HomeMy WebLinkAbout2024-10-22 ARC Regular Meeting Agenda Packet
ARCHITECTURAL REVIEW COMMISSION
CITY OF PALM DESERT
MEETING AGENDA
Tuesday, October 22, 2024
12:30 p.m.
Development Services Conference Room, City Hall
73-510 Fred Waring Drive
Palm Desert, CA 92260
Pursuant to Assembly Bill 2449, this meeting may be conducted as a hybrid meeting allowing public
access via teleconference or in person, and up to two Commissioners may attend remotely.
To participate via Zoom, use the following link: https://palmdesert.zoom.us/j/83648797515 or
call (213) 338-8477, Zoom Meeting ID: 836 4879 7515
•
Written public comment may also be submitted to planning@palmdesert.gov. E-mails
received by 9:30 a.m. prior to the meeting will be distributed to the Commission. Any
correspondence received during or after the meeting will be distributed to the Commission as
soon as practicable and retained for the official record. Emails will not be read aloud except
as an ADA accommodation.
•
Pages
1.CALL TO ORDER
2.ROLL CALL
3.NON-AGENDA PUBLIC COMMENT
This time has been set aside for the public to address the Architectural Review
Commission on issues that are not on the agenda for up to three minutes.
Speakers may utilize one of the three options listed on the first page of the
agenda. Because the Brown Act does not allow the Architectural Review
Commission to act on items not listed on the agenda, members may briefly
respond or refer the matter to staff for a report and recommendation at a future
meeting.
4.CONSENT CALENDAR
All matters listed on the Consent Calendar are considered routine and may be
approved by one motion. The public may comment on any items on the Consent
Agenda within the three-minute time limit. Individual items may be removed by
the Architectural Review Commission for a separate discussion.
RECOMMENDATION:
To approve the consent calendar as presented.
4.a APPROVAL OF MINUTES 5
RECOMMENDATION:
Approve the Minutes of October 8, 2024.
5.CONSENT ITEMS HELD OVER
6.ACTION CALENDAR
The public may comment on individual Action Items within the three-minute time
limit. Speakers may utilize one of the three options listed on the first page of the
agenda.
6.a CONSIDERATION TO APPROVE A DESIGN REVIEW FOR A
MULTITENANT MONUMENT SIGN FOR AN EXISTING COMMERCIAL
BUILDING LOCATED AT 44795 SAN PABLO AVENUE (CONTINUED
FROM OCTOBER 8, 2024)
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RECOMMENDATION:
Staff recommends the Architectural Review Commission determines that the
requirements of the findings have been met based on the analysis and
approves the Design Review as proposed.
6.b CONSIDERATION TO APPROVE A SIGN PROGRAM FOR TWO MULTI-
TENANT INDUSTRIAL BUILDINGS LOCATED AT 75051 SEGO LANE
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RECOMMENDATION:
Staff recommends the Architectural Review Commission find the project
satisfies all findings for design review approval and approves the project as
presented.
7.REPORTS & REMARKS
7.a ARCHITECTURAL REVIEW COMMISSIONERS
7.b CITY STAFF
7.c ATTENDANCE REPORT 43
8.ADJOURNMENT
The next Regular Meeting will be held on November 12, 2024, at 12:30 p.m.
Architectural Review Commission Meeting
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9.PUBLIC NOTICES
Agenda Related Materials: Pursuant to Government Code §54957.5(b)(2) the
designated office for inspection of records in connection with this meeting is the
Office of the City Clerk, Palm Desert Civic Center, 73-510 Fred Waring Drive,
Palm Desert. Staff reports for all agenda items considered in open session, and
documents provided to a majority of the legislative bodies are available for
public inspection at City Hall and on the City’s website at www.palmdesert.gov.
Americans with Disabilities Act: It is the intention of the City of Palm Desert to
comply with the Americans with Disabilities Act (ADA) in all respects. If, as an
attendee or a participant at this meeting, or in meetings on a regular basis, you
will need special assistance beyond what is normally provided, the City will
attempt to accommodate you in every reasonable manner. Please contact the
Office of the City Clerk, (760) 346-0611, at least 48 hours prior to the meeting to
inform us of your needs and to determine if accommodation is feasible.
