HomeMy WebLinkAbout2024-04-02 MC Regular Meeting Agenda Packet
MARKETING COMMITTEE
CITY OF PALM DESERT
MEETING AGENDA
Tuesday, April 2, 2024
3:00 p.m.
Administrative Conference Room, City Hall
73-510 Fred Waring Drive
Palm Desert, CA 92260
Pursuant to Assembly Bill 2449, this meeting will be conducted as a hybrid meeting and there will be
in-person access to this location.
To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/84986179541 or
call (213) 338-8477, Zoom Meeting ID: 849 8617 9541
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Written public comment may also be submitted to cityclerk@palmdesert.gov. E-mails
received by 1:00 p.m. prior to the meeting will be distributed to the Committee. Any
correspondence received during or after the meeting will be distributed to the Committee as
soon as practicable and retained for the official record. Emails will not be read aloud except
as an ADA accommodation.
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Pages
1.CALL TO ORDER
2.ROLL CALL
3.NONAGENDA PUBLIC COMMENTS
This time has been set aside for the public to address the Marketing Committee
on issues that are not on the agenda for up to three minutes. Speakers may
utilize one of the three options listed on the first page of the agenda. Because
the Brown Act does not allow the Marketing Committee to act on items not listed
on the agenda, members may briefly respond or refer the matter to staff for a
report and recommendation at a future meeting.
4.CONSENT CALENDAR
All matters listed on the Consent Calendar are considered routine and may be
approved by one motion. The public may comment on any items on the Consent
Agenda within the three-minute time limit. Individual items may be removed by
the Marketing Committee for a separate discussion.
RECOMMENDATION:
To approve the consent calendar as presented.
4.a APPROVAL OF MINUTES 5
RECOMMENDATION:
Approve the Minutes of December 5, 2023.
5.CONSENT ITEMS HELD OVER
6.ACTION CALENDAR
The public may comment on individual Action Items within the three-minute time
limit. Speakers may utilize one of the three options listed on the first page of the
agenda.
6.a FISCAL YEAR 2023/2024 TOURISM CAMPAIGN STATUS UPDATE 9
RECOMMENDATION:
Receive and file Fiscal Year 2023/2024 Tourism Campaign Status.
6.b FISCAL YEAR 2024/2025 PROPOSED MARKETING BUDGET
PRIORITIES
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RECOMMENDATION:
Provide feedback on proposed budget priorities for Fiscal Year 2024/2025.
7.INFORMATIONAL REPORTS & COMMENTS
7.a MARKETING COMMITTEE MEMBERS
7.b CITY COUNCIL LIAISON
7.c CITY STAFF
7.d ATTENDANCE REPORT 35
8.ADJOURNMENT
The next Regular Meeting will be held on June 4, 2024 at 3:00 p.m.
Marketing Committee Meeting
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9.PUBLIC NOTICES
Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the
designated office for inspection of records in connection with this meeting is the
Office of the City Clerk, Palm Desert Civic Center, 73-510 Fred Waring Drive,
Palm Desert. Staff reports for all agenda items considered in open session, and
documents provided to a majority of the legislative bodies are available for
public inspection at City Hall and on the City’s website at www.palmdesert.gov.
Americans with Disabilities Act: It is the intention of the City of Palm Desert to
comply with the Americans with Disabilities Act (ADA) in all respects. If, as an
attendee or a participant at this meeting, or in meetings on a regular basis, you
will need special assistance beyond what is normally provided, the City will
attempt to accommodate you in every reasonable manner. Please contact the
Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to
inform us of your needs and to determine if accommodation is feasible.
AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California
that the foregoing agenda for the Marketing Committee was posted on the City
Hall bulletin board and City website not less than 72 hours prior to the meeting.
/S/ Michelle Nance
Deputy Clerk I
Marketing Committee Meeting
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City of Palm Desert Page 1
MARKETING COMMITTEE
CITY OF PALM DESERT, CALIFORNIA
MINUTES
Click HERE to review the meeting audio.
Click HERE to access the meeting agenda packet.
1. CALL TO ORDER
A Regular Meeting of the Marketing Committee was called to order by Chair Hoehn
on Tuesday, December 5, 2023, at 3:00 p.m., in the Administrative Conference Room,
City Hall, located at 73-510 Fred Waring Drive, Palm Desert, California.
2. ROLL CALL
Present: Committee Members Jan Hulahan, Jeffrey Norman, Ray Rodriguez*, Vice
Chair Brian Simpson, and Chair Rolf Hoehn.
*Committee Member Rodriguez arrived at 3:04 p.m.
Absent: Committee Member Franchesca Forrer
Liaison(s)
Present: Jan Harnik and Gina Nestande, City Council Liaisons
City Staff
Present: Thomas Soule, Public Affairs Manager, and Michelle Nance, Recording
Secretary
3. NON-AGENDA PUBLIC COMMENT:
None.
