernism Week 2024 Economic Impact ($523 per person) – Average PDFW ticket transaction per customer was $386.70 $2,122,575 $3,395,316 92 MEDIA + MARKETING PROMOTIONAL VALUE 93 122024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 MEDIA + MARKETING PROMOTIONAL VALUE Palm Desert Food & Wine’s 2024 media and marketing coverage total value of $1,599,166 resulted in 20,773,916 impressions to expose and brand El Paseo as a premier Southern California shopping destination. PRINT ADVERTISING VALUE 1,560,521 TOTAL READERSHIP$144,531 PRINTED COLLATERAL + DISTRIBUTION VALUE 53,750 UNITS PRINTED$98,352 SOCIAL MEDIA VALUE 2,362,511 VIEWS / IMPRESSIONS$462,651 DIGITAL ADVERTISING VALUE 690,000 BANNER IMPRESSIONS / 1,400,000 NEWSLETTER IMPRESSIONS$332,680 TELEVISION ADVERTISING VALUE 2,000 SPOTS / 140,000 AUDIENCE EXPOSURE$78,000 RADIO ADVERTISING VALUE 956 SPOTS / 1,004,613 AUDIENCE EXPOSURE$36,652 DIGITAL BILLBOARD VALUE 7,100,000 IMPRESSIONS$17,500 EDITORIAL AND PUBLIC RELATIONS VALUE 6,462,521 TOTAL IMPRESSIONS ACROSS ALL CHANNELS$428,800 94 132024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 PRINT ADVERTISING PRINT ADVERTISING VALUE 1,560,521 TOTAL READERSHIP$144,531 LOS ANGELES MAGAZINE SAN DIEGO MAGAZINE ORANGE COAST MAGAZINE PALM SPRINGS LIFE ANNUAL ISSUE PALM SPRINGS LIFE THE GUIDE McCALLUM THEATRE PROGRAM EL PASEO CATALOGUE TASTE FOOD & WINE PROGRAM 95 142024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 PRINTED COLLATERAL PRINTED COLLATERAL + DISTRIBUTION VALUE 53,750 UNITS PRINTED$98,352 POSTERS & EVENT SIGNS RACKCARDS POSTCARDS RECIPE & MENU CARDS WINE PLACEMATS SCHEDULE OF EVENTS BOOKLET MENU RECIPE BOOKLETS THE COMMANDER’S PALACESUNDAY JAZZ BRUNCH SUNDAY, MARCH 24, 2024 2024 SCHEDULE OF EVENTS Celebrity Chef Date Farm Tour & Lunch – ( ) – Lemon Ricotta & Basil Pesto Bacon Wrapped with Blue Cheese & Harissa Aioli Chicken Liver Mousse & Pine Nut Brittle – ( ) – Chicories & Romaine with Snap Peas, Roasted Carrots, and Date Vinaigrette Orzo Pasta Salad with Arugula, Salumi, Roasted Dates, Olives, Feta, Preserved Lemon, and Pine Nuts Grilled Half Chicken Broccolini, Black Garlic BBQ Sauce, Frisee Turkey SandwichSwiss, Lettuce, Tomato, Balsamic-Date Jam, Sourdough – ( ) – Valrhona Chocolate Sticky To ee Pudding with Chocolate To ee Sauce and Chantilly Cream –––––––– –––––––– THURSDAY, MARCH 21, 2024 HADLEY DATE GARDENS, THE PACKHOUSE, AND AZIZ FARMS JAMES BEARD GOURMETFOUR-COURSE LUNCHEON FRIDAY, MARCH 22, 2024 palmdesertfoodandwine.com TYLER FLORENCE DOMINIQUE CRENN ZAC YOUNGAARTI SEQUEIRA GALE GAND AFRIM PRISTINE CHRIS OH ANGELO SOSA JAMIE GWEN MARY SUE MILLIKEN SUSAN FENIGER AISHA IBRAHIM Welcome to theCheese Masterclasswith Afrim Pristine Welcome to theCelebrity Chef Reception DOMINIQUE CRENN ZAC YOUNG JAMIE GWEN ANGELO SOSA MARY SUE MILLIKENSUSAN FENIGER AFRIM PRISTINEGALE GAND TYLER FLORENCE MEG BICKFORDAISHA IBRAHIM AARTI SEQUEIRA CHRIS OH JEREMY LOOMIS March 21–24, 2024 at The Gardens on El Paseo 96 152024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SOCIAL MEDIA SOCIAL MEDIA VALUE 2,362,511 VIEWS / IMPRESSIONS$462,651 FACEBOOK, X, AND INSTAGRAM 97 162024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 DIGITAL ADVERTISING DIGITAL ADVERTISING VALUE 690,000 BANNER IMPRESSIONS / 1,400,000 NEWSLETTER IMPRESSIONS$332,680 98 172024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 TELEVISION, RADIO, AND DIGITAL BILLBOARD TELEVISION ADVERTISING VALUE 2,000 SPOTS / 140,000 AUDIENCE EXPOSURE$78,000 RADIO ADVERTISING VALUE 956 SPOTS / 1,004,613 AUDIENCE EXPOSURE$36,652 DIGITAL BILLBOARD VALUE 7,100,000 IMPRESSIONS$17,500 LOS ANGELES: (10 billboards daily, rotating within a 16 billboard system) 1. I-60 & 57 2. I-10 & 605 3. I-10 & Convention Center Way 4. Sunset Blvd next to Roxy Theatre 5. Santa Monica Blvd & La Brea 6. 170 & Hollywood Blvd 7. I-5 & 710 8. 605 & Los Angeles St 9. 210 & S. Azusa Ave 10. I-60 & Fairway Drive 11. I-15 & 210 12. I-10 & Cherry Ave 13. I-15 & Milliken 14. I-5 & Scout Ave 15. 91 & Palisades Drive 16. 91 & Paseo Grande SAN DIEGO: (10 billboards daily, rotating within a 14 billboard system) 1. I-8 & 95 2. I-8 & 1st Ave 3. I-15 & 52 4. I-5 & 52 5. I-15 & Miramar Road 6. I-5 & Sorrento 7. I-8 & Waring Road 8. I-8 & 805 9. I-5 & Garnett 10. 