AFFIDAVIT OF POSTING
I hereby certify under penalty of perjury under the laws of the State of California
that the foregoing agenda for the Architectural Review Commission was posted
on the City Hall bulletin board and City website not less than 72 hours prior to
the meeting.
/S/ Melinda Gonzalez
Executive Administrative Assistant
Architectural Review Commission Meeting
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ARCHITECTURAL REVIEW COMMISSION
CITY OF PALM DESERT
REGULAR MEETING MINUTES
October 8, 2024, 12:30 p.m.
Present: Commissioner James Blakeley, Commissioner Nicholas Latkovic,
Commissioner Michael McAuliffe, Commissioner James McIntosh,
Commissioner Francisco Sanchez, Chair John Vuksic
Absent: Commissioner Dean Wallace Colvard
Staff Present: Principal Planner Carlos Flores, Principal Planner Nick Melloni,
Recording Secretary Melinda Gonzalez
1. CALL TO ORDER
A Regular Meeting of the Architectural Review Commission was called to order by Chair
Vuksic on October 8, 2024, in the Development Services Conference Room, City Hall,
located at 73-510 Fred Waring Drive, Palm Desert, California.
2. ROLL CALL
3. NON-AGENDA PUBLIC COMMENT
Chair Vuksic opened and closed the public comment period for Non-Agenda public
comment. No public comments were provided.
4. CONSENT CALENDAR
Motion by: Commissioner McAuliffe
Seconded by: Commissioner Blakeley
The Consent Calendar was approved as presented.
Motion Carried (6 to 0)
4.a APPROVAL OF MINUTES
The Architectural Review Commission regular meeting minutes of September 24,
2024, were approved as presented.
Motion by: Commissioner McAuliffe
Seconded by: Commissioner Blakeley
Motion Carried
5. CONSENT ITEMS HELD OVER
None
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Architectural Review Commission
October 8, 2024
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6. ACTION CALENDAR
6.a CONSIDERATION TO APPROVE A DESIGN REVIEW FOR A MULTITENANT
MONUMENT SIGN FOR AN EXISTING COMMERCIAL BUILDING LOCATED AT
44795 SAN PABLO AVENUE (CONTINUED FROM JULY 23, 2024)
Chair Vuksic announced his recusal due to proximity of the project to his place of
business property and left the conference room.
Principal Planner, Carlos Flores, narrated a PowerPoint presentation on the item
and responded to Commission inquiries. Glenn Davis with Signarama, Applicant,
was present.
Vice Chair McIntosh opened the public comment period and invited the applicant
to speak. Glenn Davis with Signarama, Applicant, introduced himself and
answered questions from the Commission.
With no other members of the public wishing to comment, Vice Chair McIntosh
closed the public comment period. Discussion on the item ensued with
Commissioners providing comments for the project.
Commissioner comment included the following:
• The proposed location for the sign would be obstructed by current
landscaping. Concern for removal or loss of landscaping to accommodate
the sign’s location was expressed.
• The top of the monument sign which has "Plaza San Pablo," does not seem
to be integral to the monument sign.
• An accurate depiction of the monument sign behind the existing
landscaping which reflects actual conditions of installation and obscured
visibility is needed to capture for the record what conditions the monument
sign would be approved with.
Motion by: Commissioner McIntosh
Seconded by: Commissioner McAuliffe
Following discussion, motion carried to continue Case No. SARC24-0006 with the
following comment:
1. Resubmit plans to include an accurate depiction of the monument sign behind
existing landscaping to reflect existing conditions which are being approved.
Chair Vuksic returned to the Development Services conference room at the
conclusion of the item.
RECUSED (1): Chair Vuksic
Motion Carried (5 to 0)
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Architectural Review Commission
October 8, 2024
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7. REPORTS & REMARKS
7.a ARCHITECTURAL REVIEW COMMISSIONERS
Upon inquiry, Principal Planner Flores stated palm fronds which fall from cell tower
monopalms may result in code compliance response. However, cell towers are
approved under a Conditional Use Permit (CUP) which states specific conditions
of approval so it could elevate to a request by Planning to revoke the CUP for
failure to comply with the conditions of approval for the CUP.