4. CONSENT CALENDAR:
A. APPROVAL OF MINUTES
MOTION BY COMMITTEE MEMBER NORMAN, SECOND BY COMMITTEE
MEMBER HULAHAN, CARRIED 4-0, to approve the Marketing Committee
Regular Meeting minutes of October 3, 2023.
Tuesday
December 5, 2023
3:00 p.m.
Regular Meeting
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Marketing Committee Minutes December 5, 2023
City of Palm Desert Page 2
5. ACTION CALENDAR
*Committee Member Rodriguez arrived at this point of the meeting.
A. IDEA PEDDLER CAMPAIGN AND PAID MEDIA PLAN UPDATE
Sarah Martin, representing Idea Peddler, presented updates and answered
Committee Member questions.
MOTION BY COMMITTEE MEMBER RODRIGUEZ, SECOND BY VICE CHAIR
SIMPSON, CARRIED 5-0, to receive and file Idea Peddler campaign and paid
media plan update.
6. INFORMATIONAL REPORTS & COMMENTS
A. MARKETING COMMITTEE MEMBERS
Vice Chair Simpson provided activity updates at Desert Willow Golf Resort and
reported on the recent award of “California Golf Course Owner’s Association’s
Golf Course of the Year 2023”.
Committee Member Norman commented on the recent and upcoming shows at
McCallum Theatre.
Committee Member Hulahan commented on recent and upcoming activity at the
JW Marriott, Desert Springs.
Chair Hoehn commented on recent Iron Man event at the Tennis Gardens.
B. CITY COUNCIL LIAISON
City Council Liaison Nestande commented on the current Palm Desert Mall and
DSRT SURF projects.
City Council Liaison Harnik thanked the Committee on behalf of the City Council,
staff, and entire community for their continued support and commitment to the City.
C. CITY STAFF
Public Affairs Manager Soule provided a recap update on the City’s
50th Anniversary November 2023 Event.
D. ATTENDANCE REPORT - The attendance report was provided with the agenda
materials. The Committee took no action on this matter.
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Marketing Committee Minutes December 5, 2023
City of Palm Desert Page 3
7. ADJOURNMENT - The Marketing Committee adjourned at 4:38 p.m.
Respectfully submitted,
_________________________
Michelle Nance, Deputy Clerk I
Recording Secretary
ATTEST:
Thomas Soule, Public Affairs Manager
Secretary
APPROVED BY MARKETING COMMITTEE: __/__/2024
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MARKETING COMMITTEE
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: April 2, 2024
PREPARED BY: Christiani Aquino, Marketing Assistant
REQUEST: Fiscal Year 2023/24Tourism Campaign Status Update
RECOMMENDATION:
Receive and file Fiscal Year 2023/24 Tourism Campaign Status.
BACKGROUND/ANALYSIS:
Idea Peddler, will provide an update on the status of the current tourism advertising campaign.
ATTACHMENTS:
1. 2023/24 Tourism Campaign Update PowerPoint.
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Page 1 of 1
MARKETING COMMITTEE
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: April 2, 2024
PREPARED BY: Christiani Aquino, Marketing Assistant
REQUEST: Fiscal Year 2024/2025 Proposed Marketing Budget Priorities
RECOMMENDATION:
Provide feedback on proposed budget priorities for Fiscal Year 2024/2025.
BACKGROUND/ANALYSIS:
Idea Peddler will review Fiscal Year 2023/2024 budget priorities and propose budget priorities
for Fiscal Year 2024/2025.
FINANCIAL IMPACT:
No financial impact.
ATTACHMENTS:
1. Fiscal Year 2024/2025 Proposed Marketing Budget Priorities
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CITY OF PALM DESERT
ATTENDANCE REPORT
Advisory Body:
Prepared By:
Year 2023 2023 2023 2023 2023 2023 2024
Month Feb Apr June Aug Oct Dec Feb
Date 7-Feb 4-Apr 6-Jun 1-Aug 3-Oct 5-Dec 4-Feb
Forrer, Franchesca A -P E P E - 3 1
Hoehn, Rolf P -P P P P - 0 0
Hulahan, Jan P -P P A P - 1 1
Norman, Jeffrey P -E E P P N/A 2 0
Rodriguez, Ray E -P P P P - 2 1
Scott, Erin P -E A N/A N/A N/A 2 1
Simpson, Brian A -P P E P - 2 1
Palm Desert Municipal Code 2.34.010:
P Present
A Absent
E Excused
- No meeting
Marketing Committee
Michelle Nance
Total
Absences
Total
Unexcused
Absences
Bimonthly: Two unexcused absences from regular meetings in any twelve-month period shall constitute an
automatic resignation of members holding office on boards that meet bimonthly.
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