52 & Mission Gorge 11. 125 & Lake Murray 12. 125 & University Ave 13. I-15 & Adams 14. 163 & Friars 99 182024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EDITORIAL AND PUBLIC RELATIONS EDITORIAL AND PUBLIC RELATIONS VALUE 6,462,521 TOTAL IMPRESSIONS ACROSS ALL CHANNELS$428,800 KESQ NBC COACHELLA VALLEY INDEPENDENT LOCALE PALM SPRINGS LIFE THE GUIDE PALMSPRINGSLIFE.COM PR ACTIVATIONS: Media Marketplace at IPW San Antonio Society of American Travel Writers International Media Marketplace NYC Visit California Chicago Media Reception Visit California Dallas Media Reception Greater Palm Springs Foodie FAM 100 SURVEY RESULTS 101 202024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS How many years have you attended Palm Desert Food & Wine? 0%10%20% 30% 40% 50% 60% 59%1 Year (This was my ﬁ rst year) 2–3 Years 4–5 Years 6 or More Years 22% 10% 9% 102 212024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS How did you learn about Palm Desert Food & Wine 2024? (Please check all that apply) 0% 5%10%15% 20% 25% 30% 35% 40% 45% 41%Palm Springs Life Magazine Word of Mouth Other* Email Marketing Social Media Television Newspaper Digital Display Ads Billboard Radio Charity 29% 19% 17% 15% 9% 2% 1% 1% 1% 1% *Other Includes: web search, invited via friend, past attendee, & sponsor invitation 103 222024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS How would you rate your overall experience at this year’s event? 0%10%20% 30% 40% 50% 44%Excellent Very Good Good Fair Poor 26% 17% 9% 4% 104 232024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS How likely are you to attend Palm Desert Food & Wine in the future? 0%10%20% 30% 40% 50% 44%Deﬁ nitely Very Likely Likely Unlikely 23% 18% 19% 105 242024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS How likely are you to recommend Palm Desert Food & Wine to a friend, family member, or colleague? 0%10%20% 30% 40% 50% 60% 54%Deﬁ nitely Very Likely Likely Neither Likely or Unlikely Unlikely 14% 6% 8% 18% 106 252024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS What additional activities would you like to see added to the event? (Please check all that apply) 0%10%20%30%40% 33%Cooking Classes Mixology Seminars Food Trucks Chef Competitions Other* 22% 15% 9% 21% *Other Includes: wine focused seminars with sommeliers, tours (like Date Farm Tour), & cooking shortcut seminars 107 262024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS Did you stay overnight in the Palm Desert area? 56%Yes No 44% 0%10%20% 30% 40% 50% 60% 108 272024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS How long was your visit to Palm Desert area? 0%10%20% 30% 40% 50% 40%2 Weeks or More 6–10 Days 2–5 Days 1 Day 11% 23% 26% 109 282024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS Did you travel here speciﬁ cally for Palm Desert Food & Wine? If you answered “Yes,” did you add days on either end to make your stay in the Palm Desert area longer? Yes No 74% 26% 0%10%20% 30% 40% 50% 60%70%80% Yes No 44% 56% 0%10%20% 30% 40% 50% 60%70%80% 110 292024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS Did you ﬂ y to Palm Desert to attend Palm Desert Food & Wine? 0%10%20% 30% 40% 50% 60%70%80% 90% 17%Yes No 83% Airlines Flown Include: Air Canada, Alaska Airlines, Allegiant Air, American Airlines, Delta Airlines, Southwest Airlines, United Airlines, & WestJet 111 302024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS Did you dine out during Palm Desert Food & Wine? If you answered “Yes,” how many times did you dine out? 0%10%20% 30% 40% 50% 60%70% Yes No 68% 32% 1-3 4-5 6+ 63% 15% 22% 0%10%20% 30% 40% 50% 60%70% 112 312024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS Did you visit the El Paseo Shopping District during your stay? If you answered “Yes,” did you make any purchases? 0%10%20% 30% 40% 50% 60%70% Yes No 61% 39% 0%10%20% 30% 40% 50% 60%70% Yes No 68% 32% 113 322024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SURVEY RESULTS Do you plan to attend Palm Desert Food & Wine next year? (March 20–23, 2025) 0%10%20% 30% 40% 50% 60% 70%80% 90% 80%Yes No 20% 114 332024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EL PASEO MERCHANT SURVEY RESULTS 115 342024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EL PASEO MERCHANT SURVEY RESULTS How many years have you been a merchant on El Paseo? 