In response to inquiry, regarding a business on El Paseo near, Orange Theory,
who are completing improvements including painting, Principal Planner Flores
advised paint façade changes are approved at the staff level and do not require
Architectural Review Commission approval.
7.b CITY STAFF
None
7.c ATTENDANCE REPORT
The attendance report was provided with the agenda materials. The Commission
took no action on this matter.
8. ADJOURNMENT
The Architectural Review Commission adjourned at 1:15 p.m.
Respectfully submitted,
____________________________________________
Melinda Gonzalez, Executive Administrative Assistant
Recording Secretary
ATTEST:
____________________________________________
Carlos Flores, Principal Planner
Secretary
APPROVED BY ARC: __/__/2024
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Page 1 of 1
ARCHITECTURAL REVIEW COMMISSION
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: October 22, 2024
PREPARED BY: Carlos Flores, AICP, Principal Planner
SUBJECT: CONSIDERATION TO APPROVE A DESIGN REVIEW FOR A
MULTITENANT MONUMENT SIGN FOR AN EXISTING COMMERCIAL
BUILDING LOCATED AT 44795 SAN PABLO AVENUE
RECOMMENDATION:
Staff recommends the Architectural Review Commission determines that the requirements of
the findings have been met based on the analysis and approves the Design Review as proposed.
BACKGROUND/ANALYSIS:
Executive Summary:
The Applicant, Signarama, is requesting approval of a new multi -tenant monument sign for an
existing commercial building located at 44795 San Pablo Ave. The monument sign will be
installed in a landscaped area behind the sidewalk fronting San Pablo Ave., approximately 181
feet south of San Gorgonio Way.
Case No.: SARC24-0006
Architectural Review Commission (ARC):
The ARC considered the project request at its meeting on October 8, 2024, and following
discussion, a motion carried to continue Case No. SARC24-0006 with the following comment:
1. Resubmit plans to include an accurate depiction of the monument sign behind existing
landscaping to reflect existing conditions which are being approved.
The Applicant has re-submitted the plans with an updated rendering that shows accurate
depiction of the monument sign behind existing landscaping and other infrastructure (light pole,
trash cans, gas meter), which can be found in Attachment 1.
No other changes to the project were made by the Applicant. The staff report from October 8,
2024, including the findings, remains accurate and is attached as reference for information on
the project.
ATTACHMENTS:
1. Updated Project Plans
2. ARC October 8, 2024, Staff Report (Reference only)
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Page 1 of 6
ARCHITECTURAL REVIEW COMMISSION
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: October 8, 2024
PREPARED BY: Carlos Flores, AICP, Principal Planner
SUBJECT: CONSIDERATION TO APPROVE A DESIGN REVIEW FOR A
MULTITENANT MONUMENT SIGN FOR AN EXISTING COMMERCIAL
BUILDING LOCATED AT 44795 SAN PABLO AVENUE
RECOMMENDATION:
Staff recommends the Architectural Review Commission determines that the requirements of
the findings have been met based on the analysis and approves the Design Review as proposed.
BACKGROUND/ANALYSIS:
Executive Summary:
The Applicant, Signarama, is requesting approval of a new multi -tenant monument sign for an
existing commercial building located at 44795 San Pablo Ave. The monument sign will be
installed in a landscaped area behind the sidewalk fronting San Pablo Ave., approximately 181
feet south of San Gorgonio Way.
Case No.: SARC24-0006
Project Summary:
The Applicant is requesting approval for a new, illuminated, multi-tenant monument sign (Sign)
with two (2) panels to identify two (2) existing businesses located on San Pablo Ave.
Architectural Review Commission (ARC):
The ARC considered the project request at its meeting on July 23, 2024, and f ollowing
discussion, MOTION BY COMMISSIONER MCAULIFFE, SECOND BY COMMISSIONER
LATKOVIC, CARRIED 5-0 (COMMISSIONER BLAKELEY ABSENT; CHAIR VUKSIC
RECUSED); to continue Case No. SARC24-0006 with the following condition:
1. Revisit the signs architectural design so that it picks up more of the existing
architecture of the buildings behind it, with consideration to its shape and the color of
the awnings for the sign’s cabinet.
The Applicant has submitted a revised design, shown in Attachment 1 and Exhibit 1 below. The
updated design provides a new feature on the top of the sign reading “Plaza S an Pablo” with
black text and utilizes a black semi-gloss frame and back on the sign. The incorporation of the
black to the frame and text is meant to emulate the black awnings of the building.
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City of Palm Desert
SARC24-0006
Page 2 of 6
Exhibit 1 – Updated Plan Drawings
A. Property Description
The Sign will be located in a landscaped area behind the sidewalk fronting the west side of
San Pablo Ave., south of San Gorgonio Way. The Sign will identify an existing multi-tenant
commercial building (Building) at 44795 San Pablo Avenue, located on an 0.45-acre parcel.
The Building currently has two tenants, “Mi Cultura” restaurant and “The Real Italian Deli and
Bakery”. The project site is fully developed with sidewalk, parking, and landscaping. The Sign
is proposed to be located on an approximately 321 square foot (sf) landscape island.
B. Zoning, General Plan and Adjacent Uses
Table 1 – Land Use Designations and Uses
Existing Uses General Plan Zoning
Project Site Existing Multi-tenant
Commercial Building
Downtown Downtown Core
Overlay (D-O)
North Existing Commercial
Building
Downtown Downtown Core
Overlay (D-O)
South Existing Multi-tenant
Commercial Building
Downtown Downtown Core
Overlay (D-O)
East Existing Multi-tenant
Commercial Building
Downtown Downtown Core
Overlay (D-O)
West Existing Apartments Downtown Downtown
C. Project Description
The Applicant is requesting approval for a new, illuminated, single-sided, multi-tenant monument
sign with two (2) panels to identify two (2) existing businesses (“Mi Cultura” and “The Real Italian
Deli and Bakery”) located on San Pablo Ave. Approval of the design review would provide the
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City of Palm Desert
SARC24-0006
Page 3 of 6
sign criteria and guidelines for the Sign, including dimensions, location, illumination, and
construction.
Site Plan
The sign is proposed within an approximately 321 square foot landscaped island, adjacent to
existing parking. As shown on the site plan below, the sign is proposed 35 feet from the face of
the curb fronting San Pablo Ave. and approximately 181 feet south of San Gorgonio Way.
Exhibit 2 – Site Plan
Architecture
The Sign proposed is an internally illuminated, single-sided monument sign, with two panels, an
aluminum skin and frame, and 3/8” clear acrylic push thru panel, as shown in Exhibit 1 above.
The Sign will be framed with a 2’ x 2” x 1/8” aluminum frame bordering each sign and placed on
top of an aluminum base measuring 6” in height and 104” in length. The Sign will be installed
with an 18” x 96” concrete footing. The Sign frame will be a black semi-gloss color and the
aluminum base a ”Tawny Amber” color with a semi-gloss finish, both intended to match the
existing building. The Sign will measure a total of 6’ in height, approximately 8.5’ in length, and
18” in depth, with a 6” tall base and 12” tall cap measuring approximately 8.5’ in length.
Landscaping
No new landscaping is proposed as part of this project as the proposed location is fully
landscaped with decomposed granite (DG), two (2) short trees, and shrubs, as shown in
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City of Palm Desert
SARC24-0006
Page 4 of 6
Attachment 2. None of the landscaping would be removed as part of this project and is located
within City right of way.
Zoning Ordinance Summary:
Pursuant to Section 25.68.050 of the Palm Desert Municipal Code (PDMC), all freestanding
signs (monument signs) require Architectural Review Commission (ARC) review and approval.
The standards for permanent identification signs are listed under Section 25.56.070 (D) and
Section 25.56.080 (B)(2) of the Sign Ordinance. Compliance with the PDMC is summarized
below on Table 2.
Table 2 – Monument Sign Conformance Determination
Standard Ordinance Project Conformance
Determination
Sign Area 50 sf 49 sf Yes
Sign Height 6 feet 6 feet Yes
Number per Frontage 1 1 Yes
Illumination Yes Yes Yes
Landscape Area Location 24 sf 321 sf Yes
Per PDMC 25.56.030 (E), when approving or rejecting a sign permit application, the ARC shall
consider the design review criteria provided below and shall make the following findings:
1. That the sign is necessary for the applicant’s enjoyment of substantial trade and property
rights.