0%10%20% 30% 40% 50% 60%70%80% 90% 86% 14% 6 or More Years 1 Year 116 352024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EL PASEO MERCHANT SURVEY RESULTS What Palm Desert Food & Wine event(s) did you participate in? (Please check all that apply) 0%10%20% 30% 40% 50% 60% 50%Attended a Palm Desert Food & Wine Event Participated in the Grand Tastings Hosted at In-Store Event Extended a Special In-Store Promotion 50% 25% 25% 117 362024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EL PASEO MERCHANT SURVEY RESULTS Did you see an increase of store tra c as a results of Palm Desert Food & Wine? If “Yes”, how much of an increase in sales did you see? 0%10%20% 30% 40% 50% 60%70%80% 90% 100% 29% 71% Yes No 100%5% 0%10%20% 30% 40% 50% 60%70%80% 90% 100% 118 372024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 How would you rate your overall experience at this year’s event? 0%10%20% 30% 40% 50% 60% 33% 50%Very Good Good Fair 17% EL PASEO MERCHANT SURVEY RESULTS 119 382024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EL PASEO MERCHANT SURVEY RESULTS How likely are you to participate in Palm Desert Food & Wine next year? 0%10%20%30%40%50% 43% 14% 43% Deﬁ nitely Likely Unlikely 120 392024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EL PASEO MERCHANT SURVEY RESULTS How likely are you to recommend Palm Desert Food & Wine to your customers and business neighbors? 0%10%20%30%40%50% 29% 43% 14% Deﬁ nitely Very Likely Likely Unlikely 14% 121 402024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EL PASEO MERCHANT SURVEY RESULTS Did you attend Palm Desert Food & Wine? 0%10%20% 30% 40% 50% 60%70%80% 50% 50% Yes No If “Yes”, what Palm Desert Food & Wine event(s) did you attend? (Please check all that apply) 75%Saturday Grand Tastings – 03/23 James Beard Gourmet Luncheon – 03/22 Sunday Grand Tastings – 03/24 50% 25% 0%10%20% 30% 40% 50% 60%70%80% 122 412024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 EL PASEO MERCHANT SURVEY RESULTS 0%10%20% 30% 40% 50% 60%70% Cooking Classes Chef Competitions Mixology Seminars Food Trucks Other* 67% 50% 17% 17% 33% *Other Includes: more local chefs What additional culinary events and/or programming would you like to see added? (Please check all that apply) 123 SPONSORS 124 432024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 SPONSORS 125 442024 PARTNER SUMMARY // PALM DESERT FOOD & WINE 2024 126 Thank You! Let Palm Desert Food & Wine work for you – call us today PHOTOGRAPHY // YASIN CHAUDHRY // TIFFANY L. CLARK // JOSE CORONA // NICOLE JARAMILLO // 3MOLLIE KIMBERLING // CAROLINE POLLY // A1 PARTY RENTALS 303 N. Indian Canyon Dr., Palm Springs, CA 92262 // palmspringslife.com MICHAEL MATHEWS Director of Sponsorships & Community Relations Palm Springs Life 760-325-2333, ext 236 michaelm@palmspringslife.com TONY MARCHESE Co-Producer, Palm Desert Food & Wine 760-534-2851 tony@palmspringslife.com 06/10/24 PAULINA LARSON Director of Business Development Palm Springs Life 760-325-2333, ext 286 paulina@palmspringslife.com 127 128 CITY OF PALM DESERT ATTENDANCE REPORT Prepared by: Year 2023 2023 2023 2023 2023 2023 2024 2024 2024 2024 2024 2024 Month Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June Date 20-Jul 17-Aug 21-Sep 19-Oct 16-Nov N/A 18-Jan 15-Feb 21-Mar 23-Apr 14-May 19-Jun Campbell, Sonia P - N/A N/A N/A - N/A N/A - N/A N/A N/A 0 0 Elliott, Rebecca Lynn P - P P P - P E - P P P 1 0 Fletcher, David P - P P P - P P - P P E 0 0 Klein, Patrick P - P P P - P P - P P P 0 0 Longmuir, Alec P - P P P - E E - P P P 2 0 Stauber, Susan P - P P P - P P - P P P 0 0 Whittaker, Michelle P -P P P -P P -P P P 0 0 Palm Desert Municipal Code 2.34.010: P E A - No Meeting El Paseo Parking and Business Improvement District Board Michelle Nance Total Absences Total Unexcused Absences Monthly: Three unexcused absences from regular meetings in any twelve-month period shall constitute an automatic resignation of members holding office on boards that meet monthly. Present Excused Absence Unexcused Absence 129