The Sign is necessary to provide adequate identification to the multitenant building's
customers and employees. It is located on a street with multiple multitenant commercial
buildings and will provide identification for the two (2) existing restaurants.
2. That the sign is consistent with the intent and purpose of this chapter and title.
The Sign is consistent with the intent and purpose of the Sign Ordinance as the Sign is
designed in harmony with the existing building and complies with all applicable
development standards, as identified in the staff report and Table 2.
3. That the sign does not constitute a detriment to public health, safety, and welfare.
The design of the sign does not constitute a detriment to public health, safety, and welfare,
as it does not incorporate elements that are distracting or intrusive to motorists or
pedestrians. The placement of the sign is not anticipated to create sight obstructions to
motorists or pedestrians, as it is setback away from any line of site areas, adjacent streets,
and drive aisles. The proposed sign is setback 35 feet from the face of the street curb.
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City of Palm Desert
SARC24-0006
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4. That the size, shape, color, height, and placement of the sign is compatible with and will
have a harmonious relationship with the building it identifies, the surrounding
neighborhoods, and other signs in the area.
The size of the sign complies with the development standards established in the City's
Sign Ordinance, as shown in Table 2 of the report. The sign's location in the landscaped
area within the parking lot is typical of other monument signs. The Sign incorporates a
black semi-gloss” and a “Tawny Amber” color that match the existing building it identifies.
The proposed signage materials, logo, paint color, and illumination will provide a high -
quality visual appearance that identifies the existing building and restaurants.
5. That both the location of the proposed sign and the design of its visual elements (lettering,
words, figures, colors, decorative motifs, spacing, and proportions) are legible under
normal viewing conditions prevailing where the sign is to be located.
The Sign is oriented to be visible to pedestrians and motorists traveling along San Pablo
Ave. The Sign text and logos are contrasted on a white background to provide legible text
and visuals in normal viewing conditions. The Sign is also internally illuminated to allow
for visibility in non-daylight hours.
6. That the location, height, and design of the proposed sign does not obscure from view or
unduly detract from existing or adjacent signs and does not in any way compromise the
health or safety of any person(s).
As proposed, the maximum height of 6 feet conforms to the Ordinance and is setback 35
feet from the face of the San Pablo Ave. curb. The Sign’s proposed location, height, and
design does not obscure the view or unduly detract from any existing signs in the vicinity,
and it does not adversely affect public health, safety, or welfare.
7. That the location and design of the proposed sign and its size, shape, illumination, and
color are compatible with the visual characteristics of the surrounding area so as not to
detract from or cause depreciation of the value of adjacent developed properties.
The Sign is compatible with the design of the building and meets the requirements
established in Table 25.56-2 for commercial signage, so it will not adversely impact
characteristics of the surrounding area, nor generate bright or direct lighting which would
impact adjacent residential uses. The Sign would feature internally illuminated panels.
8. That the location and design of a proposed sign in close proximity to a residential district
does not adversely affect the value or character of the adjacent residential uses.
The Sign is located within the Downtown zoning district and as identified in Table 1, is
surrounded by Downtown district zoning designations. To the west there is an existing
Apartment complex, within the Downtown district; the sign is not visible to the Apartment
Complex.
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City of Palm Desert
SARC24-0006
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9. That any neon tubing used in conjunction with any sign is incorporated as an integral part
of the sign design with careful attention to color, intensity of light, and the use of colors
that are not overly bright.
Neon tubing is not proposed as part of the monument sign. The sign will be internally
illuminated by light emitting diodes (LED) in a manner that complies with the Sign
Ordinance requirements for cabinet signs.
10. That the quantity of information displayed in the sign does not cause visual clutter.
The text displayed on the sign will be limited to identifying the plaza name and two (2)
existing businesses which will only include business names and logos.
ATTACHMENTS:
1. Updated Project Plans
2. Site Photographs
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SARC24-0006
44795 SAN PABLO MONUMENT
SIGN
PALM DESERT ARCHITECTURAL REVIEW COMMISSION
OCTOBER 8, 2024
10-22-2024 AGENDA ITEM 6.A 1
Vicinity Map
210-22-2024 AGENDA ITEM 6.A
10-22-2024 AGENDA ITEM 6.A 3
10-22-2024 AGENDA ITEM 6.A 4
10-22-2024 AGENDA ITEM 6.A 5
Recommendation
Staff recommends the ARC determines that the requirements of the findings have been met
based on the analysis and approves the Design Review
610-22-2024 AGENDA ITEM 6.A
Page 1 of 5
ARCHITECTURAL REVIEW COMMISSION
CITY OF PALM DESERT
STAFF REPORT
MEETING DATE: October 22, 2024
PREPARED BY: Kenny Taylor, Associate Planner
SUBJECT: CONSIDERATION TO APPROVE A SIGN PROGRAM FOR TWO MULTI-
TENANT INDUSTRIAL BUILDINGS LOCATED AT 75051 SEGO LANE
RECOMMENDATION:
1. Staff recommends the Architectural Review Commission find the project satisfies all findings
for design review approval and approves the project as presented.
BACKGROUND/ANALYSIS:
Executive Summary:
The Applicant, Signarama, requests Sign Program (Program) approval for two (2) new,
multitenant industrial buildings located at the southwest corner of Sego Lane and Green Way
(Assessor’s Parcel Number: 634220015).
The proposed Program would set the guidelines for sign criteria, including size, location,
construction, height, length, and illumination for up (15) to fifteen business identification signs
within buildings one and two.
Case No.: SARC24-0003
Project Summary:
A. Property Description
On February 19, 2019, the City of Palm Desert Planning Commis sion (Commission) adopted
Resolution No. 2751, which approved Precise Plan 18-0007 and Conditional Use Permit 19-
0003 to construct two single-story industrial buildings totaling 26,666 square feet (sf) with up to
4,000 sf of retail and 2,666 sf of ancillary restaurant uses on a vacant 2.24-acre parcel at the
southwest corner of Sego Lane and Green Way. The Commission approved this after the
Architectural Review Commission (ARC) approved the design of the building on November 13,
2018. Sign design or standards for the buildings were not presented as part of the Design Review
for the buildings. Currently, building one has been constructed and completed (75051 Sego
Lane) and building two has yet to be constructed.
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City of Palm Desert
SARC24-0003 – Sego Lane Program
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B. Zoning, General Plan and Adjacent Uses
Table 1 – Adjacent Land Use and Designations
Existing Uses General Plan Zoning
Project Site Service
Industrial/Commercial
Employment
District
Service Industrial (SI)
North Specialty Commercial Neighborhood
Shopping Center
Planned Commercial (PC)
South Personal Storage
Facility
Employment
District
Service Industrial (SI)
East Various Industrial
Land Uses
Employment
District
Service Industrial (SI)
West Various Industrial
Land Uses
Employment
District
Service Industrial (SI)
C. Project Description
The Applicant is requesting Program approval to establish sign criteria for building signage for
two buildings onsite. The proposed Program would set the guidelines for sign criteria, including
size, location, construction, height, and length, for up to fifteen (15) business identification signs,
allowing one sign per tenant. The program establishes sign criteria for up to fifteen (15) tenants
between two buildings, as shown in Exhibit 1 below.
Exhibit 1
The Program allows each suite to have one sign per tenant -leased frontage. Building one allows
signage on the north elevation. Building two allowed signage is on the west elevation, and one
sign is allowed on the south elevation. The Program provides flexibility if the building is divided
into additional suites by having specific locations on the building façade for each sign, requiring
each sign to be centered on its fascia.
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City of Palm Desert
SARC24-0003 – Sego Lane Program
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The Program proposes to allow the following types of wall mounted signage:
Design: Shall be NON-illuminated, individual dimensional foam and aluminum letters
attached flush/flat on the wall.
Color: Faces 0.032” Aluminum Silver Brushed Finish;
Return: Dunn Edwards DEA 002 Black Exterior
Size: Maximum of 26” high by 85” wide.
Illumination: Illumination building signage is prohibited.
Installation: Shall be attached flush to the wall surface using typical construction grade
silicone adhesive which shall be specified in the plan submittal.
The Program also prohibits certain signs, including, but not limited to:
1. Advertising devices.
2. Awnings that are back-lit (internally illuminated) so that the awning radiates light.
3. Business and identification signs that mention more than two goods or services sold or
available on the premises.
4. Cabinet or can signs that are internally illuminated with translucent panels that allow the
entire sign background to be illuminated. Signs with Internal Illumination are permitted only
if the sign background is opaque and the only portion of the sign that appears Illuminated is
the lettering and/or a registered trademark or logo.
5. Electronic changeable copy signs.
6. Commercial mascots.
7. Neon signs, except those placed in windows.
8. Off-site outdoor advertising signs (billboards).
9. Pole signs.
10. Roof signs.
11. Signs that rotate, move, flash, blink, or appear to do any of the foregoing with the exception
of approved time and temperature displays.
12. Signs on public property, in the public right-of-way, or on public utility poles unless otherwise
authorized by this chapter. Signs shall include, but not be limited to, realtor, open house,
and garage sale signs. This prohibition shall include all portable signs including those placed
on vehicles with the exception of vehicle identification signs and permitted signs on taxicabs.
13. Temporary or portable freestanding signs, except as otherwise provided in this chapter.
14. Vehicle signs.
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City of Palm Desert
SARC24-0003 – Sego Lane Program
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Table 2 – PDMC Summary
Standard PDMC Allowance Program
Size (max sign area) 75 sq. ft. 15. 4 sq. ft (85” x 26”)
Sign Height Maximum height of 20 ft. Maximum approximately 14’ to top of sign
for Building 1, and 16’ for Building 2
Letter Height N/A maximum 26” letter height
Number of Signs 1 per building frontage 1 sign per tenant leased frontage
Illumination Allowed Yes No illumination purposed
Length N/A 85”
Secondary Signs Two per business Not allowed
Zoning Ordinance Summary:
Proposed comprehensive sign programs require Design Review approval by the Architectural
Review Commission pursuant to the Palm Desert Municipal Code (PDMC) Section
25.68.050(C)(3). A comprehensive sign program shall comply with the following standards, as
outlined in PDMC Section 25.56.100(D):
1. The proposed sign program shall comply with the purpose and intent of this chapter.
The intent of this chapter (PDMC Chapter 25.56 Signs) is to implement the goals and policies
of the General Plan, particularly with regard to developing a City that is visually attractive and
preserving and enhancing the visual aspects of the City’s streets, highways, vistas, and view
sheds. The purpose of these regulations is to provide each sign user an opportunity for
adequate identification while guarding against excessive advertising and the confusing
proliferation of signs. This chapter ensures signs are in harmony with the building, the
neighborhood, and other signs in the area, creating a sense of unity and order in the city.
The sign program aligns with the intent mentioned above. The program provides each tenant
with adequate identification, allowing one sign per tenant at a maximum of 15.4 square feet
per sign. The signs are designed to be harmonious with the building and surrounding
commercial uses and are designed in a way not to cause distractions to motorists or
pedestrians. The sign program creates strict criteria to ensure the signage on the building is
attractive and enhances the visual aspects of the City while providing adequate size for
business identification.
2. The proposed signs shall enhance the overall development, be in harmony with, and relate
visually to other signs included in the comprehensive sign program, to the structures and/or
developments they identify, and to surrounding development when applicable.
The proposed Program creates a uniform look for the building and provides criteria to ensure
this consistency. The signs are designed to be in harmony with the building and all signs on
the building. The sign program has clear and detailed criteria relating to development
standards, construction, sign criteria, and location. The signs are compatible with the
surrounding industrial uses.
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City of Palm Desert
SARC24-0003 – Sego Lane Program
Page 5 of 5
3. The sign program shall address all signs, including permanent, temporary, and exempt signs.
The Program provides standards for all types of signs, including permanent, temporary, and
exempt signs. Additionally, it provides information on signs that are prohibited. The program
adequately addresses all wall mounted signs.
4. The sign program shall accommodate future revisions that may be required because of
changes in use or tenants.
The Program accommodates futures revisions to the building, including the possibility of
additional tenants in the suites. The sign program is broad enough to provide standards to a
change in tenants for the building, meanwhile still providing clear criteria for any future use
or tenants in the building.
5. The sign program shall comply with the standards of this chapter, except that deviations are
allowed with regard to sign area, total number, location, and/or height of signs to the extent
that the comprehensive sign program will enhance the overall development and will more
fully accomplish the purposes and intent of this chapter.
The sign program complies with the standards set by the PDMC and is designed to enhance
the overall development, including the building the Program is for as well as the surrounding
commercial uses, and is intended to enhance the visual character of the service industrial
(SI) zone it is located in.
6. Approval of a comprehensive sign program shall not authorize the use of signs prohibited by
this chapter.
The sign program aligns with the PDMC for prohibited signage. Approval of the sign program
would not include approval of individual sign permit(s). If the program is approved, the
Applicant would need to apply for sign permit(s) for any individually proposed signs, subject
to the review and approval of the City’s Development Services Department.
7. Review and approval of a comprehensive sign program shall not consider the signs’
proposed message content.
The sign program is written to be absent of any standards as it relates to message content
and instead focuses solely on sign standards, locations, construction, and criteria. The
approval of a sign program does not take into account the signs proposed message content.
ATTACHMENTS:
1. Sego Lane Sign Program Plans
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Highway 111
AGENDA ITE3 6.B.210/22/2024
PALM DESERT ARCHITECTURAL REVIEW COMMISSION
OCTOBER 22, 2024
SARC24-0003
Sego Lane Program
Vicinity Map
Highway 111
AGENDA ITE3 6.B.210/22/2024
Project Request
The applicant, Signarama, is requesting (Sign Program) approval for two new
multitenant industrial buildings located at the southwest corner of Sego Lane and
Green Way.
AGENDA ITEM 6.B.210/22/2024
Project History
Highway 111
Larkspur LaneAGENDA ITEM 6.B.210/22/2024
Project History
Highway 111
Larkspur LaneAGENDA ITEM 6.B.210/22/2024
Analysis
Proposed sign approval would set the guidelines for sign criteria to the Palm Desert Municipal Code
AGENDA ITEM 6.B.210/22/2024
AGENDA ITEM 6.B.210/22/2024
Analysis
AGENDA ITEM 6.B.210/22/2024
02/28/2023 AGENDA ITEM 6.B.2 9
AGENDA ITEM 6.B.210/22/2024
Analysis
Staff recommends that the ARC determine the requirements of the findings have been met and
approve the design review:
1.Any modifications required by the ARC should be added to the motion as conditions of
approval
AGENDA ITEM 6.B.210/22/2024
CITY OF PALM DESERTATTENDANCE REPORTAdvisory Body: Architectural Review CommissionPrepared By:Year2024 2023 2023 2023MonthDate 9-Jan 24-Jan 13-Feb 27-Feb 12-Mar 26-Mar 9-Apr 23-Apr 14-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 13-Aug 27-Aug 10-Sep 24-Sep 8-Oct 24-Oct 14-Nov 28-Nov 12-Dec 28-DecBlakeley, James EdwardEEEEP - PPE P PP-E - P -PPPP - P -60Colvard, Dean WallacePPPPP - PE P P PP-P - P -EAEE - P -51Latkovic, NicholasPPPPP - PP P P PP-P - P -PPPP - E -10McAuliffe, MichaelPPPPP - PP P P PE-P - P -PPPP - P -10McIntosh, JamesEPPPP - PE P E PP-P - A -PPPP - P -41Sanchez, FranciscoPPPE P - PP P P PP-P - P -EPPP - P -20Vuksic, JohnPPPPP - PP P P PP-P - E -PPEP - P -20Palm Desert Municipal Code 2.34.010:P PresentA AbsentE Excused- No meetingM. GonzalezTwice Monthly: Six unexcused absences from regular meetings in any twelve-month period shall constitute an automatic resignation of members holding office on boards that meet twice monthly.Total Unexcused AbsencesJan Feb Mar Apr May Jun Jul Aug Sep2024 2024 2024 2024 2024 2024 2024Total AbsencesOct Nov Dec20232024 202443